AI Indexes
GTM AI Index
September 2026 Edition, published September 15, 2026 · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › Marketing › DAM › Small business › September 2026 Edition

Digital asset management for small business buyers

Asked as “digital asset management system”, and as “DAM platform”, on behalf of a small B2B company. 48 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
33%
Filecamp
Contested · Canto 25%
33Filecamp25Canto08ResourceSpace33others

33% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessFilecamp33%ContestedThis pageMid-marketCanto45%Clear leaderStanding →EnterpriseBynder48%Clear leaderStanding →

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Filecamp33%2%45endorsed leader
02Canto25%16%57accepted challenger
03ResourceSpace8%6%16accepted challenger
04Air6%3%35accepted challenger
05Dash6%10%20accepted challenger
06Dropbox2%31%13criticized challenger
07MediaValet2%30%10criticized challenger
08Bynder2%68%40criticized challenger
Show the seven products at 0%, ordered by negative rate
15Adobe Experience Manager Assets0%94%17criticized challenger
14Acquia DAM0%90%10criticized challenger
13Brandfolder0%52%29criticized challenger
12Google Drive Lab in the set0%33%15criticized challenger
11Frontify0%20%10accepted challenger
10Cloudinary0%5%19accepted challenger
09Pics.io0%0%15accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Google Drive is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models zero times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.

Head to head
Canto vs FilecampCanto vs BynderCanto vs Brandfolder
All ten head-to-head pages: the top five products, each against each
Canto vs CloudinaryFilecamp vs BynderFilecamp vs BrandfolderFilecamp vs CloudinaryBynder vs BrandfolderBynder vs CloudinaryBrandfolder vs Cloudinary

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
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02
03
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05
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07
08
09
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Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Filecamp33%
02Canto25%
03ResourceSpace8%
04Air6%
05Dash6%
06Dropbox2%
07MediaValet2%
08Bynder2%
09Pics.io0%
10Cloudinary0%
11Frontify0%
12Google Drive0%
13Brandfolder0%
14Acquia DAM0%
15Adobe Experience Manager Assets0%

What they warned about

Five of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Bynder
68%
27 of 40 labels negative · 11 of 12 models · 12 hard negative
“Mid-Market Tools with Steep Learning Curves (e.g., Bynder) ... Why to Avoid: Users frequently cite a steep learning curve.” Qwen 3.7 Flash, negative prompt
Adobe Experience Manager Assets
94%
16 of 17 labels negative · 10 of 12 models · 7 hard negative
“Avoid bloated enterprise systems (like Adobe Experience Manager or Acquia/Widen) which require massive budgets and dedicated IT departments to maintain.” Gemini 3.5 Flash, scale prompt
Acquia DAM
90%
9 of 10 labels negative · 8 of 12 models · 6 hard negative
“Avoid bloated enterprise systems (like Adobe Experience Manager or Acquia/Widen) which require massive budgets and dedicated IT departments to maintain.” Gemini 3.5 Flash, scale prompt
Aprimo
100%
7 of 7 labels negative · 7 of 12 models · 3 hard negative
“Built for enterprise scale with complex governance needs; significant implementation costs; overkill for small teams” Kimi K2, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

73 of 84 answers in this category came back with a source list, from 14 of 12 models: citations where the model returns them, or the search results it consulted. 995 links across 155 sites, every framing counted. Ranked by the number of answers carrying the site or page.

canto.com
vendor site · Canto46 answers · 71 citations · 14 models
zapier.com
vendor site · Zapier40 answers · 40 citations · 11 models
templafy.com
vendor site · Templafy33 answers · 33 citations · 11 models
thedigitalprojectmanager.com
30 answers · 50 citations · 10 models
filecamp.com
vendor site · Filecamp30 answers · 49 citations · 13 models
g2.com
30 answers · 49 citations · 9 models
dash.app
vendor site · Dash30 answers · 43 citations · 11 models
cloudinary.com
vendor site · Cloudinary27 answers · 47 citations · 10 models
brandfolder.com
vendor site · Brandfolder26 answers · 46 citations · 12 models
frontify.com
vendor site · Frontify26 answers · 27 citations · 11 models
capterra.com
vendor site · Capterra18 answers · 24 citations · 8 models
learn.g2.com
18 answers · 18 citations · 11 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

zapier.com/blog/dam-software
40 answers · 11 models
canto.com/blog/top-dam-software
37 answers · 12 models
templafy.com/digital-asset-management-software
33 answers · 11 models
frontify.com/en/guide/digital-asset-management-software
18 answers · 9 models
learn.g2.com/best-digital-asset-management-software
17 answers · 10 models
fast.io/resources/best-dam-software
16 answers · 7 models
dupple.com/learn/best-digital-asset-management-software
16 answers · 9 models
thedigitalprojectmanager.com/tools/best-digital-asset-management-software-f…
16 answers · 8 models
dash.app/blog/affordable-dam-solutions
14 answers · 8 models
knack.com/blog/digital-asset-management-solutions
13 answers · 7 models

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best digital asset management system”, “digital asset management system”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Filecamp filecamp.com33%72590011,25217
Canto canto.com25%14522,20011,60981,78465
ResourceSpace resourcespace.com8%39590510,42704
Air air.inc6%62201,0001,766,60627,643$1,2754
Dash dash.app6%25165,000126,1235,69444
Masset getmasset.com4%101,3003,272943
Daminion daminion.net2%832011,021
Dropbox dropbox.com2%341,220,00018,3712,411,408$466101
Asset Bank2%
Brault brault.app2%3

Google's top ten for the two searches hold 12 sites; 1 of them are among the sites the models cited here (thedigitalprojectmanager.com). The first result for “best digital asset management system” is thedigitalprojectmanager.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best digital asset management system for a small B2B company?”Paraphrase“Which DAM platform would you recommend to a small business that sells to other businesses?”Comparative“What are the top digital asset management systems for a small team and how do they differ?”Budget-constrained“What is the best digital asset management system for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a digital asset management system. What should we look at?”Negative“Which digital asset management systems should a small business avoid or be cautious about?”
Claude Haiku 4.5Box, Dropbox
One alternativeMonday.com
against: BynderCantoChanged
Two alternativesFilecamp, Masset
Canto
Three alternativesAir, Daminion, Filecamp
Daminion
Four alternativesAir, Canto, Filecamp, ResourceSpace
no first choiceagainst: Dropbox, Filecamp, Google Drive
GPT-5.4 miniCanto
Two alternativesBrandfolder, Filecamp
against: BynderCantoHeld
Two alternativesAir, Frontify
against: Adobe Experience Manager Assets, Bynder, Google Drive, SharePointFilecamp
Four alternativesAir, Brandfolder, Bynder, Canto
against: Acquia DAMDash
One alternativeCanto
against: Bynderno first choiceagainst: Aprimo
Gemini 3.5 FlashMasset
Four alternativesCanto, Filecamp, Pics.io, Stockpress Essential
MassetHeld
Three alternativesCanto, Dash, Pics.io
against: Brandfolder, BynderFilecamp, Pics.io
Three alternativesLingo, Stockpress Essential, Tagbox.io
against: Adobe Experience Manager Assets, Bynder, CantoFilecamp
Four alternativesAir, Dash, Pics.io, Stockpress Essential
against: Brandfolder, Bynder, CantoCanto
Three alternativesAir, Dash, Lingo
against: Acquia DAM, Adobe Experience Manager Assets, Brandfolder, Widenagainst: Acquia DAM, Adobe Experience Manager Assets, Aprimo, Bynder, OpenText MediaBeacon / OpenText DAM
Perplexity SonarFilecamp
Two alternativesAir, Canto
CantoChanged
Three alternativesAir, Dash, Filecamp
Filecamp
Four alternativesBrandfolder, Canto, Cloudinary, Frontify
against: BynderFilecamp
Two alternativesFrontify, ResourceSpace
against: Dashno first choicenothing named
Grok 4.20Filecamp
Three alternativesAir, Asset Bank, Canto
FilecampHeld
One alternativeCanto
against: Air, DashAir, Filecamp
Three alternativesCanto, Pics.io, Stockpress Essential
Filecamp
One alternativeResourceSpace
against: Bynder, Cantono first choiceagainst: Acquia DAM, Bynder, Canto
Mistral SmallCanto, ResourceSpace
One alternativeBox
against: Adobe Experience Manager Assetsno first choiceChangedCanto
Four alternativesCloudinary, Dash, Filecamp, Frontify
Asset Bank, Filecamp
Three alternativesCanva, Pics.io, Stockpress Essential
no first choiceagainst: Acquia DAM, Adobe Experience Manager Assets
DeepSeek V4 FlashFilecamp
One alternativePics.io
against: CantoCantoChanged
Two alternativesAir, Filecamp
against: Brandfolder, Bynder, MediaValet, WidenAir, Canto
Two alternativesBrandfolder, Filecamp
against: BynderAir
Two alternativesFilecamp, ResourceSpace
against: Brandfolder, Bynder, CantoAir
Three alternativesCanto, Filecamp, Frontify
against: Brandfolder, Bynderagainst: Adobe Experience Manager Assets, Aprimo, Brandfolder, Bynder, ResourceSpace, Widen
Llama 4 Maverickno first choiceno first choiceHeldno first choiceAir
One alternativeFilecamp
no first choiceagainst: Acquia DAM
Qwen 3.7 FlashContentHub, MediaValet
Two alternativesBrandfolder, Canto
FilecampChanged
Two alternativesBynder Air, Dash Digital Asset Management
against: Adobe Experience Manager AssetsBrandfolder, Eagle
Two alternativesCloudStorage.io, Filestage
against: Adobe Experience Manager Assets, Bynder, Dropbox, Google Driveno first choice
Two alternativesAir, Filecamp
against: Dropbox, Google Drive, OneDriveno first choiceagainst: Adobe Experience Manager Assets, Bynder, Daminion, Hyland
Kimi K2Dash
Two alternativesAir, Filecamp
against: Brandfolder, Bynder, CantoDashHeld
Two alternativesCanto, Filecamp
against: Brandfolder, BynderAir
Four alternativesCanto, Cloudinary, Daminion, Pics.io
against: BrandfolderFilecamp, ResourceSpace
One alternativeDash
no first choiceagainst: Acquia DAM, Adobe Experience Manager Assets, Aprimo, Brandfolder, Bynder, Canto, Frontify, MediaValet
GLM 4.7 FlashXFilecamp
Four alternativesAir, Brandfolder, Canto, Dash
CantoChanged
One alternativeMasset
against: Bynder, FrontifyAir, Canto, Filecamp
Four alternativesBrandfolder, Bynder, Cloudinary, MediaValet
Brault, Filecamp
One alternativeResourceSpace
against: Brandfolder, Bynder, Cantono first choiceagainst: Adobe Experience Manager Assets, Box, Bynder, Google Drive, OneDrive
MiniMax M2.5Bynder, Canto
Two alternativesAssetBank, Widen
against: Adobe Experience Manager AssetsCantoChanged
Three alternativesAir, Daminion, Plytix
no first choice
Five alternativesBrandfolder, Bynder, Canto, Cloudinary, Frontify
no first choiceno first choiceagainst: Acquia DAM, Adobe Experience Manager Assets, Aprimo
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 13:16no05 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 10:34yes46 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-01 10:27yes1622 s
Direct recommendationPerplexity Sonarsonar2026-10-01 07:54yes184 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 08:06yes206 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-01 11:41yes85 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 09:05yes2425 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 13:47yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 14:10no027 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-01 13:17yes1420 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 08:02yes21110 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 08:50yes524 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 09:44yes96 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 13:14no03 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-01 13:44yes2022 s
ParaphrasePerplexity Sonarsonar2026-10-01 08:42yes192 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 09:49yes195 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-01 12:19no01 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 09:13yes2125 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 10:38yes51 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 08:26yes526 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-01 12:13yes2323 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 10:42yes2392 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 09:14yes915 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 12:43yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 10:08yes612 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-01 11:25yes2026 s
ComparativePerplexity Sonarsonar2026-10-01 12:06yes156 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 10:32yes2116 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-01 10:07yes1024 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 12:08yes2139 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 13:22yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 07:54no033 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-01 13:48yes2442 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 09:51yes1822 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 12:55no09 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 11:39yes96 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 12:07yes36 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 11:25yes2434 s
Budget constrainedPerplexity Sonarsonar2026-10-01 11:06yes204 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 13:51yes229 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 09:09yes55 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 11:16yes2027 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 10:10yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 08:57yes518 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:58yes1017 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 09:11yes1745 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 10:26no09 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 11:53no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 08:46no05 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 13:00yes1624 s
Scale constrainedPerplexity Sonarsonar2026-10-01 12:03yes195 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 10:03yes197 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 11:43no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 12:43yes1945 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 11:47yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 14:05no034 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:10yes1421 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 09:04yes10214 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 07:48yes518 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 13:22yes189 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 10:04yes39 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-01 14:02yes2121 s
Negative framingPerplexity Sonarsonar2026-10-01 10:32yes226 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 07:44yes227 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-01 11:21yes54 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 13:21yes2228 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 08:54yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 07:44yes1348 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-01 10:54yes2328 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 11:52yes2279 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 10:12yes1038 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
Acquia read as Acquia DAM
Adobe AEM read as Adobe Experience Manager Assets
Adobe Experience Manager read as Adobe Experience Manager Assets
Adobe Experience Manager (AEM) read as Adobe Experience Manager Assets
OpenText read as OpenText Media Management
Unresolved, counted raw
AssetBank
Bynder Air
CloudStorage.io
Cloudinary DAM
Dash Digital Asset Management
Digizuite
Eagle
Entermedia
Fast.io
Hyland
Microsoft One Drive
Monday.com DAM
MyDesigns
OpenText MediaBeacon / OpenText DAM
Pic.io
Rajuna
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
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