GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Marketing › DAM › Small business › September 2026 Edition

Digital asset management for small business buyers

Asked as “digital asset management system”, and as “DAM platform”, on behalf of a small B2B company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Filecamp
Contested
27% of first choices, contested.
ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessFilecamp27%ContestedThis pageMid-marketCanto34%ContestedStanding →EnterpriseBynder33%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Filecamp27%2%42accepted challenger
02Canto24%11%46accepted challenger
03Air7%14%37accepted challenger
04Dash4%0%17accepted challenger
05Daminion4%0%17accepted challenger
06Brandfolder4%63%19criticized challenger
07Adobe Experience Manager Assets2%82%11criticized challenger
Show the four products at 0%, ordered by negative rate
11Bynder0%66%29criticized challenger
09ResourceSpace0%15%13accepted challenger
08Pics.io0%10%21accepted challenger
10Cloudinary0%9%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Canto vs FilecampCanto vs BynderFilecamp vs Bynder

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
A03
04
05
06
07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Filecamp27%
02Canto24%
03Air7%
04Dash4%
05Daminion4%
06Brandfolder4%
07Adobe Experience Manager Assets2%
08Pics.io0%
09ResourceSpace0%
10Cloudinary0%
11Bynder0%

02What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Adobe Experience Manager Assets
82%
9 of 11 labels negative · 8 of 12 models · 7 hard negative
“One of the most expensive DAMs on the market, with implementation taking 12 months and requiring significant IT resources” GLM 4.7 FlashX, negative prompt
Bynder
66%
19 of 29 labels negative · 8 of 12 models · 6 hard negative
“Bynder is designed for global brand governance. Its rigid database taxonomy ... can frustrate smaller, fast-moving teams” Gemini 3.5 Flash, negative prompt
Brandfolder
63%
12 of 19 labels negative · 6 of 12 models · 3 hard negative
“**Avoid:** ... or Brandfolder ($25,000+/year starting) unless you have specific enterprise requirements.” Kimi K2, scale prompt
Aprimo
100%
9 of 9 labels negative · 5 of 12 models · 7 hard negative
“A small business will find its features bloated, and its cost is entirely scaled toward enterprise budgets.” Gemini 3.5 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 177 links across 67 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

g2.com
8 answers · 12 citations · 3 models
canto.com
vendor site · Canto8 answers · 8 citations · 3 models
frontify.com
vendor site · Frontify8 answers · 8 citations · 3 models
brandfolder.com
vendor site · Brandfolder7 answers · 14 citations · 2 models
thedigitalprojectmanager.com
7 answers · 10 citations · 2 models
celum.com
5 answers · 5 citations · 2 models
daminion.net
vendor site · Daminion5 answers · 5 citations · 2 models
getmasset.com
5 answers · 5 citations · 2 models
business.adobe.com
vendor site · Adobe4 answers · 5 citations · 2 models
cmswire.com
4 answers · 4 citations · 2 models
dash.app
vendor site · Dash4 answers · 4 citations · 2 models
stockpress.co
4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

frontify.com/en/guide/digital-asset-management-software
7 answers · 3 models
brandfolder.com/resources/digital-asset-management-for-small-business
6 answers · 2 models
canto.com/blog/top-dam-software
6 answers · 3 models
g2.com/categories/digital-asset-management/small-business
6 answers · 3 models
thedigitalprojectmanager.com/tools/best-digital-asset-management-software-f…
6 answers · 2 models
celum.com/en/blog/digital-asset-management-systems
5 answers · 2 models
getmasset.com/digital-asset-management-software
5 answers · 2 models
cmswire.com/digital-asset-management/examining-19-enterprise-digital-asset-…
4 answers · 2 models
g2.com/discussions/top-digital-asset-management-software-for-small-businesses
4 answers · 1 model
thedigitalprojectmanager.com/tools/digital-asset-management-software
4 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best digital asset management system for a small B2B company?”Paraphrase“Which DAM platform would you recommend to a small business that sells to other businesses?”Comparative“What are the top digital asset management systems for a small team and how do they differ?”Budget-constrained“What is the best digital asset management system for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a digital asset management system. What should we look at?”Negative“Which digital asset management systems should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceagainst: Dropbox, Google DriveCantoChanged
Three alternativesAir, Filecamp, Masset
Canto
Four alternativesAir, Pics.io, ResourceSpace, Stockpress
against: Brandfolder, BynderDaminion, Filecamp
Two alternativesDash, Pics.io
no first choiceagainst: Dropbox, Google Drive
GPT-5.4 miniAdobe Experience Manager Assetsagainst: Adobe Experience Manager AssetsCantoChanged
Four alternativesAdobe Experience Manager Assets, Air, Bynder, Frontify
Canto
Three alternativesDash, Frontify, ResourceSpace
against: BynderCanva
Three alternativesAirtable, Dash, ResourceSpace
against: Bynder, Canto, Cloudinary, MediaValet, Plytixno first choiceagainst: Acquia DAM, Bynder
Gemini 3.5 FlashMasset
Four alternativesCanto, Filecamp, Lingo, Pics.io
against: Adobe Experience Manager, AprimoMassetHeld
Four alternativesCanto, Dash, Filecamp, Pics.io
Pics.io
Four alternativesAir, Canto, Filecamp, Stockpress
against: Adobe Experience Manager, Aprimo, Orange LogicFilecamp, Stockpress
Four alternativesAir, Pics.io, Playbook, Tagbox.io
against: Brandfolder, Bynder, CantoBrandfolder, Canto, Dash
Two alternativesAir, Filestage
against: Adobe Experience Manager, Aprimo, Dropbox, Google Driveagainst: Acquia DAM, Adobe Experience Manager Assets, Aprimo, Bynder, OpenText Media Management
Perplexity SonarCanto
Two alternativesFilecamp, Masset
CantoHeld
Three alternativesDaminion, Filecamp, Image Relay
Canto, Filecamp
Three alternativesAir, Daminion, Pics.io
Filecamp
Two alternativesAir, Canto
no first choicenothing named
Grok 4.1 FastCanto, Filecamp
Two alternativesAir, Daminion
against: Adobe Experience Manager Assets, BynderFilecampChanged
Two alternativesDaminion, Masset
Air, Filecamp
Three alternativesCanto, Daminion, Pics.io
Filecamp
Three alternativesAir, Daminion, ResourceSpace
against: Bynder, Cantono first choiceagainst: Acquia DAM, Adobe Experience Manager Assets, Brandfolder, Bynder
Mistral SmallMassetUs
Two alternativesBynder, Canto
Canto, PaperfliteChanged
Two alternativesFilecamp, HubSpot Content Hub
Canto
Four alternativesAir, Dash, Filecamp, Pics.io
Air, Filecamp
Five alternativesCloudinary, Dash, Pics.io, ResourceSpace, Stockpress
no first choiceagainst: Adobe Experience Manager Assets, Aprimo, Brandfolder, Bynder, Canto, Launchmetrics, OpenAsset
DeepSeek V4 FlashMasset
Three alternativesCanto, Daminion, Filecamp
against: AirCantoChanged
Two alternativesBrandfolder, Filecamp
against: Adobe AEM, Aprimo, BynderCanto, Filecamp
Five alternativesAir, Cloudinary, Daminion, Pics.io, ResourceSpace
against: Brandfolder, Bynder, FrontifyFilecamp
Four alternativesAir, Brault, Daminion, ResourceSpace
Canto
Three alternativesAir, Filecamp, Tagbox.io
against: Adobe AEM, Aprimo, Brandfolder, Bynder, Frontify, MediaValet, Pics.ioagainst: Adobe Experience Manager Assets, Brandfolder, Bynder, OpenText Digital Asset Management, Widen / Acquia DAM
Llama 4 Maverickno first choice
Three alternativesCanto, Filecamp, MassetUs
CantoChanged
Three alternativesAir, Brandfolder, Bynder
Air
Three alternativesCanto, Filecamp, Pics.io
Filecamp
Two alternativesDaminion, Frontify
no first choicenothing named
Qwen 3.7 FlashMassetUs
Two alternativesCanto, Filecamp
BrandfolderChanged
Four alternativesFilestage.io, Onehub, Vidyard, Wistia
against: Box, SharePointPics.io
Three alternativesAir, Canto, MediaValet
Air, Filecamp
Two alternativesDropbox, Google Drive
against: Adobe Experience Manager Assets, Bynderno first choice
One alternativeHippo
nothing named
Kimi K2Daminion
Four alternativesAir, Baseline, Dash, Filecamp
against: Brandfolder, Bynder, CantoCantoChanged
One alternativeFilecamp
against: AirAir, Filecamp
Four alternativesCanto, Ci Media Cloud, ImageKit, Stockpress
against: Acquia DAM, Adobe Experience Manager, Aprimo, Brandfolder, Bynder, MediaValet, Orange Logic, ResourceSpaceDash
Six alternativesAir, Cloudinary, Filecamp, Pics.io, Stockpress, Tagbox.io
against: Adobe Experience Manager, Brandfolder, Bynderno first choice
Five alternativesAir, Canto, Daminion, Filecamp, Pics.io
against: Adobe Experience Manager, Brandfolderagainst: Acquia DAM, Adobe Experience Manager Assets, Air, Brandfolder, Bynder, Filecamp, Frontify, OpenText Media Management, Pics.io, ResourceSpace, Sitecore Content Hub, Wedia
GLM 4.7 FlashXFilecamp
Four alternativesBynder, Canto, Pimcore, ResourceSpace
MassetChanged
Three alternativesBrandfolder, Canto, Filecamp
Filecamp
Three alternativesCloudinary, Dash, Pics.io
against: AirFilecamp
Four alternativesBrandkit, Canva, Dash, Pics.io
against: Airno first choiceagainst: Acquia DAM, Adobe Experience Manager Assets, Aprimo, Data Dwell Digital Asset Management
MiniMax M2.5AssetUs
Two alternativesBynder, Canto
PlytixChanged
Two alternativesAir, Filecamp
Air, Canto
Six alternativesBrandfolder, Cloudinary, Dash, Filecamp, ImageKit, MediaValet
Air, Canva
Two alternativesResourceSpace, XnView MP
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:04no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:22yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:45yes1526 s
Direct recommendationPerplexity Sonarsonar2026-09-15 04:34yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:12yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 22:54yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:53yes032 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:50yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:49yes032 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:06yes029 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:04yes0160 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:37yes016 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:17yes98 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:52yes56 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:24yes1821 s
ParaphrasePerplexity Sonarsonar2026-09-14 23:12yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:51yes05 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:02yes010 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:44yes016 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:07yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:10no039 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:31yes025 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:29yes020 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:48yes026 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:21yes79 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:12yes56 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:18yes2128 s
ComparativePerplexity Sonarsonar2026-09-15 00:37yes206 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:35yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:48yes010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:04yes021 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:32yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:11yes049 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:21yes067 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:16yes065 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:35yes015 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:43yes86 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:29yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:31yes2223 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:42yes207 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:08yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:30yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:49yes015 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:04yes01 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:29yes044 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:59yes050 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:38yes032 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:18yes014 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:15no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:02no014 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 05:05no015 s
Scale constrainedPerplexity Sonarsonar2026-09-15 00:31yes2010 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:50yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:35no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:35yes018 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:22yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:12no036 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:26yes023 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:45yes0104 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 05:04no07 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:52yes1210 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:31yes66 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:53yes2721 s
Negative framingPerplexity Sonarsonar2026-09-15 02:33yes205 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:34yes08 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:27yes012 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:50yes085 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:49yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:34yes040 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:58yes061 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:09yes0118 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:55yes026 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Adobe read as Adobe Experience Manager Assets
Unresolved, counted raw
Artwork Flow
AssetUs
Baseline
Bynder / Widen Solutions
Data Dwell Digital Asset Management
Dropbox Professional / Box
Filestage
Filestage.io
Hippo
Image Relay
IntelligenceBank
Kontainer
Onehub
PicaJet
Salsify
Stockpress
XnView MP
darktable
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
← Content marketingEcommerce marketing →