GTM AI Index
Index Marketing DAM › Brandfolder vs Cloudinary
Digital asset management · September 2026 Edition

Brandfolder vs Cloudinary

Zero of twelve models named Brandfolder first on the direct prompt; zero named Cloudinary. Brandfolder was named by twelve of the twelve models and Cloudinary by ten and Brandfolder carries 42 labels and Cloudinary 17, so the shares are not directly comparable.

Brandfolder

accepted challenger

Denver, United States, founded 2012. Named in one category this edition.

Cloudinary

accepted challenger

Santa Clara, Israel, founded 2011. Named in one category this edition.

First-choice share6%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate14%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 12; printed, not drawn.
Labels4217A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Brandfolder reading right to left. Rank and label count are printed, not drawn.Canto was named alongside these two in eleven of the twelve direct answers. Canto vs Brandfolder · Canto vs Cloudinary · Filecamp vs Brandfolder

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the digital asset management page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
BrandfolderFirst choices, of twelve modelsCloudinary
Direct001 against Brandfolder
Paraphrase20
Comparative001 against Cloudinary
Budget-constrained013 against Brandfolder
Scale-constrained10
Negative002 against Brandfolder
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Brandfolder and Cloudinary were named in the same answer twenty-eight times, of the 95 answers naming Brandfolder and the 42 naming Cloudinary. In those answers Cloudinary took the first choice zero times and Brandfolder zero.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Brandfolder and Cloudinary stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Brandfolder Cloudinary first choice named as an alternative argued againstblank: not namedEach cell is one answer, Brandfolder on the left and Cloudinary on the right.

The direct prompt

The plain question, one answer per model, grouped by where Brandfolder and Cloudinary stood in it.

Neither was the first choice, one was named

8 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashMasset alternatives: Acquia DAM, Brandfolder, Bynder, Canto
Perplexity SonarBynder alternatives: Brandfolder, Canto, MediaValet
Grok 4.1 FastCanto alternatives: Brandfolder, Bynder, Frontify, MediaValet
Mistral SmallCanto alternatives: Acquia DAM, Brandfolder, Frontify, Masset, MediaValet
DeepSeek V4 FlashCanto alternatives: Brandfolder, Bynder, Frontify, MassetUs, MediaValet
Kimi K2Canto alternatives: Brandfolder, Bynder
GLM 4.7 FlashXCanto alternatives: Brandfolder, Bynder, Frontify
MiniMax M2.5Canto alternatives: Brandfolder, Bynder, Frontify

Neither was named

4 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Bynder alternatives: Canto, MediaValet
GPT-5.4 miniBynder alternatives: Acquia DAM, Canto
Llama 4 Maverickno first choice
Qwen 3.7 FlashCanto alternatives: Bynder, MassetUs, MediaValet

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Brandfolder leads by four points.
Brandfolder4%#6 of 11
Cloudinary0%#10 of 11
The full small business standing →
Mid-marketThe figures above
Brandfolder leads by four points.
Brandfolder6%#4 of 12
Cloudinary2%#5 of 12
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Brandfolder0%#9 of 10
Cloudinary0%#8 of 10
The full enterprise standing →

What the models said about Brandfolder

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“typically require custom quotes and often cost thousands per month” Kimi K2 · budget prompt · hard negative
“often out of reach for companies with limited budgets, as they routinely cost between $10,000 and $50,000+ per year” Gemini 3.5 Flash · budget prompt · soft negative
“I'd want to compare it directly against your workflow needs before recommending it over Bynder or Acquia DAM” GPT-5.4 mini · direct prompt · soft negative
“Start by evaluating Canto or Brandfolder, as both offer strong feature sets, reasonable pricing, and faster implementation” Claude Haiku 4.5 · paraphrase prompt · first choice
“look closely at Bynder, Widen, and Brandfolder. These platforms sit in the "Goldilocks zone"” Qwen 3.7 Flash · scale prompt · first choice
“the recommended DAM platform for a mid-sized B2B company would be Canto, Brandfolder, or Masset” Llama 4 Maverick · paraphrase prompt · first choice

What the models said about Cloudinary

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Media delivery powerhouse; weaker full DAM governance/brand controls vs. pure DAMs.” Grok 4.1 Fast · comparative prompt · soft negative
“Ultra-limited budget (<$50/month total)? Start with Cloudinary free or ResourceSpace self-hosted” Grok 4.1 Fast · budget prompt · first choice
“Use Cloudinary/ImageKit for developer-led teams needing programmatic media delivery” DeepSeek V4 Flash · comparative prompt · alternative
“better if your DAM is tightly tied to image/video transformation and delivery” GPT-5.4 mini · paraphrase prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.