Video marketing and hosting
Asked as “video hosting platform for marketing”, and as “business video hosting and analytics tool”, on behalf of a mid-market B2B company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the three products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Wistia56%
Wistia56%02Vidyard16%
Vidyard16%03YouTube15%
YouTube15%04Vimeo7%
Vimeo7%05Gumlet4%
Gumlet4%06SproutVideo0%
SproutVideo0%07Loom0%
Loom0%08Brightcove0%
Brightcove0%02What they warned about
Six of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Mistral Small, Qwen 3.7 Flash, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
YouTube50%
23 of 46 labels negative · 12 of 12 models · 10 hard negative
“Platforms to Avoid or Use with Caution... 1. YouTube (for business marketing) Key Issues: Complete loss of control” Mistral Small, negative prompt
Vimeo24%
16 of 68 labels negative · 10 of 12 models · 3 hard negative
“Vimeo (Proceed with Extreme Caution) ... Vimeo is currently facing massive backlash from marketers and small businesses.” Gemini 3.5 Flash, negative prompt
Vidyard15%
8 of 53 labels negative · 8 of 12 models
“enterprise-tier **Vidyard** or **Wistia** are incredible tools. However, small-to-mid-sized businesses should be highly cautious of their pricing structures.” Gemini 3.5 Flash, negative prompt
Wistia12%
8 of 68 labels negative · 8 of 12 models
“Wistia (with major caveats)... Per-video pricing model becomes extremely expensive... still considered one of the better options” Mistral Small, negative prompt
03What they cite
Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
19 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 183 links across 68 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
vendor site · Swarmify8 answers · 12 citations · 2 models
vendor site · Vidyard8 answers · 10 citations · 3 models
vendor site · Gumlet7 answers · 12 citations · 2 models
vendor site · Goldcast6 answers · 7 citations · 2 models
6 answers · 6 citations · 2 models
vendor site · Dacast6 answers · 6 citations · 2 models
6 answers · 6 citations · 2 models
vendor site · Guideflow6 answers · 6 citations · 2 models
6 answers · 6 citations · 2 models
vendor site · Wistia5 answers · 9 citations · 2 models
5 answers · 6 citations · 1 model
4 answers · 6 citations · 1 model
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
6 answers · 2 models
6 answers · 2 models
6 answers · 2 models
6 answers · 2 models
6 answers · 2 models
6 answers · 2 models
5 answers · 1 model
4 answers · 1 model
4 answers · 1 model
4 answers · 2 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best video hosting platform for marketing for a mid-market B2B company?”Paraphrase“Which business video hosting and analytics tool would you recommend to a mid-sized B2B company?”Comparative“What are the top video hosting platforms for marketing and how do they differ?”Budget-constrained“What is the best video hosting platform for marketing for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a video hosting platform for marketing. What should we look at?”Negative“Which video hosting platforms for marketing should I avoid or be cautious about?”
Claude Haiku 4.5Vimeo, WistiaWistiaChangedVimeoYouTubeno first choiceagainst: Vimeo, YouTube
Three alternatives
Cinema8, Goldcast, VidyardTwo alternatives
Vidyard, VimeoFour alternatives
Brightcove, SproutVideo, Wistia, YouTubeTwo alternatives
Vimeo, WistiaGPT-5.4 miniWistiaWistiaHeldWistiaagainst: YouTubeYouTubeagainst: SproutVideo, Vidyard, Wistiano first choiceagainst: Meta, Snapchat, TikTok, Twitch, X, YouTube
Two alternatives
Vidyard, VimeoTwo alternatives
Brightcove, VidyardFour alternatives
Brightcove, SproutVideo, Vidyard, VimeoOne alternative
VimeoGemini 3.5 FlashWistiaagainst: YouTubeVidyard, WistiaChangedagainst: YouTubeVimeo, WistiaGumlet, Spotlightragainst: Vimeo, Wistia, YouTubeVidyard, Wistiaagainst: YouTubeagainst: AWS S3, Brightcove, Dailymotion, Descript, Loom, Vidyard, Vimeo, WordPress, YouTube
Two alternatives
Vidyard, VimeoOne alternative
VimeoFour alternatives
Bunny.net, Gumlet, Vidyard, YouTubeTwo alternatives
Bunny Stream, VidyardThree alternatives
Brightcove, Kaltura, VimeoPerplexity SonarWistiaagainst: BrightcoveWistiaHeldWistiaYouTubeno first choiceagainst: Dailymotion, Loom, Vidyard, YouTube
Two alternatives
Vidyard, VimeoTwo alternatives
Vidyard, VimeoFive alternatives
Brightcove, Gumlet, Vidyard, Vimeo, YouTubeTwo alternatives
Vimeo, WistiaGrok 4.1 FastWistiaagainst: Gumlet, SproutVideo, Vimeo, YouTubeWistiaHeldWistia, YouTubeagainst: BrightcoveYouTubeVidyard, Wistiaagainst: Brightcove, YouTubeagainst: Dailymotion, Facebook Videos, Google Drive, Instagram Reels, TikTok, Vidyard, Vimeo, Wistia, YouTube
One alternative
VidyardTwo alternatives
SproutVideo, VidyardTwo alternatives
Vidyard, VimeoSix alternatives
Bunny Stream, Gumlet, SproutVideo, Vidyard, Vimeo, WistiaOne alternative
GumletMistral SmallVidyard, WistiaGumlet, WistiaChangedWistia, YouTubeYouTubeVidyard, Wistiaagainst: Brightcove, Kalturaagainst: Dailymotion, Facebook Video, Vidyard, Vimeo, Wistia, YouTube
One alternative
VimeoOne alternative
Vimeo Business / EnterpriseOne alternative
VimeoTwo alternatives
Vimeo, WistiaTwo alternatives
Gumlet, MuxDeepSeek V4 FlashWistiaagainst: Brightcove, Vimeo, YouTubeWistiaHeldagainst: BrightcoveWistiaWistiaagainst: Brightcove, UscreenVidyard, Wistiaagainst: Brightcove, Kaltura, YouTubeagainst: BitChute, Rumble, TikTok, Vimeo, Wistia
Two alternatives
HubSpot Video, VidyardOne alternative
VidyardSix alternatives
Brightcove, Gumlet, SproutVideo, Vidyard, Vimeo, YouTubeThree alternatives
Vidalytics, Vimeo, YouTubeLlama 4 MaverickWistiaWistiaHeldWistiaWistiano first choiceagainst: YouTubeagainst: Dailymotion, Google Drive, Vimeo, Wistia, YouTube
Two alternatives
Gumlet, VimeoThree alternatives
Dacast, Goldcast Video Hubs, VidalyticsFour alternatives
Gumlet, Loom, Vidyard, VimeoFive alternatives
Bunny Stream, SmartVideo, SproutVideo, Vimeo, YouTubeQwen 3.7 FlashWistiaagainst: BrightcoveVidyard, WistiaChangedWistiaagainst: YouTubeVimeo, YouTubeagainst: Brightcove, Dacast, WistiaWistiaagainst: Dropbox, Facebook, Google Drive, Google Play, Instagram, LinkedIn, TikTok, Vimeo, YouTube
Three alternatives
Gumlet, Vidyard, VimeoThree alternatives
Gumlet, SproutVideo, VimeoFive alternatives
Brightcove, SproutVideo, Vidyard, Vime, VimeoFour alternatives
Gumlet, Loom, SproutVideo, VidyardTwo alternatives
Vidyard, VimeoKimi K2Wistiaagainst: Brightcove, KalturaVidyardChangedagainst: VimeoVimeo, Wistiaagainst: BrightcoveVimeo, YouTubeagainst: VimeoWistiaagainst: Vidyard, Vimeo, YouTubeagainst: Doodstream, Facebook Video, Rumble, Vimeo, Wistia Free Tier, YouTube
Three alternatives
SproutVideo, Vidyard, VimeoOne alternative
WistiaThree alternatives
Gumlet, Vidyard, YouTubeThree alternatives
Gumlet, Swarmify, WistiaTwo alternatives
Gumlet, VimeoGLM 4.7 FlashXWistiaWistiaHeldWistiaYouTubeno first choiceagainst: Dailymotion, Facebook, Google Drive, Self-Hosting, Streamable, Vidyard, Vimeo, YouTube
Three alternatives
Gumlet, Vidyard, VimeoOne alternative
VidyardSix alternatives
Brightcove, Cloudflare Stream, Mux, Vidyard, Vimeo, YouTubeTwo alternatives
Vimeo, WistiaMiniMax M2.5WistiaVidyard, WistiaChangedVimeo, Wistia, YouTubeVimeono first choiceagainst: Vidyard, Vimeo, Wistia, YouTube
Four alternatives
Bunny Stream, Dacast, Vidyard, VimeoTwo alternatives
Gumlet, SproutVideoOne alternative
VidyardTwo alternatives
Wistia, YouTubeBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:47 | yes | 11 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:50 | yes | 5 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:47 | yes | 11 | 18 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 04:40 | yes | 20 | 5 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 01:24 | yes | 0 | 6 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:30 | yes | 0 | 11 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 04:35 | yes | 0 | 18 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:05 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:58 | yes | 0 | 47 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 05:02 | yes | 0 | 39 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:31 | yes | 0 | 32 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:26 | yes | 0 | 27 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:20 | yes | 9 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:46 | yes | 5 | 3 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:10 | yes | 10 | 18 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-14 23:48 | yes | 20 | 5 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-14 23:24 | yes | 0 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:20 | yes | 0 | 7 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:45 | yes | 0 | 36 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:17 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 02:44 | yes | 0 | 33 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:16 | yes | 0 | 40 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:45 | yes | 0 | 29 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:41 | yes | 0 | 16 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:26 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:33 | yes | 6 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:05 | yes | 10 | 24 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 01:22 | yes | 20 | 8 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-14 23:09 | yes | 0 | 5 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:35 | yes | 0 | 6 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:47 | yes | 0 | 68 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:32 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:00 | yes | 0 | 21 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:41 | yes | 0 | 40 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:59 | yes | 0 | 20 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:13 | yes | 0 | 11 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:57 | no | 0 | 5 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 22:59 | no | 0 | 3 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:37 | yes | 21 | 26 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 02:27 | yes | 20 | 5 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 00:30 | yes | 0 | 7 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:59 | yes | 0 | 7 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 05:02 | yes | 0 | 13 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:17 | yes | 0 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:13 | yes | 0 | 43 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:41 | yes | 0 | 22 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:17 | yes | 0 | 13 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:47 | yes | 0 | 12 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:54 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:24 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:51 | no | 0 | 14 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 04:46 | yes | 20 | 11 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 02:31 | yes | 0 | 8 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:08 | yes | 0 | 9 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 02:39 | yes | 0 | 29 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:56 | yes | 0 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:15 | yes | 0 | 68 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:40 | yes | 0 | 23 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:47 | no | 0 | 74 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:44 | no | 0 | 11 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:56 | yes | 15 | 11 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 22:59 | yes | 3 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:08 | yes | 18 | 20 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 04:02 | yes | 20 | 6 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 01:43 | yes | 0 | 5 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:46 | yes | 0 | 7 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-14 23:38 | yes | 0 | 22 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:32 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:57 | yes | 0 | 41 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:36 | yes | 0 | 34 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:41 | yes | 0 | 15 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:30 | yes | 0 | 22 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
AWS S3
BitChute
Doodstream
Facebook Videos
Facebook/Instagram Videos
Goldcast Video Hubs
Google Play
HubSpot Video
LinkedIn
Meta
Self-Hosting (without proper infrastructure)
Streamio
Vime
Vimeo Business / Enterprise
Wipster
Wistia Free Tier
Discontinued, still offered
No shut-down product was recommended here.