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Video marketing and hosting · September 2026 Edition

Vidyard vs Gumlet

One of twelve models named Vidyard first on the direct prompt; zero named Gumlet. Vidyard was named by twelve of the twelve models and Gumlet by ten and Vidyard carries 53 labels and Gumlet 33, so the shares are not directly comparable.

Vidyard

accepted challenger

Kitchener, Canada, founded 2011. Named in three categories this edition.

Gumlet

accepted challenger

Named in two categories this edition.

First-choice share16%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate15%3%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 8; printed, not drawn.
Labels5333A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Vidyard reading right to left. Rank and label count are printed, not drawn.Wistia was named alongside these two in twelve of the twelve direct answers. Wistia vs Vidyard · Wistia vs Gumlet · Vidyard vs YouTube

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the video marketing and hosting page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
VidyardFirst choices, of twelve modelsGumlet
Direct101 against Gumlet
Paraphrase41
Comparative00
Budget-constrained011 against Vidyard
Scale-constrained401 against Vidyard
Negative026 against Vidyard
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Vidyard and Gumlet were named in the same answer sixty-three times, of the 161 answers naming Vidyard and the 78 naming Gumlet. In those answers Gumlet took the first choice ten times and Vidyard eight.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Vidyard and Gumlet stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Vidyard Gumlet first choice named as an alternative argued againstblank: not namedEach cell is one answer, Vidyard on the left and Gumlet on the right.

The direct prompt

The plain question, one answer per model, grouped by where Vidyard and Gumlet stood in it.

Vidyard first, Gumlet not the choice

1 of 12 modelsGumlet was named in the answer but not as the choice, or not at all.
Mistral SmallVidyard, Wistia alternatives: Vimeo

Neither was the first choice, one was named

11 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Vimeo, Wistia alternatives: Cinema8, Goldcast, Vidyard
GPT-5.4 miniWistia alternatives: Vidyard, Vimeo
Gemini 3.5 FlashWistia alternatives: Vidyard, Vimeo
Perplexity SonarWistia alternatives: Vidyard, Vimeo
Grok 4.1 FastWistia alternatives: Vidyard
DeepSeek V4 FlashWistia alternatives: HubSpot Video, Vidyard
Llama 4 MaverickWistia alternatives: Gumlet, Vimeo
Qwen 3.7 FlashWistia alternatives: Gumlet, Vidyard, Vimeo
Kimi K2Wistia alternatives: SproutVideo, Vidyard, Vimeo
GLM 4.7 FlashXWistia alternatives: Gumlet, Vidyard, Vimeo
MiniMax M2.5Wistia alternatives: Bunny Stream, Dacast, Vidyard, Vimeo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Gumlet leads by two points.
Gumlet4%#4 of 9
Vidyard2%#6 of 9
The full small business standing →
Mid-marketThe figures above
The order flips: Vidyard leads at mid-market.
Vidyard16%#2 of 8
Gumlet4%#5 of 8
The full mid-market standing →
Enterprise
Vidyard leads by nine points.
Vidyard19%#3 of 7
Gumlet9%#4 of 7
The full enterprise standing →

What the models said about Vidyard

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“enterprise-tier Vidyard or Wistia are incredible tools. However, small-to-mid-sized businesses should be highly cautious of their pricing structures.” Gemini 3.5 Flash · negative prompt · soft negative
“Vidyard/Wistia (entry plans): Excellent for leads/CRM but per-seat or per-video pricing explodes at scale” Grok 4.1 Fast · negative prompt · soft negative
“For most mid-market B2B companies, Vidyard offers the best balance of sales enablement features and reasonable pricing” Mistral Small · direct prompt · first choice
“If your primary goal is empowering your sales development reps ... Vidyard is the superior tool.” Gemini 3.5 Flash · paraphrase prompt · first choice
“If I had to pick one platform for a typical mid-sized B2B company, I'd lean toward Vidyard” Kimi K2 · paraphrase prompt · first choice

What the models said about Gumlet

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Lack Wistia's marketing-specific tools (e.g., no deep heatmaps/forms).” Grok 4.1 Fast · direct prompt · soft negative
“"Goldilocks" middle path—strong security, modern streaming tech, and analytics that plug into your existing stack without enterprise complexity.” Mistral Small · paraphrase prompt · first choice
“An incredibly affordable, modern video infrastructure host that offers premium features for a fraction of the cost.” Gemini 3.5 Flash · budget prompt · first choice
“Gumlet | Secure business hosting | Full security stack (DRM, domain locking, geo-fencing) from $25/month” Kimi K2 · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.