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Video marketing and hosting · September 2026 Edition

Wistia vs Gumlet

Twelve of twelve models named Wistia first on the direct prompt; zero named Gumlet. Wistia was named by twelve of the twelve models and Gumlet by ten and Wistia carries 68 labels and Gumlet 33, so the shares are not directly comparable.

Wistia

endorsed leader

Cambridge, United States, founded 2006. Named in two categories this edition.

Gumlet

accepted challenger

Named in two categories this edition.

First-choice share56%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate12%3%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 8; printed, not drawn.
Labels6833A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Wistia reading right to left. Rank and label count are printed, not drawn.Vidyard was named alongside these two in eleven of the twelve direct answers. Wistia vs Vidyard · Wistia vs YouTube · Wistia vs Vimeo

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the video marketing and hosting page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
WistiaFirst choices, of twelve modelsGumlet
Direct1201 against Gumlet
Paraphrase111
Comparative110
Budget-constrained213 against Wistia
Scale-constrained60
Negative325 against Wistia
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Wistia and Gumlet were named in the same answer seventy-three times, of the 210 answers naming Wistia and the 78 naming Gumlet. In those answers Gumlet took the first choice six times and Wistia thirty-eight.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Wistia and Gumlet stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Wistia Gumlet first choice named as an alternative argued againstblank: not namedEach cell is one answer, Wistia on the left and Gumlet on the right.

The direct prompt

The plain question, one answer per model, grouped by where Wistia and Gumlet stood in it.

Wistia first, Gumlet an alternative

12 of 12 modelsGumlet was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Vimeo, Wistia alternatives: Cinema8, Goldcast, Vidyard
GPT-5.4 miniWistia alternatives: Vidyard, Vimeo
Gemini 3.5 FlashWistia alternatives: Vidyard, Vimeo
Perplexity SonarWistia alternatives: Vidyard, Vimeo
Grok 4.1 FastWistia alternatives: Vidyard
Mistral SmallVidyard, Wistia alternatives: Vimeo
DeepSeek V4 FlashWistia alternatives: HubSpot Video, Vidyard
Llama 4 MaverickWistia alternatives: Gumlet, Vimeo
Qwen 3.7 FlashWistia alternatives: Gumlet, Vidyard, Vimeo
Kimi K2Wistia alternatives: SproutVideo, Vidyard, Vimeo
GLM 4.7 FlashXWistia alternatives: Gumlet, Vidyard, Vimeo
MiniMax M2.5Wistia alternatives: Bunny Stream, Dacast, Vidyard, Vimeo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Wistia leads by fifty-three points.
Wistia56%#1 of 9
Gumlet4%#4 of 9
The full small business standing →
Mid-marketThe figures above
Wistia leads by fifty-three points.
Wistia56%#1 of 8
Gumlet4%#5 of 8
The full mid-market standing →
Enterprise
Wistia leads by thirteen points.
Wistia23%#2 of 7
Gumlet9%#4 of 7
The full enterprise standing →

What the models said about Wistia

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Wistia (with major caveats)... Per-video pricing model becomes extremely expensive... still considered one of the better options” Mistral Small · negative prompt · soft negative
“Excellent for leads/CRM but per-seat or per-video pricing explodes at scale (e.g., Wistia: $0.25/extra video)” Grok 4.1 Fast · negative prompt · soft negative
“Wistia recently hiked its prices significantly ... it is likely overkill for a startup budget.” Qwen 3.7 Flash · budget prompt · soft negative
“Best Overall for Marketing-Driven B2B ... for most mid-market B2B companies, Wistia provides the most comprehensive marketing automation and lead generation capabilities.” GLM 4.7 FlashX · direct prompt · first choice
“1. Wistia - Best for Marketing-Led Lead Generation ... Wistia provides superior marketing automation capabilities for teams with larger budgets.” Mistral Small · direct prompt · first choice
“Wistia – Best for Lead Generation & Marketing Automation ... Wistia or Vimeo for conversion-focused videos on your own site” Kimi K2 · comparative prompt · first choice

What the models said about Gumlet

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Lack Wistia's marketing-specific tools (e.g., no deep heatmaps/forms).” Grok 4.1 Fast · direct prompt · soft negative
“"Goldilocks" middle path—strong security, modern streaming tech, and analytics that plug into your existing stack without enterprise complexity.” Mistral Small · paraphrase prompt · first choice
“An incredibly affordable, modern video infrastructure host that offers premium features for a fraction of the cost.” Gemini 3.5 Flash · budget prompt · first choice
“Gumlet | Secure business hosting | Full security stack (DRM, domain locking, geo-fencing) from $25/month” Kimi K2 · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.