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Video marketing and hosting · September 2026 Edition

Vimeo vs Gumlet

One of twelve models named Vimeo first on the direct prompt; zero named Gumlet. Vimeo was named by twelve of the twelve models and Gumlet by ten and Vimeo carries 68 labels and Gumlet 33, so the shares are not directly comparable.

Vimeo

accepted challenger

United States, United States, founded 2004. Named in three categories this edition.

Gumlet

accepted challenger

Named in two categories this edition.

First-choice share7%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate24%3%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 8; printed, not drawn.
Labels6833A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Vimeo reading right to left. Rank and label count are printed, not drawn.Wistia was named alongside these two in twelve of the twelve direct answers. Wistia vs Vimeo · Wistia vs Gumlet · Vidyard vs Vimeo

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the video marketing and hosting page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
VimeoFirst choices, of twelve modelsGumlet
Direct102 against Vimeo · 1 against Gumlet
Paraphrase011 against Vimeo
Comparative40
Budget-constrained312 against Vimeo
Scale-constrained001 against Vimeo
Negative1210 against Vimeo
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Vimeo and Gumlet were named in the same answer seventy-two times, of the 199 answers naming Vimeo and the 78 naming Gumlet. In those answers Gumlet took the first choice eleven times and Vimeo seven.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Vimeo and Gumlet stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Vimeo Gumlet first choice named as an alternative argued againstblank: not namedEach cell is one answer, Vimeo on the left and Gumlet on the right.

The direct prompt

The plain question, one answer per model, grouped by where Vimeo and Gumlet stood in it.

Vimeo first, Gumlet not the choice

1 of 12 modelsGumlet was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Vimeo, Wistia alternatives: Cinema8, Goldcast, Vidyard

Neither was the first choice, one was named

9 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniWistia alternatives: Vidyard, Vimeo
Gemini 3.5 FlashWistia alternatives: Vidyard, Vimeo
Perplexity SonarWistia alternatives: Vidyard, Vimeo
Mistral SmallVidyard, Wistia alternatives: Vimeo
Llama 4 MaverickWistia alternatives: Gumlet, Vimeo
Qwen 3.7 FlashWistia alternatives: Gumlet, Vidyard, Vimeo
Kimi K2Wistia alternatives: SproutVideo, Vidyard, Vimeo
GLM 4.7 FlashXWistia alternatives: Gumlet, Vidyard, Vimeo
MiniMax M2.5Wistia alternatives: Bunny Stream, Dacast, Vidyard, Vimeo

Neither was named

2 of 12 modelsThe answer made no first choice from these two in this category.
Grok 4.1 FastWistia alternatives: Vidyard
DeepSeek V4 FlashWistia alternatives: HubSpot Video, Vidyard

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Vimeo leads by nine points.
Vimeo12%#3 of 9
Gumlet4%#4 of 9
The full small business standing →
Mid-marketThe figures above
Vimeo leads by four points.
Vimeo7%#4 of 8
Gumlet4%#5 of 8
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Vimeo9%#5 of 7
Gumlet9%#4 of 7
The full enterprise standing →

What the models said about Vimeo

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Vimeo (Proceed with Extreme Caution) ... Vimeo is currently facing massive backlash from marketers and small businesses.” Gemini 3.5 Flash · negative prompt · hard negative
“1 GB lifetime storage cap - completely insufficient for growing businesses” Mistral Small · negative prompt · hard negative
“Avoid: ... consumer-focused platforms (Vimeo Basic)” Kimi K2 · scale prompt · hard negative
“For most mid-market B2B companies, Wistia or Vimeo offer the best balance of lead generation capabilities, branding control, and ease of use” Claude Haiku 4.5 · direct prompt · first choice
“For Website Landing Pages: Embed your video via Wistia or Vimeo to maintain a clean, professional, branded experience” Gemini 3.5 Flash · comparative prompt · first choice
“Wistia or Vimeo for conversion-focused videos on your own site (lead capture, product demos, gated content)” Kimi K2 · comparative prompt · first choice

What the models said about Gumlet

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Lack Wistia's marketing-specific tools (e.g., no deep heatmaps/forms).” Grok 4.1 Fast · direct prompt · soft negative
“"Goldilocks" middle path—strong security, modern streaming tech, and analytics that plug into your existing stack without enterprise complexity.” Mistral Small · paraphrase prompt · first choice
“An incredibly affordable, modern video infrastructure host that offers premium features for a fraction of the cost.” Gemini 3.5 Flash · budget prompt · first choice
“Gumlet | Secure business hosting | Full security stack (DRM, domain locking, geo-fencing) from $25/month” Kimi K2 · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.