AI Indexes
GTM AI Index
September 2026 Edition, published September 15, 2026 · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › Marketing › September 2026 Edition

Review and reputation management

Asked as “online review management platform”, and as “reputation management tool”, on behalf of a mid-market B2B company. 56 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
18%
Contested · ReviewTrackers 12%
18Birdeye12ReviewTrackers07Reviewflowz62others

18% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Birdeye18%18%49accepted challenger
02ReviewTrackers12%0%25accepted challenger
03Podium2%21%38accepted challenger
04BrightLocal2%0%14accepted challenger
05Reputation2%25%28criticized challenger
06Grade.us2%8%12accepted challenger
Show the three products at 0%, ordered by negative rate
09Trustpilot0%21%14accepted challenger
07Yext0%18%17accepted challenger
08SOCi0%17%12accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Birdeye18%
02ReviewTrackers12%
03Podium2%
04BrightLocal2%
05Reputation2%
06Grade.us2%
07Yext0%
08SOCi0%
09Trustpilot0%

What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Birdeye
18%
9 of 49 labels negative · 7 of 12 models · 2 hard negative
“Platforms to AVOID if You Have a Limited Budget ... **Birdeye** and **Podium**” Gemini 3.5 Flash, budget prompt
Reputation
25%
7 of 28 labels negative · 6 of 12 models · 2 hard negative
“Platforms to Be Cautious About ... Reputation.com ... BBB rating of D- ... Reputation.com and Yext are the two most consistently flagged *major* platforms in my research.” DeepSeek V4 Flash, negative prompt
Podium
21%
8 of 38 labels negative · 5 of 12 models · 2 hard negative
“Platforms to AVOID if You Have a Limited Budget ... **Birdeye** and **Podium**” Gemini 3.5 Flash, budget prompt
Sitejabber
100%
3 of 3 labels negative · 3 of 12 models · 2 hard negative
“Platforms to Avoid or Approach with Extreme Caution: - **Sitejabber ...**: FTC settlement in January 2025 for misrepresenting ratings and reviews” Grok 4.20, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

78 of 84 answers in this category came back with a source list, from 14 of 12 models: citations where the model returns them, or the search results it consulted. 1123 links across 274 sites, every framing counted. Ranked by the number of answers carrying the site or page.

41 answers · 42 citations · 12 models
36 answers · 79 citations · 13 models
35 answers · 43 citations · 13 models
vendor site · Birdeye32 answers · 60 citations · 12 models
vendor site · AppFollow27 answers · 31 citations · 11 models
vendor site · WiserReview20 answers · 27 citations · 10 models
vendor site · SurveySparrow19 answers · 20 citations · 9 models
18 answers · 21 citations · 10 models
vendor site · Zapier17 answers · 17 citations · 8 models
vendor site · Viasocket16 answers · 25 citations · 9 models
vendor site · Capterra16 answers · 17 citations · 9 models
vendor site · SocialPilot15 answers · 20 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best online review management platform”, “online review management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Birdeye birdeye.com18%30222,2003806,787,611$1,7351102
ReviewTrackers reviewtrackers.com12%601,300626,90605
Reviewflowz reviewflowz.com7%3017002,034$46711
G2 Buyer Intent g2.com5%1639012,221,1821099
EmbedReviews5%200
Google parent site
Google Business Profile 4%
4%63550,0001,719
ReviewGrower reviewgrower.com4%273023,963
WiserReview wiserreview.com4%18
Bazaarvoice bazaarvoice.com4%178,10019226,232$2,03860
HiFiveStar hifivestar.com4%4

Google's top ten for the two searches hold 17 sites; 4 of them are among the sites the models cited here (appfollow.io, birdeye.com, learn.g2.com, zapier.com). The first result for “best online review management platform” is gartner.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best online review management platform for a mid-market B2B company?”Paraphrase“Which reputation management tool would you recommend to a mid-sized B2B company?”Comparative“What are the top review and reputation management platforms and how do they differ?”Budget-constrained“What is the best online review management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an online review management platform. What should we look at?”Negative“Which review and reputation management platforms should I avoid or be cautious about?”
Claude Haiku 4.5G2 Buyer Intent
Four alternativesCapterra, Clutch, Reviewflowz, TrustRadius
OktopostChanged
Three alternativesBrand24, Sprout Social, Yext
ReviewGrower
Six alternativesBirdeye, BrightLocal, Podium, Reputation, SOCi, Yext
EmbedReviews, LocalImpact
Four alternativesReviewGrower Lite, RightResponse AI, SocialPilot Reviews, WiserReview
no first choiceagainst: Birdeye, Chatmeter, Liftify, Podium, Reputation, SOCi, Uberall, Yext
GPT-5.4 miniG2 Buyer Intent
Two alternativesBirdeye, Reputation
against: Score My Reviews
BirdeyeChanged
One alternativePodium
Birdeye
Five alternativesBrightLocal, Podium, Reputation, ReviewTrackers, Trustpilot
EmbedReviews, Shopper Approved
One alternativeHousecall Pro
no first choiceagainst: Sitejabber
Gemini 3.5 FlashReviewflowz
Four alternativesBirdeye, HiFiveStar, Sprout Social, Trustpilot
ReviewflowzHeld
Three alternativesBirdeye, Brand24, G2 Buyer Intent
against: Broadly, Meltwater, Podium, Sprinklr
no first choice
Nine alternativesBirdeye, BrightLocal, NiceJob, Podium, Reputation, SOCi, TrueReview, Trustpilot, Yext
ReviewGrower, Reviewshake
Three alternativesBrightLocal, NiceJob, Reputably
against: Birdeye, Podium
no first choiceagainst: Birdeye, Podium, Yelp for Business
Perplexity SonarReputation
Two alternativesBirdeye, Reviewflowz
ReviewTrackersChanged
One alternativeBirdeye
no first choice
Ten alternativesBazaarvoice, Birdeye, GatherUp, NiceJob, Okendo, Podium, REVIEWS.io, Reputation, ReviewTrackers, Yotpo
EmbedReviews
Two alternativesREVIEWS.io, SocialPilot Reviews
against: AppReviewBot
no first choicenothing named
Grok 4.20Birdeye
Four alternativesPodium, ReviewTrackers, Trustpilot, Yotpo
BirdeyeHeld
Four alternativesBrandwatch, BrightLocal, Grade.us, ReviewTrackers
Birdeye
Seven alternativesGatherUp, Podium, Reputation, ReviewTrackers, SOCi, Trustpilot, Yext
WiserReview
Four alternativesBrightLocal, LocalClarity, REVIEWS.io, Yotpo
against: Birdeye
no first choiceagainst: Reputation, ResellerRatings, Sitejabber, Vendasta
Mistral SmallBazaarvoice, ReviewTrackers
Two alternativesGrade.us, Podium
Brandwatch, MeltwaterChanged
One alternativeReputation
no first choiceFamewall, REVIEWS.io
Three alternativesGoogle Business Profile, ReviewGrower Lite, Yotpo
no first choiceagainst: Trustpilot
DeepSeek V4 FlashBirdeye
Three alternativesGrade.us, Reputation, Yext
against: Podium
G2 Marketing SolutionsChanged
One alternativeReviewTrackers
against: Birdeye, Reputation
Birdeye
Nine alternativesBrightLocal, GatherUp, Podium, Reputation, ReviewTrackers, SOCi, Trustpilot, Yext, Yotpo
BrightLocal
Two alternativesNiceJob, WiserReview
against: Birdeye, Podium
Birdeye
Four alternativesPodium, ReviewTrackers, SOCi, Yext
against: WiserReview
against: Reputation, Yext
Llama 4 MaverickBazaarvoice, Grade.us, ReviewTrackersMeltwaterChangedno first choiceJudge.me Awesome
Four alternativesEmbedReviews, ReviewGrower Lite, Ryviu, WiserReview
no first choice
Three alternativesAvarup, Rannkly, Score My Reviews
nothing named
Qwen 3.7 FlashBirdeye, Pulse
Three alternativesReviewflowz, TrustRadius, TrustSpot
ReviewTrackersChanged
Two alternativesBirdeye, Meltwater
Birdeye
Three alternativesPodium, ReviewTrackers, Yotpo
SocialPilot, WiserReview
Three alternativesEmbedReviews, Shopper Approved, Stamped
no first choicenothing named
Kimi K2ReviewTrackers
Two alternativesG2 Marketing Solutions, Reviewflowz
against: Birdeye
BirdeyeChanged
Two alternativesPodium, ReviewGrower
against: Reputation
Birdeye
Seven alternativesChatmeter, GatherUp, Grade.us, Podium, Reputation, ReviewTrackers, Yext
against: Hootsuite, Sprout Social
NiceJob
Two alternativesGoogle Business Profile, SocialPilot
against: Grade.us
no first choiceagainst: Rytr
GLM 4.7 FlashXReviewTrackers
Two alternativesCapterra, G2 Buyer Intent
BirdeyeChanged
Three alternativesBrand24, Podium, Yext
no first choiceGoogle Business Profile, ReviewGrower
Two alternativesEmbedSocial, Localith
against: Birdeye, Podium
no first choiceagainst: Reputation, Yext
MiniMax M2.5Birdeye, Podium
Four alternativesCapterra, G2 Buyer Intent, Grade.us, Reputation
Birdeye, ReviewflowzChanged
One alternativeSprout Social
against: Reputation
no first choice
Five alternativesChatmeter, Grade.us, Podium, Reputation, Yext
Google Business Profile
Three alternativesFreshreview, Google Alerts, RightResponse AI
against: GatherUp
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 13:39yes169 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 13:23yes34 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-01 11:17yes1926 s
Direct recommendationPerplexity Sonarsonar2026-10-01 08:34yes182 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 08:32yes247 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-01 09:19yes135 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:51yes2539 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 12:38yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 12:50yes1872 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:53yes2228 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 11:27yes2462 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 11:34yes513 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 08:39yes97 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 07:35yes27 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-01 13:13yes1627 s
ParaphrasePerplexity Sonarsonar2026-10-01 08:11yes173 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 10:00yes206 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-01 09:38yes145 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 09:17yes2226 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 12:44yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 14:12yes1659 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-01 08:14yes1926 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 08:51yes1817 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 08:03yes1923 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 09:05yes109 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 12:48yes47 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-01 07:38yes1227 s
ComparativePerplexity Sonarsonar2026-10-01 09:53yes206 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 13:58yes2319 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-01 12:03yes106 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 09:25yes2557 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 08:29yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 13:11no033 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:37yes2332 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 11:42yes1029 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 10:26yes1328 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 10:23yes107 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 09:00yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 09:35yes1917 s
Budget constrainedPerplexity Sonarsonar2026-10-01 13:53yes203 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 11:56yes256 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 11:09yes104 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 12:44yes2324 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 12:48yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 08:48yes513 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 11:50yes2020 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 12:50yes1947 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 07:25yes1016 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 08:01no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 14:10no05 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 09:13yes820 s
Scale constrainedPerplexity Sonarsonar2026-10-01 12:58yes165 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 08:28yes145 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 11:26no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 12:48yes2442 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 10:22yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 11:04no027 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 11:27yes1926 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 09:37yes2523 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 12:04no010 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 10:24yes187 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 11:03yes47 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-01 13:51yes1924 s
Negative framingPerplexity Sonarsonar2026-10-01 12:31yes203 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 11:36yes207 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-01 08:37yes54 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:40yes2428 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 13:19yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 13:12yes1037 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:50yes2233 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 08:00yes23118 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 12:13yes1429 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Yelp read as Yelp for Business
Unresolved, counted raw
Avarup
Avvo
Bermai
Cyberdb
Freshreview
GradeUs
Houzz
Judge.me Awesome
ProvenExpert
Pulse (usepulse.ai)
Rannkly
ResellerRatings
ReviewAccelerationFX
ReviewVio/Dandy
Ryviu
TrustSpot
rater8
Discontinued, still offered
No shut-down product was recommended here.
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