GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Marketing › September 2026 Edition

Video advertising

Asked as “video advertising platform”, and as “connected TV and online video ads platform”, on behalf of a mid-market B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
StackAdapt
Contested
24% of first choices, contested.
ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessMeta Ads21%ContestedStanding →Mid-marketStackAdapt24%ContestedThis pageEnterpriseThe Trade Desk19%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01StackAdapt24%3%31accepted challenger
02YouTube Ads17%15%41accepted challenger
03LinkedIn Campaign Manager15%8%12accepted challenger
04Meta Ads11%4%28accepted challenger
05Vibe.co7%0%28accepted challenger
06TikTok Ads7%30%33criticized challenger
07LinkedIn Video Ads4%18%11accepted challenger
Show the two products at 0%, ordered by negative rate
09The Trade Desk0%38%24criticized challenger
08MNTN0%0%22accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
StackAdapt vs YouTube AdsStackAdapt vs LinkedIn Campaign ManagerYouTube Ads vs LinkedIn Campaign Manager

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01StackAdapt24%
02YouTube Ads17%
03LinkedIn Campaign Manager15%
04Meta Ads11%
05Vibe.co7%
06TikTok Ads7%
07LinkedIn Video Ads4%
08MNTN0%
09The Trade Desk0%

02What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
TikTok Ads
30%
10 of 33 labels negative · 9 of 12 models · 2 hard negative
“High IVT rates ... strict policies leading to frequent account bans/suspensions ... complaints of funds withheld” Grok 4.1 Fast, negative prompt
YouTube Ads
15%
6 of 41 labels negative · 6 of 12 models · 1 hard negative
“Brand Safety: Content classification issues, especially in sensitive categories” GLM 4.7 FlashX, negative prompt
The Trade Desk
38%
9 of 24 labels negative · 6 of 12 models
“enterprise-grade demand-side platforms (DSPs) like *The Trade Desk* are powerful, they often require high monthly minimum spends (frequently $20,000+) and dedicated ad ops teams” Gemini 3.5 Flash, paraphrase prompt
Google Display & Video 360
38%
3 of 8 labels negative · 3 of 12 models
“Enterprise options like The Trade Desk or Google DV360 often require $20K-$50K+ monthly minimums, which can be prohibitive.” Grok 4.1 Fast, paraphrase prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

19 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 166 links across 89 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vibe.co
vendor site · Vibe.co8 answers · 12 citations · 2 models
demandbase.com
vendor site · Demandbase5 answers · 7 citations · 2 models
guideflow.com
vendor site · Guideflow5 answers · 5 citations · 2 models
heysid.com
vendor site · Hey Sid4 answers · 5 citations · 2 models
learn.g2.com
4 answers · 4 citations · 2 models
richads.com
vendor site · RichAds4 answers · 4 citations · 2 models
froggyads.com
vendor site · FroggyAds3 answers · 4 citations · 1 model
adroll.com
vendor site · AdRoll3 answers · 3 citations · 1 model
g2.com
3 answers · 3 citations · 1 model
indiemedia.club
3 answers · 3 citations · 2 models
influencermarketinghub.com
3 answers · 3 citations · 1 model
madgicx.com
vendor site · Madgicx3 answers · 3 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

vibe.co/blog/how-to/video-advertising-platforms
7 answers · 2 models
demandbase.com/blog/best-ctv-advertising-platforms
5 answers · 2 models
richads.com/blog/best-video-ad-networks
4 answers · 2 models
guideflow.com/blog/video-advertising-software
3 answers · 1 model
heysid.com/resources/best-connected-tv-advertising-platforms
3 answers · 2 models
indiemedia.club/tools/best-video-advertising-networks
3 answers · 2 models
influencermarketinghub.com/video-advertising/video-ad-platforms
3 answers · 1 model
learn.g2.com/best-video-advertising-tools
3 answers · 2 models
madgicx.com/blog/ad-tech-platform-for-video-advertising
3 answers · 1 model
spotlightiq.com/insights/ctv-advertising-platforms
3 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best video advertising platform for a mid-market B2B company?”Paraphrase“Which connected TV and online video ads platform would you recommend to a mid-sized B2B company?”Comparative“What are the top video advertising platforms and how do they differ?”Budget-constrained“What is the best video advertising platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a video advertising platform. What should we look at?”Negative“Which video advertising platforms should I avoid or be cautious about?”
Claude Haiku 4.5StackAdapt
Four alternativesAdRoll ABM, MNTN, Vibe.co, YouTube Ads
Vibe.coChanged
Three alternativesDemandbase CTV, MNTN Performance TV, StackAdapt
Vibe.co
Six alternativesAmazon DSP, Basis, MNTN, Simpli.fi, StackAdapt, The Trade Desk
Instagram Reels, Meta Ads, YouTube Ads
Two alternativesPinterest, TikTok Ads
against: LinkedIn Video Adsno first choiceagainst: YouTube Ads
GPT-5.4 miniLinkedIn Campaign Manager
One alternativeYouTube Ads
StackAdaptChanged
Three alternativesLinkedIn's CTV ads, Microsoft Advertising, The Trade Desk
YouTube Ads
Five alternativesLinkedIn Video Ads, Meta Ads, Pinterest, Snapchat, TikTok Ads
YouTube Ads
Two alternativesMeta Ads, TikTok Ads
against: LinkedIn Campaign Managerno first choicenothing named
Gemini 3.5 FlashLinkedIn Campaign Manager, YouTube Ads
Three alternativesMNTN, VISTY, Vibe.co
Vibe.coChanged
Three alternativesLinkedIn CTV Ads, MNTN, StackAdapt
against: The Trade Deskno first choiceYouTube Ads
Two alternativesMeta Ads, Vibe.co
against: TikTok AdsStackAdapt
Eight alternativesBasis, Demandbase, Google Ads, MNTN, Meta Ads, Terminus, TikTok Ads, Vibe.co
against: Google Display & Video 360, The Trade Deskagainst: Meta’s Audience Network, TikTok’s Pangle, X/Twitter
Perplexity SonarStackAdapt
Three alternativesDemandbase, LinkedIn Campaign Manager, Vibe.co
StackAdaptHeld
Three alternativesDemandbase, Hey Sid, MNTN
Google Ads, YouTube Ads
Five alternativesMeta Ads, Roku, StackAdapt, TikTok Ads, Vibe.co
against: The Trade DeskMeta Ads
Two alternativesVibe.co, YouTube Ads
against: TikTok Adsno first choiceagainst: YouTube Ads
Grok 4.1 FastLinkedIn Campaign Manager
Two alternativesDemandbase CTV, YouTube Ads
against: Meta/Facebook, StackAdapt, Vidyard, WistiaStackAdaptChanged
Three alternativesDemandbase, MNTN, Vibe.co
against: Google Display & Video 360, The Trade Deskno first choiceYouTube Ads
Four alternativesMeta Ads, Pinterest, TikTok Ads, Vibe.co
against: Amazon DSPGoogle/YouTube Ads, Meta Ads, TikTok Ads
Four alternativesMNTN, Simpli.fi, StackAdapt, The Trade Desk
against: Adobe Advertisingagainst: Google Video Partners (GVP) / TrueView on third-party sites, Taboola, TikTok Ads
Mistral SmallLinkedIn Video Ads
Three alternativesVidyard, Wistia, YouTube Ads
against: VimeoDemandbase, StackAdaptChanged
Three alternativesLinkedIn Video Ads, The Trade Desk, YouTube Ads
YouTube Ads
Six alternativesAmazon CTV, Hulu, Meta Video Ads, Roku, The Trade Desk, TikTok Video Ads
YouTube Ads
Five alternativesAdMaven, Adwave, LinkedIn Campaign Manager, MGID, TikTok Ads
no first choiceagainst: Google Video Partners, YouTube Ads
DeepSeek V4 FlashLinkedIn Campaign Manager
Two alternativesStackAdapt, YouTube Ads
against: Google Display & Video 360, The Trade DeskStackAdaptChanged
One alternativeMNTN
against: Demandbase CTV, The Trade DeskYouTube Ads
Eleven alternativesAmazon DSP / Prime Video, Disney+, Google Display & Video 360, Hulu, Meta Ads, Netflix Ads, Roku Ads, StackAdapt, The Trade Desk, TikTok Ads, Vibe.co
against: Google Ad ManagerYouTube Ads
One alternativeMeta Ads
against: TikTok Adsno first choice
Four alternativesMNTN, StackAdapt, The Trade Desk, Vibe.co
against: Google Performance Max, Google Video Partners, Roku OneView, TikTok Ads
Llama 4 Maverickno first choice
Two alternativesGoldcast, Vibe.co
no first choiceHeldno first choiceAdwave
Four alternativesGoogle Ads, Loom, Meta Ads, TikTok Ads
no first choiceagainst: TikTok Ads, YouTube Ads
Qwen 3.7 FlashLinkedIn Campaign Manager, YouTube Ads via Google Video/PMax campaigns
Two alternativesMeta Ads, Reddit Ads
StackAdaptChanged
Two alternativesDemandbase, MNTN
Meta Ads, YouTube Ads
Four alternativesAmazon Prime Video & Fire TV, Roku, The Trade Desk, TikTok Ads
Meta Ads, TikTok Ads
Two alternativesAdwave, YouTube Ads
no first choiceagainst: ExoClick, LinkedIn Video Ads, Reddit, Snapchat Ads, TikTok Ads, TrafficStars
Kimi K2LinkedIn Campaign Manager
Two alternativesStackAdapt, YouTube Ads
against: DV360, The Trade DeskLinkedIn CTV Ads, StackAdaptChanged
Three alternativesGoogle Display & Video 360, The Trade Desk, Vibe.co
Meta Ads, YouTube Ads
Two alternativesLinkedIn Video Ads, TikTok Ads
TikTok Ads
Five alternativesFacebook/Instagram Video Ads, Pinterest Video Ads, Roku, Vibe.co, YouTube Shorts
no first choice
Four alternativesBasis, MNTN, StackAdapt, Vibe.co
against: The Trade Deskagainst: Adsterra, Clickadu, ExoClick, Kadam, Monetag, Netpub.Media, TikTok Ads, TrafficJunky, X
GLM 4.7 FlashXLinkedIn Campaign Manager
Two alternativesMeta Ads, YouTube Ads
Vibe.coChanged
Four alternatives6sense, Demandbase, MNTN, StackAdapt
TikTok Ads, YouTube Ads
Seven alternativesLinkedIn Video Ads, MNTN, Meta Ads, Simpli.fi, StackAdapt, Tatari, Vibe.co
Meta Ads
Three alternativesReddit Ads, TikTok Ads, YouTube Ads
no first choiceagainst: Google Performance Max, Meta Platforms, TikTok Ads, YouTube Ads
MiniMax M2.5LinkedIn Video Ads
Two alternativesVidyard, Wistia
StackAdaptChanged
Two alternativesBrandzooka, MNTN
against: The Trade DeskMeta Ads, YouTube Ads
Seven alternativesAmazon DSP, Google Display & Video 360, MNTN, StackAdapt, The Trade Desk, TikTok Ads, Vibe.co
Meta (Facebook/Instagram) Video Ads, YouTube Ads
Four alternativesAdwave, Roku, Spotify Ads, TikTok Ads
no first choiceagainst: Meta Ads, Programmatic/CTV, TikTok Ads, YouTube Ads
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:42yes89 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:25yes25 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:52yes1727 s
Direct recommendationPerplexity Sonarsonar2026-09-15 01:06yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:37yes06 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 04:35yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:04yes064 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:33yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:39yes028 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:17yes037 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:27yes058 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:48yes018 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:37yes57 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:11yes47 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:45yes2025 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:46yes2018 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:32yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 04:49yes010 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:55yes033 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:06yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:47yes026 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:01yes037 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:59yes014 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:05yes040 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:16yes88 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:33yes48 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:49yes820 s
ComparativePerplexity Sonarsonar2026-09-15 03:49yes208 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:08yes07 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:37yes012 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:34yes057 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:27yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:01no046 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:51yes035 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:33yes034 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:33yes014 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:03no04 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:51no04 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:42yes716 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:28yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:40yes05 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:31yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:44yes020 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:46yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:47yes032 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:16yes028 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:37yes042 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:13yes016 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:09no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:25no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:28yes1228 s
Scale constrainedPerplexity Sonarsonar2026-09-15 03:50yes2020 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:19yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:07yes09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:22yes025 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:20yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:30yes074 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:43yes032 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:49yes0139 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:13yes013 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:55yes1511 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:02no04 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:59yes2520 s
Negative framingPerplexity Sonarsonar2026-09-15 02:38yes206 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 05:06yes08 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 01:38yes08 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:46yes028 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:36yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:18yes051 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:17yes067 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:38yes015 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:18yes027 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Facebook read as Meta Ads
Instagram read as Meta Ads
LinkedIn read as LinkedIn Video Ads
Meta read as Meta Ads
Meta (FB/IG Reels) read as Meta Ads
Meta (Facebook & Instagram) read as Meta Ads
Meta (Facebook + Instagram Video & Reels) read as Meta Ads
Meta (Facebook + Instagram) read as Meta Ads
Meta (Facebook/Instagram) read as Meta Ads
Meta (Instagram & Facebook) read as Meta Ads
TikTok read as TikTok Ads
YouTube read as YouTube Ads
YouTube (Google Ads) read as YouTube Ads
YouTube (Google Video Partners) read as YouTube Ads
YouTube (via Google Ads) read as YouTube Ads
Unresolved, counted raw
AdMaven
AdPushUp
AdsCompass
Amazon CTV (Prime Video, Freevee, Fire TV)
Amazon DSP / Prime Video
Amazon Prime Video & Fire TV
Dao.ad
Demand Gen
Google Video Partners (GVP) / TrueView on third-party sites
HilltopAds
Kadam
LinkedIn's CTV ads
Meta Retargeting
Meta’s Audience Network
Netflix Ads
Netpub.Media
Noizz.io
Pinterest Video Ads
Programmatic/CTV
PuppyDog
Pushub
Spotify
TikTok Video Ads
TikTok’s Pangle
TrafficJunky
YouTube Ads via Google Video/PMax campaigns
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
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