AI Indexes
GTM AI Index
September 2026 Edition, published September 15, 2026 · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › Marketing › Video ads › Small business › September 2026 Edition

Video advertising for small business buyers

Asked as “video advertising platform”, and as “connected TV and online video ads platform”, on behalf of a small B2B company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
15%
Contested · YouTube Ads 15%
15LinkedIn Video Ads15YouTube Ads09Meta Ads62others

15% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01YouTube Ads15%9%46accepted challenger
02LinkedIn Video Ads15%39%18criticized challenger
03Meta Ads9%2%42accepted challenger
04Vibe.co7%11%27accepted challenger
05TikTok Ads7%27%37criticized challenger
06LinkedIn Campaign Manager7%27%11criticized challenger
07MNTN7%31%13criticized challenger
08Google Ads Lab in the set4%7%14accepted challenger
09StackAdapt4%29%14criticized challenger
Show the two products at 0%, ordered by negative rate
11The Trade Desk0%80%10criticized challenger
10Roku Ads0%60%10criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Google Ads is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models one time of 44. Lab treatment is defined on the method page; the row is marked, not excluded.

All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
M07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01YouTube Ads15%
02LinkedIn Video Ads15%
03Meta Ads9%
04Vibe.co7%
05TikTok Ads7%
06LinkedIn Campaign Manager7%
07MNTN7%
08Google Ads4%
09StackAdapt4%
10Roku Ads0%
11The Trade Desk0%

What they warned about

Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
TikTok Ads
27%
10 of 37 labels negative · 8 of 12 models
“Consider TikTok, but its current Ads Manager minimums—over **$50 at campaign level** and **$20 per ad group**—may be awkward for a very small test.” GPT-6 Luna, budget prompt
LinkedIn Video Ads
39%
7 of 18 labels negative · 7 of 12 models · 3 hard negative
“its paid video advertising format is notoriously expensive and often delivers poor results for small budgets” Gemini 3.5 Flash, negative prompt
The Trade Desk
80%
8 of 10 labels negative · 7 of 12 models · 3 hard negative
“These platforms have complex setup and are not suited for individual advertisers or lean teams without agency infrastructure.” Claude Haiku 4.5, negative prompt
Basis
71%
5 of 7 labels negative · 5 of 12 models · 3 hard negative
“Platforms like **Basis** and traditional managed DSPs require caution for small businesses” Kimi K2, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

71 of 84 answers in this category came back with a source list, from 14 of 12 models: citations where the model returns them, or the search results it consulted. 988 links across 281 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Vibe.co38 answers · 62 citations · 12 models
vendor site · Adwave32 answers · 44 citations · 10 models
27 answers · 58 citations · 9 models
vendor site · Demandbase23 answers · 28 citations · 11 models
vendor site · Madgicx23 answers · 23 citations · 9 models
vendor site · Guideflow21 answers · 23 citations · 8 models
19 answers · 19 citations · 8 models
18 answers · 18 citations · 10 models
17 answers · 36 citations · 9 models
15 answers · 17 citations · 6 models
vendor site · Hey Sid14 answers · 20 citations · 11 models
vendor site · TikTok13 answers · 23 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best video advertising platform”, “video advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
LinkedIn parent site
LinkedIn Video Ads 15%, LinkedIn CTV Ads 5%, LinkedIn Advertising 2%
22%3711,100,00077,031
YouTube Ads youtube.com
YouTube Ads 15%, YouTube Shorts 2%
16%10914,8009,2943,335,384,769$407
Meta meta.com
Meta Ads 9%
9%17149,5001,5049,891,853 company$5,46049
Vibe.co vibe.co7%711,900413,556$7560
TikTok Ads tiktok.com7%11022,2001,238318,250,761$58,99492
LinkedIn linkedin.com
LinkedIn Campaign Manager 7%
7%12311,100,00077,031331,033,472 company$1,0321132
MNTN7%450,000336
Google parent site
Google Ads 4%, Google Video 0%
4%167550,00015,818
Brandzooka brandzooka.com4%9
StackAdapt stackadapt.com4%3768,10016726,512$18,66539

Google's top ten for the two searches hold 14 sites; 0 of them are among the sites the models cited here. The first result for “best video advertising platform” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best video advertising platform for a small B2B company?”Paraphrase“Which connected TV and online video ads platform would you recommend to a small business that sells to other businesses?”Comparative“What are the top video advertising platforms for a small team and how do they differ?”Budget-constrained“What is the best video advertising platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a video advertising platform. What should we look at?”Negative“Which video advertising platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5LinkedIn Video Ads
Two alternativesGoogle Video, YouTube Ads
Demandbase, MNTNChanged
Four alternativesBrandzooka, LinkedIn Video Ads, StackAdapt, Vibe.co
Vibe.co
Four alternativesFacebook for Business, MNTN Performance TV, Ripl, StackAdapt
Meta Ads, YouTube Ads
Two alternativesGoogle Video Ads, TikTok Ads
no first choiceagainst: Basis, DV360, Google TrueView, The Trade Desk
GPT-5.4 miniLinkedIn Campaign Manager
One alternativeYouTube Ads
LinkedIn CTV AdsChanged
Two alternativesRoku Ads, Vibe.co
Google Ads, YouTube Ads
Three alternativesLinkedIn Campaign Manager, Meta Ads, TikTok Ads
against: Microsoft Advertising
TikTok Ads
Two alternativesGoogle Ads, YouTube Ads
no first choiceagainst: LinkedIn Video Ads
Gemini 3.5 FlashLinkedIn Campaign Manager
Two alternativesMeta Ads, YouTube Ads
LinkedIn CTV Ads, Vibe.coChanged
Two alternativesMNTN, StackAdapt
Meta Ads
Five alternativesDisney Campaign Manager, LinkedIn Campaign Manager, TikTok Ads, Vibe.co, YouTube Ads
Meta Ads, YouTube Adsagainst: Hulu, Roku Ads, TikTok Ads, Vibe.coChoozle, StackAdapt, Vibe.co
Three alternativesVidyard, Vimeo, Wistia
against: Google Display & Video 360, The Trade Desk
against: Connected TV (CTV) & Streaming Platforms, LinkedIn Video Ads, Low-Tier In-App & Mobile Gaming Video Networks, Snapchat Ads, TikTok Ads, X (formerly Twitter) Ads
Perplexity SonarLinkedIn Video Ads
Two alternativesVibe.co, YouTube Ads
MNTN Performance TVChanged
Three alternatives6sense, Brandzooka, Vibe.co
Vibe.co
Four alternativesMNTN, StackAdapt, TikTok Ads, YouTube Ads
Facebook/Instagram Video Ads, TikTok Ads
One alternativeYouTube Ads
no first choiceagainst: YouTube Ads
Grok 4.20LinkedIn Video Ads
One alternativeYouTube Ads
MNTNChanged
Two alternativesBrandzooka, LinkedIn Campaign Manager
against: Amazon Streaming TV Ads, Vibe.co
Google Ads, Meta Ads
Three alternativesPinterest Ads, Snapchat Ads, TikTok Ads
against: StackAdapt, Vibe.co
YouTube Ads
Two alternativesMeta Ads, TikTok Ads
no first choiceagainst: Basis, LinkedIn Campaign Manager, MGID, MNTN, RichAds, Simpli.fi, Snapchat Ads, StackAdapt, The Trade Desk, TikTok Ads, TrafficStars
Mistral SmallLinkedIn Advertising
Two alternativesBrandzooka, Self-Serve CTV (Connected TV) Platforms
DemandbaseChanged
Two alternativesMNTN, The Trade Desk
Meta Ads, YouTube Ads
Four alternativesTaboola, Teads, TikTok Video Ads, Vimeo
against: The Trade Desk
TikTok Ads, YouTube Ads
One alternativeMeta Ads
no first choicenothing named
DeepSeek V4 FlashLinkedIn Video Ads, YouTube Adsagainst: StackAdaptStackAdapt, Vibe.coChangedagainst: Demandbase, MNTNMeta Ads, TikTok Ads
Two alternativesVibe.co, YouTube Ads
YouTube Ads
Two alternativesMeta Ads, TikTok Ads
no first choice
One alternativeVibe.co
against: DV360, The Trade Desk
against: AdSense video partners, Basis, Hulu, LinkedIn Video Ads, MNTN, Roku Ads, The Trade Desk, TikTok Ads, Twitter, YouTube TV
Llama 4 MaverickBrandzooka
Two alternativesDiscord Sponsored Ads, YouTube Ads
MNTNChanged
One alternativeTatari
no first choiceVibe.cono first choicenothing named
Qwen 3.7 FlashLinkedIn Video Ads, YouTube Ads
One alternativeMeta Ads
AiduaChanged
Two alternativesGoogle Ads, Hivestack
Meta Ads
Three alternativesSnapchat Ads, TikTok Ads, YouTube Ads
against: LinkedIn Video Ads, Magnite, Roku Ads, The Trade Desk
Meta Ads
Two alternativesGoogle Video Shorts Ads, TikTok Ads
no first choiceagainst: LinkedIn Campaign Manager, Pluto, Roku Ads, Taboola, Teads, TikTok Ads, Tubi
Kimi K2LinkedIn Video Ads
One alternativeYouTube Ads
LinkedIn CTV AdsChanged
Two alternativesMNTN Performance TV, YouTube Ads
Meta Ads
Two alternativesTikTok Ads, YouTube Ads
against: LinkedIn Video Ads
Meta Ads
Two alternativesTikTok Ads, YouTube Ads
no first choiceagainst: Basis, TikTok Ads, YouTube Ads
GLM 4.7 FlashXLinkedIn Campaign Manager
Two alternativesMeta Ads, YouTube Ads
Google Ads, MNTNChangedagainst: BrandzookaMeta Ads
Two alternativesTikTok Ads, YouTube Ads
Meta Ads
Two alternativesTikTok Ads, YouTube Ads
no first choiceagainst: Hulu, LinkedIn Video Ads, Reddit Ads, Roku Ads, YouTube Ads
MiniMax M2.5LinkedIn Video Ads
Two alternativesGoogle Ads, YouTube Ads
no first choiceChangedMeta Ads, YouTube Ads
One alternativeTikTok Ads
against: LinkedIn Video Ads
YouTube Ads
Two alternativesMeta Ads, TikTok Ads
no first choiceagainst: LinkedIn Campaign Manager, The Trade Desk, TikTok Ads
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 09:41no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 08:55yes24 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-01 10:22yes516 s
Direct recommendationPerplexity Sonarsonar2026-10-01 07:59yes193 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 12:21yes207 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-01 09:49yes53 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:44yes2224 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 08:45yes58 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 08:05yes1033 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-01 13:25yes1520 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 08:40yes2274 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 13:07yes722 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 12:58yes189 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 13:54yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:24yes2723 s
ParaphrasePerplexity Sonarsonar2026-10-01 12:43yes204 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 10:18yes216 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-01 11:50yes53 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 13:29yes2342 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 10:51yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 09:42no031 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-01 07:27yes2526 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 09:48yes2335 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 13:22yes1040 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 10:29yes98 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 12:15yes310 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-01 14:12yes1827 s
ComparativePerplexity Sonarsonar2026-10-01 09:41yes366 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 09:09yes2114 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-01 11:03yes1410 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 09:29yes2535 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 14:16yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 09:49yes520 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-01 13:47yes2023 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 08:02yes2367 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 09:50yes2546 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 09:15no05 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 12:39yes45 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 11:30yes717 s
Budget constrainedPerplexity Sonarsonar2026-10-01 10:49yes303 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 07:31yes135 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 08:34yes930 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 12:33yes2027 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 11:10yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 07:46no024 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 14:01yes1418 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 14:10yes1324 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 09:14no08 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 13:44no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 07:46no06 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 11:28yes927 s
Scale constrainedPerplexity Sonarsonar2026-10-01 10:32yes183 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 14:09yes1310 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 13:43no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:45yes1744 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 13:23yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 13:15no036 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 07:40yes1528 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 13:26no011 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 10:32yes515 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 08:18yes1810 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 09:08no06 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-01 11:00yes1021 s
Negative framingPerplexity Sonarsonar2026-10-01 13:33yes265 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 10:43yes2314 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-01 13:42yes54 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:25yes2355 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 08:52yes51 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 14:03no027 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:27yes2024 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 10:47yes22132 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 07:33yes2232 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
LinkedIn read as LinkedIn Video Ads
Meta read as Meta Ads
Meta (FB/Instagram/Reels) read as Meta Ads
Meta (Facebook & Instagram) read as Meta Ads
Meta (Facebook & Instagram) Video Ads read as Meta Ads
Meta (Facebook + Instagram) read as Meta Ads
Meta (Facebook and Instagram) read as Meta Ads
Meta (Facebook/Instagram Reels) read as Meta Ads
Meta (Facebook/Instagram) read as Meta Ads
Meta (Instagram & Facebook) read as Meta Ads
Meta video ads read as Meta Ads
Meta/Facebook read as Meta Ads
Reddit read as Reddit Ads
Roku read as Roku Ads
Roku Ads Manager read as Roku Ads
Snapchat read as Snapchat Ads
TikTok read as TikTok Ads
YouTube read as YouTube Ads
YouTube (Google Ads) read as YouTube Ads
YouTube (via Google Ads) read as YouTube Ads
YouTube Advertising read as YouTube Ads
YouTube advertising read as YouTube Ads
Unresolved, counted raw
AdRoll Video
AdSense video partners
Aidua
Amazon Streaming TV Ads
Awarity
Barnes
Bing
Clipchamp
Connected TV
Connected TV (CTV) & Streaming Platforms (Hulu, Roku, Paramount+, etc.)
Discord Sponsored Ads
Facebook for Business
Filmora
Google Video Ads (via Google Ads Network)
Google Video Shorts Ads (YouTube)
Hivestack
LinkedIn andom
LinkedIn CTV
LinkedIn video advertising
Low-Tier In-App & Mobile Gaming Video Networks
PowToon
Programmatic/CTV
Ripl
Self-Serve CTV (Connected TV) Platforms
The Trade Desk self-serve
TikTok Video Ads
WeVideo
X (Twitter) Ads
X (formerly Twitter) Ads
YouTube Promote
YouTube TV
YouTube Video Ads
Discontinued, still offered
No shut-down product was recommended here.
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