GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Marketing › Video ads › Small business › September 2026 Edition

Video advertising for small business buyers

Asked as “video advertising platform”, and as “connected TV and online video ads platform”, on behalf of a small B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Meta Ads
Contested
21% of first choices, contested.
ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessMeta Ads21%ContestedThis pageMid-marketStackAdapt24%ContestedStanding →EnterpriseThe Trade Desk19%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Meta Ads21%9%33accepted challenger
02YouTube Ads17%12%41accepted challenger
03Vibe.co13%3%31accepted challenger
04LinkedIn Video Ads13%35%20criticized challenger
05TikTok Ads8%29%34criticized challenger
06StackAdapt2%37%19criticized challenger
07MNTN2%47%17criticized challenger
Show the two products at 0%, ordered by negative rate
09The Trade Desk0%85%13criticized challenger
08Roku0%25%12criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
StackAdapt vs YouTube AdsStackAdapt vs LinkedIn Campaign ManagerYouTube Ads vs LinkedIn Campaign Manager

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Meta Ads21%
02YouTube Ads17%
03Vibe.co13%
04LinkedIn Video Ads13%
05TikTok Ads8%
06StackAdapt2%
07MNTN2%
08Roku0%
09The Trade Desk0%

02What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
TikTok Ads
29%
10 of 34 labels negative · 8 of 12 models · 5 hard negative
“### **TikTok Ads Manager (For Certain Business Types)** - **Not suitable for**: Conservative professional service providers” GLM 4.7 FlashX, negative prompt
The Trade Desk
85%
11 of 13 labels negative · 7 of 12 models · 5 hard negative
“Generally Avoid (High Minimums/Complexity for SMBs)... Explicitly "prices out" small businesses” Grok 4.1 Fast, negative prompt
MNTN
47%
8 of 17 labels negative · 6 of 12 models · 2 hard negative
“**MNTN, tvScientific, Basis, StackAdapt** often require **$10,000–$25,000+ minimums**... **Why avoid:** These are built for enterprise advertisers” Kimi K2, negative prompt
LinkedIn Video Ads
35%
7 of 20 labels negative · 6 of 12 models
“LinkedIn is a premium platform with high costs (often $20–$50+ per click)... your small business may burn its budget too quickly here.” Qwen 3.7 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 177 links across 79 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vibe.co
vendor site · Vibe.co9 answers · 11 citations · 2 models
adwave.com
vendor site · Adwave6 answers · 9 citations · 2 models
indiemedia.club
6 answers · 6 citations · 2 models
support.google.com
vendor site · Google Search5 answers · 8 citations · 1 model
atlassian.com
vendor site · Atlassian5 answers · 5 citations · 2 models
demandbase.com
vendor site · Demandbase4 answers · 6 citations · 2 models
g2.com
4 answers · 6 citations · 2 models
business.linkedin.com
vendor site · LinkedIn4 answers · 4 citations · 1 model
guideflow.com
vendor site · Guideflow4 answers · 4 citations · 1 model
madgicx.com
vendor site · Madgicx4 answers · 4 citations · 1 model
richads.com
vendor site · RichAds4 answers · 4 citations · 2 models
dacast.com
vendor site · Dacast3 answers · 3 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

vibe.co/blog/how-to/video-advertising-platforms
8 answers · 2 models
indiemedia.club/tools/best-video-advertising-networks
6 answers · 2 models
atlassian.com/blog/loom/video-marketing-platform
5 answers · 2 models
adwave.com/resources/video-marketing-for-small-business
4 answers · 2 models
demandbase.com/blog/best-ctv-advertising-platforms
4 answers · 2 models
madgicx.com/blog/ad-tech-platform-for-video-advertising
4 answers · 1 model
richads.com/blog/best-video-ad-networks
4 answers · 2 models
adwave.com/resources/best-streaming-tv-advertising-platforms
3 answers · 1 model
dacast.com/blog/best-video-marketing-platforms
3 answers · 1 model
g2.com/categories/video-advertising/small-business
3 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best video advertising platform for a small B2B company?”Paraphrase“Which connected TV and online video ads platform would you recommend to a small business that sells to other businesses?”Comparative“What are the top video advertising platforms for a small team and how do they differ?”Budget-constrained“What is the best video advertising platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a video advertising platform. What should we look at?”Negative“Which video advertising platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5StackAdapt, Vibe.co
One alternativeVidyard
LinkedIn Video Ads, YouTube AdsChanged
One alternativeRoku
Vibe.co
Four alternativesBrandzooka, Simpli.fi, StackAdapt, YouTube Ads
against: MNTNVibe.co
Three alternativesRichAds, StackAdapt, TikTok Ads
no first choiceagainst: The Trade Desk, Vimeo, YouTube Ads
GPT-5.4 miniLinkedIn Video Ads
One alternativeYouTube Ads
Google Ads video campaignsChanged
Two alternativesAmazon Ads / Streaming TV Ads, LinkedIn CTV Ads
Google Ads, Meta Ads, YouTube Ads
Two alternativesLinkedIn Campaign Manager, TikTok Ads
YouTube Ads
One alternativeTikTok Ads
against: LinkedIn Campaign Managerno first choicenothing named
Gemini 3.5 FlashYouTube Ads
Three alternativesMNTN, Meta (Facebook/Instagram) Video Ads, Vibe.co
against: LinkedIn Video AdsVibe.coChanged
Two alternativesLinkedIn Connected TV (CTV) Ads, YouTube Ads
against: MNTNMeta Ads
Four alternativesDisney Campaign Manager, TikTok Ads, Vibe.co, YouTube Ads
Meta Ads
One alternativeYouTube Ads
against: TikTok AdsMeta Ads, YouTube Ads
Five alternativesChoozle, Hulu Ad Manager, MNTN, Roku, StackAdapt
against: The Trade Deskagainst: DV360, Google Display Network, Hulu, LinkedIn Video Ads, Meta Audience Network, Paramount Ads Manager, Roku, The Trade Desk, TikTok Ads, X (Formerly Twitter) Video Ads, Yahoo DSP
Perplexity SonarLinkedIn Video Ads
One alternativeVibe.co
against: YouTube AdsMNTNChanged
Three alternativesBrandzooka, Hey Sid, Vibe.co
Vibe.co
Seven alternativesAdobe Express, Canva, CapCut, MNTN Performance TV, Roku, Spotify Ads, StackAdapt
against: The Trade DeskMeta Ads, YouTube Ads
One alternativeVibe.co
no first choiceagainst: AdView, Basis, LinkedIn Campaign Manager, MNTN, Nextdoor Ads, Pencil, Reddit Ads, Simpli.fi, Smartly, Snapchat Ads, StackAdapt, TikTok Ads, Twitch Ads, YouTube Ads
Grok 4.1 FastLinkedIn Campaign Manager
One alternativeYouTube Ads
against: Meta Ads, StackAdapt, Vibe.coVibe.coChanged
One alternativeBrandzooka
against: Demandbase, Google Display & Video 360, Hey Sid, MNTN, StackAdapt, The Trade DeskGoogle Ads, Meta Ads
Three alternativesRoku, TikTok Ads, Vibe.co
against: MNTN, The Trade DeskYouTube Ads
Two alternativesMeta Ads, TikTok Ads
Meta Ads, Vibe.co
Two alternativesGoogle/YouTube, TikTok Ads
against: Amazon DSP, Google Display & Video 360, LinkedIn Video Ads, Snapchat Ads, The Trade Desk, TikTok Ads
Mistral SmallLinkedIn Video Ads
Three alternativesGoldcast, VISTY, YouTube Ads
Hey SidChanged
Two alternativesBrandzooka, MNTN
against: 6senseTikTok Ads
Three alternativesFacebook/Instagram Video Ads, Instagram Reels Ads, YouTube Ads
Meta Ads
Three alternativesGoogle Local Services Ads, TikTok Ads, YouTube Ads
no first choiceagainst: Google Display/Video Network, Meta Ads, TikTok Ads, YouTube Ads
DeepSeek V4 FlashLinkedIn Campaign Manager
Two alternativesVibe.co, YouTube Ads
Vibe.coChanged
Two alternativesGoogle, LinkedIn Video Ads
against: MNTN, Roku, StackAdaptMeta Ads
One alternativeYouTube Ads
against: LinkedIn Campaign Manager, TikTok AdsMeta Ads
Three alternativesPinterest, TikTok Ads, YouTube Ads
against: LinkedIn Video Adsno first choiceagainst: Amazon DSP, MNTN, StackAdapt, The Trade Deskagainst: Adsterra, Connected TV / OTT, Google Display Network, Google Performance Max, Microsoft Advertising (Bing) Audience Network / Search Partners, Monetag, Pop Ads, PropellerAds, Snapchat Ads, Taboola, Teads, TikTok Ads
Llama 4 Maverickno first choiceno first choiceHeldVibe.co
Four alternativesBasis, MNTN, Simpli.fi, StackAdapt
Google/YouTube, Meta Ads, TikTok Adsno first choicenothing named
Qwen 3.7 FlashLinkedIn Campaign Manager
Three alternativesVidyard, Wistia, YouTube Ads
Google/YouTube AdsChanged
Four alternativesAdRoll, Amazon DSP Self-Serve, VidMob, YumYumVideo
TikTok Ads, YouTube Ads
Four alternativesMeta Ads, Roku, StackAdapt, Vibe.co
against: LinkedIn Campaign ManagerMeta Ads
Two alternativesTikTok Ads, YouTube Ads
Google/YouTube, Meta Adsagainst: Hulu, Rokuagainst: AdThumbs, LinkedIn Video Ads, MSN.com, PopAds, PropellerAds, Yahoo Finance
Kimi K2LinkedIn Video Ads
Two alternativesVibe.co, YouTube Ads
LinkedIn Video Ads, Vibe.coChanged
Two alternativesMNTN, YouTube Ads
Meta Ads, TikTok Ads, Vibe.co
Four alternativesAdRoll, Adwave, LinkedIn Campaign Manager, YouTube Ads
against: DV360, StackAdapt, The Trade DeskMeta Ads, TikTok Ads
Three alternativesAdwave, Pinterest Ads, YouTube Ads
no first choice
Four alternativesCriteo GO, Meta Ads, Vibe.co, YouTube Ads
against: The Trade Deskagainst: Basis, Google Performance Max, LinkedIn Video Ads, MNTN, Meta Ads, Pinterest, Reddit Ads, Spotify Video/Audio Ads, StackAdapt, Taboola, Teads, TikTok Ads, Yelp Ads, YouTube Ads, tvScientific
GLM 4.7 FlashXYouTube Ads
Two alternativesLinkedIn Video Ads, Meta Ads
Hey SidChanged
Four alternativesAdwave, Brandzooka, MNTN Performance TV, Vibe.co
Vibe.co
Four alternativesCreatify, Roku, Spotify Ads, StackAdapt
Instagram Reels, TikTok Ads
Three alternativesBing Ads, Meta Ads, YouTube Shorts
no first choiceagainst: Google Ads B2B, Professional Service Ads, TikTok Ads, Traditional TV Advertising
MiniMax M2.5LinkedIn Video Ads
One alternativeYouTube Ads
BrandzookaChanged
One alternativeMNTN
against: Amazon DSP, Google Display & Video 360, The Trade DeskVibe.co, YouTube Ads
Six alternativesCanva, CapCut, Roku, Spotify Ads, Vidyard, Wistia
YouTube Ads
Two alternativesMeta Ads, TikTok Ads
Google Display & Video 360, Meta Ads, TikTok Ads, YouTube Adsagainst: Instagram Reels, LinkedIn Video Ads, TikTok Ads, YouTube Shorts
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:22yes711 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:03yes25 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:13yes1021 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:01yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:05yes05 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 04:39yes011 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:51yes035 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:46yes03 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:43yes038 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:30yes032 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:59yes040 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:12yes020 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:11no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:26yes36 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:32yes1519 s
ParaphrasePerplexity Sonarsonar2026-09-15 02:23yes207 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:23yes09 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 03:15yes010 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:44yes024 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:14yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:40no044 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:36yes035 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:55yes069 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:35yes024 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:09yes1312 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:28yes56 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:05yes1623 s
ComparativePerplexity Sonarsonar2026-09-15 01:11yes1911 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:48yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 04:59yes013 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:26yes023 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:32yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:12yes024 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:26yes038 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:09yes0128 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:04yes016 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:27yes77 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:19yes36 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:35yes1222 s
Budget constrainedPerplexity Sonarsonar2026-09-15 01:19yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:51yes06 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:24yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:58yes024 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:16yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:57yes029 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:31yes026 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:03yes035 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:17no09 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:03no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:48no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:17no016 s
Scale constrainedPerplexity Sonarsonar2026-09-15 01:41yes209 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:33yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:18yes07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:54yes083 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:52yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:00yes033 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:55yes051 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:14no019 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:19no012 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:53yes137 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:47yes56 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:23yes2223 s
Negative framingPerplexity Sonarsonar2026-09-15 04:34yes206 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:50yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:31yes011 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:59yes030 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:14yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:48no036 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:56yes057 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:43yes016 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:55yes012 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Facebook read as Meta Ads
LinkedIn read as LinkedIn Video Ads
Meta read as Meta Ads
Meta (FB + IG) read as Meta Ads
Meta (FB/IG Reels) read as Meta Ads
Meta (Facebook & Instagram) read as Meta Ads
Meta (Facebook/Instagram) read as Meta Ads
TikTok read as TikTok Ads
YouTube read as YouTube Ads
YouTube (via Google Ads) read as YouTube Ads
YouTube (via Google Video Ads on Connected TV) read as YouTube Ads
Unresolved, counted raw
AdCreate
AdThumbs
AdView
Amazon Ads / Streaming TV Ads
Amazon DSP Self-Serve
Amazon Prime Video Ads
Biteable
Connected TV (CTV)
Connected TV / OTT (programmatic CTV)
Creatify
Criteo GO
Filmora
Google (YouTube)
Google Ads B2B
Google Ads video campaigns
Google Display
Google Display/Video Network
Instagram Reels Ads
LinkedIn Connected TV (CTV) Ads
MSN.com
Meta (FB/IG Reels
Meta/Instagram Reels ads
Microsoft Advertising (Bing) Audience Network / Search Partners
Pencil
Pop Ads
Professional Service Ads
Roku Ad Platform
Spotify Ad Studio
Spotify Video/Audio Ads
SundaySky
Traditional TV Advertising
Twitch Ads
VidMob
Yahoo Finance
YouTube In-Feed / Shorts Ads
YouTube/Google
YumYumVideo
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
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