Index › Marketing › Attribution & MMM › Enterprise › September 2026 Edition

Attribution and marketing mix modeling for enterprise buyers

Asked as “marketing attribution and marketing mix modeling platform”, and as “attribution and MMM tool”, on behalf of an enterprise B2B company. 57 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Adobe Marketo Measure

Contested

16% of first choices, contested.

ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Dreamdata19%ContestedStanding →Mid-market

Dreamdata29%ContestedStanding →Enterprise

Adobe Marketo Measure16%ContestedThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Adobe Marketo Measure26%23criticized challenger

Dreamdata6%32accepted challenger

HockeyStack11%27accepted challenger

Measured6%34accepted challenger

Adobe Mix Modeler14%29accepted challenger

SegmentStream9%22accepted challenger

Lifesight8%12accepted challenger

Rockerbox11%35accepted challenger

Improvado0%20accepted challenger

Recast10%21accepted challenger

Google Analytics 3600%11accepted challenger

Mutinex9%11accepted challenger

Analytic Partners30%20criticized challenger

Show the eight products at 0%, ordered by negative rate

Triple Whale54%13criticized challenger

Adobe Analytics42%12criticized challenger

Nielsen42%12criticized challenger

Cometly40%10criticized challenger

Northbeam33%18criticized challenger

Meta Robyn27%15criticized challenger

Google Meridian24%21accepted challenger

LiftLab10%10accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Dreamdata vs Google Analytics 4 Dreamdata vs Recast Google Analytics 4 vs Recast

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative30%

Key

Adobe Marketo Measure16%

Dreamdata12%

HockeyStack11%

Measured9%

Adobe Mix Modeler7%

SegmentStream7%

Lifesight4%

Rockerbox2%

Improvado2%

Recast2%

Google Analytics 3602%

Mutinex2%

Analytic Partners2%

Google Meridian0%

LiftLab0%

Meta Robyn0%

Northbeam0%

Nielsen0%

Cometly0%

Adobe Analytics0%

Triple Whale0%

02What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

Triple Whale

54%

7 of 13 labels negative · 7 of 12 models · 3 hard negative

“SMB and DTC-Specific "Plug-and-Play" Platforms * **Examples:** Triple Whale, Northbeam (specifically for non-DTC enterprises)... Ecosystem Lock-In: Triple Whale is tightly coupled with Shopify” Gemini 3.5 Flash, negative prompt

Analytic Partners

30%

6 of 20 labels negative · 6 of 12 models · 2 hard negative

“Avoid per-conversion/event models (Adobe) or managed-only (Analytic Partners/Nielsen, $200K–$750K+/yr variable services).” Grok 4.1 Fast, budget prompt

Northbeam

33%

6 of 18 labels negative · 6 of 12 models · 2 hard negative

“**Examples:** Triple Whale, Northbeam (specifically for non-DTC enterprises)” Gemini 3.5 Flash, negative prompt

Adobe Analytics

42%

5 of 12 labels negative · 5 of 12 models · 2 hard negative

“**Avoid** GA4 free version, Adobe Analytics without existing ecosystem, and platform-specific attribution as primary measurement systems.” Mistral Small, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 219 links across 98 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

improvado.io

vendor site · Improvado11 answers · 18 citations · 2 models

cometly.com

vendor site · Cometly8 answers · 19 citations · 2 models

segmentstream.com

vendor site · SegmentStream8 answers · 12 citations · 2 models

hockeystack.com

vendor site · HockeyStack7 answers · 7 citations · 2 models

usermaven.com

vendor site · Usermaven6 answers · 12 citations · 2 models

prescientai.com

vendor site · Prescient AI6 answers · 6 citations · 2 models

factors.ai

vendor site · Factors.ai5 answers · 5 citations · 2 models

mammoth.io

5 answers · 5 citations · 1 model

thecmo.com

5 answers · 5 citations · 2 models

g2.com

4 answers · 6 citations · 2 models

business.adobe.com

vendor site · Adobe4 answers · 4 citations · 3 models

gartner.com

vendor site · Gartner4 answers · 4 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

hockeystack.com/blog-posts/best-marketing-attribution-software

7 answers · 2 models

segmentstream.com/blog/articles/best-attribution-tools

7 answers · 2 models

improvado.io/blog/choosing-marketing-attribution-software

5 answers · 2 models

improvado.io/blog/multi-touch-attribution-solutions

5 answers · 2 models

mammoth.io/blog/marketing-attribution-software

5 answers · 1 model

prescientai.com/blog/top-marketing-attribution-software-solutions

5 answers · 2 models

thecmo.com/tools/best-marketing-attribution-software

5 answers · 2 models

usermaven.com/blog/enterprise-marketing-attribution-platforms

5 answers · 1 model

factors.ai/blog/top-marketing-attribution-tools

4 answers · 2 models

learn.g2.com/best-attribution-software

4 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best marketing attribution and marketing mix modeling platform for an enterprise B2B company?”Paraphrase“Which attribution and MMM tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade marketing attribution and marketing mix modeling platforms and how do they differ?”Budget-constrained“What is the best marketing attribution and marketing mix modeling platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a marketing attribution and marketing mix modeling platform. What should we look at?”Negative“Which marketing attribution and marketing mix modeling platforms should a large enterprise avoid or be cautious about?”

Claude Haiku 4.5Adobe Marketo Measure, Dreamdata

Two alternatives

HockeyStack, Northbeam

against: CaliberMindno first choiceChangedAdobe Mix Modeler, Rockerbox

One alternative

Neustar

against: NielsenAdobe Mix Modeler

One alternative

Lifesight

against: Neustarno first choicenothing named

GPT-5.4 miniCaliberMind, Dreamdata

One alternative

Nielsen

Adobe Marketo MeasureChanged

Three alternatives

Adobe Mix Modeler, BaselineMix, Rockerbox

Google Marketing Platform / Google Analytics / Campaign Manager 360 / Meridian

One alternative

Adobe Analytics / Adobe Experience Platform ecosystem

Dreamdata, MixModeler

Three alternatives

Adobe Marketo Measure, ChannelMix, Demandbase

against: Adjustno first choicenothing named

Gemini 3.5 FlashCaliberMind

Five alternatives

HockeyStack, Lifesight, Measured, RevSure, Ruler Analytics

CaliberMindHeld

Four alternatives

HockeyStack, Measured, Paramark, TransUnion

against: Analytic PartnersMeasured

Seven alternatives

Adobe Mix Modeler, Analytic Partners, Ipsos MMA, Nielsen, Prescient AI, Recast, Rockerbox

Measured

Five alternatives

Adobe Mix Modeler, Analytic Partners, CaliberMind, Google’s Meridian, Meta’s Robyn

no first choiceagainst: Google Meridian, HockeyStack, Meta Robyn, Northbeam, Rockerbox, SegmentStream, TikTok Ads, Triple Whale

Perplexity SonarAdobe Marketo Measure, Rockerbox

Two alternatives

Dreamdata, HockeyStack

Adobe Marketo MeasureChanged

Five alternatives

Dreamdata, HockeyStack, Rockerbox, SegmentStream, Usermaven

no first choiceSegmentStream

One alternative

Adobe Mix Modeler

no first choiceagainst: Adobe Analytics, Adobe Marketo Measure, Cometly, Google Analytics 4, HubSpot Marketing Hub, Hyros, LinkedIn, Meta, Triple Whale, Windsor.ai

Grok 4.1 FastAdobe Marketo Measure

Five alternatives

Dreamdata, Funnel, HockeyStack, RevSure, Rockerbox

Adobe Marketo Measure, Adobe Mix ModelerChanged

Four alternatives

Dreamdata, Google Meridian, HockeyStack, Salesforce Einstein Attribution

against: Keen, LiftLab, Measured, SegmentStreamMeasured, Rockerbox

Three alternatives

Adobe Analytics / Customer Journey Analytics / Mix Modeler, Analytic Partners, Google Analytics 360

SegmentStream

Three alternatives

Google Analytics 360, Google Meridian, Measured

against: Adobe Mix Modeler, Analytic Partners, NielsenMeasured

Four alternatives

Adobe Mix Modeler, Improvado, Prescient AI, SegmentStream

against: Adobe Marketo Measure, Adobe Mix Modeler, Circana, Cometly, Ekimetrics, Google Meridian, Ipsos MMA, Kantar, Meta Robyn, Nielsen, Northbeam, OptiMine, Recast, Rockerbox, Triple Whale, Uber Orbit

Mistral SmallDreamdata, HockeyStack

Six alternatives

Adobe Marketo Measure, Adobe Mix Modeler, Cometly, RevSure, Salesforce Marketing Cloud Intelligence, SegmentStream

CaliberMind, SegmentStream, SellforteChanged

One alternative

Demandbase

no first choiceAdobe Mix Modeler

Two alternatives

Improvado, Measured

Google Cloud's LightweightMMM

Five alternatives

AWS Clean Rooms + Amazon Marketing Cloud, Adobe Analytics + Attribution AI, LiveRamp's Identity Graph + MMM solutions, Meta Robyn, Rockset + custom MMM

against: Convertro, VisualIQagainst: Adobe Analytics, AppsFlyer, Google Analytics 4 (GA4) - Free Version, HockeyStack, Meta Ads, Northbeam, TikTok Ads, Triple Whale

DeepSeek V4 FlashAdobe Marketing Campaign Analytics, HockeyStack

Four alternatives

Dreamdata, Measured, Recast, Rockerbox

Adobe Marketo Measure, Adobe Mix ModelerChanged

Two alternatives

Dreamdata, SegmentStream

Rockerbox

Five alternatives

Adobe Mix Modeler, Analytic Partners, Measured, Northbeam, SegmentStream

SegmentStream

One alternative

Rockerbox

against: Adobe Mix Modeler, Measured, Mutinexno first choiceagainst: Analytic Partners, Circana, Fluency, Google Analytics 4, Hyros, Kantar, Merkle/Gain Theory-type operations, Neuralift, Nielsen, Northbeam, Prescient AI, Triple Whale, Viant

Llama 4 Maverickno first choiceHockeyStackChanged

Four alternatives

Dreamdata, HubSpot Marketing Hub, Northbeam, Rockerbox

no first choiceno first choiceno first choiceagainst: Adobe Mix Modeler, Analytic Partners, Cometly

Qwen 3.7 FlashDreamdata, HockeyStack, Lift Lab

One alternative

Keen Insights

Adobe Experience CloudChanged

Five alternatives

6sense, Epsilon, Lattice Engines, Rockerbox, Terminus

no first choice

One alternative

Analytic Partners

Cassandra, Recast, Windsor.ai

Four alternatives

Adobe Analytics, Adobe Mix Modeler, Google Marketing Platform, Ruler Analytics

against: Adjust, Google Meridian, HubSpot Marketing Hub, Meta Robyn, Salesforce Sales Cloud, SegmentTerminus

Two alternatives

6sense, Demandbase

against: Adobe Analytics, MediaMath / TikTok Data Solutions, Salesforce Revenue Cloud / Einstein Analyticsagainst: Meta

Kimi K2HockeyStack, RevSure

Three alternatives

Dreamdata, Keen Decision Systems, Recast

against: Adobe Marketo Measure, Analytic PartnersAdobe Marketo MeasureChanged

Five alternatives

Dreamdata, HockeyStack, Measured, Recast, Rockerbox

Measured, Recast

Nine alternatives

Adobe Mix Modeler, Analytic Partners, Circana, Google Meridian, Haus, Nielsen, Northbeam, Rockerbox, SegmentStream

against: Cometly, Lifesight, Triple WhaleImprovado

Two alternatives

HockeyStack, Measured

against: 6sense, Adobe Marketo Measure, Dreamdata, HubSpot Marketing Hub, NorthbeamLifesight, Measured, Mutinex

Two alternatives

Haus, SegmentStream

against: Google Meridian, Recast, Rockerboxagainst: Adobe Analytics, Adobe Marketo Measure, Dreamdata, Google Analytics 4, HockeyStack

GLM 4.7 FlashXAnalytic Partners, Lifesight

Six alternatives

Dreamdata, Measured, Mutinex, Paramark, Rockerbox, Usermaven

DreamdataChanged

Two alternatives

Adobe Mix Modeler, Rockerbox

SegmentStream

Five alternatives

Adobe Customer Journey Analytics, Google Analytics 360, LiftLab, Measured, Salesforce Marketing Cloud Intelligence

Measured

Three alternatives

Marketing Evolution, Recast, Rockerbox

against: Analytic Partners, Nielsenno first choicenothing named

MiniMax M2.5Adobe Marketo Measure

Three alternatives

Dreamdata, HockeyStack, Improvado

against: Adobe AnalyticsDreamdata, HockeyStackChanged

Three alternatives

Adobe Marketo Measure, Northbeam, Rockerbox

SegmentStream

Ten alternatives

Adobe Analytics / Customer Journey Analytics, Adobe Mix Modeler, Dreamdata, Google Analytics 360, Improvado, LiftLab, Measured, Recast, Rockerbox, Salesforce Marketing Cloud Intelligence

Google Analytics 360

Four alternatives

Adobe Mix Modeler, Cometly, Measured, Mutinex

Measured

Seven alternatives

Adobe Mix Modeler, Circana, Keen Decision Systems, Nielsen, Recast, Rockerbox, SegmentStream

against: Google Meridianagainst: Meta Robyn, Northbeam, Rockerbox, Triple Whale

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:15	yes	8	8 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 22:53	yes	2	8 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:30	yes	27	24 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-14 23:08	yes	20	6 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:47	yes	0	12 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:45	yes	0	10 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 03:56	yes	0	31 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:50	yes	0	2 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:00	yes	0	40 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:01	yes	0	63 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:02	yes	0	22 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 00:10	yes	0	23 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:56	no	0	3 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:43	yes	2	5 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:44	yes	24	33 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-14 23:44	yes	20	6 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:50	yes	0	7 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:17	yes	0	7 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 00:34	yes	0	66 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:29	yes	0	3 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:23	no	0	59 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:42	yes	0	43 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:28	yes	0	59 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 22:59	yes	0	10 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:13	yes	16	13 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:16	yes	4	10 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:59	yes	18	26 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 04:47	yes	20	9 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:19	yes	0	10 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:16	yes	0	13 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:48	yes	0	113 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 22:57	yes	0	3 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:29	yes	0	41 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 22:56	yes	0	41 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:09	yes	0	180 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 00:44	yes	0	40 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:23	yes	16	10 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:43	yes	2	7 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:57	yes	13	29 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 04:08	yes	20	5 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:02	yes	0	13 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:02	yes	0	8 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:05	yes	0	59 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:35	yes	0	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:53	yes	0	67 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 23:38	yes	0	48 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:16	yes	0	58 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 00:40	yes	0	90 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:11	yes	22	16 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 05:01	yes	1	11 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:30	yes	13	26 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 00:07	yes	20	12 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:13	yes	0	11 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 23:17	no	0	13 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 04:56	yes	0	68 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:36	yes	0	2 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:57	no	0	36 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:49	yes	0	105 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:34	yes	0	33 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 00:47	yes	0	16 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:46	yes	23	14 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:47	yes	4	7 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:40	yes	31	35 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 02:42	yes	19	10 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:46	yes	0	13 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 23:23	yes	0	17 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 04:39	yes	0	42 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:50	yes	0	3 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:51	yes	0	78 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:34	yes	0	123 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:34	yes	0	30 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:41	yes	0	80 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

Adobe read as Adobe Mix Modeler

HubSpot read as HubSpot Marketing Hub

Salesforce read as Salesforce Sales Cloud

Unresolved, counted raw

AWS Clean Rooms + Amazon Marketing Cloud

AdRoll / Rudderstack partners

Adobe Analytics + Attribution AI

Adobe Analytics / Adobe Experience Platform ecosystem

Adobe Analytics / Customer Journey Analytics / Mix Modeler

Adobe Experience Cloud

Affise Performance

BaselineMix

ChannelMix

Google Analytics 4 (GA4) - Free Version

Google Cloud's LightweightMMM

Google Marketing Platform / Google Analytics / Campaign Manager 360 / Meridian

Google’s Meridian

Lattice Engines

Lift Lab

LiveRamp's Identity Graph + MMM solutions

MediaMath / TikTok Data Solutions

Merkle/Gain Theory-type operations

Attribution and marketing mix modeling for enterprise buyers

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in marketing