ActiveCampaign vs Adobe Marketo Engage
Two of twelve models named ActiveCampaign first on the direct prompt; zero named Adobe Marketo Engage. ActiveCampaign was named by twelve of the twelve models and Adobe Marketo Engage by eleven and ActiveCampaign carries 56 labels and Adobe Marketo Engage 44, so the shares are not directly comparable.
Chicago, United States, founded 2003. Named in ten categories this edition.
By Marketo, San Mateo, United States, founded 2006. Named in ten categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the marketing automation and campaign management page.
By framing
ActiveCampaignFirst choices, of twelve modelsAdobe Marketo Engage
Across every category in the September 2026 Edition, ActiveCampaign and Adobe Marketo Engage were named in the same answer 121 times, of the 440 answers naming ActiveCampaign and the 268 naming Adobe Marketo Engage. In those answers Adobe Marketo Engage took the first choice sixteen times and ActiveCampaign twenty-five.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | | |
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | |
ActiveCampaign Adobe Marketo Engage first choice named as an alternative argued againstblank: not namedEach cell is one answer, ActiveCampaign on the left and Adobe Marketo Engage on the right.The direct prompt
ActiveCampaign first, Adobe Marketo Engage not the choice
2 of 12 modelsAdobe Marketo Engage was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
10 of 12 modelsThe answer put something else first and named one of the two as an alternative.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
ActiveCampaign51%#1 of 10Adobe Marketo Engage0%#10 of 10ActiveCampaign13%#3 of 11Adobe Marketo Engage4%#4 of 11Adobe Marketo Engage57%#1 of 9ActiveCampaign0%#9 of 9What the models said about ActiveCampaign
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“ActiveCampaign — Billing surprises & cancellation horror stories ... Avoid if: You have messy/inactive lists” DeepSeek V4 Flash · negative prompt · hard negative
“Choose ActiveCampaign if you are a growing B2B or hybrid company that wants powerful "if-this-then-that" automation without paying enterprise prices.” Qwen 3.7 Flash · comparative prompt · first choice
“ActiveCampaign is recommended for most small businesses due to its visual workflow builder, built-in CRM, and consistently top-tier deliverability” Claude Haiku 4.5 · comparative prompt · first choice
“two dominant leaders ... choosing between HubSpot (for unified growth) and ActiveCampaign (for deep workflow flexibility)” Qwen 3.7 Flash · direct prompt · first choice
What the models said about Adobe Marketo Engage
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Approach with Extra Caution (Especially for SMBs or Beginners): Adobe Marketo Engage ... Steep learning curve, outdated/non-intuitive UI ... expensive pricing” Grok 4.1 Fast · negative prompt · hard negative
“Risk Score: 66/100 (High Risk)... Best avoided if: You lack dedicated technical expertise or have limited budget” GLM 4.7 FlashX · negative prompt · hard negative
“comes down to HubSpot (speed and usability) vs. Marketo (power and B2B sophistication)” Kimi K2 · scale prompt · first choice
“I'd generally recommend Adobe Marketo Engage as the best default choice.” GPT-5.4 mini · paraphrase prompt · first choice
“Marketo wins for enterprise complexity” DeepSeek V4 Flash · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.