GTM AI Index
Index Marketing PR › Awario vs Mention
PR and media monitoring · September 2026 Edition

Awario vs Mention

Zero of twelve models named Awario first on the direct prompt; zero named Mention. Awario was named by nine of the twelve models and Mention by eleven and Awario carries 14 labels and Mention 24, so the shares are not directly comparable.

Awario

accepted challenger

founded 2016. Named in one category this edition.

Mention

accepted challenger

Named in three categories this edition.

First-choice share16%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%17%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#6A position in a field of 13; printed, not drawn.
Labels1424A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Awario reading right to left. Rank and label count are printed, not drawn.Muck Rack was named alongside these two in ten of the twelve direct answers. Muck Rack vs Awario · Muck Rack vs Mention · Semrush AI PR Toolkit vs Awario

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
AwarioFirst choices, of twelve modelsMention
Direct00
Paraphrase00
Comparative00
Budget-constrained822 against Mention
Scale-constrained00
Negative011 against Awario · 2 against Mention
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Awario and Mention were named in the same answer thirty-four times, of the 48 answers naming Awario and the 81 naming Mention. In those answers Mention took the first choice two times and Awario fifteen.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Awario and Mention stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Awario Mention first choice named as an alternative argued againstblank: not namedEach cell is one answer, Awario on the left and Mention on the right.

The direct prompt

The plain question, one answer per model, grouped by where Awario and Mention stood in it.

Neither was the first choice, one was named

3 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Muck Rack alternatives: Brand24, Cision, Meltwater, Mention
Kimi K2Meltwater, Muck Rack alternatives: Brand24, Mention, Semrush AI PR Toolkit, Talkwalker
MiniMax M2.5Agility PR Solutions, Brand24 alternatives: Critical Mention, Mention, Respona

Neither was named

9 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniMuck Rack alternatives: CisionOne, Meltwater
Gemini 3.5 FlashMuck Rack alternatives: Meltwater, Propel PRM, Semrush AI PR Toolkit
Perplexity SonarSemrush AI PR Toolkit alternatives: Brand24, Cision, Meltwater
Grok 4.1 FastMuck Rack alternatives: Agility PR Solutions, Brand24, Semrush AI PR Toolkit
Mistral SmallMuck Rack alternatives: Brand24, CisionOne, Onclusive, Semrush, Semrush AI PR Toolkit
DeepSeek V4 FlashMuck Rack alternatives: Agility PR Solutions, Meltwater, Semrush AI PR Toolkit
Llama 4 MaverickAgility PR Solutions alternatives: Muck Rack, Semrush
Qwen 3.7 FlashAgility PR Solutions, Muck Rack alternatives: Semrush AI PR Toolkit
GLM 4.7 FlashXAgility PR Solutions alternatives: Muck Rack, Semrush AI PR Toolkit

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Awario leads by twelve points.
Awario20%#3 of 11
Mention8%#4 of 11
The full small business standing →
Mid-marketThe figures above
Awario leads by twelve points.
Awario16%#3 of 13
Mention4%#6 of 13
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Awario0%#– of 9
Mention0%#– of 9
The full enterprise standing →

What the models said about Awario

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Lowest rated among common monitoring tools (3.9/5 on G2)” MiniMax M2.5 · negative prompt · soft negative
“Awario is the cheapest fully-featured listening tool on the market. ... Choose Awario if you have a micro-budget and want the most robust ... listening tool possible.” Gemini 3.5 Flash · budget prompt · first choice
“The best PR and media monitoring platform for a company with a limited budget is Awario, which starts at $29/month” Llama 4 Maverick · budget prompt · first choice
“Frequently recommended as best value for small businesses... then upgrade to Awario ($29/mo)” MiniMax M2.5 · budget prompt · first choice

What the models said about Mention

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“it has since eliminated its affordable plans (now ~$599/mo minimum). Most older articles recommending it are outdated.” DeepSeek V4 Flash · budget prompt · hard negative
“Was budget-friendly but shifted enterprise. Skip unless sales quotes a deal.” Grok 4.1 Fast · budget prompt · hard negative
“auto-deletion after 12 months and unclear data sovereignty concerns” Perplexity Sonar · negative prompt · soft negative
“Mention - This affordable tool for PR professionals tracks brand callouts across social platforms and the web” Claude Haiku 4.5 · budget prompt · first choice
“Best overall for a limited budget: Mention or Brand24” GPT-5.4 mini · budget prompt · first choice
“Budget monitoring | Brand24, Mention, Awario” Kimi K2 · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.