GTM AI Index
Index Marketing PR › Awario vs Brand24
PR and media monitoring · September 2026 Edition

Awario vs Brand24

Zero of twelve models named Awario first on the direct prompt; one named Brand24. Awario was named by nine of the twelve models and Brand24 by twelve and Awario carries 14 labels and Brand24 41, so the shares are not directly comparable.

Awario

accepted challenger

founded 2016. Named in one category this edition.

Brand24

accepted challenger

Wrocław, Poland, founded 2011. Named in four categories this edition.

First-choice share16%14%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%2%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 13; printed, not drawn.
Labels1441A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Awario reading right to left. Rank and label count are printed, not drawn.Muck Rack was named alongside these two in ten of the twelve direct answers. Muck Rack vs Awario · Muck Rack vs Brand24 · Semrush AI PR Toolkit vs Awario

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
AwarioFirst choices, of twelve modelsBrand24
Direct01
Paraphrase01
Comparative00
Budget-constrained85
Scale-constrained00
Negative031 against Awario · 1 against Brand24
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Awario and Brand24 were named in the same answer forty-eight times, of the 48 answers naming Awario and the 122 naming Brand24. In those answers Brand24 took the first choice fifteen times and Awario fifteen.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Awario and Brand24 stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Awario Brand24 first choice named as an alternative argued againstblank: not namedEach cell is one answer, Awario on the left and Brand24 on the right.

The direct prompt

The plain question, one answer per model, grouped by where Awario and Brand24 stood in it.

Brand24 first, Awario not the choice

1 of 12 modelsAwario was named in the answer but not as the choice, or not at all.
MiniMax M2.5Agility PR Solutions, Brand24 alternatives: Critical Mention, Mention, Respona

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Muck Rack alternatives: Brand24, Cision, Meltwater, Mention
Perplexity SonarSemrush AI PR Toolkit alternatives: Brand24, Cision, Meltwater
Grok 4.1 FastMuck Rack alternatives: Agility PR Solutions, Brand24, Semrush AI PR Toolkit
Mistral SmallMuck Rack alternatives: Brand24, CisionOne, Onclusive, Semrush, Semrush AI PR Toolkit
Kimi K2Meltwater, Muck Rack alternatives: Brand24, Mention, Semrush AI PR Toolkit, Talkwalker

Neither was named

6 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniMuck Rack alternatives: CisionOne, Meltwater
Gemini 3.5 FlashMuck Rack alternatives: Meltwater, Propel PRM, Semrush AI PR Toolkit
DeepSeek V4 FlashMuck Rack alternatives: Agility PR Solutions, Meltwater, Semrush AI PR Toolkit
Llama 4 MaverickAgility PR Solutions alternatives: Muck Rack, Semrush
Qwen 3.7 FlashAgility PR Solutions, Muck Rack alternatives: Semrush AI PR Toolkit
GLM 4.7 FlashXAgility PR Solutions alternatives: Muck Rack, Semrush AI PR Toolkit

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Brand24 leads by ten points.
Brand2431%#1 of 11
Awario20%#3 of 11
The full small business standing →
Mid-marketThe figures above
The order flips: Awario leads at mid-market.
Awario16%#3 of 13
Brand2414%#4 of 13
The full mid-market standing →
Enterprise
The order flips: Brand24 leads at enterprise.
Brand246%#3 of 9
Awario0%#– of 9
The full enterprise standing →

What the models said about Awario

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Lowest rated among common monitoring tools (3.9/5 on G2)” MiniMax M2.5 · negative prompt · soft negative
“Awario is the cheapest fully-featured listening tool on the market. ... Choose Awario if you have a micro-budget and want the most robust ... listening tool possible.” Gemini 3.5 Flash · budget prompt · first choice
“The best PR and media monitoring platform for a company with a limited budget is Awario, which starts at $29/month” Llama 4 Maverick · budget prompt · first choice
“Frequently recommended as best value for small businesses... then upgrade to Awario ($29/mo)” MiniMax M2.5 · budget prompt · first choice

What the models said about Brand24

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“One cited warning is no mobile alerts.” Perplexity Sonar · negative prompt · soft negative
“The research consistently highlights Brand24 and Prowly as the top budget-friendly choices” Kimi K2 · budget prompt · first choice
“Brand24 is the better pick if your priority is cheaper monitoring only” Perplexity Sonar · budget prompt · first choice
“Budget monitoring | Brand24, Mention, Awario | $29-$199/mo” Kimi K2 · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.