GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Marketing › AI visibility › Enterprise › September 2026 Edition

AI visibility and answer engine tracking tools for enterprise buyers

Asked as “AI visibility and answer engine tracking tool”, and as “tool for tracking brand visibility in AI answers”, on behalf of an enterprise B2B company. 43 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Profound
Clear leader
63% of first choices, clear leader.
ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessOtterly47%Clear leaderStanding →Mid-marketOtterly20%ContestedStanding →EnterpriseProfound63%Clear leaderThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Profound63%14%59endorsed leader
02AirOps5%8%13accepted challenger
03Scrunch2%18%28accepted challenger
04Conductor2%0%14accepted challenger
05Peec AI2%22%23accepted challenger
06AthenaHQ2%21%14accepted challenger
Show the three products at 0%, ordered by negative rate
09Otterly0%53%15criticized challenger
08Ahrefs Brand Radar0%41%17criticized challenger
07Semrush AI Visibility Toolkit0%22%27accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Otterly vs ProfoundOtterly vs RankscaleProfound vs Rankscale

One product takes 63% of first choices here, so the chart would put eight markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Two products carry a negative rate above 25% in this category. Jump to the standing

02What they warned about

Nine of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Llama 4 Maverick and Qwen 3.7 Flash changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Profound
14%
8 of 59 labels negative · 7 of 12 models · 2 hard negative
“Profound (Self-Serve Plans): ... strictly seat-capped ... forced into a highly customized, expensive Enterprise contract” Gemini 3.5 Flash, budget prompt
Otterly
53%
8 of 15 labels negative · 6 of 12 models · 3 hard negative
“Otterly.ai: Claude is not tracked on any self-serve plan... $29/mo → $189/mo is a 6.5x jump... Strong monitoring but no practical path to action” GLM 4.7 FlashX, negative prompt
Semrush AI Visibility Toolkit
22%
6 of 27 labels negative · 5 of 12 models · 3 hard negative
“What to Avoid for Your Specific Criteria: Semrush & Ahrefs ... they heavily monetize user seats” Gemini 3.5 Flash, budget prompt
Ahrefs Brand Radar
41%
7 of 17 labels negative · 4 of 12 models · 2 hard negative
“What to Avoid for Your Specific Criteria: Semrush & Ahrefs” Gemini 3.5 Flash, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 235 links across 152 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

visible.seranking.com
vendor site · SE Ranking6 answers · 7 citations · 2 models
nicklafferty.com
5 answers · 6 citations · 2 models
integrate.io
vendor site · Integrate5 answers · 5 citations · 2 models
kime.ai
vendor site · KIME5 answers · 5 citations · 2 models
amplitude.com
vendor site · Amplitude4 answers · 5 citations · 2 models
blog.hubspot.com
vendor site · HubSpot4 answers · 5 citations · 2 models
alhena.ai
4 answers · 4 citations · 2 models
wpengine.com
vendor site · WP Engine4 answers · 4 citations · 2 models
zapier.com
vendor site · Zapier4 answers · 4 citations · 1 model
g2.com
3 answers · 6 citations · 1 model
tryprofound.com
3 answers · 4 citations · 2 models
dageno.ai
3 answers · 3 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

visible.seranking.com/blog/best-ai-visibility-tools
6 answers · 2 models
integrate.io/blog/best-ai-visibility-tracking-tools
5 answers · 2 models
kime.ai/blog/best-ai-visibility-tools
5 answers · 2 models
nicklafferty.com/blog/best-ai-visibility-optimization-platforms
4 answers · 2 models
wpengine.com/blog/ai-visibility-tracking-tools
4 answers · 2 models
zapier.com/blog/best-ai-visibility-tool
4 answers · 1 model
frase.io/blog/the-10-best-ai-visibility-tools-in-2026
3 answers · 2 models
seranking.com/ai-visibility-tracker.html
3 answers · 2 models
wellows.com/blog/ai-visibility-tools
3 answers · 2 models
amplitude.com/ai-visibility
2 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best AI visibility and answer engine tracking tool for an enterprise B2B company?”Paraphrase“Which tool for tracking brand visibility in AI answers would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade AI visibility and answer engine tracking tools and how do they differ?”Budget-constrained“What is the best AI visibility and answer engine tracking tool for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an AI visibility and answer engine tracking tool. What should we look at?”Negative“Which AI visibility and answer engine tracking tools should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Profound
One alternativeEvertune
ProfoundHeld
Three alternativesAhrefs Brand Radar, Evertune, SE Ranking's AI Search Toolkit
Profound
Two alternativesConductor, Rankscale
Profound
One alternativeBrand Dashboard
no first choicenothing named
GPT-5.4 miniProfound
Three alternativesBrightEdge, Conductor, Yext
BrightEdge / OmniSEOChanged
Three alternativesOtterly, Peec AI, Scrunch
Scrunch
Four alternativesAdobe LLM Optimizer, Bluefish, BrightEdge AI Agent Insights / AI Search, Semrush AI Visibility Toolkit
against: AthenaHQ, ProfoundProfound
Four alternativesBluefish, BrightEdge, Conductor, XLR8 AI
no first choicenothing named
Gemini 3.5 FlashProfound
Four alternativesAirOps, RadarKit, Scrunch, Semrush AI Visibility Toolkit
ProfoundHeld
Three alternativesBrightEdge AI Catalyst, Semrush Enterprise AIO, ZipTie
Profound
Four alternativesAthenaHQ, RadarKit, Scrunch, Semrush Enterprise AI Optimization
AthenaHQ
Two alternativesAirOps, Peec AI
against: Ahrefs Brand Radar, Profound, Semrush AI Visibility ToolkitProfound
Four alternativesBrightEdge, Conductor, Semrush Enterprise AI Optimization, ZipTie
against: Otterly, Rankscale, Writesonic GEO
Perplexity SonarProfound
Four alternativesAmplitude, KIME, Peec AI, Wellows
ProfoundHeld
Three alternativesPeec AI, SE Visible, Semrush AI Visibility Toolkit
Profound
Five alternativesAhrefs Brand Radar, BrightEdge, Conductor, Peec AI, Semrush AI Visibility Toolkit/AIO
Conductor
One alternativeProfound
against: Scrunchno first choiceagainst: SEMrush's standard AI Toolkit / AIO setup
Grok 4.1 FastProfound
Four alternativesAhrefs Brand Radar, KIME, Scrunch, Semrush AI Visibility Toolkit
ProfoundHeld
One alternativeSemrush Enterprise AIO
against: Ahrefs Brand Radar, Amplitude AI Visibility, Birdeye Search AI, ScrunchProfound, Scrunch
Four alternativesBrightEdge, Conductor, OnBrand, Semrush Enterprise AIO
against: Otterly, Peec AIGeoptie
Two alternativesCognizo, Peec AI
against: Profoundno first choice
Eight alternativesAEO Vision, Arize AI, Braintrust, Fiddler, Genezio, LangSmith, Langfuse, Profound
against: Ahrefs Brand Radar, HubSpot AEO Grader, Nightwatch, Otterly, Peec AI, Semrush AI Visibility Toolkit, ZipTie
Mistral SmallProfound
Five alternativesAhrefs Brand Radar, Brandwatch Generative AI, Petra Labs, SE Visible, Semrush AI Visibility Toolkit
ProfoundHeld
Five alternativesAhrefs Brand Radar, Birdeye AI Search, Gauge, SE Ranking, Semrush AI Visibility Toolkit
Profound, Scrunch
Four alternativesAirOps, AthenaHQ, Mentionova, Semrush AI Visibility Toolkit
Profound, SE Ranking
Two alternativesGoodie, Peec AI
Profound
Three alternativesCognizo, Conductor Intelligence, Scrunch
against: Google Bard, Google Workspace AI features, Microsoft 365 Copilot, Perplexity free tier, Public ChatGPT, Salesforce Einstein, free Claude
DeepSeek V4 FlashProfound
Three alternativesAirOps, BrightEdge, Scrunch
against: Peec AIProfoundHeld
Three alternativesAyzeo, Scrunch, Semrush AI Visibility Toolkit
Profound, Scrunch
Three alternativesAdobe LLM Optimizer, BrightEdge AI Catalyst / AI Hyper Cube, Conductor
against: Semrush AI Visibility ToolkitCognizo
One alternativeEvertune
against: Profoundno first choiceagainst: AthenaHQ, Beamtrace, Evertune, HubSpot AEO Grader, Otterly, Scrunch, Writesonic, xSeek
Llama 4 MaverickProfound
Five alternativesKIME, Otterly, Peec AI, Scrunch, Semrush AI Visibility Toolkit
Sight AIChanged
Two alternativesBrandwatch, HubSpot AEO Grader
Profound
Two alternativesOtterly, Peec AI
no first choiceOnBrand
Three alternativesProfound, Scrunch, xSeek Scale
against: AirOps, Profound
Qwen 3.7 FlashFinseo, Profound
One alternativeScrunch
LumarChanged
Three alternativesBrandwatch, HubSpot AEO Grader, Meltwater
Profound
Two alternativesConductor, Trakkr
against: Semrush AI Visibility ToolkitScrunch
Three alternativesHubSpot AEO Grader, Peec AI, Profound
AirOps, Profound
Two alternativesSemrush AI Visibility Toolkit, Siteimprove
against: Ahrefs Brand Radar, Otterly, Promptwatch, Rankscale, SEMrush Standard AI Toolkit, Trackerly
Kimi K2Profound
Two alternativesOmnibound, Peec AI
ProfoundHeldagainst: ScrunchProfound
Three alternativesAirOps, AthenaHQ, Scrunch
against: Ahrefs Brand Radar, Semrush AI Visibility ToolkitPeec AI
Two alternativesAthena HQ, SE Visible
against: Ahrefs Brand Radar, HubSpot AEO Grader, Profound, Scrunch, Semrush AI Visibility ToolkitCognizo
Four alternativesConductor, Nightwatch, Profound, seoClarity ArcAI
against: Ahrefs Brand Radar, AthenaHQ, Nightwatch, Otterly, Peec AI, Profound, Semrush AIO Features
GLM 4.7 FlashXProfound
Two alternativesScrunch, Wellows
against: OtterlyProfoundHeld
Three alternativesCloro, Finseo, SE Ranking
Profound
Seven alternativesBrightEdge, Conductor AI Search Performance, Promptwatch, SE Ranking, Semrush AI Visibility Toolkit, Sona AI Visibility, Writesonic GEO
seoClarity ArcAI
Two alternativesAthenaHQ, HubSpot AEO Grader
no first choiceagainst: AIclicks, Otterly
MiniMax M2.5Profound
One alternativeWellows
ProfoundHeld
Three alternativesAmplitude AI Visibility, Mentionova, Semrush AI Visibility Toolkit
Profound
Five alternativesAhrefs Brand Radar, Cloro, Mentionova, Promptwatch, Semrush AI Visibility Toolkit
no first choiceAirOps
Three alternativesConductor, Profound, Semrush AI Visibility Toolkit
against: Peec AI, Profound
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:01yes1511 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:13yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:13yes2127 s
Direct recommendationPerplexity Sonarsonar2026-09-15 03:07yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:41yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 04:25yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:00yes019 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:32yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:56yes025 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 22:52yes029 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:18yes024 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:49yes016 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:19yes88 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:26yes36 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:55yes2224 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:24yes206 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:22yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 04:14yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:40yes036 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:39yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:45yes052 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:16yes027 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:39yes022 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:54yes014 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 22:58yes1712 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:33yes49 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 05:07yes1721 s
ComparativePerplexity Sonarsonar2026-09-15 04:23yes208 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:07yes010 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:57yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:47yes068 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:31yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:18yes050 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:09yes0111 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:16yes024 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:28yes017 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:22yes169 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:07yes36 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:37yes2028 s
Budget constrainedPerplexity Sonarsonar2026-09-14 22:57yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:56yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:47yes06 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:08yes034 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:48yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:43yes054 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:47yes027 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:00yes0200 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:11yes086 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:08yes1616 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:23yes210 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:18yes1423 s
Scale constrainedPerplexity Sonarsonar2026-09-14 23:04yes208 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:06yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:32yes09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:18yes030 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:12yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:10yes043 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:44yes055 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:07yes047 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:30yes026 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:23yes2816 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:13no08 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:16yes1323 s
Negative framingPerplexity Sonarsonar2026-09-15 04:17yes207 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:53yes013 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 01:13yes08 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:32yes052 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:33yes03 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:13yes067 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:10yes061 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:18yes034 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:58yes046 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Ahrefs read as Ahrefs Brand Radar
Semrush read as Semrush AI Visibility Toolkit
Semrush (AI Visibility Toolkit) read as Semrush AI Visibility Toolkit
Semrush (Enterprise AIO) read as Semrush AI Visibility Toolkit
Semrush (Enterprise tier) read as Semrush AI Visibility Toolkit
Unresolved, counted raw
Arize
Athena HQ
Birdeye AI Search
Braintrust
Brand Dashboard
Brandwatch Generative AI
BrightEdge / OmniSEO
BrightEdge AI Agent Insights / AI Search
BrightEdge AI Catalyst
BrightEdge AI Catalyst / AI Hyper Cube
Conductor AI Search Performance
Conductor Intelligence
Credo AI
Datadog LLM Observability
DeepSmith
Discovered Labs
Fiddler
Galileo
Genezio
Geoptie free tools
Google Bard
Google Workspace AI features
GrackerAI free tier
Helicone
HubSpot AI Grader (free audit)
IBM watsonx.governance
Milestone GEO Intelligence
Perplexity free tier
Public ChatGPT
SEMrush's standard AI Toolkit / AIO setup
Semrush AI Visibility Toolkit/AIO
Semrush AIO Features
Siteimprove.ai (AI Visibility)
Sona AI Visibility
Trackerly
TrueFoundry
Weights & Biases
XLR8 AI
free Claude
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
← ABMAttribution & MMM →