SE Ranking vs Semrush AI Visibility Toolkit
Zero of twelve models named SE Ranking first on the direct prompt; one named Semrush AI Visibility Toolkit. SE Ranking was named by nine of the twelve models and Semrush AI Visibility Toolkit by twelve and SE Ranking carries 14 labels and Semrush AI Visibility Toolkit 30, so the shares are not directly comparable.
United States, founded 2012. Named in three categories this edition.
By Semrush, Boston, United States, founded 2008. Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.
By framing
SE RankingFirst choices, of twelve modelsSemrush AI Visibility Toolkit
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | |
SE Ranking Semrush AI Visibility Toolkit first choice named as an alternative argued againstblank: not namedEach cell is one answer, SE Ranking on the left and Semrush AI Visibility Toolkit on the right.The direct prompt
Semrush AI Visibility Toolkit first, SE Ranking not the choice
1 of 12 modelsSE Ranking was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
3 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
8 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
SE Ranking2%#– of 9Semrush AI Visibility Toolkit0%#7 of 9SE Ranking6%#6 of 11Semrush AI Visibility Toolkit2%#8 of 11SE Ranking2%#– of 9Semrush AI Visibility Toolkit0%#7 of 9What the models said about SE Ranking
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“they should be treated with caution as your primary AI visibility solution.” Qwen 3.7 Flash · negative prompt · soft negative
“Start with SE Ranking if you want: - A balance of affordability and depth” Mistral Small · paraphrase prompt · first choice
“Best overall for a mid-sized B2B company: SE Ranking” GPT-5.4 mini · paraphrase prompt · first choice
What the models said about Semrush AI Visibility Toolkit
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Semrush is the safer bet only if you are already deeply invested in the Semrush ecosystem” Qwen 3.7 Flash · direct prompt · soft negative
“they should be treated with caution as your primary AI visibility solution.” Qwen 3.7 Flash · negative prompt · soft negative
“but it's likely more than a tight-budget team needs” GPT-5.4 mini · budget prompt · soft negative
“For most mid-market B2B companies, Semrush AI Toolkit offers the best balance of features, pricing, and integration capabilities.” GLM 4.7 FlashX · direct prompt · first choice
“The best tools to use are Mentionova, Profound, AthenaHQ, and Semrush.” Llama 4 Maverick · negative prompt · first choice
“Enterprise SEO team: Semrush or Ahrefs.” GPT-5.4 mini · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.