GTM AI Index
Index Marketing AI visibility › Scrunch vs SE Ranking
AI visibility and answer engine tracking tools · September 2026 Edition

Scrunch vs SE Ranking

One of twelve models named Scrunch first on the direct prompt; zero named SE Ranking. Scrunch was named by nine of the twelve models and SE Ranking by nine and Scrunch carries 21 labels and SE Ranking 14, so the shares are not directly comparable.

Scrunch

accepted challenger

Named in one category this edition.

SE Ranking

accepted challenger

United States, founded 2012. Named in three categories this edition.

First-choice share8%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#6A position in a field of 11; printed, not drawn.
Labels2114A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Scrunch reading right to left. Rank and label count are printed, not drawn.Otterly was named alongside these two in seven of the twelve direct answers. Otterly vs Scrunch · Otterly vs SE Ranking · Profound vs Scrunch

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
ScrunchFirst choices, of twelve modelsSE Ranking
Direct10
Paraphrase13
Comparative00
Budget-constrained001 against Scrunch
Scale-constrained20
Negative001 against SE Ranking
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Scrunch and SE Ranking stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Scrunch SE Ranking first choice named as an alternative argued againstblank: not namedEach cell is one answer, Scrunch on the left and SE Ranking on the right.

The direct prompt

The plain question, one answer per model, grouped by where Scrunch and SE Ranking stood in it.

Scrunch first, SE Ranking not the choice

1 of 12 modelsSE Ranking was named in the answer but not as the choice, or not at all.
Kimi K2Scrunch alternatives: AIVO Platform, Goodie, Peec AI, Semrush AI Visibility Toolkit

Neither was the first choice, one was named

1 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Qwen 3.7 FlashOmnibound alternatives: Peec AI, SE Ranking

Neither was named

10 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Wellows alternatives: Ahrefs Brand Radar, GrackerAI, Otterly
GPT-5.4 miniAthena alternatives: Semrush Enterprise / Enterprise AIO
Gemini 3.5 FlashHubSpot AEO Grader alternatives: LLM Pulse, Mentionova, Otterly, Profound
Perplexity SonarWellows alternatives: Goodie, Otterly, Peec AI, Profound
Grok 4.1 FastPeec AI alternatives: Otterly
Mistral SmallPeec AI alternatives: AthenaHQ, Otterly, Profound, Semrush AI Visibility Toolkit
DeepSeek V4 FlashPeec AI alternatives: Mentionova, Otterly, Wellows
Llama 4 Maverickno first choice
GLM 4.7 FlashXSemrush AI Visibility Toolkit alternatives: Ahrefs Brand Radar, Otterly, Profound
MiniMax M2.5Wellows alternatives: Mentionova, Profound

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
SE Ranking leads by two points.
SE Ranking2%#– of 9
Scrunch0%#– of 9
The full small business standing →
Mid-marketThe figures above
The order flips: Scrunch leads at mid-market.
Scrunch8%#5 of 11
SE Ranking6%#6 of 11
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Scrunch2%#3 of 9
SE Ranking2%#– of 9
The full enterprise standing →

What the models said about Scrunch

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Avoid enterprise tools like Profound ($499+/month) or Scrunch AI ($250/month)” Qwen 3.7 Flash · budget prompt · hard negative
“Profound or Scrunch AI. Both provide deep developer APIs, agent analytics” Gemini 3.5 Flash · scale prompt · first choice
“it is recommended to look at tools such as Profound, Scrunch, and AthenaHQ” Llama 4 Maverick · scale prompt · first choice
“I recommend Scrunch as the primary choice for pure-play AI visibility” Qwen 3.7 Flash · paraphrase prompt · first choice

What the models said about SE Ranking

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“they should be treated with caution as your primary AI visibility solution.” Qwen 3.7 Flash · negative prompt · soft negative
“Start with SE Ranking if you want: - A balance of affordability and depth” Mistral Small · paraphrase prompt · first choice
“Best overall for a mid-sized B2B company: SE Ranking” GPT-5.4 mini · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.