AI visibility and answer engine tracking tools · September 2026 Edition
Scrunch vs HubSpot AEO Grader
One of twelve models named Scrunch first on the direct prompt; one named HubSpot AEO Grader. Scrunch was named by nine of the twelve models and HubSpot AEO Grader by nine and Scrunch carries 21 labels and HubSpot AEO Grader 18, so the shares are not directly comparable.
Named in one category this edition.
By HubSpot, Cambridge, United States, founded 2006. Named in one category this edition.
First-choice share8%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%11%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#7A position in a field of 11; printed, not drawn.
Labels2118A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Scrunch reading right to left. Rank and label count are printed, not drawn.Otterly was named alongside these two in seven of the twelve direct answers. Otterly vs Scrunch · Otterly vs HubSpot AEO Grader · Profound vs Scrunch
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
ScrunchFirst choices, of twelve modelsHubSpot AEO Grader
Direct111 against HubSpot AEO Grader
Paraphrase10
Comparative00
Budget-constrained011 against Scrunch
Scale-constrained20
Negative001 against HubSpot AEO Grader
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where Scrunch and HubSpot AEO Grader stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | | |||||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | | |
Scrunch HubSpot AEO Grader first choice named as an alternative argued againstblank: not namedEach cell is one answer, Scrunch on the left and HubSpot AEO Grader on the right.The direct prompt
The plain question, one answer per model, grouped by where Scrunch and HubSpot AEO Grader stood in it.
Scrunch first, HubSpot AEO Grader not the choice
1 of 12 modelsHubSpot AEO Grader was named in the answer but not as the choice, or not at all.Kimi K2Scrunch alternatives: AIVO Platform, Goodie, Peec AI, Semrush AI Visibility Toolkit
HubSpot AEO Grader first, Scrunch not the choice
1 of 12 modelsScrunch was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashHubSpot AEO Grader alternatives: LLM Pulse, Mentionova, Otterly, Profound
Neither was named
10 of 12 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Wellows alternatives: Ahrefs Brand Radar, GrackerAI, Otterly
GPT-5.4 miniAthena alternatives: Semrush Enterprise / Enterprise AIO
Perplexity SonarWellows alternatives: Goodie, Otterly, Peec AI, Profound
Grok 4.1 FastPeec AI alternatives: Otterly
Mistral SmallPeec AI alternatives: AthenaHQ, Otterly, Profound, Semrush AI Visibility Toolkit
DeepSeek V4 FlashPeec AI alternatives: Mentionova, Otterly, Wellows
Llama 4 Maverickno first choice
Qwen 3.7 FlashOmnibound alternatives: Peec AI, SE Ranking
GLM 4.7 FlashXSemrush AI Visibility Toolkit alternatives: Ahrefs Brand Radar, Otterly, Profound
MiniMax M2.5Wellows alternatives: Mentionova, Profound
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot AEO Grader leads by four points.
HubSpot AEO Grader4%#4 of 9Scrunch0%#– of 9Mid-marketThe figures above
The order flips: Scrunch leads at mid-market.
Scrunch8%#5 of 11HubSpot AEO Grader4%#7 of 11Enterprise
Scrunch leads by two points.
Scrunch2%#3 of 9HubSpot AEO Grader0%#– of 9What the models said about Scrunch
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Avoid enterprise tools like Profound ($499+/month) or Scrunch AI ($250/month)” Qwen 3.7 Flash · budget prompt · hard negative
“Profound or Scrunch AI. Both provide deep developer APIs, agent analytics” Gemini 3.5 Flash · scale prompt · first choice
“it is recommended to look at tools such as Profound, Scrunch, and AthenaHQ” Llama 4 Maverick · scale prompt · first choice
“I recommend Scrunch as the primary choice for pure-play AI visibility” Qwen 3.7 Flash · paraphrase prompt · first choice
What the models said about HubSpot AEO Grader
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“it currently holds very few independent reviews (approx. 2 verified reviews on major platforms like G2 as of mid-2026)” Qwen 3.7 Flash · negative prompt · soft negative
“though its coverage is narrower than some alternatives” GPT-5.4 mini · direct prompt · soft negative
“If you already use HubSpot: Go with HubSpot AEO. At $50/mo, it allows your current marketing team to act on AI visibility gaps immediately” Gemini 3.5 Flash · direct prompt · first choice
“Choose HubSpot AEO if budget is the main constraint” GPT-5.4 mini · budget prompt · first choice
“Free Alternatives Before You Pay - HubSpot AEO Grader — one-time snapshot of how AI describes your brand” Kimi K2 · negative prompt · alternative
Also compared
Otterly vs ScrunchOtterly vs HubSpot AEO GraderProfound vs ScrunchProfound vs HubSpot AEO GraderRankscale vs ScrunchRankscale vs HubSpot AEO GraderPeec AI vs ScrunchPeec AI vs HubSpot AEO GraderScrunch vs SE RankingScrunch vs Semrush AI Visibility ToolkitSE Ranking vs HubSpot AEO GraderHubSpot AEO Grader vs Semrush AI Visibility ToolkitAll twenty-eight head-to-head pages and the full AI visibility standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.