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Index Marketing AI visibility › Rankscale vs Semrush AI Visibility Toolkit
AI visibility and answer engine tracking tools · September 2026 Edition

Rankscale vs Semrush AI Visibility Toolkit

Zero of twelve models named Rankscale first on the direct prompt; one named Semrush AI Visibility Toolkit. Rankscale was named by ten of the twelve models and Semrush AI Visibility Toolkit by twelve and Rankscale carries 16 labels and Semrush AI Visibility Toolkit 30, so the shares are not directly comparable.

Rankscale

accepted challenger

Named in one category this edition.

By Semrush, Boston, United States, founded 2008. Named in two categories this edition.

First-choice share10%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%10%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#8A position in a field of 11; printed, not drawn.
Labels1630A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Rankscale reading right to left. Rank and label count are printed, not drawn.Otterly was named alongside these two in seven of the twelve direct answers. Otterly vs Rankscale · Otterly vs Semrush AI Visibility Toolkit · Profound vs Rankscale

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
RankscaleFirst choices, of twelve modelsSemrush AI Visibility Toolkit
Direct011 against Semrush AI Visibility Toolkit
Paraphrase00
Comparative01
Budget-constrained501 against Semrush AI Visibility Toolkit
Scale-constrained00
Negative011 against Semrush AI Visibility Toolkit
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Rankscale and Semrush AI Visibility Toolkit were named in the same answer nineteen times, of the 34 answers naming Rankscale and the 87 naming Semrush AI Visibility Toolkit. In those answers Semrush AI Visibility Toolkit took the first choice one time and Rankscale one.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Rankscale and Semrush AI Visibility Toolkit stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Rankscale Semrush AI Visibility Toolkit first choice named as an alternative argued againstblank: not namedEach cell is one answer, Rankscale on the left and Semrush AI Visibility Toolkit on the right.

The direct prompt

The plain question, one answer per model, grouped by where Rankscale and Semrush AI Visibility Toolkit stood in it.

Semrush AI Visibility Toolkit first, Rankscale not the choice

1 of 12 modelsRankscale was named in the answer but not as the choice, or not at all.
GLM 4.7 FlashXSemrush AI Visibility Toolkit alternatives: Ahrefs Brand Radar, Otterly, Profound

Neither was the first choice, one was named

2 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Mistral SmallPeec AI alternatives: AthenaHQ, Otterly, Profound, Semrush AI Visibility Toolkit
Kimi K2Scrunch alternatives: AIVO Platform, Goodie, Peec AI, Semrush AI Visibility Toolkit

Neither was named

9 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Wellows alternatives: Ahrefs Brand Radar, GrackerAI, Otterly
GPT-5.4 miniAthena alternatives: Semrush Enterprise / Enterprise AIO
Gemini 3.5 FlashHubSpot AEO Grader alternatives: LLM Pulse, Mentionova, Otterly, Profound
Perplexity SonarWellows alternatives: Goodie, Otterly, Peec AI, Profound
Grok 4.1 FastPeec AI alternatives: Otterly
DeepSeek V4 FlashPeec AI alternatives: Mentionova, Otterly, Wellows
Llama 4 Maverickno first choice
Qwen 3.7 FlashOmnibound alternatives: Peec AI, SE Ranking
MiniMax M2.5Wellows alternatives: Mentionova, Profound

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Rankscale leads by two points.
Rankscale2%#5 of 9
Semrush AI Visibility Toolkit0%#7 of 9
The full small business standing →
Mid-marketThe figures above
Rankscale leads by eight points.
Rankscale10%#3 of 11
Semrush AI Visibility Toolkit2%#8 of 11
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Rankscale0%#– of 9
Semrush AI Visibility Toolkit0%#7 of 9
The full enterprise standing →

What the models said about Rankscale

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Best For: Absolute lowest entry price and actionable site diagnostics... it is exceptionally cost-effective.” Gemini 3.5 Flash · budget prompt · first choice
“Rankscale if you want the absolute lowest cost with the broadest platform coverage” Kimi K2 · budget prompt · first choice
“I recommend starting with RankScale AI ($20/month) or Otterly.AI ($29/month)” GLM 4.7 FlashX · budget prompt · first choice

What the models said about Semrush AI Visibility Toolkit

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“Semrush is the safer bet only if you are already deeply invested in the Semrush ecosystem” Qwen 3.7 Flash · direct prompt · soft negative
“they should be treated with caution as your primary AI visibility solution.” Qwen 3.7 Flash · negative prompt · soft negative
“but it's likely more than a tight-budget team needs” GPT-5.4 mini · budget prompt · soft negative
“For most mid-market B2B companies, Semrush AI Toolkit offers the best balance of features, pricing, and integration capabilities.” GLM 4.7 FlashX · direct prompt · first choice
“The best tools to use are Mentionova, Profound, AthenaHQ, and Semrush.” Llama 4 Maverick · negative prompt · first choice
“Enterprise SEO team: Semrush or Ahrefs.” GPT-5.4 mini · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.