GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index Revenue operations CRM › Enterprise September 2026 Edition

CRM for enterprise buyers

Asked as “CRM”, and as “customer relationship management system”, on behalf of an enterprise B2B company. 43 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Clear leader
58% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Salesforce Sales Cloud58%19%62endorsed leader
02Microsoft Dynamics 365 Sales19%6%54accepted challenger
03Creatio5%6%17accepted challenger
04HubSpot Sales Hub5%22%18accepted challenger
05Zoho CRM5%50%32criticized challenger
Show the five products at 0%, ordered by negative rate
10Pipedrive0%75%16criticized challenger
08HubSpot CRM0%37%38criticized challenger
06SAP Sales Cloud0%20%25accepted challenger
07Oracle Sales0%20%15accepted challenger
09SugarCRM0%20%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Salesforce Sales Cloud58%
02Microsoft Dynamics 365 Sales19%
03Creatio5%
04HubSpot Sales Hub5%
05Zoho CRM5%
06SAP Sales Cloud0%
07Oracle Sales0%
08HubSpot CRM0%
09SugarCRM0%
10Pipedrive0%

02What they warned about

Eight of twelve models held their first choice under the paraphrase. Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick and Kimi K2 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Pipedrive
75%
12 of 16 labels negative · 9 of 12 models · 7 hard negative
“Better suited for SMB and mid-market \u2014 generally not recommended for complex enterprise deployments.” DeepSeek V4 Flash, direct prompt
Salesforce Sales Cloud
19%
12 of 62 labels negative · 9 of 12 models · 3 hard negative
“**Avoid Salesforce** unless you need enterprise-grade customization that justifies unpredictable scaling costs” Qwen 3.7 Flash, budget prompt
HubSpot CRM
37%
14 of 38 labels negative · 9 of 12 models · 2 hard negative
“Avoid or be cautious with SMB/mid-market-focused CRMs... Lacks depth in advanced sales ops, territory management, and compliance for 100+ users” Grok 4.1 Fast, negative prompt
Zoho CRM
50%
16 of 32 labels negative · 8 of 12 models · 1 hard negative
“performance degrades at 50+ users or millions of records... thinner compliance... create risks” Grok 4.1 Fast, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

18 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 186 links across 121 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

5 answers · 7 citations · 1 model
5 answers · 5 citations · 2 models
vendor site · Nutshell5 answers · 5 citations · 2 models
vendor site · Salesforce4 answers · 6 citations · 2 models
4 answers · 4 citations · 2 models
3 answers · 3 citations · 2 models
vendor site · Bitrix243 answers · 3 citations · 2 models
3 answers · 3 citations · 2 models
vendor site · ZoomInfo3 answers · 3 citations · 2 models
vendor site · LinkedIn2 answers · 3 citations · 2 models
2 answers · 3 citations · 2 models
2 answers · 2 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best CRM for an enterprise B2B company?”Paraphrase“Which customer relationship management system would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade CRMs and how do they differ?”Budget-constrained“What is the best CRM for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a CRM. What should we look at?”Negative“Which CRMs should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Salesforce Sales Cloud
Four alternativesHubSpot CRM, Microsoft Dynamics 365 Sales, Oracle NetSuite CRM, SAP C/4HANA
Salesforce Sales CloudHeld
Three alternativesMicrosoft Dynamics 365 Sales, Oracle CRM Cloud, SAP C/4HANA
no first choice
Three alternativesMicrosoft Dynamics 365 Sales, SAP Sales Cloud, Salesforce Sales Cloud
no first choice
Three alternativesCreatio, Microsoft Dynamics 365 Sales, Salesforce CRM
no first choiceagainst: Oracle's on Demand CRM, Salesforce Sales Cloud, SugarCRM
GPT-5.4 miniSalesforce Sales Cloud
Two alternativesMicrosoft Dynamics 365 Sales, SAP Sales Cloud
against: HubSpot CRM
Salesforce Sales CloudHeld
Two alternativesMicrosoft Dynamics 365 Sales, SAP Sales Cloud
Salesforce Sales/Service Cloud
Seven alternativesCreatio, HubSpot CRM, Microsoft Dynamics 365 Sales, Oracle CX / Fusion Cloud CRM, Pega, SAP Customer Experience, Zoho CRM
Microsoft Dynamics 365 Sales
One alternativeSalesforce Sales Cloud
against: HubSpot CRM
no first choicenothing named
Gemini 3.5 FlashSalesforce Sales Cloud
Three alternativesCreatio, HubSpot Sales Hub, Microsoft Dynamics 365 Sales
against: Oracle Advertising and CX, SAP Customer Experience
Salesforce Sales CloudHeld
Two alternativesHubSpot Sales Hub, Microsoft Dynamics 365 Sales
against: Oracle CX, SAP Customer Experience
Salesforce Sales Cloud
Five alternativesCreatio, HubSpot CRM, Microsoft Dynamics 365 Sales, Oracle CX, Zoho CRM
Creatio
Three alternativesOdoo, SugarCRM, SuiteCRM
against: HubSpot CRM, Microsoft Dynamics 365 Sales, Salesforce Sales Cloud
Salesforce Sales Cloud
Two alternativesHubSpot CRM, Microsoft Dynamics 365 Sales
against: Oracle CX, SAP CX
against: Airtable, Capsule CRM, ClickUp, Copper, Freshsales, HubSpot CRM, Keap, Less Annoying CRM, Monday.com, Notion, Pipedrive, Smartsheet, Zoho CRM
Perplexity SonarSalesforce Sales Cloud
One alternativeMicrosoft Dynamics 365 Sales
against: HubSpot Sales Hub, Zoho CRM
Salesforce Sales CloudHeld
One alternativeMicrosoft Dynamics 365 Sales
against: HubSpot Sales Hub
Salesforce Sales Cloud
Six alternativesCreatio, HubSpot CRM, Microsoft Dynamics 365 Sales, Oracle CX/Sales, SAP Sales Cloud, Zoho CRM
Microsoft Dynamics 365 Sales
One alternativeCreatio
against: Salesforce Sales Cloud
no first choiceagainst: Bitrix24, Dynamics, HubSpot CRM, Oracle Sales, Pipedrive, SAP Sales Cloud, Salesflare, Salesforce Sales Cloud, Zoho CRM
Grok 4.1 FastSalesforce Sales Cloud
Two alternativesHubSpot Sales Hub, Microsoft Dynamics 365 Sales
against: Oracle CX, Pipedrive, SAP Sales Cloud, Zoho CRM
Salesforce Sales CloudHeld
Two alternativesMicrosoft Dynamics 365 Sales, SAP CX
against: HubSpot CRM, Zoho CRM
Salesforce Sales Cloud
Four alternativesHubSpot Sales Hub, Microsoft Dynamics 365 Sales, Oracle Sales, SAP Sales Cloud
against: Creatio, Freshsales, Pipedrive, SugarCRM, Zoho CRM
Microsoft Dynamics 365 Sales
Three alternativesHubSpot Sales Hub, Oracle Sales, SAP Sales Cloud
against: Bitrix24, Conduyt, Salesforce Sales Cloud, Zoho CRM
Salesforce Sales Cloud
Two alternativesDynamics 365, HubSpot CRM
against: Bitrix24, HubSpot CRM, Pipedrive, Zoho CRM
Mistral SmallSalesforce Sales Cloud
Four alternativesHubSpot Sales Hub, Microsoft Dynamics 365 Sales, SAP Sales Cloud, SugarCRM
Microsoft Dynamics 365 Customer EngagementChanged
Three alternativesOracle Sales, SAP Sales Cloud, Salesforce Sales Cloud
Salesforce Sales Cloud
Five alternativesCreatio, HubSpot Sales Hub, Microsoft Dynamics 365 Sales, Oracle Sales, SAP Sales Cloud
against: Pipedrive
Conduyt
Two alternativesGoHighLevel, Microsoft Dynamics 365 Sales
against: HubSpot Sales Hub, Salesforce Sales Cloud
no first choiceagainst: HubSpot CRM, Microsoft Dynamics 365 Sales, Salesforce Sales Cloud, Zoho CRM
DeepSeek V4 FlashMicrosoft Dynamics 365 Sales, Salesforce Sales Cloud
One alternativeHubSpot CRM
against: Freshsales, Pipedrive, Salesflare, Zoho CRM
Salesforce Sales CloudChanged
One alternativeMicrosoft Dynamics 365 Sales
against: HubSpot Sales Hub, Oracle Sales, SAP Sales Cloud
Salesforce Sales Cloud
Five alternativesHubSpot CRM, Microsoft Dynamics 365 Sales, Oracle CX / Fusion Sales, SAP Sales Cloud, Zoho CRM
Microsoft Dynamics 365 Sales
One alternativeCreatio
against: HubSpot CRM, Salesforce Sales Cloud
Microsoft Dynamics 365 Sales, Salesforce Sales Cloudagainst: HubSpot CRM, Zoho CRMagainst: HubSpot CRM, Microsoft Dynamics 365 Sales, Oracle CX, Oracle Sales, Pipedrive, SAP Sales Cloud, Salesforce Sales Cloud, Zoho CRM
Llama 4 MaverickSalesforce Sales Cloud, Zoho CRM
Two alternativesHubSpot CRM, Nutshell
HubSpot Sales Hub, Salesforce Sales CloudChangedno first choiceCreatio
Three alternativesHubSpot CRM, TWOZO, Zoho CRM
HubSpot Sales Hub
Three alternativesActiveCampaign, HubSpot CRM, Salesforce Sales Cloud
nothing named
Qwen 3.7 FlashSalesforce Sales Cloud
Two alternativesHubSpot CRM, Microsoft Dynamics 365 Sales
Salesforce Sales CloudHeld
Three alternativesMicrosoft Dynamics 365 Sales, Oracle CX Cloud, SAP Sales Cloud
Salesforce Sales Cloud
Two alternativesHubSpot Sales Hub, Microsoft Dynamics 365 Sales
against: Zoho CRM
Zoho CRM
Two alternativesHubSpot CRM, Microsoft Dynamics 365 Sales
against: Salesforce Sales Cloud
no first choiceagainst: Copper, HubSpot CRM, Insightly, Pipedrive, Salesflare, Zoho CRM
Kimi K2Salesforce Sales Cloud
Two alternativesHubSpot Sales Hub, Microsoft Dynamics 365 Sales
Salesforce Sales Cloud Enterprise/UnlimitedChanged
One alternativeMicrosoft Dynamics 365 Sales
Salesforce Sales Cloud
Three alternativesHubSpot Sales Hub, Microsoft Dynamics 365 Sales, Oracle Fusion Cloud CX
against: SAP Sales Cloud
Microsoft Dynamics 365 Sales
Four alternativesConduyt, Oracle CX, SAP Sales Cloud, SugarCRM
against: Salesforce Sales Cloud
no first choiceagainst: Close, HubSpot CRM, Monday.com, Pipedrive, Zoho CRM
GLM 4.7 FlashXSalesforce Sales Cloud
Two alternativesHubSpot CRM, Microsoft Dynamics 365 Sales
against: Oracle CX, ServiceNow
Salesforce Sales CloudHeld
One alternativeMicrosoft Dynamics 365 Sales
Salesforce Sales Cloud
Four alternativesHubSpot CRM Suite, Microsoft Dynamics 365 Sales, Oracle CX Cloud / NetSuite CRM, SAP Sales Cloud
GoHighLevel
One alternativeHubSpot CRM
no first choiceagainst: Capsule CRM, Close, HubSpot CRM, Monday.com, OnePageCRM, Pipedrive, Salesforce Sales Cloud
MiniMax M2.5Salesforce Sales Cloud
One alternativeHubSpot CRM
against: Close, Pipedrive
Salesforce Sales CloudHeld
Three alternativesMicrosoft Dynamics 365 Sales, Oracle CX Cloud, SAP Sales Cloud
Salesforce Sales Cloud
Five alternativesHubSpot Sales Hub, Microsoft Dynamics 365 Sales, Oracle Sales, SAP Sales Cloud, Zoho CRM
Microsoft Dynamics 365 Sales
Two alternativesSAP Sales Cloud, Salesforce Sales Cloud
against: Conduyt, GoHighLevel, Zoho CRM
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:13no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:25yes37 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:35yes720 s
Direct recommendationPerplexity Sonarsonar2026-09-15 01:07yes196 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:58yes06 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 23:57yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:36yes039 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:31yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:52no029 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:28yes022 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:25yes035 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:30yes013 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:40no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:31yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:15yes1122 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:35yes2018 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:36yes05 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 00:26no05 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:46yes022 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:32yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:27yes028 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:55yes022 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:08yes023 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:32no012 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:05yes1513 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:40yes314 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:06yes1327 s
ComparativePerplexity Sonarsonar2026-09-15 02:58yes188 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:42yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:45yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:54yes070 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:03yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:09yes024 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:41yes039 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:19yes043 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:52yes011 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:58yes189 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:14yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:58yes2933 s
Budget constrainedPerplexity Sonarsonar2026-09-15 04:41yes206 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:15yes020 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:18yes09 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:28yes027 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:29yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:12yes026 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:42yes062 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:52yes069 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:32yes081 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:49no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:30no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 22:55no017 s
Scale constrainedPerplexity Sonarsonar2026-09-15 00:55yes2011 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:29yes010 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:32no010 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:52yes034 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:20yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:54no044 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:19yes043 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:57yes034 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:15yes018 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:30yes2412 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:16no04 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:16yes927 s
Negative framingPerplexity Sonarsonar2026-09-15 00:36yes209 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:51yes07 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:20yes09 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:41yes040 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:10yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:09yes054 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:26yes060 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:15yes058 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:37yes020 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Freshworks read as Freshsales
Freshworks (Freshsales) read as Freshsales
HubSpot read as HubSpot CRM
HubSpot (Enterprise Suite) read as HubSpot CRM
HubSpot (Sales Hub - Enterprise Tier) read as HubSpot CRM
Oracle read as Oracle Sales
SAP read as SAP Sales Cloud
SAP (SAP Sales Cloud / SAP CX / legacy SAP CRM) read as SAP Sales Cloud
Salesforce read as Salesforce Sales Cloud
Salesforce (Sales & Service Cloud) read as Salesforce Sales Cloud
Salesforce (Sales Cloud + Customer 360) read as Salesforce Sales Cloud
Salesforce (Sales Cloud) read as Salesforce Sales Cloud
Salesforce (Sales/Service Cloud - Enterprise/Unlimited Edition) read as Salesforce Sales Cloud
Zoho read as Zoho CRM
Unresolved, counted raw
HubSpot CRM Suite
Microsoft Dynamics 365 Customer Engagement (CRM)
Oracle Advertising and CX
Oracle CRM Cloud
Oracle CX / Fusion Cloud CRM
Oracle CX / Fusion Sales
Oracle CX Cloud
Oracle CX Cloud / NetSuite CRM
Oracle CX Sales / Siebel
Oracle CX/Sales
Oracle Fusion Cloud CX (Sales)
Oracle's on Demand CRM
Pega CRM
Salesforce Sales Cloud Enterprise/Unlimited
Salesforce Sales/Service Cloud
TWOZO
Discontinued, still offered
No shut-down product was recommended here.
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