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CRM · September 2026 Edition

HubSpot Sales Hub vs Nutshell

Six of twelve models named HubSpot Sales Hub first on the direct prompt; zero named Nutshell. HubSpot Sales Hub was named by eight of the twelve models and Nutshell by eight and both carry 11 labels, so the shares below are directly comparable.

HubSpot Sales Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in sixteen categories this edition.

Nutshell

accepted challenger

Named in two categories this edition.

First-choice share18%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#8A position in a field of 11; printed, not drawn.
Labels1111Equal, which is what makes the shares comparable.
The two percentage rows are drawn on one 0 to 100 track, HubSpot Sales Hub reading right to left. Rank and label count are printed, not drawn.Zoho CRM was named alongside these two in eight of the twelve direct answers. HubSpot CRM vs HubSpot Sales Hub · HubSpot CRM vs Nutshell · HubSpot Sales Hub vs Zoho CRM

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the CRM page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
HubSpot Sales HubFirst choices, of twelve modelsNutshell
Direct60
Paraphrase30
Comparative00
Budget-constrained01
Scale-constrained00
Negative00
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where HubSpot Sales Hub and Nutshell stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
HubSpot Sales Hub Nutshell first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Sales Hub on the left and Nutshell on the right.

The direct prompt

The plain question, one answer per model, grouped by where HubSpot Sales Hub and Nutshell stood in it.

HubSpot Sales Hub first, Nutshell not the choice

6 of 12 modelsNutshell was named in the answer but not as the choice, or not at all.
GPT-5.4 miniHubSpot Sales Hub, Salesforce Sales Cloud alternatives: Microsoft Dynamics 365 Sales
Perplexity SonarHubSpot Sales Hub alternatives: Coevera, Freshsales, Salesforce Sales Cloud, Zoho CRM
Mistral SmallHubSpot Sales Hub alternatives: Freshsales, Microsoft Dynamics 365 Sales, Salesflare
Qwen 3.7 FlashHubSpot Sales Hub alternatives: Close, Coevera, Microsoft Dynamics 365 Sales, Pipedrive, Salesforce Sales Cloud, Zoho CRM, Zoho One
Kimi K2HubSpot Sales Hub alternatives: Freshsales, Pipedrive, Salesflare, Zoho CRM
MiniMax M2.5HubSpot Sales Hub alternatives: Microsoft Dynamics 365 Sales, NetSuite, Zoho CRM

Neither was the first choice, one was named

1 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GLM 4.7 FlashXHubSpot CRM alternatives: Close, Monday.com, Nutshell, Pipedrive, Pipeline CRM, Salesforce Sales Cloud, Zoho CRM

Neither was named

5 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
Gemini 3.5 FlashHubSpot CRM alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM
Grok 4.1 FastHubSpot CRM, Pipedrive alternatives: Freshsales, Salesflare, Zoho CRM
DeepSeek V4 FlashHubSpot CRM alternatives: Attio, Pipedrive, Salesflare, Zoho CRM
Llama 4 MaverickCoevera alternatives: Freshsales, NetSuite, Salesflare

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
HubSpot Sales Hub0%#– of 10
Nutshell0%#– of 10
The full small business standing →
Mid-marketThe figures above
HubSpot Sales Hub leads by sixteen points.
HubSpot Sales Hub18%#2 of 11
Nutshell2%#8 of 11
The full mid-market standing →
Enterprise
HubSpot Sales Hub leads by five points.
HubSpot Sales Hub5%#4 of 10
Nutshell0%#– of 10
The full enterprise standing →

What the models said about HubSpot Sales Hub

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“1. HubSpot Sales Hub ⭐ Best All-in-One Platform - Best for: Mid-market B2B SaaS companies wanting unified sales, marketing, and service” Kimi K2 · direct prompt · first choice

What the models said about Nutshell

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“The best CRM for a company with a limited budget is Nutshell, starting at $13 per month per user” Llama 4 Maverick · budget prompt · first choice
“Nutshell if you want an affordable, easy-to-use CRM for a growing B2B sales team” Perplexity Sonar · paraphrase prompt · alternative
“Start with HubSpot Free/Starter or Nutshell for ease of use and support” Qwen 3.7 Flash · paraphrase prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.