CRM · September 2026 Edition
HubSpot CRM vs Nutshell
Four of twelve models named HubSpot CRM first on the direct prompt; zero named Nutshell. HubSpot CRM was named by twelve of the twelve models and Nutshell by eight and HubSpot CRM carries 54 labels and Nutshell 11, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in six categories this edition.
Named in two categories this edition.
First-choice share41%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate19%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#8A position in a field of 11; printed, not drawn.
Labels5411A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot CRM reading right to left. Rank and label count are printed, not drawn.Zoho CRM was named alongside these two in eight of the twelve direct answers. HubSpot CRM vs HubSpot Sales Hub · HubSpot CRM vs Zoho CRM · HubSpot CRM vs Salesforce Sales Cloud
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the CRM page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
HubSpot CRMFirst choices, of twelve modelsNutshell
Direct40
Paraphrase70
Comparative10
Budget-constrained612 against HubSpot CRM
Scale-constrained40
Negative008 against HubSpot CRM
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where HubSpot CRM and Nutshell stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | |
HubSpot CRM Nutshell first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot CRM on the left and Nutshell on the right.The direct prompt
The plain question, one answer per model, grouped by where HubSpot CRM and Nutshell stood in it.
HubSpot CRM first, Nutshell an alternative
4 of 12 modelsNutshell was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashHubSpot CRM alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM
Grok 4.1 FastHubSpot CRM, Pipedrive alternatives: Freshsales, Salesflare, Zoho CRM
DeepSeek V4 FlashHubSpot CRM alternatives: Attio, Pipedrive, Salesflare, Zoho CRM
GLM 4.7 FlashXHubSpot CRM alternatives: Close, Monday.com, Nutshell, Pipedrive, Pipeline CRM, Salesforce Sales Cloud, Zoho CRM
Neither was named
8 of 12 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5no first choice
GPT-5.4 miniHubSpot Sales Hub, Salesforce Sales Cloud alternatives: Microsoft Dynamics 365 Sales
Perplexity SonarHubSpot Sales Hub alternatives: Coevera, Freshsales, Salesforce Sales Cloud, Zoho CRM
Mistral SmallHubSpot Sales Hub alternatives: Freshsales, Microsoft Dynamics 365 Sales, Salesflare
Llama 4 MaverickCoevera alternatives: Freshsales, NetSuite, Salesflare
Qwen 3.7 FlashHubSpot Sales Hub alternatives: Close, Coevera, Microsoft Dynamics 365 Sales, Pipedrive, Salesforce Sales Cloud, Zoho CRM, Zoho One
Kimi K2HubSpot Sales Hub alternatives: Freshsales, Pipedrive, Salesflare, Zoho CRM
MiniMax M2.5HubSpot Sales Hub alternatives: Microsoft Dynamics 365 Sales, NetSuite, Zoho CRM
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot CRM leads by fifty points.
HubSpot CRM50%#1 of 10Nutshell0%#– of 10Mid-marketThe figures above
HubSpot CRM leads by thirty-nine points.
HubSpot CRM41%#1 of 11Nutshell2%#8 of 11Enterprise
Level: the same share of first choices.
HubSpot CRM0%#8 of 10Nutshell0%#– of 10What the models said about HubSpot CRM
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“CRMs to Approach with High Caution... HubSpot: Tops lists with 300+ negative G2 reviews (capped), Risk Score 100/100” Grok 4.1 Fast · negative prompt · hard negative
“HubSpot | 100/100 (Severe) | 12 documented warnings - rapidly escalating bills, aggressive subscription billing” MiniMax M2.5 · negative prompt · hard negative
“Avoid HubSpot and Salesforce unless you have very specific needs that justify the cost and complexity.” Mistral Small · negative prompt · hard negative
“For most mid-sized B2B companies, HubSpot offers the best combination of sales-marketing alignment, ease of adoption, reasonable total cost of ownership, and scalability” DeepSeek V4 Flash · paraphrase prompt · first choice
“HubSpot (Customer Platform): Known for exceptional ease of use, rapid deployment, and aligning Sales, Marketing, and Customer Success on a single codebase.” Gemini 3.5 Flash · scale prompt · first choice
“I'd usually recommend HubSpot CRM if your priority is fast adoption, sales + marketing alignment, and lower implementation friction” GPT-5.4 mini · paraphrase prompt · first choice
What the models said about Nutshell
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“The best CRM for a company with a limited budget is Nutshell, starting at $13 per month per user” Llama 4 Maverick · budget prompt · first choice
“Nutshell if you want an affordable, easy-to-use CRM for a growing B2B sales team” Perplexity Sonar · paraphrase prompt · alternative
“Start with HubSpot Free/Starter or Nutshell for ease of use and support” Qwen 3.7 Flash · paraphrase prompt · alternative
Also compared
HubSpot CRM vs HubSpot Sales HubHubSpot CRM vs Zoho CRMHubSpot CRM vs Salesforce Sales CloudHubSpot CRM vs PipedriveHubSpot CRM vs FreshsalesHubSpot CRM vs Less Annoying CRMHubSpot Sales Hub vs NutshellZoho CRM vs NutshellSalesforce Sales Cloud vs NutshellPipedrive vs NutshellFreshsales vs NutshellLess Annoying CRM vs NutshellAll twenty-eight head-to-head pages and the full CRM standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.