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CRM · September 2026 Edition

HubSpot CRM vs Pipedrive

Four of twelve models named HubSpot CRM first on the direct prompt; one named Pipedrive. Both were named by all twelve models and HubSpot CRM carries 54 labels and Pipedrive 46, so the shares are not directly comparable.

HubSpot CRM

endorsed leader

By HubSpot, Cambridge, United States, founded 2006. Named in six categories this edition.

Pipedrive

accepted challenger

New York City, founded 2010. Named in thirteen categories this edition.

First-choice share41%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate19%9%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 11; printed, not drawn.
Labels5446A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot CRM reading right to left. Rank and label count are printed, not drawn.Zoho CRM was named alongside these two in eight of the twelve direct answers. HubSpot CRM vs HubSpot Sales Hub · HubSpot CRM vs Zoho CRM · HubSpot CRM vs Salesforce Sales Cloud

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the CRM page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
HubSpot CRMFirst choices, of twelve modelsPipedrive
Direct41
Paraphrase70
Comparative10
Budget-constrained602 against HubSpot CRM · 1 against Pipedrive
Scale-constrained40
Negative018 against HubSpot CRM · 3 against Pipedrive
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, HubSpot CRM and Pipedrive were named in the same answer 121 times, of the 205 answers naming HubSpot CRM and the 302 naming Pipedrive. In those answers Pipedrive took the first choice eleven times and HubSpot CRM forty-eight.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where HubSpot CRM and Pipedrive stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
HubSpot CRM Pipedrive first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot CRM on the left and Pipedrive on the right.

The direct prompt

The plain question, one answer per model, grouped by where HubSpot CRM and Pipedrive stood in it.

Both were the first choice

1 of 12 modelsThe answer named them together, and the judge labeled each a first choice.
Grok 4.1 FastHubSpot CRM, Pipedrive alternatives: Freshsales, Salesflare, Zoho CRM

HubSpot CRM first, Pipedrive an alternative

3 of 12 modelsPipedrive was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashHubSpot CRM alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM
DeepSeek V4 FlashHubSpot CRM alternatives: Attio, Pipedrive, Salesflare, Zoho CRM
GLM 4.7 FlashXHubSpot CRM alternatives: Close, Monday.com, Nutshell, Pipedrive, Pipeline CRM, Salesforce Sales Cloud, Zoho CRM

Neither was the first choice, one was named

2 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Qwen 3.7 FlashHubSpot Sales Hub alternatives: Close, Coevera, Microsoft Dynamics 365 Sales, Pipedrive, Salesforce Sales Cloud, Zoho CRM, Zoho One
Kimi K2HubSpot Sales Hub alternatives: Freshsales, Pipedrive, Salesflare, Zoho CRM

Neither was named

6 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
GPT-5.4 miniHubSpot Sales Hub, Salesforce Sales Cloud alternatives: Microsoft Dynamics 365 Sales
Perplexity SonarHubSpot Sales Hub alternatives: Coevera, Freshsales, Salesforce Sales Cloud, Zoho CRM
Mistral SmallHubSpot Sales Hub alternatives: Freshsales, Microsoft Dynamics 365 Sales, Salesflare
Llama 4 MaverickCoevera alternatives: Freshsales, NetSuite, Salesflare
MiniMax M2.5HubSpot Sales Hub alternatives: Microsoft Dynamics 365 Sales, NetSuite, Zoho CRM

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot CRM leads by twenty-eight points.
HubSpot CRM50%#1 of 10
Pipedrive22%#2 of 10
The full small business standing →
Mid-marketThe figures above
HubSpot CRM leads by thirty-nine points.
HubSpot CRM41%#1 of 11
Pipedrive2%#5 of 11
The full mid-market standing →
Enterprise
Level: the same share of first choices.
HubSpot CRM0%#8 of 10
Pipedrive0%#10 of 10
The full enterprise standing →

What the models said about HubSpot CRM

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“CRMs to Approach with High Caution... HubSpot: Tops lists with 300+ negative G2 reviews (capped), Risk Score 100/100” Grok 4.1 Fast · negative prompt · hard negative
“HubSpot | 100/100 (Severe) | 12 documented warnings - rapidly escalating bills, aggressive subscription billing” MiniMax M2.5 · negative prompt · hard negative
“Avoid HubSpot and Salesforce unless you have very specific needs that justify the cost and complexity.” Mistral Small · negative prompt · hard negative
“For most mid-sized B2B companies, HubSpot offers the best combination of sales-marketing alignment, ease of adoption, reasonable total cost of ownership, and scalability” DeepSeek V4 Flash · paraphrase prompt · first choice
“HubSpot (Customer Platform): Known for exceptional ease of use, rapid deployment, and aligning Sales, Marketing, and Customer Success on a single codebase.” Gemini 3.5 Flash · scale prompt · first choice
“I'd usually recommend HubSpot CRM if your priority is fast adoption, sales + marketing alignment, and lower implementation friction” GPT-5.4 mini · paraphrase prompt · first choice

What the models said about Pipedrive

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Avoid if you have marketing + sales + customer success teams... Pipedrive (7/100)” MiniMax M2.5 · negative prompt · soft negative
“For most small businesses, simpler tools like Pipedrive, Close.com, or Less Annoying CRM tend to result in higher satisfaction” Qwen 3.7 Flash · negative prompt · first choice
“Most mid-market B2B teams start with HubSpot or Pipedrive for balance of features and speed.” Grok 4.1 Fast · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.