Every category where a model named Nutshell for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
CRM	Revenue operations	2%	10 of 71	0%	11	accepted challenger
Territory and quota planning	Revenue operations	0%	54 of 103	0%	1	under 10 labels · led by CaptivateIQ at 30%

Movement

This is the first edition on this tier, so no move can be computed for Nutshell yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Nutshell across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	1	1	2
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	1	0	0	1
Qwen 3.7 Flash	0	1	0	1
Kimi K2	0	1	1	2
GLM 4.7 FlashX	0	2	1	3
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase5 labelsNone

Comparative2 labelsNone

Budget-constrained5 labels1

Scale-constrained1 labelNone

Negative3 labelsNone

First choiceAlternativeMentionNegative22 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The best CRM for a company with a limited budget is Nutshell, starting at $13 per month per user” Llama 4 Maverick · CRM · budget prompt · first choice

“Nutshell if you want an affordable, easy-to-use CRM for a growing B2B sales team” Perplexity Sonar · CRM · paraphrase prompt · alternative

“Start with HubSpot Free/Starter or Nutshell for ease of use and support” Qwen 3.7 Flash · CRM · paraphrase prompt · alternative

“If you want flat, predictable pricing and fast onboarding: → Nutshell” GLM 4.7 FlashX · CRM · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Nutshell, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Nutshell was named but was not.

ProductSame answerTook the first choice insteadHead to head

Pipedrive17 of 224Not in the top three

HubSpot CRM16 of 227Not in the top three

Zoho CRM16 of 223Not in the top three

Freshsales11 of 221Not in the top three

Salesforce Sales Cloud8 of 221Not in the top three

HubSpot Sales Hub6 of 222Not in the top three

Salesflare5 of 222Not in the top three

Bitrix244 of 220Not in the top three

Copper3 of 220Not in the top three

Attio2 of 220Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Nutshell. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 4 of the 22 answers that named Nutshell and are not a share of its labels.

Domains cited

crm.org3

bigcontacts.com2

blog.salesflare.com2

croclub.com2

miniloop.ai2

nutshell.comYour site2

pcmag.com2

reddit.com2

sybill.ai2

toolradar.com2

Nineteen of the twenty-one domain citations in answers naming Nutshell came from somebody else's page.

Pages cited

crm.org/crmland/best-crm-for-small-business3

bigcontacts.com/blog/best-crm-for-b2b2

blog.salesflare.com/best-b2b-crm2

miniloop.ai/blog/b2b-crm2

nutshell.com/blog/best-b2b-crm-software2

reddit.com/r/CRM/comments/1b267gw/best_crm_for_a_small_b2b_business2

toolradar.com/guides/best-crm-for-b2b2

apollo.io/insights/best-crm-for-small-sales-team1

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Nutshell's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Nutshell, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at nutshell.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.