GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index Revenue operations September 2026 Edition

Sales commissions and incentive compensation

Asked as “sales commission management platform”, and as “incentive compensation management tool”, on behalf of a mid-market B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
25% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Everstage25%4%49accepted challenger
02CaptivateIQ24%18%57accepted challenger
03Qobra18%0%41accepted challenger
04Commissionly14%8%12accepted challenger
05Sales Cookie8%9%11accepted challenger
06QuotaPath4%6%47accepted challenger
07Performio4%6%36accepted challenger
08Visdum2%9%23accepted challenger
Show the five products at 0%, ordered by negative rate
13Xactly0%59%22criticized challenger
12Varicent0%47%17criticized challenger
11Xactly Incent0%35%17criticized challenger
09Salesforce Spiff0%23%47accepted challenger
10Centify0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Everstage25%
02CaptivateIQ24%
03Qobra18%
04Commissionly14%
05Sales Cookie8%
06QuotaPath4%
07Performio4%
08Visdum2%
09Salesforce Spiff0%
10Centify0%
11Xactly Incent0%
12Varicent0%
13Xactly0%

02What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Salesforce Spiff
23%
11 of 47 labels negative · 8 of 12 models · 2 hard negative
“Salesforce used as a commission engine is specifically called out as a poor fit for complex commission calculation” Perplexity Sonar, negative prompt
CaptivateIQ
18%
10 of 57 labels negative · 7 of 12 models · 4 hard negative
“**Avoid enterprise platforms** like Xactly, SAP Commissions, CaptivateIQ” Perplexity Sonar, budget prompt
Xactly
59%
13 of 22 labels negative · 7 of 12 models · 2 hard negative
“High Caution**... **Best avoided by**: Mid-market companies, teams without dedicated compensation analysts” Kimi K2, negative prompt
SAP Commissions
71%
5 of 7 labels negative · 5 of 12 models · 2 hard negative
“**Best avoided by**: Non-SAP shops, smaller organizations, teams wanting quick implementation” Kimi K2, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 199 links across 67 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Qobra11 answers · 25 citations · 3 models
vendor site · Everstage11 answers · 23 citations · 3 models
vendor site · CaptivateIQ10 answers · 17 citations · 3 models
vendor site · Visdum7 answers · 11 citations · 3 models
vendor site · Guideflow7 answers · 9 citations · 2 models
6 answers · 7 citations · 2 models
6 answers · 6 citations · 2 models
vendor site · QuotaPath5 answers · 8 citations · 2 models
vendor site · Forma.ai5 answers · 7 citations · 2 models
5 answers · 5 citations · 3 models
4 answers · 4 citations · 2 models
4 answers · 4 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best sales commission management platform for a mid-market B2B company?”Paraphrase“Which incentive compensation management tool would you recommend to a mid-sized B2B company?”Comparative“What are the top sales commission management platforms and how do they differ?”Budget-constrained“What is the best sales commission management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a sales commission management platform. What should we look at?”Negative“Which sales commission management platforms should I avoid or be cautious about?”
Claude Haiku 4.5Qobra
Four alternativesCaptivateIQ, Everstage, Performio, Visdum
CaptivateIQChanged
Seven alternativesCompLogix, Everstage, Performio, Qobra, QuotaPath, Salesforce Spiff, Visdum
CaptivateIQ
Six alternativesCentify, Everstage, Performio, Qobra, Salesforce Spiff, Xactly
Commissionly, Sales Cookie
Two alternativesQobra, QuotaPath
no first choicenothing named
GPT-5.4 miniCaptivateIQ
Three alternativesSalesforce Spiff, Varicent, Xactly
CaptivateIQHeld
Three alternativesSalesforce Spiff, Varicent, Xactly
QuotaPath
Six alternativesCaptivateIQ, Everstage, SAP Commissions, Salesforce Spiff, Varicent, Xactly Incent
Visdum
One alternativeSalesforce Spiff
against: Xactly Incent
no first choicenothing named
Gemini 3.5 FlashEverstage
Four alternativesCaptivateIQ, Performio, QuotaPath, Salesforce Spiff
against: Varicent, Xactly
CaptivateIQChanged
Four alternativesEverstage, Performio, QuotaPath, Salesforce Spiff
no first choiceEasy-Commission
Three alternativesCommissionly, QuotaPath, Sales Cookie
CaptivateIQ
Four alternativesEverstage, Performio, QuotaPath, Salesforce Spiff
against: Anaplan, Varicent
against: Anaplan, CaptivateIQ, Commissionly, QuotaPath, Salesforce Spiff, Varicent, Xactly
Perplexity SonarQobra
One alternativeCaptivateIQ
CaptivateIQChanged
Four alternativesEverstage, Performio, Qobra, Visdum
no first choice
Eight alternativesCaptivateIQ, Everstage, Performio, Qobra, QuotaPath, Salesforce Spiff, Varicent, Xactly Incent
Commissionly, Sales Cookie
One alternativeQuotaPath
against: CaptivateIQ, Everstage, SAP Commissions, Xactly
no first choiceagainst: Anaplan, CaptivateIQ, Everstage, Oracle HCM, Salesforce Spiff, SuiteCRM, Xactly
Grok 4.1 FastCaptivateIQ
Six alternativesEverstage, Performio, Qobra, QuotaPath, Salesforce Spiff, Visdum
against: Sales Cookie, Varicent, Xactly
EverstageChanged
Three alternativesCaptivateIQ, Performio, QuotaPath
Everstage
Seven alternativesCaptivateIQ, Performio, Qobra, QuotaPath, Salesforce Spiff, Varicent, Xactly Incent
Commissionly
One alternativeSales Cookie
against: CaptivateIQ, QuotaPath, Salesforce Spiff, Visdum
Everstage, Qobra
Two alternativesCaptivateIQ, Salesforce Spiff
against: Core Commissions, Iconixx, Model N, SAP Commissions, Xactly Incent
Mistral SmallEverstage
Four alternativesCaptivateIQ, Qobra, QuotaPath, Visdum
QobraChanged
Two alternativesCaptivateIQ, QuotaPath
QuotaPath
Six alternativesCaptivateIQ, Everstage, Performio, Qobra, Salesforce Spiff, Xactly
Commissionly
Two alternativesMonday.com, QuotaPath
no first choiceagainst: Core Commissions, Easy-Commission, Javelin, Model N, NetCommissions
DeepSeek V4 FlashEverstage
Three alternativesCaptivateIQ, QuotaPath, Salesforce Spiff
QobraChanged
Three alternativesCaptivateIQ, Everstage, QuotaPath
CaptivateIQ, Everstage
Seven alternativesCentify, Performio, Qobra, QuotaPath, Salesforce Spiff, Varicent, Xactly Incent
Everstage
Four alternativesCore Commissions, QCommission, QuotaPath, Sales Cookie
CaptivateIQ, Everstage, Performio
One alternativeSalesforce Spiff
against: SAP SFIM, Xactly Incent
against: Access Commissions, Anaplan, CaptivateIQ, Core Commissions, Javelin Sales Compensation, Model N, NetCommissions, Oracle Sales Performance Management, SAP Commissions, Salesforce Spiff, Varicent, Visualbonus, Xactly Incent, incentX
Llama 4 MaverickQobra
Three alternativesCaptivateIQ, Everstage, Salesforce Spiff
no first choiceChangedno first choiceCommissionlyno first choicenothing named
Qwen 3.7 FlashQobra
Two alternativesEverstage, QuotaPath
against: CaptivateIQ, Salesforce Spiff
EverstageChanged
One alternativeQuotaPath
against: Salesforce Spiff, Xactly
CaptivateIQ, Everstage, Qobra, Xactly Incent
Three alternativesCentify, QuotaPath, Salesforce Spiff
Commissionly
Three alternativesHubSpot, QuotaPath, Sales Cookie
against: CaptivateIQ, Performio, Visdum
CaptivateIQ, Everstage, Qobra
One alternativeSalesforce Spiff
against: Xactly Incent
against: AppExchange "Lite" Apps, Commissions.com, Kellney Group / Varicent, Microsoft Dynamics/D365 Compensation, Paylocity, Salesforce Revenue Cloud / CPQ, Veeva CRM Commission Management, Xactly
Kimi K2Everstage
Three alternativesCaptivateIQ, Qobra, QuotaPath
against: Xactly
EverstageHeld
Two alternativesCaptivateIQ, QuotaPath
against: Varicent, Xactly
Everstage
Four alternativesCaptivateIQ, QuotaPath, Salesforce Spiff, Xactly
Sales Cookie
Three alternativesCommissionly, Monday.com, QuotaPath
against: CaptivateIQ, Varicent, Xactly Incent
Qobra
Four alternativesCaptivateIQ, Everstage, QuotaPath, Salesforce Spiff
against: Xactly
against: Anaplan, CaptivateIQ, Performio, QuotaPath, SAP Commissions, Salesforce Spiff, Varicent, Xactly
GLM 4.7 FlashXCaptivateIQ
Three alternativesEverstage, Performio, QuotaPath
against: Salesforce Spiff
CaptivateIQHeld
Four alternativesEverstage, Performio, Salesforce Spiff, Visdum
Salesforce Spiff
Seven alternativesCaptivateIQ, Centify, Everstage, Performio, Qobra, QuotaPath, Xactly Incent
Commissionly, QuotaPath
Three alternativesPipedrive, Salesforce Spiff, Zoho CRM
Everstage
Four alternativesCaptivateIQ, Performio, Qobra, QuotaPath
against: Core Commissions, QCommission, SAP Commissions, Salesforce Spiff, Visualbonus, Xactly
MiniMax M2.5Everstage, QuotaPath
Two alternativesCaptivateIQ, Performio
CaptivateIQ, PerformioChanged
Two alternativesEverstage, Qobra
no first choiceSales Cookie
Two alternativesCommissionly, QuotaPath
no first choiceagainst: CaptivateIQ, Javelin, Model N, Salesforce Spiff, Xactly
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:17yes98 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:03yes46 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:48yes2121 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:53yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:06yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 00:54yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:04yes020 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:56yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:36yes025 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:15yes026 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:48yes018 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:24yes013 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:40yes97 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:31yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:53yes1220 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:48yes2010 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:23yes011 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:11yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:38yes029 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:18yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:48yes049 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:18yes058 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:31yes010 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:27yes012 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:37yes77 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:48yes710 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:49yes1318 s
ComparativePerplexity Sonarsonar2026-09-15 04:14yes208 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:39yes011 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:55yes011 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:45yes042 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:56yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:27yes035 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:43yes049 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:11yes038 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:23yes033 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:51yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:33yes25 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:11yes1716 s
Budget constrainedPerplexity Sonarsonar2026-09-14 22:54yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:42yes09 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:26yes09 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 05:04yes026 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 05:02yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:55yes035 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:57yes028 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:17yes020 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:08yes017 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:54no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:22yes47 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:44yes1225 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:25yes2011 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:29yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:09yes07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:56yes024 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:34yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:21yes032 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:36yes036 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:21yes043 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:14yes014 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:03yes2211 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:25yes35 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:54yes1626 s
Negative framingPerplexity Sonarsonar2026-09-15 02:36yes206 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:49yes08 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 01:33yes010 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:22yes063 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:29yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:46no044 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:50yes063 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:32yes030 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:53yes023 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Salesforce read as Salesforce Spiff
Unresolved, counted raw
Access Commissions
AppExchange "Lite" Apps
Commissions.com
CompLogix
Google Sheets + Add-ons
Google Sheets / Microsoft Excel
Google Sheets/Airtable Free Tier
Javelin Sales Compensation
Kellney Group / Varicent (now part of Pectel)
Microsoft Dynamics/D365 Compensation
Oracle
Paylocity
SAP SFIM
Salesforce Revenue Cloud / CPQ (Native)
Vedain
Veeva CRM Commission Management
Discontinued, still offered
No shut-down product was recommended here.
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