GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index Revenue operations September 2026 Edition

CPQ

Asked as “CPQ software”, and as “configure, price, quote tool”, on behalf of a mid-market B2B company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Consensus
62% of first choices, consensus.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01DealHub62%2%46endorsed leader
02PandaDoc13%7%43accepted challenger
03QuoteWerks9%10%20accepted challenger
04HubSpot Commerce Hub4%8%25accepted challenger
Show the eight products at 0%, ordered by negative rate
12Salesforce CPQ0%51%35criticized challenger
11Oracle CPQ0%45%31criticized challenger
10SAP CPQ0%40%25criticized challenger
08Salesforce Revenue Cloud0%32%25criticized challenger
05Conga CPQ0%18%34accepted challenger
07Experlogix0%6%16accepted challenger
06Tacton0%0%14accepted challenger
09PROS Smart CPQ0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

One product takes 62% of first choices here, so the chart would put eleven markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Four products carry a negative rate above 25% in this category. Jump to the standing

02What they warned about

Twelve of twelve models held their first choice under the paraphrase. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Salesforce CPQ
51%
18 of 35 labels negative · 10 of 12 models · 7 hard negative
“**Avoid/Caution if:** You do not have a dedicated, senior CPQ developer/administrator... often cited as one of the most difficult to manage technically.” Qwen 3.7 Flash, negative prompt
Oracle CPQ
45%
14 of 31 labels negative · 8 of 12 models · 5 hard negative
“Consistently draws the sharpest criticism from verified reviewers... The ones to be most cautious with are Oracle CPQ (support/release-cycle pain)” DeepSeek V4 Flash, negative prompt
SAP CPQ
40%
10 of 25 labels negative · 6 of 12 models · 4 hard negative
“Avoid Rigid ERP-Native CPQs if you need business agility... like older SAP configurations, Infor, or Microsoft Dynamics legacy quoting tools” Gemini 3.5 Flash, negative prompt
Conga CPQ
18%
6 of 34 labels negative · 6 of 12 models
“Powerful, but commonly a better fit for larger organizations with CLM needs; setup and ramp-up can be substantial.” Perplexity Sonar, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 198 links across 89 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Monday.com8 answers · 11 citations · 2 models
vendor site · Guideflow8 answers · 9 citations · 2 models
vendor site · Gartner7 answers · 9 citations · 3 models
vendor site · Cincom6 answers · 10 citations · 2 models
5 answers · 5 citations · 2 models
vendor site · Qobra5 answers · 5 citations · 2 models
vendor site · Salesforce4 answers · 7 citations · 1 model
vendor site · PandaDoc4 answers · 5 citations · 1 model
vendor site · BetterCommerce4 answers · 4 citations · 2 models
vendor site · Turnstile4 answers · 4 citations · 2 models
vendor site · Conga3 answers · 4 citations · 3 models
vendor site · DealHub3 answers · 4 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best CPQ software for a mid-market B2B company?”Paraphrase“Which configure, price, quote tool would you recommend to a mid-sized B2B company?”Comparative“What are the top CPQ tools and how do they differ?”Budget-constrained“What is the best CPQ software for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a CPQ software. What should we look at?”Negative“Which CPQ tools should I avoid or be cautious about?”
Claude Haiku 4.5DealHub
Two alternativesHubSpot Commerce Hub, PandaDoc
DealHubHeld
Two alternativesHubSpot Commerce Hub, PandaDoc
against: Salesforce Revenue Cloud
no first choiceQuoteWerks
Four alternativesBitrix24, Freshworks, HubSpot Commerce Hub, PandaDoc
no first choiceagainst: Original Salesforce CPQ
GPT-5.4 miniDealHub
Four alternativesOracle CPQ, PROS Smart CPQ, Salesforce Revenue Management / Salesforce CPQ, Tacton
DealHubHeld
One alternativeSalesforce Revenue Cloud
against: Conga CPQ
no first choice
Seven alternativesConga CPQ, Oracle CPQ, PROS, SAP CPQ, Salesforce CPQ, Tacton, Vendavo
HubSpot Commerce Hubagainst: Salesforce CPQno first choiceagainst: Oracle CPQ, Salesforce CPQ
Gemini 3.5 FlashDealHub
Five alternativesExperlogix, Nue, PandaDoc, Salesbricks, Salesforce Revenue Cloud
against: Oracle CPQ
DealHubHeld
Three alternativesEpicor CPQ, Experlogix, PandaDoc
against: Oracle CPQ, Salesforce CPQ, Salesforce Revenue Cloud
no first choicePandaDoc
Three alternativesHubSpot Commerce Hub, QuoteWerks, Quoter
against: Oracle CPQ, SAP CPQ, Salesforce CPQ
DealHub
Six alternativesConga CPQ, Epicor CPQ, HubSpot Commerce Hub / Quoting, Logik.io, PandaDoc, Tacton
against: Salesforce Revenue Cloud
against: Conga CPQ, HubSpot Commerce Hub, Infor, Microsoft Dynamics legacy quoting tools, Oracle CPQ, SAP CPQ, Salesforce CPQ, Zoho Creator
Perplexity SonarDealHub
Two alternativesPandaDoc, Salesforce CPQ
DealHubHeld
Two alternativesHubSpot Commerce Hub, PandaDoc
against: Salesforce CPQ
DealHub, Salesforce Revenue Cloud
Eight alternativesCincom CPQ, Conga CPQ, NetSuite CPQ, Oracle CPQ, PROS Smart CPQ, PandaDoc, SAP CPQ, Tacton
PandaDoc, QuoteWerks
One alternativeBitrix24
no first choiceagainst: Apttus / former SteelBrick / BigMachines-era stacks, Conga CPQ, Oracle CPQ, PROS, SAP CPQ, Salesforce CPQ
Grok 4.1 FastDealHub
Four alternativesConga CPQ, PandaDoc, QuoteWerks, Salesforce Revenue Cloud
DealHubHeld
Three alternativesConga CPQ, PandaDoc, QuoteWerks
against: Salesforce Revenue Cloud
Salesforce CPQ
Four alternativesConga CPQ, DealHub, Oracle CPQ, SAP CPQ
Bitrix24, HubSpot Commerce Hub
Three alternativesOdoo Community, PandaDoc, QuoteWerks
against: Salesforce CPQ
no first choiceagainst: Oracle CPQ, SAP CPQ, Salesforce Revenue Cloud, Zuora CPQ
Mistral SmallDealHub
Three alternativesConga CPQ, Quotient, Salesforce Revenue Cloud
DealHubHeld
Four alternativesCombeenation, HubSpot Commerce Hub, Quotient, Salesforce Revenue Cloud
Salesforce CPQ
Four alternativesConga CPQ, Oracle CPQ, PROS Smart CPQ, SAP CPQ
QuoteWerks
Three alternativesBitrix24, Kickflip, Proposify
no first choiceagainst: Conga CPQ, DealHub, Oracle CPQ, Salesforce CPQ, Salesforce Revenue Cloud Advantage
DeepSeek V4 FlashDealHub
Four alternativesConga CPQ, HubSpot Sales Hub, PandaDoc, Salesforce Revenue Cloud
DealHubHeld
Three alternativesConga CPQ, PandaDoc, Salesforce CPQ
against: Oracle CPQ, SAP CPQ
Salesforce CPQ
Nine alternativesConga CPQ, DealHub, Experlogix, Logik.io, Oracle CPQ, PROS Smart CPQ, PandaDoc, SAP CPQ, Tacton
PandaDoc, QuoteWerks
Four alternativesDock, HubSpot Quoting, Kickflip, Odoo Sales + Product Configurator
against: Oracle CPQ, SAP CPQ, Salesforce Revenue Cloud
DealHub
Two alternativesConga CPQ, Salesforce Revenue Cloud
against: HubSpot Commerce Hub, PandaDoc, QuoteWerks, Salesforce CPQ
against: Conga CPQ, Oracle CPQ, SAP CPQ, Salesforce CPQ
Llama 4 MaverickDealHub
Two alternativesHubSpot Commerce Hub, Qwoty
DealHubHeld
Three alternativesConga CPQ, QuoteWerks, Vendavo Intelligent CPQ
no first choiceProposify, Zoho CRM CPQ
One alternativeKickflip
no first choiceagainst: Conga CPQ, Salesforce CPQ
Qwen 3.7 FlashDealHub
One alternativePandaDoc
against: Salesforce Revenue Cloud
DealHubHeld
Two alternativesHubSpot Commerce Hub, PandaDoc
Salesforce CPQ
Four alternativesGainsight CPQ, HubSpot Quoting and CPQ, Oracle CPQ Cloud, SAP CPQ
PandaDoc
Two alternativesHubSpot Commerce Hub, Quotable AI
against: Klipfolio, Oracle CPQ, Salesforce CPQ, Zoho CPQ
no first choiceagainst: Salesforce CPQagainst: Oracle CPQ Cloud, SAP CPQ, Salesforce CPQ
Kimi K2DealHub
Five alternativesConga CPQ, PandaDoc, QuoteWerks, Salesforce Revenue Cloud, Zuora CPQ
DealHubHeld
Four alternativesExperlogix, HubSpot Commerce Hub, Oracle CPQ, PandaDoc
against: Salesforce CPQ, Salesforce Revenue Cloud
DealHub, Salesforce Revenue Cloud
Seven alternativesConga CPQ, Experlogix, Oracle CPQ, PROS, SAP CPQ, Tacton, Zuora CPQ
against: PandaDoc, QuoteWerks, Zoho CPQ
Bitrix24, PandaDoc
One alternativeHubSpot Commerce Hub
DealHub
Three alternativesConga CPQ, HubSpot Commerce Hub, Salesforce CPQ
against: Oracle CPQ, PandaDoc, Proposify, SAP CPQ
against: Experlogix, Oracle CPQ, SAP CPQ, Salesforce CPQ
GLM 4.7 FlashXDealHub
Four alternativesOracle CPQ, PandaDoc, Quotient, Salesforce Revenue Cloud
DealHubHeld
Four alternativesConga CPQ, PandaDoc, Salesforce CPQ, Tacton
no first choiceBitrix24 CRM
Three alternativesHubSpot Commerce Hub, PandaDoc, QuoteWerks
DealHub
Two alternativesConga CPQ, Salesforce CPQ
nothing named
MiniMax M2.5DealHub
Two alternativesConga CPQ, Salesforce CPQ
DealHubHeld
One alternativePandaDoc
Salesforce CPQ
Nine alternativesConga CPQ, DealHub, Oracle CPQ, PROS Smart CPQ, PandaDoc, QuoteWerks, SAP CPQ, Tacton, Zuora CPQ
PandaDoc
Three alternativesBitrix24, Odoo, QuoteWerks
no first choiceagainst: Salesforce CPQ
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:37yes97 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:57yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:06yes1318 s
Direct recommendationPerplexity Sonarsonar2026-09-15 04:57yes167 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 22:59yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:12yes09 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:28yes014 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:52yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:27yes054 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:15yes026 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:21yes021 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:12yes016 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:23yes88 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:53yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:20yes1522 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:01yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:01yes06 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 00:11yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:58yes016 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:13yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:33yes023 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:09yes045 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:59yes044 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:48yes012 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 22:59yes159 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:09yes68 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:17yes1528 s
ComparativePerplexity Sonarsonar2026-09-15 04:23yes207 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:43yes07 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 01:39yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:56yes032 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:55yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:48no029 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:40yes040 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:02yes019 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:50yes017 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:10yes87 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:31yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:27yes1723 s
Budget constrainedPerplexity Sonarsonar2026-09-14 22:56yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:59yes09 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:01yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:52yes042 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:57yes01 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:45yes032 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:10yes021 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:03yes054 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 22:57yes010 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:46yes109 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:10no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:29yes1129 s
Scale constrainedPerplexity Sonarsonar2026-09-15 03:38yes2011 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:09yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:15yes09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:51yes056 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:22yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:11yes051 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:31yes077 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:06yes031 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:37yes017 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:53yes137 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:55yes45 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:38yes1024 s
Negative framingPerplexity Sonarsonar2026-09-15 01:43yes208 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:09yes08 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 02:53yes011 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:44yes016 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:29yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:02yes038 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:02yes070 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:36yes025 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:42yes024 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Conga read as Conga CPQ
Epicor read as Epicor CPQ
HubSpot read as HubSpot Commerce Hub
Oracle read as Oracle CPQ
SAP read as SAP CPQ
Salesforce read as Salesforce CPQ
Unresolved, counted raw
Apttus / former SteelBrick / BigMachines-era stacks
Bitrix24 CRM
Combeenation
Conga Advantage CPQ
DealHub.io CPQ
Freshworks
Gainsight CPQ (formerly Conga CPQ)
HubSpot Commerce Hub / Quoting
HubSpot Quoting and CPQ
Microsoft Dynamics legacy quoting tools
Odoo CPQ
Odoo Community
Odoo Sales + Product Configurator
Oracle CPQ Cloud
Original Salesforce CPQ
Ploomes Lite
Procpot
Quotable AI
QuoteWerks CPQ
Revenue Hub
Revtek
Salesforce Revenue Cloud Advantage
Salesforce Revenue Management / Salesforce CPQ
Discontinued, still offered
No shut-down product was recommended here.
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