AI Indexes
GTM AI Index
September 2026 Edition, published September 15, 2026 · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › Revenue operations › September 2026 Edition

Ecommerce platforms

Asked as “ecommerce platform”, and as “online store platform”, on behalf of a mid-market B2B company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
47BigCommerce B2B Edition22Shopify13WooCommerce18others

47% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01BigCommerce B2B Edition47%3%60endorsed leader
02Shopify22%9%75accepted challenger
03WooCommerce13%12%40accepted challenger
04Square Online5%0%15accepted challenger
05Big Cartel4%18%11accepted challenger
06OroCommerce2%0%16accepted challenger
Show the four products at 0%, ordered by negative rate
07Adobe Commerce0%36%50criticized challenger
10Wix0%29%17criticized challenger
09Squarespace Commerce0%28%18criticized challenger
08Salesforce Commerce Cloud0%19%21accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
O06
07
08
09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01BigCommerce B2B Edition47%
02Shopify22%
03WooCommerce13%
04Square Online5%
05Big Cartel4%
06OroCommerce2%
07Adobe Commerce0%
08Salesforce Commerce Cloud0%
09Squarespace Commerce0%
10Wix0%

What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Adobe Commerce
36%
18 of 50 labels negative · 11 of 12 models · 1 hard negative
“**Avoid** unless you are an agency: **PrestaShop, OpenCart, and Magento.**” Qwen 3.7 Flash, negative prompt
Shopify
9%
7 of 75 labels negative · 7 of 12 models
“Users report delayed account verification, account suspensions with minimal explanation, and lack of support during onboarding” MiniMax M2.5, negative prompt
Amazon
100%
6 of 6 labels negative · 6 of 12 models · 2 hard negative
“Marketplaces like Amazon, eBay, Etsy, Walmart Marketplace, and Target Plus - **Why avoid:** High fees” Mistral Small, negative prompt
eBay
100%
5 of 5 labels negative · 5 of 12 models · 3 hard negative
“Massive complaints ... about undelivered items, unresponsive sellers, account restrictions, high fees, and weak buyer protection.” Grok 4.20, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

72 of 84 answers in this category came back with a source list, from 14 of 12 models: citations where the model returns them, or the search results it consulted. 870 links across 300 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Shopify46 answers · 83 citations · 13 models
vendor site · BigCommerce26 answers · 45 citations · 11 models
22 answers · 24 citations · 8 models
22 answers · 22 citations · 10 models
16 answers · 31 citations · 9 models
vendor site · Guideflow15 answers · 16 citations · 9 models
15 answers · 16 citations · 8 models
14 answers · 19 citations · 5 models
vendor site · LinkedIn12 answers · 15 citations · 6 models
12 answers · 12 citations · 10 models
vendor site · Shopware12 answers · 12 citations · 7 models
vendor site · Cin711 answers · 11 citations · 6 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best ecommerce platform”, “ecommerce platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 days
BigCommerce Open SaaS bigcommerce.com
BigCommerce B2B Edition 47%, BigCommerce Open SaaS 2%
49%1802102655,124$1,225115
Shopify shopify.com22%3141,000,00038,0673,486,997$3,351110
WooCommerce woocommerce.com13%14022,2003,72688,616$2415
Square Online squareup.com5%499,9004653,658,565$999
Big Cartel bigcartel.com4%2633,100708607,55628
Payhip4%
OroCommerce2%32015
Hostinger hostinger.com2%5201,0001,828496,358$18,320118
Adobe parent site
Adobe Commerce 0%
0%1921,220,000117,563
Salesforce parent site
Salesforce Commerce Cloud 0%
0%132550,00060,632

Google's top ten for the two searches hold 15 sites; 0 of them are among the sites the models cited here. The first result for “best ecommerce platform” is theretailexec.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best ecommerce platform for a mid-market B2B company?”Paraphrase“Which online store platform would you recommend to a mid-sized B2B company?”Comparative“What are the top ecommerce platforms and how do they differ?”Budget-constrained“What is the best ecommerce platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an ecommerce platform. What should we look at?”Negative“Which ecommerce platforms should I avoid or be cautious about?”
Claude Haiku 4.5BigCommerce B2B Edition
Two alternativesOroCommerce, Shopify
against: Adobe Commerce
BigCommerce B2B Edition, OroCommerceChanged
Two alternativesSana Commerce, Shopify
Shopify
Five alternativesBigCommerce B2B Edition, Square Online, Squarespace Commerce, Wix, WooCommerce
against: Adobe Commerce
Payhip
Three alternativesHostinger, WooCommerce, Zyro
no first choicenothing named
GPT-5.4 miniBigCommerce B2B Edition
Five alternativesAdobe Commerce, Salesforce Commerce Cloud, Shopify, Spryker, commercetools
against: SAP Commerce Cloud
ShopifyChanged
Two alternativesAdobe Commerce, BigCommerce B2B Edition
Shopify
Five alternativesAdobe Commerce, BigCommerce B2B Edition, Squarespace Commerce, Wix, WooCommerce
Shopify, WooCommerce
One alternativeBigCommerce Core
no first choiceagainst: Shopify
Gemini 3.5 FlashBigCommerce B2B Edition, Shopify
Two alternativesOroCommerce, Sana Commerce
BigCommerce B2B EditionChanged
Two alternativesOroCommerce, Shopify
against: SAP Commerce Cloud, Salesforce Commerce Cloud
Shopify
Six alternativesAdobe Commerce, BigCommerce B2B Edition, Salesforce Commerce Cloud, Squarespace Commerce, Wix, WooCommerce
Payhip
Four alternativesBig Cartel, Shopify, Square Online, WooCommerce
no first choiceagainst: Adobe Commerceagainst: Adobe Commerce, Big Cartel, Shift4Shop, Squarespace Commerce, Volusion, Weebly, Wix, WooCommerce
Perplexity SonarBigCommerce B2B Edition
Three alternativesAdobe Commerce, Shopify, Shopware
BigCommerce B2B EditionHeld
Two alternativesOroCommerce, Shopify
against: Adobe Commerce
no first choiceSquare Online
Two alternativesEcwid, WooCommerce
no first choiceagainst: Adobe Commerce, Amazon, Big Cartel, Ecwid, SAP Commerce Cloud, Squarespace Commerce, Wix
Grok 4.20BigCommerce B2B Edition
Four alternativesOroCommerce, Sana Commerce, Shopify, Shopware
against: Adobe Commerce, SAP Commerce, Salesforce Commerce Cloud
BigCommerce B2B EditionHeld
Two alternativesOroCommerce, Shopify
against: Adobe Commerce
no first choiceWooCommerce
Four alternativesBig Cartel, Ecwid, Shopify, Square Online
Shopify
Three alternativesAdobe Commerce, BigCommerce B2B Edition, Salesforce Commerce Cloud
against: Amazon, Facebook Marketplace, Magento 1.x, PrestaShop, SHEIN, Shift4Shop, Shopify, Squarespace Commerce, Temu, Wish, Wix, WooCommerce, Zen Cart, eBay, osCommerce
Mistral SmallBigCommerce B2B Edition, Shopify
One alternativeShopware
no first choiceChangedShopify
Three alternativesAdobe Commerce, BigCommerce B2B Edition, WooCommerce
Shopify
Two alternativesGumroad, Wix
no first choiceagainst: Adobe Commerce, Amazon, Etsy, Shopify, Target Plus, Walmart Marketplace, eBay
DeepSeek V4 FlashBigCommerce B2B Edition
Two alternativesOroCommerce, Shopify
against: Adobe Commerce
ShopifyChanged
One alternativeBigCommerce B2B Edition
against: Adobe Commerce, Salesforce Commerce Cloud, WooCommerce
Shopify
Six alternativesAdobe Commerce, BigCommerce B2B Edition, Salesforce Commerce Cloud, Squarespace Commerce, Wix, WooCommerce
WooCommerce
Two alternativesShopify, Wix
no first choiceagainst: Magento 1.x, PrestaShop, Shopify, Volusion, Zen Cart, osCommerce
Llama 4 Maverickno first choiceBigCommerce B2B EditionChanged
Two alternativesOroCommerce, Spryker
no first choiceBig Cartel, Hostinger, WooCommerceagainst: BigCommerce B2B Edition, Shopifyno first choiceagainst: Adobe Commerce, Amazon, SAP Commerce Cloud, WooCommerce, eBay
Qwen 3.7 FlashBigCommerce B2B Edition
Three alternativesAdobe Commerce, Shopify, SuiteCommerce
BigCommerce B2B EditionHeld
One alternativeShopify
against: Adobe Commerce
BigCommerce B2B Edition, Shopify
Four alternativesAdobe Commerce, Square Online, Wix, WooCommerce
Square Online
Three alternativesShopify, Wix eCommerce, WooCommerce
no first choiceagainst: Adobe Commerce, Amazon FBA / Marketplaces, GoDaddy Website Builder, OpenCart, PrestaShop, SAP Hybris, Salesforce Commerce Cloud, Squarespace Commerce, Wix, WooCommerce, eBay
Kimi K2BigCommerce B2B Edition
Three alternativesAdobe Commerce, OroCommerce, Shopify
BigCommerce B2B EditionHeld
Two alternativesAdobe Commerce, Shopify
Shopify
Five alternativesAdobe Commerce, BigCommerce B2B Edition, Squarespace Commerce, Wix Commerce, WooCommerce
Big Cartel, WooCommerce
Four alternativesBigCommerce B2B Edition, Ecwid, Shopify, Wix eCommerce
against: PrestaShop
Shopify
Three alternativesAdobe Commerce, BigCommerce B2B Edition, commercetools
against: AliExpress, BigCommerce B2B Edition, Craigslist, Facebook Marketplace, Instagram Shopping, Shopify, Temu, TikTok Shop, Wish
GLM 4.7 FlashXBigCommerce B2B Edition
Two alternativesOroCommerce, Shopify
BigCommerce B2B Edition, ShopifyChangedagainst: Adobe CommerceShopify
Six alternativesAdobe Commerce, BigCommerce B2B Edition, Salesforce Commerce Cloud, Squarespace Commerce, Wix eCommerce, WooCommerce
WooCommerce
Three alternativesBigCommerce B2B Edition, Shopify, Square Online
no first choiceagainst: Adobe Commerce, Amazon, Etsy, Squarespace Commerce, Walmart, Wix, eBay
MiniMax M2.5BigCommerce B2B Edition, Shopify
One alternativeOroCommerce
against: Adobe Commerce
BigCommerce B2B EditionChanged
Two alternativesOroCommerce, Shopify
Shopify
Four alternativesAdobe Commerce, BigCommerce B2B Edition, Wix eCommerce, WooCommerce
BigCommerce B2B Edition, Shopify
Three alternativesBig Cartel, Ecwid, WooCommerce
no first choiceagainst: Amazon, Etsy, Facebook Marketplace, Flipkart, Instagram Shopping, Meesho, Myntra, Shopify, TikTok Shop
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 10:37yes99 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 09:11yes37 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:17yes1121 s
Direct recommendationPerplexity Sonarsonar2026-10-01 07:31yes163 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 07:37yes2510 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-01 11:22yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:46yes2023 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 07:44yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 11:18no032 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-01 11:57yes1322 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 10:32yes1524 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 10:07yes1022 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 13:19yes98 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 12:39yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:37yes722 s
ParaphrasePerplexity Sonarsonar2026-10-01 10:22yes203 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 13:16yes127 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-01 11:45no03 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 11:36yes2434 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 13:04yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 13:31no028 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-01 13:46yes1018 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 09:03yes1532 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 10:02yes1422 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 08:35yes108 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 12:14yes47 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:00yes1828 s
ComparativePerplexity Sonarsonar2026-10-01 09:04yes165 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 12:29yes239 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-01 12:17yes109 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 13:04yes1533 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 08:57yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 11:09yes519 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-01 08:38yes1025 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 10:01no016 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 13:04no010 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 10:52yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 07:53yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 12:54yes1727 s
Budget constrainedPerplexity Sonarsonar2026-10-01 12:46yes204 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 13:08yes157 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 12:09yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 11:30yes2429 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 12:28yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 12:50no028 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 10:18yes822 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 11:42yes1821 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 08:49yes821 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 11:36no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 08:24no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 09:18yes523 s
Scale constrainedPerplexity Sonarsonar2026-10-01 13:12yes175 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 08:51yes209 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 13:20no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 14:00yes2354 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 10:10yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 10:52no030 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 11:30yes1020 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 11:46yes1487 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 09:07no012 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 09:05yes186 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 08:33yes36 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:26yes2022 s
Negative framingPerplexity Sonarsonar2026-10-01 10:12yes205 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 12:04yes236 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-01 10:06yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:02yes2535 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 13:13yes54 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 12:12no035 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-01 13:12yes2023 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 08:27yes2536 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 08:40yes516 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
BigCommerce read as BigCommerce B2B Edition
BigCommerce (B2B Edition) read as BigCommerce B2B Edition
BigCommerce Enterprise read as BigCommerce B2B Edition
Elastic Path read as Elastic Path Composable Commerce
SAP read as SAP Commerce Cloud
Salesforce read as Salesforce Commerce Cloud
Squarespace read as Squarespace Commerce
Unresolved, counted raw
Amazon Basics
Amazon FBA / Marketplaces
BigCommerce Core
BigCommerce Open SaaS
Catch
Digital River Inc.
Dunzo
Homes Direct 365
HubSpot CMS Commerce
My Deal
NZSale
Ozsale
SAP Commerce
Wix Core
Zyro
Discontinued, still offered
No shut-down product was recommended here.
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