GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index Revenue operations September 2026 Edition

Proposal software

Asked as “proposal software”, and as “sales proposal and quote document tool”, on behalf of a mid-market B2B company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Clear leader
49% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01PandaDoc49%17%58endorsed leader
02Proposify13%17%54accepted challenger
03Qwilr4%7%44accepted challenger
04Better Proposals2%15%34accepted challenger
05DealHub2%6%18accepted challenger
06Loopio2%11%18accepted challenger
07Bonsai2%9%11accepted challenger
08Proposable2%10%10accepted challenger
Show the two products at 0%, ordered by negative rate
09GetAccept0%12%25accepted challenger
10Responsive0%6%16accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01PandaDoc49%
02Proposify13%
03Qwilr4%
04Better Proposals2%
05DealHub2%
06Loopio2%
07Bonsai2%
08Proposable2%
09GetAccept0%
10Responsive0%

02What they warned about

Eight of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Kimi K2 and GLM 4.7 FlashX changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
PandaDoc
17%
10 of 58 labels negative · 9 of 12 models
“**Avoid:** Tools like **PandaDoc** for government contracts, RFPs, or complex enterprise bids ... **PandaDoc** - Good for general sales proposals” GLM 4.7 FlashX, negative prompt
Proposify
17%
9 of 54 labels negative · 7 of 12 models · 3 hard negative
“Proposify — Multiple Critical Issues ... Proposify and SAP Ariba have the most severe and well-documented problems.” Kimi K2, negative prompt
Better Proposals
15%
5 of 34 labels negative · 5 of 12 models · 2 hard negative
“**Better Proposals** — Highest Concern ... Vendor lock-in / data hostage ... Fake/misleading integrations” DeepSeek V4 Flash, negative prompt
Qwilr
7%
3 of 44 labels negative · 3 of 12 models
“Tools like **Qwilr** are incredibly modern... However, they require caution depending on your industry.” Gemini 3.5 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 175 links across 75 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Qwilr10 answers · 15 citations · 3 models
vendor site · PandaDoc8 answers · 9 citations · 3 models
vendor site · AutogenAI6 answers · 8 citations · 2 models
vendor site · Better Proposals6 answers · 6 citations · 3 models
vendor site · GetAccept6 answers · 6 citations · 2 models
vendor site · Proposify5 answers · 6 citations · 2 models
5 answers · 6 citations · 2 models
vendor site · Lindy5 answers · 5 citations · 2 models
vendor site · Oneflow4 answers · 4 citations · 2 models
vendor site · Zapier4 answers · 4 citations · 1 model
3 answers · 6 citations · 1 model
3 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best proposal software for a mid-market B2B company?”Paraphrase“Which sales proposal and quote document tool would you recommend to a mid-sized B2B company?”Comparative“What are the top proposal tools and how do they differ?”Budget-constrained“What is the best proposal software for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a proposal software. What should we look at?”Negative“Which proposal tools should I avoid or be cautious about?”
Claude Haiku 4.5PandaDoc
Three alternativesClientPoint, DealHub, Proposable
PandaDoc, ProposifyChanged
Four alternativesDealHub, Proposable, QuoteWerks, Qwilr
AutogenAI
Four alternativesLoopio, PandaDoc, Proposify, Responsive
DocHipo, PandaDoc
Three alternativesBetter Proposals, Google Workspace, Proposify
no first choicenothing named
GPT-5.4 miniProposify
Two alternativesBetter Proposals, Quoter
DealHubChanged
Two alternativesPandaDoc, Qwilr
PandaDoc
Four alternativesBetter Proposals, Ignition, Proposify, Qwilr
Proposify
Two alternativesBetter Proposals, Qwilr
no first choicenothing named
Gemini 3.5 FlashPandaDoc
Six alternativesGetAccept, Loopio, Proposify, Qwilr, SiftHub, Trumpet
PandaDocHeld
Four alternativesDealHub, GetAccept, HubSpot Commerce Hub & Quotes, Qwilr
against: Oracle CPQ, Salesforce CPQ
PandaDoc
Six alternativesBetter Proposals, GetAccept, Loopio, Proposify, Qwilr, SiftHub
Prospero
Five alternativesBetter Proposals, Canva, PandaDoc, Proposable, Zoho Invoice
no first choiceagainst: Better Proposals, Bidsketch, PandaDoc, Proposify, Qwilr
Perplexity SonarPandaDoc
One alternativeProposify
PandaDocHeld
Four alternativesDealHub, Proposify, QuoteWerks, Qwilr
PandaDoc
Five alternativesBetter Proposals, Loopio, Proposify, Qwilr, Responsive
Agiled, Better Proposalsagainst: PandaDocno first choicenothing named
Grok 4.1 FastPandaDoc
Two alternativesGetAccept, Proposify
PandaDocHeld
Three alternativesDealHub, Proposify, QuoteWerks
PandaDoc
Six alternativesBetter Proposals, GetAccept, Loopio, Proposify, Qwilr, Responsive
Bonsai, Proposally.ai
Three alternativesBetter Proposals, Jotform, Proposable
against: Canva, PandaDoc, Proposify
no first choiceagainst: Deltek Vantagepoint, PandaDoc, Proposify, SAP Ariba, talentproposals.online
Mistral SmallPandaDoc
Three alternativesGetAccept, Proposify, Qwilr
PandaDocHeld
Three alternativesProposify, QuoteWerks, Qwilr
PandaDoc
Six alternativesBetter Proposals, Bonsai, GetAccept, Proposify, Qwilr, Responsive
FreelanceDesk
Five alternativesAgencyPitch, Arpixa, Better Proposals, Bonsai, Proposal.biz
no first choiceagainst: Better Proposals, PandaDoc, Proposify
DeepSeek V4 FlashPandaDoc
Four alternativesDealHub, Loopio, Proposify, Qwilr
PandaDocHeld
Four alternativesDealHub, GetAccept, Proposify, Qwilr
PandaDoc
Five alternativesBetter Proposals, Loopio, Proposify, Qwilr, Responsive
PandaDoc
Two alternativesBetter Proposals, Bonsai
against: Proposify
Loopio
Two alternativesBidara, Responsive
against: GetAccept, PandaDoc, Proposify
against: Better Proposals, GetAccept
Llama 4 MaverickProposify
Three alternativesLoopio, PandaDoc, Qwilr
ProposifyHeld
Two alternativesAutobound, QuoteWerks
PandaDoc
Seven alternativesBetter Proposals, DealHub, Oneflow, Proposify, Prospero, Qwilr, Storydoc
PandaDoc
Two alternativesJotform, Proposify
no first choiceagainst: PandaDoc, Proposify, Qwilr
Qwen 3.7 FlashPandaDoc
Three alternativesLoopio, Proposify, Qwilr
PandaDocHeld
Two alternativesProposable, Proposify
against: Seismic
PandaDoc
Five alternativesBetter Proposals, Ignition, Proposify, Qwilr, Storydoc
Agiled
Two alternativesPandaDoc, Prospero
against: Dubsado, HoneyBook
no first choiceagainst: Adobe Acrobat Sign, DealHub, Microsoft Power Automate, Ramp CPQ, Salesforce CPQ, SharePointagainst: Better Proposals, Loopio, Microsoft Word, PandaDoc, Proposify, Qvidian, Responsive
Kimi K2PandaDoc, Qwilr
One alternativeProposify
against: Loopio
PandaDocChanged
Three alternativesGetAccept, Proposify, Qwilr
PandaDoc
Eight alternativesBetter Proposals, Bonsai, Cobl, DealHub, GetAccept, Proposify, Qwilr, Storydoc
Proposally.ai, Prospero
Three alternativesBonsai, DocHipo, Jotform
no first choiceagainst: Better Proposals, Bidsketch, GetAccept, Nusii, PandaDoc, Proposable, Proposify, Qwilr, SAP Ariba
GLM 4.7 FlashXProposify, Qwilr
One alternativePandaDoc
PandaDocChanged
Four alternativesDealHub, GetAccept, Proposify, Qwilr
PandaDoc
Five alternativesBetter Proposals, GetAccept, Proposify, Qwilr, Storydoc
SoloTools
Three alternativesBetter Proposals, Jotform, PandaDoc
against: Bonsai
no first choiceagainst: Dropbox Paper, Microsoft Word, PandaDoc
MiniMax M2.5PandaDoc
Two alternativesProposify, Qwilr
PandaDocHeld
One alternativeProposify
PandaDoc
Five alternativesBetter Proposals, GetAccept, Proposify, Qwilr, Responsive
Proposable, Proposally.ai
One alternativePandaDoc
no first choiceagainst: talentproposals.online / beforewetalk.com
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:36yes99 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:46yes34 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:55yes1829 s
Direct recommendationPerplexity Sonarsonar2026-09-15 03:08yes206 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 05:03yes06 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:39yes011 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:08yes022 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:50yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:08no037 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:57yes029 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:17yes053 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:24yes013 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:51yes1412 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:56yes46 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:11yes1419 s
ParaphrasePerplexity Sonarsonar2026-09-15 02:42yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:57yes06 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 04:55yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:28yes025 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:40yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:43yes037 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:30yes042 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 05:07yes018 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:20yes017 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:23yes98 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:42yes617 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:43yes1823 s
ComparativePerplexity Sonarsonar2026-09-15 00:58yes208 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:43yes07 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 01:26yes07 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:57yes043 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:43yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:58yes023 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:29yes032 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:02yes017 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:23yes013 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:25yes87 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:26yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:14yes2128 s
Budget constrainedPerplexity Sonarsonar2026-09-15 04:19yes209 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:42yes07 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 05:02yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:14yes012 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:11yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:53yes030 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:02yes019 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:40yes093 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:42yes09 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:21no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:43no04 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:43yes925 s
Scale constrainedPerplexity Sonarsonar2026-09-15 04:34yes196 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:22yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:48no04 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:12yes039 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:00yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:40no039 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:15yes032 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:28yes021 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:59yes012 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:55no02 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:18no02 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:32yes2023 s
Negative framingPerplexity Sonarsonar2026-09-15 02:11yes206 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:14yes06 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 03:02yes08 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:20yes031 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:29yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:49yes050 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:53yes044 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:26yes0104 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:42yes014 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Arpixa
Bloom
Bookipi Proposal AI
DocuSeal
Dropbox Paper
FreelanceDesk
Google Docs / Slides
HubSpot Commerce Hub & Quotes
Kintone
LibreOffice Writer
PandaDoc Free eSign
Piktochart
Proposal.biz
Ramp CPQ
SoloTools
talentproposals.online
talentproposals.online / beforewetalk.com
Discontinued, still offered
No shut-down product was recommended here.
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