GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index Revenue operations CPQ › Enterprise September 2026 Edition

CPQ for enterprise buyers

Asked as “CPQ software”, and as “configure, price, quote tool”, on behalf of an enterprise B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
31% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Salesforce CPQ31%29%42criticized default
02Salesforce Revenue Cloud29%6%33accepted challenger
03Oracle CPQ18%14%56accepted challenger
04DealHub6%9%46accepted challenger
05SAP CPQ6%15%48accepted challenger
06PROS Smart CPQ4%5%21accepted challenger
07Conga CPQ2%7%44accepted challenger
Show the two products at 0%, ordered by negative rate
09Experlogix0%30%10criticized challenger
08Tacton0%5%20accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
S05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Salesforce CPQ31%
02Salesforce Revenue Cloud29%
03Oracle CPQ18%
04DealHub6%
05SAP CPQ6%
06PROS Smart CPQ4%
07Conga CPQ2%
08Tacton0%
09Experlogix0%

02What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Llama 4 Maverick, Qwen 3.7 Flash and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Salesforce CPQ
29%
12 of 42 labels negative · 11 of 12 models · 7 hard negative
“Clunky UX leading to low sales adoption; performance degradation with high-volume or multi-dimensional quotes... Avoid/Be Cautious If: Not fully Salesforce-native” Grok 4.1 Fast, negative prompt
Oracle CPQ
14%
8 of 56 labels negative · 7 of 12 models · 4 hard negative
“enterprise buyers are advised to avoid **monolithic architectures** if they need a diverse stack and composable integrations” Perplexity Sonar, negative prompt
SAP CPQ
15%
7 of 48 labels negative · 7 of 12 models · 2 hard negative
“Complex setup/integration outside SAP ecosystem; unintuitive UI for subscriptions/amendments; resource-intensive” Grok 4.1 Fast, negative prompt
DealHub
9%
4 of 46 labels negative · 4 of 12 models
“may cost less to deploy, but it is usually not the safest answer for thousands of users with complex enterprise requirements” Perplexity Sonar, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 212 links across 88 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Guideflow10 answers · 11 citations · 2 models
vendor site · Monday.com8 answers · 12 citations · 2 models
vendor site · Cincom7 answers · 11 citations · 2 models
vendor site · DealHub7 answers · 8 citations · 3 models
7 answers · 8 citations · 2 models
vendor site · Qobra7 answers · 7 citations · 2 models
vendor site · Gartner5 answers · 8 citations · 3 models
vendor site · Salesforce5 answers · 7 citations · 1 model
vendor site · Alguna5 answers · 5 citations · 2 models
vendor site · Zoovu5 answers · 5 citations · 2 models
4 answers · 4 citations · 2 models
vendor site · Conga4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best CPQ software for an enterprise B2B company?”Paraphrase“Which configure, price, quote tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade CPQ tools and how do they differ?”Budget-constrained“What is the best CPQ software for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a CPQ software. What should we look at?”Negative“Which CPQ tools should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Oracle CPQ, Salesforce CPQ
One alternativeSAP CPQ
Salesforce CPQChanged
Two alternativesConga CPQ, Oracle CPQ
Salesforce CPQ
Five alternativesConga CPQ, DealHub, Experlogix, Oracle CPQ, ServiceNow
Salesforce Revenue Cloud
One alternativeDealHub
against: Oracle CPQ
no first choiceagainst: Oracle CPQ, SAP CPQ, Salesforce CPQ, Vendavo
GPT-5.4 miniSalesforce Revenue Management/CPQ
Four alternativesConga CPQ, DealHub, Oracle CPQ, SAP CPQ
Oracle CPQ, SAP CPQChanged
One alternativeSalesforce CPQ
no first choice
Seven alternativesConga CPQ, DealHub, Oracle CPQ, PROS Smart CPQ, SAP CPQ, Salesforce CPQ, Salesforce Revenue Cloud
Oracle CPQ
One alternativeConga CPQ
against: Salesforce CPQ, Salesforce Revenue Cloud
no first choicenothing named
Gemini 3.5 FlashDealHub, Salesforce Revenue Cloud
Four alternativesConga CPQ, Oracle CPQ, SAP CPQ, Tacton
Salesforce CPQ, Salesforce Revenue CloudChanged
Five alternativesConga Smart CPQ, DealHub, Oracle CPQ, SAP CPQ, Tacton
no first choice
Seven alternativesConga CPQ, DealHub, Infor CPQ, Oracle CPQ, SAP CPQ, Salesforce Revenue Cloud, Tacton
Conga CPQ
Three alternativesDealHub, Elfsquad CPQ, Experlogix
against: Salesforce CPQ
Salesforce Revenue Cloud
Four alternativesConga CPQ, DealHub, Oracle CPQ, PROS Smart CPQ
against: HubSpot Commerce Hub, PandaDoc, QuoteWerks, SAP or Oracle ERP quoting tools, Salesforce CPQ
Perplexity SonarSalesforce CPQ, Salesforce Revenue Cloud
Four alternativesConga CPQ, DealHub, Oracle CPQ, SAP CPQ
PROS Smart CPQ, Salesforce CPQChangedSalesforce CPQ
Six alternativesConga CPQ, DealHub, Experlogix, Oracle CPQ, PROS Smart CPQ, SAP CPQ
SAP CPQ
Two alternativesOracle CPQ, Salesforce Revenue Cloud
against: DealHub
no first choiceagainst: Conga CPQ, Experlogix, Oracle CPQ, PROS Smart CPQ, SAP CPQ, Salesforce CPQ
Grok 4.1 FastOracle CPQ, Salesforce CPQ
Two alternativesConga CPQ, SAP CPQ
Salesforce CPQChanged
Three alternativesConga CPQ, Oracle CPQ, SAP CPQ
Salesforce CPQ
Four alternativesConga CPQ, Oracle CPQ, PROS Smart CPQ, SAP CPQ
against: DealHub
Salesforce CPQ
Three alternativesConga CPQ, Oracle CPQ, SAP CPQ
Salesforce CPQ
Four alternativesConga CPQ, DealHub, PROS, SAP CPQ
against: Apparound, Conga CPQ, Epicor CPQ, FPX, Oracle CPQ, SAP CPQ, Salesforce CPQ, Yagna iQ
Mistral SmallSalesforce Revenue Cloud
Five alternativesConga CPQ, DealHub, Oracle CPQ, PROS Smart CPQ, SAP CPQ
Salesforce Revenue CloudHeld
Four alternativesConga CPQ, DealHub, Oracle CPQ, SAP CPQ
Salesforce Revenue Cloud
Six alternativesCincom CPQ, Conga CPQ, DealHub, Oracle CPQ, PROS Smart CPQ, SAP CPQ
Salesforce Revenue Cloud
Three alternativesDealHub, Oracle CPQ, SAP CPQ
no first choiceagainst: Conga CPQ, Oracle CPQ, SAP CPQ, Salesforce CPQ, ServiceNow CPQ
DeepSeek V4 FlashSalesforce Revenue Cloud
Five alternativesConga CPQ, Oracle CPQ, PROS Smart CPQ, SAP CPQ, Tacton
Salesforce Revenue CloudHeld
Four alternativesConga CPQ, Oracle CPQ, SAP CPQ, Tacton
no first choice
Seven alternativesConga CPQ, DealHub, Oracle CPQ, PROS Smart CPQ, SAP CPQ, Salesforce Revenue Cloud, Tacton
PROS Smart CPQ
Three alternativesConga CPQ, SAP CPQ, Salesforce Revenue Cloud
against: Oracle CPQ Cloud
no first choiceagainst: Cosential, DealHub, Epicor CPQ, Model N, Oracle CPQ, PandaDoc, Quotient, SAP CPQ, Salesforce CPQ, Tacton
Llama 4 Maverickno first choiceDealHub, Oracle CPQ, Salesforce CPQChangedno first choiceOracle CPQ
Two alternativesDealHub, Salesforce Revenue Cloud
no first choicenothing named
Qwen 3.7 FlashSalesforce CPQ
Four alternativesKonfig, Microsoft Dynamics 365 CPQ, Oracle CPQ Cloud, Zingier
Oracle CPQ, Salesforce CPQChanged
One alternativeDealHub
against: Zoho Creator/CRM CPQ
no first choiceConga Smart CPQ, Salesforce CPQ
One alternativeOracle CPQ
no first choiceagainst: Salesforce CPQ
Kimi K2Salesforce Revenue Cloud
Four alternativesConga CPQ, Oracle CPQ, PROS Smart CPQ, SAP CPQ
Salesforce Revenue CloudHeld
Four alternativesConga CPQ, DealHub, Oracle CPQ, SAP CPQ
Salesforce Revenue Cloud
Eight alternativesConga Smart CPQ, DealHub, Infor, Model N, Oracle CPQ, PROS, SAP CPQ, Tacton
SAP CPQ
One alternativeOracle CPQ Cloud
against: DealHub, Salesforce Revenue Cloud
DealHub, Salesforce Revenue Cloud
Three alternativesConga CPQ, Oracle CPQ, SAP CPQ
against: PROS, Vendavo
against: Experlogix, Oracle CPQ, SAP CPQ, Salesforce CPQ
GLM 4.7 FlashXSalesforce Revenue Cloud
Six alternativesConga CPQ, DealHub, Oracle CPQ, PROS Smart CPQ, SAP CPQ, Tacton
against: HubSpot Sales Hub, PandaDoc
Salesforce Revenue CloudHeld
Four alternativesConga CPQ, Oracle CPQ, SAP CPQ, ServiceNow CPQ with Logik.io
no first choiceOracle CPQ
Three alternativesConga CPQ, PROS Smart CPQ, Salesforce Revenue Cloud
no first choiceagainst: Experlogix, Oracle CPQ, SAP CPQ, Salesforce CPQ
MiniMax M2.5Salesforce CPQ
Two alternativesGuideflow, Turnstile
against: Monday.com CPQ
Oracle CPQ, Salesforce CPQChanged
One alternativeConga CPQ
no first choice
Seven alternativesConga Smart CPQ, DealHub, Oracle CPQ, PROS Smart CPQ, SAP CPQ, Salesforce CPQ, Tacton
Salesforce CPQ
Two alternativesDealHub, PROS Smart CPQ
no first choiceagainst: Salesforce CPQ
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:32yes76 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:26yes54 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:49yes1020 s
Direct recommendationPerplexity Sonarsonar2026-09-15 03:57yes204 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:20yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 23:13yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:52yes029 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:29yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:10no034 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:38yes046 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:30yes033 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 22:56yes010 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:20yes99 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:27yes25 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:55yes1519 s
ParaphrasePerplexity Sonarsonar2026-09-15 01:58yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:13yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 04:53yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:20yes021 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:16yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:39yes014 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:39yes032 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:05yes0164 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:15yes011 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:26yes87 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:45yes68 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:25yes1839 s
ComparativePerplexity Sonarsonar2026-09-15 04:04yes2010 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:57yes07 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:39yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:06yes047 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:41yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:48yes041 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:04yes054 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 05:01yes035 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:33yes014 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:56yes169 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:14yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:30yes2627 s
Budget constrainedPerplexity Sonarsonar2026-09-15 04:59yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:48yes09 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:09yes012 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:13yes055 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:52yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:08yes064 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:20yes059 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:15yes059 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:34yes051 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:46yes1313 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:49yes66 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:24yes1430 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:47yes209 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:13yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:38no010 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:56yes049 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:27yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:36no038 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:04yes074 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:37yes084 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:43yes019 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:13yes1710 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:55no05 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:01yes1231 s
Negative framingPerplexity Sonarsonar2026-09-14 23:59yes207 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 05:07yes011 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 00:35yes08 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:33yes022 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:15yes03 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:14yes025 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:43yes060 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:44yes018 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:41yes014 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Conga read as Conga CPQ
Conga (formerly Apttus) read as Conga CPQ
Epicor read as Epicor CPQ
Oracle read as Oracle CPQ
Salesforce read as Salesforce CPQ
Salesforce (Revenue Cloud) read as Salesforce CPQ
Unresolved, counted raw
Apparound
Cogniative
Configure One
Cosential
DeelHub
Elfsquad CPQ
FP10
FPX
Infor/Bit2win
Konfig
Kugamon
Microsoft Dynamics 365 CPQ
Oracle CPQ Cloud
SAP or Oracle ERP quoting tools
Salesforce Revenue Management/CPQ
ServiceNow CPQ with Logik.io
Vendori
Yagna iQ
Zilliant
Zingier
Zoho Creator/CRM CPQ
Discontinued, still offered
No shut-down product was recommended here.
← CLMCRM →