Video advertising for small business buyers
Asked as “video advertising platform”, and as “connected TV and online video ads platform”, on behalf of a small B2B company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
15%
Contested · YouTube Ads 15%
15LinkedIn Video Ads15YouTube Ads09Meta Ads62others
15% of first choices, contested.
Since September 2026↗new leaderNew leader since September 2026: YouTube Ads (17%) replaces Meta Ads (21% then, 10% now), 6 points clear, inside the 11-point floor.YouTube Ads leads at 17%, replacing Meta Ads, which led at 21% and stands at 10% now: 6 points clear, inside the floor, so the swap reads as unsettled.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
YouTube Ads15%Contested↗new leaderNew leader since September 2026: YouTube Ads (17%) replaces Meta Ads (21% then, 10% now), 6 points clear, inside the 11-point floor.This pageMid-market
StackAdapt32%Contested▲+9Since September 2026: 24% → 33%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Enterprise
LinkedIn Video Ads14%Contested↗new leaderNew leader since September 2026: LinkedIn Video Ads (14%) replaces The Trade Desk (19% then, 12% now), 2 points clear, inside the 11-point floor.Standing →
YouTube Ads15%Contested↗new leaderNew leader since September 2026: YouTube Ads (17%) replaces Meta Ads (21% then, 10% now), 6 points clear, inside the 11-point floor.This pageMid-marketStackAdapt32%Contested▲+9Since September 2026: 24% → 33%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →EnterpriseLinkedIn Video Ads14%Contested↗new leaderNew leader since September 2026: LinkedIn Video Ads (14%) replaces The Trade Desk (19% then, 12% now), 2 points clear, inside the 11-point floor.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01YouTube Ads15%9%46accepted challenger▼−1Since September 2026: 17% → 17%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.17% → 17%
YouTube Ads15%9%46accepted challenger▼−1Since September 2026: 17% → 17%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.17% → 17%02LinkedIn Video Ads15%39%18criticized challenger▲+1Since September 2026: 13% → 15%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.13% → 15%
LinkedIn Video Ads15%39%18criticized challenger▲+1Since September 2026: 13% → 15%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.13% → 15%03
Meta Ads9%2%42accepted challenger▼−11Since September 2026: 21% → 10%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.21% → 10%
Meta Ads9%2%42accepted challenger▼−11Since September 2026: 21% → 10%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.21% → 10%04
Vibe.co7%11%27accepted challenger▼−5Since September 2026: 13% → 8%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.13% → 8%
Vibe.co7%11%27accepted challenger▼−5Since September 2026: 13% → 8%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.13% → 8%05
TikTok Ads7%27%37criticized challenger▼−1Since September 2026: 8% → 6%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.8% → 6%
TikTok Ads7%27%37criticized challenger▼−1Since September 2026: 8% → 6%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.8% → 6%06
LinkedIn Campaign Manager7%27%11criticized challenger=heldSince September 2026: 6% → 6%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.6% → 6%
LinkedIn Campaign Manager7%27%11criticized challenger=heldSince September 2026: 6% → 6%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.6% → 6%07MNTN7%31%13criticized challenger▲+6Since September 2026: 2% → 8%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 8%
08
Google Ads Lab in the set4%7%14accepted challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 2%
Google Ads Lab in the set4%7%14accepted challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 2%09StackAdapt4%29%14criticized challenger▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 4%
StackAdapt4%29%14criticized challenger▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 4%Show the two products at 0%, ordered by negative rate
11
The Trade Desk0%80%10criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
The Trade Desk0%80%10criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%10
Roku Ads0%60%10criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Roku Ads0%60%10criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Ads is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models two times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
All twenty-eight head-to-head pages: the top eight products, each against each
StackAdapt vs Vibe.coStackAdapt vs MNTNStackAdapt vs TikTok AdsStackAdapt vs Google Display & Video 360YouTube Ads vs Meta AdsYouTube Ads vs LinkedIn Video AdsYouTube Ads vs Vibe.coYouTube Ads vs MNTNYouTube Ads vs TikTok AdsYouTube Ads vs Google Display & Video 360Meta Ads vs LinkedIn Video AdsMeta Ads vs Vibe.coMeta Ads vs MNTNMeta Ads vs TikTok AdsMeta Ads vs Google Display & Video 360LinkedIn Video Ads vs Vibe.coLinkedIn Video Ads vs MNTNLinkedIn Video Ads vs TikTok AdsLinkedIn Video Ads vs Google Display & Video 360Vibe.co vs MNTNVibe.co vs TikTok AdsVibe.co vs Google Display & Video 360MNTN vs TikTok AdsMNTN vs Google Display & Video 360TikTok Ads vs Google Display & Video 360
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506M07
08091011Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01YouTube Ads15%
YouTube Ads15%02LinkedIn Video Ads15%
LinkedIn Video Ads15%03Meta Ads9%
Meta Ads9%04Vibe.co7%
Vibe.co7%05TikTok Ads7%
TikTok Ads7%06LinkedIn Campaign Manager7%
LinkedIn Campaign Manager7%07MNTN7%
08Google Ads4%
Google Ads4%09StackAdapt4%
StackAdapt4%10Roku Ads0%
Roku Ads0%11The Trade Desk0%
The Trade Desk0%What they warned about
Zero of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
TikTok Ads27%
10 of 37 labels negative · 8 of 14 models
“Consider TikTok, but its current Ads Manager minimums—over **$50 at campaign level** and **$20 per ad group**—may be awkward for a very small test.” GPT-6 Luna, budget prompt
LinkedIn Video Ads39%
7 of 18 labels negative · 7 of 14 models · 3 hard negative
“its paid video advertising format is notoriously expensive and often delivers poor results for small budgets” Gemini 3.5 Flash, negative prompt
The Trade Desk80%
8 of 10 labels negative · 7 of 14 models · 3 hard negative
“These platforms have complex setup and are not suited for individual advertisers or lean teams without agency infrastructure.” Claude Haiku 4.5, negative prompt
Basis71%
5 of 7 labels negative · 5 of 14 models · 3 hard negative
“Platforms like **Basis** and traditional managed DSPs require caution for small businesses” Kimi K2, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
71 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 988 links across 281 sites, every framing counted. Ranked by the number of answers carrying the site or page. 1 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Vibe.co38 answers · 62 citations · 12 models
vendor site · Adwave32 answers · 44 citations · 10 models
27 answers · 58 citations · 9 models
vendor site · Demandbase23 answers · 28 citations · 11 models
vendor site · Madgicx23 answers · 23 citations · 9 models
vendor site · Guideflow21 answers · 23 citations · 8 models
19 answers · 19 citations · 8 models
18 answers · 18 citations · 10 models
17 answers · 36 citations · 9 models
15 answers · 17 citations · 6 models
vendor site · Hey Sid14 answers · 20 citations · 11 models
vendor site · TikTok13 answers · 23 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
34 answers · 12 models
22 answers · 9 models
20 answers · 11 models
17 answers · 8 models
17 answers · 10 models
14 answers · 8 models
14 answers · 8 models
13 answers · 7 models
13 answers · 8 models
13 answers · 10 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best video advertising platform”, “video advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| LinkedIn parent site LinkedIn Video Ads 15%, LinkedIn CTV Ads 5%, LinkedIn Advertising 2% | 22% | 37 | 11,100,000 | 77,031 | ||||
| YouTube Ads youtube.com YouTube Ads 15%, YouTube Shorts 2% | 16% | 109 | 14,800 | 9,294 | 3,335,384,769 | $40 | 7 | |
| Meta meta.com Meta Ads 9% | 9% | 171 | 49,500 | 1,504 | 9,891,853 company | $5,460 | 49 | |
| Vibe.co vibe.co | 7% | 71 | 1,900 | 4 | 13,556 | $75 | 60 | |
| TikTok Ads tiktok.com | 7% | 110 | 22,200 | 1,238 | 318,250,761 | $58,994 | 92 | |
| LinkedIn linkedin.com LinkedIn Campaign Manager 7% | 7% | 123 | 11,100,000 | 77,031 | 331,033,472 company | $1,032 | 113 | 2 |
| MNTN | 7% | 450,000 | 336 | |||||
| Google parent site Google Ads 4%, Google Video 0% | 4% | 167 | 550,000 | 15,818 | ||||
| Brandzooka brandzooka.com | 4% | 9 | ||||||
| StackAdapt stackadapt.com | 4% | 376 | 8,100 | 167 | 26,512 | $18,665 | 39 |
Google's top ten for the two searches hold 14 sites; 0 of them are among the sites the models cited here. The first result for “best video advertising platform” is reddit.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best video advertising platform for a small B2B company?”Paraphrase“Which connected TV and online video ads platform would you recommend to a small business that sells to other businesses?”Comparative“What are the top video advertising platforms for a small team and how do they differ?”Budget-constrained“What is the best video advertising platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a video advertising platform. What should we look at?”Negative“Which video advertising platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5LinkedIn Video AdsDemandbase, MNTNChangedVibe.coMeta Ads, YouTube Adsno first choiceagainst: Basis, DV360, Google TrueView, The Trade Desk
Two alternatives
Google Video, YouTube AdsFour alternatives
Brandzooka, LinkedIn Video Ads, StackAdapt, Vibe.coFour alternatives
Facebook for Business, MNTN Performance TV, Ripl, StackAdaptTwo alternatives
Google Video Ads, TikTok AdsGPT-5.4 miniLinkedIn Campaign ManagerLinkedIn CTV AdsChangedGoogle Ads, YouTube Adsagainst: Microsoft AdvertisingTikTok Adsno first choiceagainst: LinkedIn Video Ads
One alternative
YouTube AdsTwo alternatives
Roku Ads, Vibe.coThree alternatives
LinkedIn Campaign Manager, Meta Ads, TikTok AdsTwo alternatives
Google Ads, YouTube AdsGemini 3.5 FlashLinkedIn Campaign ManagerLinkedIn CTV Ads, Vibe.coChangedMeta AdsMeta Ads, YouTube Adsagainst: Hulu, Roku Ads, TikTok Ads, Vibe.coChoozle, StackAdapt, Vibe.coagainst: Google Display & Video 360, The Trade Deskagainst: Connected TV (CTV) & Streaming Platforms, LinkedIn Video Ads, Low-Tier In-App & Mobile Gaming Video Networks, Snapchat Ads, TikTok Ads, X (formerly Twitter) Ads
Two alternatives
Meta Ads, YouTube AdsTwo alternatives
MNTN, StackAdaptFive alternatives
Disney Campaign Manager, LinkedIn Campaign Manager, TikTok Ads, Vibe.co, YouTube AdsThree alternatives
Vidyard, Vimeo, WistiaPerplexity SonarLinkedIn Video AdsMNTN Performance TVChangedVibe.coFacebook/Instagram Video Ads, TikTok Adsno first choiceagainst: YouTube Ads
Two alternatives
Vibe.co, YouTube AdsThree alternatives
6sense, Brandzooka, Vibe.coFour alternatives
MNTN, StackAdapt, TikTok Ads, YouTube AdsOne alternative
YouTube AdsGrok 4.1 FastLinkedIn Video AdsMNTNChangedagainst: Amazon Streaming TV Ads, Vibe.coGoogle Ads, Meta Adsagainst: StackAdapt, Vibe.coYouTube Adsno first choiceagainst: Basis, LinkedIn Campaign Manager, MGID, MNTN, RichAds, Simpli.fi, Snapchat Ads, StackAdapt, The Trade Desk, TikTok Ads, TrafficStars
One alternative
YouTube AdsTwo alternatives
Brandzooka, LinkedIn Campaign ManagerThree alternatives
Pinterest Ads, Snapchat Ads, TikTok AdsTwo alternatives
Meta Ads, TikTok AdsMistral SmallLinkedIn AdvertisingDemandbaseChangedMeta Ads, YouTube Adsagainst: The Trade DeskTikTok Ads, YouTube Adsno first choicenothing named
Two alternatives
Brandzooka, Self-Serve CTV (Connected TV) PlatformsTwo alternatives
MNTN, The Trade DeskFour alternatives
Taboola, Teads, TikTok Video Ads, VimeoOne alternative
Meta AdsDeepSeek V4 FlashLinkedIn Video Ads, YouTube Adsagainst: StackAdaptStackAdapt, Vibe.coChangedagainst: Demandbase, MNTNMeta Ads, TikTok AdsYouTube Adsno first choiceagainst: DV360, The Trade Deskagainst: AdSense video partners, Basis, Hulu, LinkedIn Video Ads, MNTN, Roku Ads, The Trade Desk, TikTok Ads, Twitter, YouTube TV
Two alternatives
Vibe.co, YouTube AdsTwo alternatives
Meta Ads, TikTok AdsOne alternative
Vibe.coLlama 4 MaverickBrandzookaMNTNChangedno first choiceVibe.cono first choicenothing named
Two alternatives
Discord Sponsored Ads, YouTube AdsOne alternative
TatariQwen 3.7 FlashLinkedIn Video Ads, YouTube AdsAiduaChangedMeta Adsagainst: LinkedIn Video Ads, Magnite, Roku Ads, The Trade DeskMeta Adsno first choiceagainst: LinkedIn Campaign Manager, Pluto, Roku Ads, Taboola, Teads, TikTok Ads, Tubi
One alternative
Meta AdsTwo alternatives
Google Ads, HivestackThree alternatives
Snapchat Ads, TikTok Ads, YouTube AdsTwo alternatives
Google Video Shorts Ads, TikTok AdsKimi K2LinkedIn Video AdsLinkedIn CTV AdsChangedMeta Adsagainst: LinkedIn Video AdsMeta Adsno first choiceagainst: Basis, TikTok Ads, YouTube Ads
One alternative
YouTube AdsTwo alternatives
MNTN Performance TV, YouTube AdsTwo alternatives
TikTok Ads, YouTube AdsTwo alternatives
TikTok Ads, YouTube AdsGLM 4.7 FlashXLinkedIn Campaign ManagerGoogle Ads, MNTNChangedagainst: BrandzookaMeta AdsMeta Adsno first choiceagainst: Hulu, LinkedIn Video Ads, Reddit Ads, Roku Ads, YouTube Ads
Two alternatives
Meta Ads, YouTube AdsTwo alternatives
TikTok Ads, YouTube AdsTwo alternatives
TikTok Ads, YouTube AdsMiniMax M2.5LinkedIn Video Adsno first choiceChangedMeta Ads, YouTube Adsagainst: LinkedIn Video AdsYouTube Adsno first choiceagainst: LinkedIn Campaign Manager, The Trade Desk, TikTok Ads
Two alternatives
Google Ads, YouTube AdsOne alternative
TikTok AdsTwo alternatives
Meta Ads, TikTok AdsGPT-6 LunaLinkedIn Campaign ManagerGoogle AdsChangedagainst: LinkedIn CTVGoogle Ads, Meta AdsYouTube Promoteagainst: TikTok Adsno first choiceagainst: Google Ads, Meta Ads, TikTok Ads, YouTube Ads
One alternative
YouTube AdsOne alternative
StackAdaptThree alternatives
Amazon Ads, LinkedIn Campaign Manager, TikTok AdsTwo alternatives
Google Ads, Meta AdsMuse Glimmer 30BLinkedIn Video AdsBrandzookaChangedMeta Ads, YouTube Adsagainst: Basis, MNTN, StackAdaptTikTok Ads, YouTube Shortsno first choiceagainst: Connected TV, LinkedIn video advertising, Pinterest, Snapchat Ads, TikTok Ads
One alternative
YouTube AdsThree alternatives
LinkedIn andom, SmartyAds DSP, The Trade DeskTwo alternatives
TikTok Ads, Vibe.coTwo alternatives
Meta Ads, Vibe.coBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:41 | no | 0 | 4 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:55 | yes | 2 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 10:22 | yes | 5 | 16 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 07:59 | yes | 19 | 3 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:21 | yes | 20 | 7 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:49 | yes | 5 | 3 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 10:44 | yes | 22 | 24 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:45 | yes | 5 | 8 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:05 | yes | 10 | 33 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:25 | yes | 15 | 20 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 08:40 | yes | 22 | 74 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 13:07 | yes | 7 | 22 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:22 | yes | 3 | 15 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:17 | yes | 14 | 22 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:58 | yes | 18 | 9 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 13:54 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:24 | yes | 27 | 23 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 12:43 | yes | 20 | 4 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:18 | yes | 21 | 6 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:50 | yes | 5 | 3 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:29 | yes | 23 | 42 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:51 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:42 | no | 0 | 31 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 07:27 | yes | 25 | 26 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:48 | yes | 23 | 35 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 13:22 | yes | 10 | 40 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 09:40 | yes | 4 | 13 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 11:43 | yes | 20 | 35 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:29 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:15 | yes | 3 | 10 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 14:12 | yes | 18 | 27 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 09:41 | yes | 36 | 6 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:09 | yes | 21 | 14 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:03 | yes | 14 | 10 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:29 | yes | 25 | 35 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 14:16 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:49 | yes | 5 | 20 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:47 | yes | 20 | 23 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 08:02 | yes | 23 | 67 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:50 | yes | 25 | 46 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:51 | yes | 5 | 14 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:44 | yes | 12 | 37 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:15 | no | 0 | 5 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:39 | yes | 4 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 11:30 | yes | 7 | 17 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 10:49 | yes | 30 | 3 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 07:31 | yes | 13 | 5 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:34 | yes | 9 | 30 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:33 | yes | 20 | 27 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:10 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 07:46 | no | 0 | 24 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 14:01 | yes | 14 | 18 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 14:10 | yes | 13 | 24 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:14 | no | 0 | 8 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:49 | yes | 3 | 9 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:18 | yes | 14 | 23 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:44 | no | 0 | 5 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 07:46 | no | 0 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 11:28 | yes | 9 | 27 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 10:32 | yes | 18 | 3 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 14:09 | yes | 13 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:43 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 10:45 | yes | 17 | 44 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 13:23 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:15 | no | 0 | 36 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 07:40 | yes | 15 | 28 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:26 | no | 0 | 11 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:32 | yes | 5 | 15 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:09 | yes | 2 | 19 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:19 | no | 0 | 8 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 08:18 | yes | 18 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 09:08 | no | 0 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 11:00 | yes | 10 | 21 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 13:33 | yes | 26 | 5 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:43 | yes | 23 | 14 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:42 | yes | 5 | 4 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 10:25 | yes | 23 | 55 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:52 | yes | 5 | 1 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 14:03 | no | 0 | 27 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:27 | yes | 20 | 24 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:47 | yes | 22 | 132 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 07:33 | yes | 22 | 32 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:08 | yes | 3 | 19 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:27 | yes | 21 | 53 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
LinkedIn read as LinkedIn Video Ads
Meta read as Meta Ads
Meta (FB/Instagram/Reels) read as Meta Ads
Meta (Facebook & Instagram) read as Meta Ads
Meta (Facebook & Instagram) Video Ads read as Meta Ads
Meta (Facebook + Instagram) read as Meta Ads
Meta (Facebook and Instagram) read as Meta Ads
Meta (Facebook/Instagram Reels) read as Meta Ads
Meta (Facebook/Instagram) read as Meta Ads
Meta (Instagram & Facebook) read as Meta Ads
Meta video ads read as Meta Ads
Meta/Facebook read as Meta Ads
Reddit read as Reddit Ads
Roku read as Roku Ads
Roku Ads Manager read as Roku Ads
Snapchat read as Snapchat Ads
TikTok read as TikTok Ads
YouTube read as YouTube Ads
YouTube (Google Ads) read as YouTube Ads
YouTube (via Google Ads) read as YouTube Ads
YouTube Advertising read as YouTube Ads
YouTube advertising read as YouTube Ads
Unresolved, counted raw
AdRoll Video
AdSense video partners
Aidua
Amazon Streaming TV Ads
Awarity
Barnes
Bing
Clipchamp
Connected TV
Connected TV (CTV) & Streaming Platforms (Hulu, Roku, Paramount+, etc.)
Discord Sponsored Ads
Facebook for Business
Filmora
Google Video Ads (via Google Ads Network)
Google Video Shorts Ads (YouTube)
Hivestack
LinkedIn
andom
LinkedIn CTV
LinkedIn video advertising
Low-Tier In-App & Mobile Gaming Video Networks
PowToon
Programmatic/CTV
Ripl
Self-Serve CTV (Connected TV) Platforms
The Trade Desk self-serve
TikTok Video Ads
WeVideo
X (Twitter) Ads
X (formerly Twitter) Ads
YouTube Promote
YouTube TV
YouTube Video Ads
Discontinued, still offered
No shut-down product was recommended here.