AI Indexes
GTM AI Index
October 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Marketing › Video hosting › Small business › October 2026 Edition

Video marketing and hosting for small business buyers

Asked as “video hosting platform for marketing”, and as “business video hosting and analytics tool”, on behalf of a small B2B company. 56 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
55%
Clear leader
55Wistia18YouTube12Vidyard14others

55% of first choices, clear leader.

Since September 2026▼−1Since September 2026: 56% → 55%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.Wistia held the lead, −1 point on 56%, inside the 11-point floor.
ShowinginAll 112 categories in the October 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Wistia55%16%77endorsed leader▼−1Since September 2026: 56% → 55%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.56% → 55%
02YouTube18%59%58criticized challenger▲+1Since September 2026: 16% → 16%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.16% → 16%
03Vidyard12%7%45accepted challenger▲+13Since September 2026: 2% → 14%, +13 points. Past the 11-point floor: movement. Read over the models both editions asked.2% → 14%
04Vimeo7%22%69accepted challenger▼−6Since September 2026: 12% → 6%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.12% → 6%
05Gumlet4%0%16accepted challenger▲+1Since September 2026: 4% → 4%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 4%
Show the one product at 0%, ordered by negative rate
06SproutVideo0%7%30accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 0%

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Wistia55%
02YouTube18%
03Vidyard12%
04Vimeo7%
05Gumlet4%
06SproutVideo0%

What they warned about

Eight of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2 and GLM 4.7 FlashX changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
YouTube
59%
34 of 58 labels negative · 14 of 14 models · 6 hard negative
“standard consumer video platforms like YouTube fall short. On a B2B website, a YouTube embed can show ads, display competitor video suggestions, and pull prospects away from your sales funnel.” Gemini 3.5 Flash, paraphrase prompt
Vimeo
22%
15 of 69 labels negative · 11 of 14 models
“Vimeo can suit clean, ad-free embeds, but check the exact plan limits before relying on it for a high-traffic site.” GPT-6 Luna, negative prompt
Wistia
16%
12 of 77 labels negative · 9 of 14 models · 1 hard negative
“Avoid building on: ... Wistia (unless budget allows $500+/mo at scale)” Kimi K2, negative prompt
TikTok
100%
6 of 6 labels negative · 6 of 14 models · 4 hard negative
“Avoid platforms that trade your control for reach (YouTube, Facebook, TikTok)” GLM 4.7 FlashX, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

76 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 941 links across 183 sites, every framing counted. Ranked by the number of answers carrying the site or page. 2 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.

vendor site · Gumlet42 answers · 78 citations · 11 models
vendor site · Swarmify38 answers · 87 citations · 12 models
vendor site · Guideflow36 answers · 36 citations · 11 models
33 answers · 37 citations · 11 models
vendor site · Vidyard26 answers · 43 citations · 9 models
24 answers · 32 citations · 9 models
22 answers · 25 citations · 9 models
vendor site · Zapier22 answers · 22 citations · 8 models
vendor site · Wistia20 answers · 39 citations · 8 models
vendor site · Goldcast19 answers · 19 citations · 10 models
vendor site · HubSpot18 answers · 18 citations · 10 models
vendor site · VEED18 answers · 18 citations · 10 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best video hosting platform for marketing”, “video hosting platform for marketing”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Wistia wistia.com55%21014,80015142,328$31295
YouTube youtube.com18%122226,000,000723,4943,335,384,769$407
Vidyard vidyard.com12%1418,100103248,936$552
Vimeo vimeo.com7%199301,0005,5635,708,986131
Gumlet gumlet.com4%408801038,21197
Livid livid.com2%4
Goldcast goldcast.io2%754,400426,54924
SproutVideo sproutvideo.com0%55880293,96334
Bunny Stream bunny.net0%1572040322,08343
HubSpot parent site
HubSpot Video 0%
0%5368,0009,776

Google's top ten for the two searches hold 15 sites; 2 of them are among the sites the models cited here (gumlet.com, swarmify.com). The first result for “best video hosting platform for marketing” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best video hosting platform for marketing for a small B2B company?”Paraphrase“Which business video hosting and analytics tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top video hosting platforms for marketing for a small team and how do they differ?”Budget-constrained“What is the best video hosting platform for marketing for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a video hosting platform for marketing. What should we look at?”Negative“Which video hosting platforms for marketing should a small business avoid or be cautious about?”
Claude Haiku 4.5Vimeo, YouTube
Two alternativesHubSpot Video Host, Wistia
WistiaChanged
Three alternativesHubSpot Video, Vidyard, Vimeo
Dacast, Wistia
Two alternativesSproutVideo, Vimeo
against: YouTube
Vidyard, Wistia
Two alternativesSmartVideo, Vimeo
against: YouTube
no first choiceagainst: Brightcove, Spotlightr, SproutVideo, Vimeo, Wistia, YouTube
GPT-5.4 miniWistia
Two alternativesVidyard, Vimeo
WistiaHeld
Two alternativesVidyard, Vimeo
Vimeo, Wistia
Two alternativesSproutVideo, Vidyard
YouTube
Two alternativesSproutVideo, Vimeo
against: Wistia
no first choiceagainst: YouTube
Gemini 3.5 FlashWistia
Two alternativesVidyard, Vimeo
against: YouTube
WistiaHeld
Two alternativesVidyard, Vimeo
against: YouTube
Livid, Wistia
Two alternativesVidyard, YouTube
against: Vimeo
Livid
Four alternativesBunny Stream, SmartVideo, Wistia, YouTube
Wistia
Four alternativesBunny Stream, Gumlet, Vidyard, YouTube
against: Vimeo
against: Brightcove, Kaltura, Vidyard, Vimeo, Wistia, YouTube
Perplexity SonarWistia
Two alternativesGoldcast, Vimeo
against: YouTube
WistiaHeld
One alternativeVidyard
Wistia
Four alternativesHubSpot Video, SproutVideo, Vidyard, Vimeo
YouTube
Two alternativesVimeo, Wistia
no first choiceagainst: Vidyard, Wistia, YouTube
Grok 4.1 FastWistiaagainst: YouTubeWistiaHeld
Two alternativesVidyard, Vimeo
Vimeo, YouTube
Two alternativesVidyard, Wistia
YouTube
Two alternativesVEED.io/ScreenPal, Vimeo
against: Wistia
Wistia
Two alternativesVidyard, Vimeo
against: YouTube
against: Facebook Video, TikTok, Vimeo, Wistia, YouTube
Mistral SmallVidyard, Wistia
One alternativeVimeo
against: YouTube
VidyardChanged
Two alternativesVimeo, Wistia
Vidyard, Wistia
Four alternativesGumlet, Loom, SproutVideo, Vimeo
against: YouTube
YouTube
Two alternativesVimeo, Wistia
no first choiceagainst: Vimeo, YouTube
DeepSeek V4 FlashWistia
One alternativeVidyard
against: Vimeo, YouTube
VidyardChanged
Two alternativesVimeo, Wistia
against: Google/YouTube
Wistia
Four alternativesSproutVideo, Vidyard, Vimeo, YouTube
Wistia
One alternativeVimeo
against: Brightcove, SproutVideo, YouTube
Vidyard, Wistia
Three alternativesBunny Stream, Gumlet, Vimeo
against: YouTube
against: Instagram Reels, Self-Hosting on Your Own Web Server, TikTok, Vimeo, YouTube
Llama 4 MaverickGoldcast
Three alternativesGumlet, Spotlightr, Wistia
no first choiceChangedno first choiceWistia
Two alternativesGumlet, Swarmify
Gumlet, Wistia
Three alternativesSproutVideo, Vidyard, Vimeo
against: Vimeo, Wistia, YouTube
Qwen 3.7 FlashWistia
One alternativeVimeo
against: YouTube
WistiaHeld
One alternativeVidyard
against: YouTube
Wistia
Four alternativesSproutVideo, Vidyard, Vimeo, YouTube
Gumlet
Two alternativesHubSpot, Vimeo
against: YouTube
Wistia
Two alternativesVidyard, Vimeo
against: Brightcove, Kaltura, YouTube
against: Facebook Video, Instagram, TikTok, YouTube
Kimi K2Wistia
Two alternativesVimeo, YouTube
VidyardChanged
One alternativeWistia
Wistia
Two alternativesVimeo, YouTube
against: Loom, Vidyard
YouTube
One alternativeVimeo
against: Wistia
Vimeo, Wistia
Two alternativesIgnite, Vidyard
against: Brightcove, YouTube
against: Facebook Video, TikTok, Vimeo, Wistia, YouTube
GLM 4.7 FlashXWistia
Two alternativesVimeo, YouTube
VidyardChanged
Three alternativesSproutVideo, Vimeo, Wistia
Wistia
Three alternativesVidyard, Vimeo, YouTube
YouTube
Three alternativesVidyard, Vimeo, Wistia
Vimeo
Three alternativesSpotlightr, Uscreen, Wistia
against: YouTube
against: Facebook Video, Instagram, TikTok, Vimeo, YouTube
MiniMax M2.5Wistia
Three alternativesGuideflow, Hippo Video, HubSpot
WistiaHeld
Two alternativesHubSpot Video, Vidyard
against: YouTube
Wistia
Two alternativesVimeo, YouTube
YouTube
Four alternativesSproutVideo, VEED, Vimeo, Wistia
Wistia
Three alternativesHubSpot Video, Vidyard, Vimeo
against: YouTube
against: Vimeo, YouTube
GPT-6 LunaWistia
Three alternativesVidyard, Vimeo, YouTube
WistiaHeld
One alternativeVidyard
Vimeo, Wistia
Two alternativesVidyard, YouTube
YouTube
One alternativeWistia
no first choiceagainst: TikTok, Vimeo, Wistia, YouTube
Muse Glimmer 30BWistia
Two alternativesSproutVideo, Vidyard
against: Vimeo
WistiaHeld
Three alternativesSproutVideo, Vidyard, Vimeo
Wistia
Three alternativesSproutVideo, Vidyard, Vimeo
Vimeo, YouTube
Two alternativesBunny Stream, SmartVideo
against: Wistia
no first choiceagainst: Vimeo, Wistia, YouTube
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 08:37no05 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 12:34yes54 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-01 09:07yes1120 s
Direct recommendationPerplexity Sonarsonar2026-10-01 12:19yes183 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 07:56yes237 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-01 08:41yes126 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 08:06yes2520 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 08:30yes71 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 11:17yes521 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-01 07:42yes1018 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 11:10yes1412 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 13:59yes59 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-01 07:41yes427 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 11:59yes1418 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 11:54no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 08:11yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-01 13:34yes816 s
ParaphrasePerplexity Sonarsonar2026-10-01 09:29yes182 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 08:00yes239 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-01 08:51yes57 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 12:52yes2526 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 13:37yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 12:33yes827 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-01 08:56yes1422 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 10:07yes934 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 12:10yes822 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-01 10:38yes28 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 08:59yes1424 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 11:37yes98 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 14:11yes46 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:03yes2235 s
ComparativePerplexity Sonarsonar2026-10-01 08:31yes203 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 13:28yes2511 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-01 13:24yes87 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 13:27yes2458 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 11:32yes51 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 08:23yes528 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-01 13:45yes1525 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 12:04yes25109 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 14:14yes823 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-01 12:49yes417 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 10:42yes1538 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 08:44yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 08:40yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 09:13yes2024 s
Budget constrainedPerplexity Sonarsonar2026-10-01 09:11yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 14:07yes137 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 13:36yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 07:54yes2224 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 11:34yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 12:28yes535 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 12:39yes1381 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 12:48yes1979 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 09:35yes519 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-01 11:13yes110 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 11:19yes1228 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 12:31no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 08:56no05 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 13:09yes1831 s
Scale constrainedPerplexity Sonarsonar2026-10-01 11:32yes205 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 11:46yes1210 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 11:36no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 12:40yes2249 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 14:02yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 13:54no030 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 12:06yes1723 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 12:05yes1430 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 13:08yes530 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-01 08:23yes414 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 09:20no07 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 08:49yes97 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 10:18yes27 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-01 13:22yes2631 s
Negative framingPerplexity Sonarsonar2026-10-01 11:30yes184 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 08:42yes207 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-01 11:54yes512 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 14:09yes2446 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 09:16yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 08:33no029 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-01 08:24yes2429 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 11:36yes1942 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 10:59yes1462 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-01 11:32yes421 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 08:51yes1938 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Facebook read as Facebook Video
Unresolved, counted raw
Bunny.net Stream
BunnyStream (Bunny.net)
HubSpot Video Host
Self-Hosting on Your Own Web Server
Self-hosted (WordPress + player)
VEED.IO
VEED.io/ScreenPal
Wipster
Discontinued, still offered
No shut-down product was recommended here.
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