Marketing automation and campaign management for enterprise buyers
Asked as “marketing automation platform”, and as “marketing automation and campaign management tool”, on behalf of an enterprise B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
53%
Clear leader
53Adobe Marketo Engage18HubSpot Marketing Hub12Salesforce Marketing Cloud18others
53% of first choices, clear leader.
Since September 2026▼−7Since September 2026: 57% → 50%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Adobe Marketo Engage held the lead, −7 points on 57%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
ActiveCampaign39%Contested▼−11Since September 2026: 51% → 40%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.Standing →Mid-market
HubSpot Marketing Hub63%Clear leader▲+4Since September 2026: 57% → 61%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Enterprise
Adobe Marketo Engage53%Clear leader▼−7Since September 2026: 57% → 50%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This page
ActiveCampaign39%Contested▼−11Since September 2026: 51% → 40%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.Standing →Mid-marketHubSpot Marketing Hub63%Clear leader▲+4Since September 2026: 57% → 61%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →EnterpriseAdobe Marketo Engage53%Clear leader▼−7Since September 2026: 57% → 50%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Adobe Marketo Engage53%17%65endorsed leader▼−7Since September 2026: 57% → 50%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.57% → 50%
Adobe Marketo Engage53%17%65endorsed leader▼−7Since September 2026: 57% → 50%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.57% → 50%02HubSpot Marketing Hub18%34%68criticized challenger▲+5Since September 2026: 15% → 20%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.15% → 20%
HubSpot Marketing Hub18%34%68criticized challenger▲+5Since September 2026: 15% → 20%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.15% → 20%03
Salesforce Marketing Cloud12%25%51criticized challenger▼−4Since September 2026: 15% → 11%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.15% → 11%
Salesforce Marketing Cloud12%25%51criticized challenger▼−4Since September 2026: 15% → 11%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.15% → 11%04
Oracle Eloqua8%22%49accepted challenger▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 7%
Oracle Eloqua8%22%49accepted challenger▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 7%05
Salesforce Marketing Cloud Account Engagement2%19%36accepted challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 2%
Salesforce Marketing Cloud Account Engagement2%19%36accepted challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 2%Show the five products at 0%, ordered by negative rate
10
Mailchimp0%100%14criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Mailchimp0%100%14criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%09ActiveCampaign0%73%15criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
ActiveCampaign0%73%15criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%08
Klaviyo0%45%11criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Klaviyo0%45%11criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%07
Iterable0%17%12accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Iterable0%17%12accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%06
Braze0%8%13accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Braze0%8%13accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
All six head-to-head pages: the top four products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Adobe Marketo Engage53%
Adobe Marketo Engage53%02HubSpot Marketing Hub18%
HubSpot Marketing Hub18%03Salesforce Marketing Cloud12%
Salesforce Marketing Cloud12%04Oracle Eloqua8%
Oracle Eloqua8%05Salesforce Marketing Cloud Account Engagement2%
Salesforce Marketing Cloud Account Engagement2%06Braze0%
Braze0%07Iterable0%
Iterable0%08Klaviyo0%
Klaviyo0%09ActiveCampaign0%
ActiveCampaign0%10Mailchimp0%
Mailchimp0%What they warned about
Nine of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Mistral Small, Llama 4 Maverick and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
HubSpot Marketing Hub34%
23 of 68 labels negative · 13 of 14 models · 2 hard negative
“pricing is opaque and can escalate quickly ... may be prohibitive for large enterprises seeking rapid deployment” Mistral Small, negative prompt
Mailchimp100%
14 of 14 labels negative · 11 of 14 models · 11 hard negative
“Here are the categories of platforms enterprises should generally avoid... Platforms to watch: Mailchimp, Constant Contact, Sendinblue (Brevo), AWeber” Qwen 3.7 Flash, negative prompt
Salesforce Marketing Cloud25%
13 of 51 labels negative · 10 of 14 models · 2 hard negative
“Large enterprises should avoid or approach with caution ... Salesforce Marketing Cloud, Agentforce Marketing, HubSpot Marketing Hub (Enterprise), Pardot, Mailchimp (Enterprise), Brevo, and Zoho” Mistral Small, negative prompt
Oracle Eloqua22%
11 of 49 labels negative · 9 of 14 models · 2 hard negative
“Otherwise, avoid—the risk of vendor neglect is real.” DeepSeek V4 Flash, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
78 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1061 links across 302 sites, every framing counted. Ranked by the number of answers carrying the site or page. 2 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
31 answers · 31 citations · 12 models
vendor site · HubSpot26 answers · 28 citations · 10 models
vendor site · ZoomInfo24 answers · 36 citations · 8 models
22 answers · 24 citations · 11 models
vendor site · Improvado20 answers · 21 citations · 9 models
vendor site · Drip19 answers · 19 citations · 8 models
vendor site · Brevo16 answers · 20 citations · 9 models
vendor site · LinkedIn16 answers · 19 citations · 8 models
vendor site · InsiderOne16 answers · 18 citations · 8 models
vendor site · Klaviyo16 answers · 16 citations · 9 models
15 answers · 21 citations · 8 models
15 answers · 17 citations · 11 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
31 answers · 12 models
20 answers · 10 models
19 answers · 8 models
15 answers · 8 models
15 answers · 8 models
15 answers · 9 models
14 answers · 8 models
13 answers · 8 models
13 answers · 7 models
13 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best marketing automation platform”, “marketing automation platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| Adobe parent site Adobe Marketo Engage 53%, Adobe Journey Optimizer 0% | 53% | 299 | 1,220,000 | 117,563 | |||
| HubSpot parent site HubSpot Marketing Hub 18% | 18% | 934 | 368,000 | 9,776 | |||
| Salesforce parent site Salesforce Marketing Cloud 12%, Salesforce Marketing Cloud Account Engagement 2% | 14% | 296 | 550,000 | 60,632 | |||
| Oracle parent site Oracle Eloqua 8%, Oracle Responsys 0% | 8% | 108 | 450,000 | 66,611 | |||
| HighLevel highlevelautomationteam.com | 4% | 9 | |||||
| Microsoft parent site Microsoft Dynamics 365 Customer Insights 2%, Microsoft Dynamics 365 Customer Insights - Journeys 0%, Microsoft Dynamics 365 Marketing 0% | 2% | 27 | 2,240,000 | 403,136 | |||
| Adobe Campaign adobe.com Adobe Campaign 2%, Adobe Experience Cloud 0% | 2% | 50 | 720 | 69 | 242,010,966 | $9,855 | 119 |
| Braze braze.com | 0% | 505 | 27,100 | 6,395 | 55,552 | $13,112 | 59 |
| Iterable iterable.com | 0% | 164 | 9,900 | 6,286 | 11,545 | $64,478 | 37 |
| Acquia acquia.com Mautic 0% | 0% | 4 | 3,600 | 216 | 72,942 company | $2,943 | 92 |
Google's top ten for the two searches hold 14 sites; 3 of them are among the sites the models cited here (klaviyo.com, linkedin.com, pipeline.zoominfo.com). The first result for “best marketing automation platform” is pipeline.zoominfo.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best marketing automation platform for an enterprise B2B company?”Paraphrase“Which marketing automation and campaign management tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade marketing automation platforms and how do they differ?”Budget-constrained“What is the best marketing automation platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a marketing automation platform. What should we look at?”Negative“Which marketing automation platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Adobe Marketo Engageagainst: HubSpot Marketing HubAdobe Marketo Engage, Salesforce Marketing Cloud Account EngagementChangedagainst: HubSpot Marketing Hub, Oracle Eloquano first choiceHighLevelagainst: ActiveCampaign, HubSpot Marketing Hub, Mailchimp, Salesforce Marketing Cloudno first choiceagainst: Adobe Experience Cloud, Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud
One alternative
Salesforce Marketing CloudSix alternatives
Adobe Marketo Engage, Bloomreach, Braze, HubSpot Marketing Hub, Klaviyo, Salesforce Marketing CloudOne alternative
MaestraGPT-5.4 miniAdobe Marketo Engageagainst: HubSpot Marketing HubOracle EloquaChangedagainst: HubSpot Marketing HubAdobe Marketo EngageSalesforce Marketing Cloudagainst: HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account Engagementno first choicenothing named
One alternative
Salesforce Marketing Cloud Account EngagementTwo alternatives
Adobe Marketo Engage, Salesforce Marketing Cloud Account EngagementFour alternatives
HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account EngagementGemini 3.5 FlashAdobe Marketo EngageAdobe Marketo EngageHeldagainst: HubSpot Marketing HubAdobe Marketo Engage, Salesforce Marketing CloudMicrosoft Dynamics 365 Customer Insightsagainst: HubSpot Marketing Hub, Salesforce Marketing Cloudno first choiceagainst: ActiveCampaign, Constant Contact, HubSpot Marketing Hub, Keap, Klaviyo, Mailchimp, Salesforce Marketing Cloud Account Engagement
Three alternatives
HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account EngagementTwo alternatives
Oracle Eloqua, Salesforce Marketing Cloud Account EngagementThree alternatives
HubSpot Marketing Hub, Microsoft Dynamics 365 Customer Insights - Journeys, Oracle EloquaThree alternatives
Adobe Marketo Engage, Customer.io, MauticPerplexity SonarAdobe Marketo EngageAdobe Marketo EngageHeldSalesforce Marketing Cloudagainst: Adobe Real-Time CDPHubSpot Marketing Hubagainst: Salesforce Marketing Cloudno first choiceagainst: Adobe Campaign, Adobe Experience Cloud, Adobe Marketo Engage, HubSpot Marketing Hub, Salesforce Marketing Cloud
Two alternatives
HubSpot Marketing Hub, Salesforce Marketing CloudOne alternative
Salesforce Marketing CloudFive alternatives
Adobe Marketo Engage, Braze, HubSpot Marketing Hub, Iterable, Oracle EloquaOne alternative
Adobe Marketo EngageGrok 4.1 FastAdobe Marketo EngageAdobe Marketo EngageHeldno first choiceHubSpot Marketing Hubagainst: ActiveCampaign, Adobe Marketo Engage, Oracle Eloqua, Pipedrive, Salesforce Marketing Cloud Account Engagement, Zoho Marketing Automationno first choiceagainst: ActiveCampaign, Brevo, HubSpot Marketing Hub, Klaviyo, Mailchimp, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
Four alternatives
HubSpot Marketing Hub, Microsoft Dynamics 365 Customer Insights, Oracle Eloqua, Salesforce Marketing Cloud Account EngagementThree alternatives
HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account EngagementMistral SmallAdobe Marketo EngageHubSpot Marketing Hub, Oracle EloquaChangedSalesforce Marketing CloudHubSpot Marketing Hubagainst: Oracle Eloquano first choiceagainst: Agentforce Marketing, Brevo, HubSpot Marketing Hub, Mailchimp, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Zoho Marketing Automation
Two alternatives
Oracle Eloqua, Salesforce Marketing Cloud Account EngagementOne alternative
Salesforce Marketing CloudFive alternatives
Adobe Experience Cloud, Adobe Marketo Engage, Braze, HubSpot Marketing Hub, Oracle ResponsysOne alternative
Salesforce Marketing Cloud Account EngagementDeepSeek V4 FlashAdobe Marketo EngageAdobe Marketo EngageHeldno first choiceHubSpot Marketing Hubagainst: Adobe Marketo Engage, Braze, Iterable, MoEngageno first choiceagainst: ActiveCampaign, Brevoagainst: ActiveCampaign, Adobe Marketo Engage, Brevo, HubSpot Marketing Hub, Mailchimp, Oracle Eloqua, Salesforce Marketing Cloud
Three alternatives
HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account EngagementThree alternatives
HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing CloudSix alternatives
Adobe Marketo Engage, Creatio, HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account EngagementOne alternative
Salesforce Marketing CloudLlama 4 MaverickAdobe Marketo EngageHubSpot Marketing HubChangedno first choiceAdobe Marketo Engage, HubSpot Marketing Hub, Salesforce Marketing Cloudno first choiceagainst: Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud
Two alternatives
HubSpot Marketing Hub, Salesforce Marketing CloudOne alternative
Adobe Marketo EngageQwen 3.7 FlashSalesforce Marketing CloudSalesforce Marketing CloudHeldagainst: MailchimpAdobe Marketo Engageagainst: Oracle EloquaAdobe Marketo Engageagainst: HubSpot Marketing Hub, Salesforce Marketing Cloudno first choiceagainst: AWeber, Constant Contact, Klaviyo, MailWizz, Mailchimp, Omnisend, Postscript, Sendinblue
Two alternatives
HubSpot Marketing Hub, Oracle EloquaThree alternatives
Adobe Experience Cloud, HubSpot Marketing Hub, Oracle EloquaThree alternatives
Braze, HubSpot Marketing Hub, Salesforce Marketing CloudOne alternative
Oracle EloquaKimi K2Adobe Marketo EngageAdobe Marketo EngageHeldAdobe Marketo EngageHubSpot Marketing HubAdobe Marketo Engageagainst: ActiveCampaign, Brevo, Iterableagainst: Adobe Marketo Engage, Constant Contact, HubSpot Marketing Hub, Mailchimp, Salesforce Marketing Cloud Account Engagement
Two alternatives
HubSpot Marketing Hub, Salesforce Marketing Cloud Account EngagementTwo alternatives
HubSpot Marketing Hub, Salesforce Marketing Cloud Account EngagementThree alternatives
HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing CloudThree alternatives
Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Account EngagementTwo alternatives
HubSpot Marketing Hub, Salesforce Marketing Cloud Account EngagementGLM 4.7 FlashXAdobe Marketo EngageAdobe Marketo EngageHeldSalesforce Marketing CloudHubSpot Marketing Hubagainst: ActiveCampaign, Adobe Marketo Engage, Mailchimp, Salesforce Marketing Cloudno first choiceagainst: ActiveCampaign, Adobe Marketo Engage, Brevo, Customer.io Journeys, Drip, FlowHunt, GetResponse, HubSpot Marketing Hub, Klaviyo, Mailchimp, Omnisend, Oracle Eloqua, Rudys.AI, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Zoho Marketing Automation
Four alternatives
HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account EngagementTwo alternatives
HubSpot Marketing Hub, Salesforce Marketing CloudFour alternatives
Adobe Marketo Engage, HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account EngagementMiniMax M2.5Adobe Marketo Engage, Oracle Eloquaagainst: HubSpot Marketing HubAdobe Marketo EngageChangedno first choiceHighLevelagainst: ActiveCampaign, EasyCloudify, HubSpot Marketing Hub, Mailchimp, Monday.comAdobe Campaign, Salesforce Marketing Cloudagainst: Adobe Marketo Engage, HubSpot Marketing Hub, Mailchimp, Salesforce Marketing Cloud, Zoho Marketing Automation
One alternative
Salesforce Marketing Cloud Account EngagementTwo alternatives
HubSpot Marketing Hub, Salesforce Marketing Cloud Account EngagementTwo alternatives
Mautic, Salesforce Marketing CloudOne alternative
HubSpot Marketing HubGPT-6 LunaAdobe Marketo EngageAdobe Marketo EngageHeldno first choiceOracle Eloquaagainst: HubSpot Marketing Hubno first choiceagainst: Adobe Marketo Engage, HubSpot Marketing Hub, Mailchimp, Oracle Eloqua, Salesforce Marketing Cloud
Three alternatives
HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account EngagementThree alternatives
HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account EngagementNine alternatives
Adobe Journey Optimizer, Adobe Marketo Engage, Braze, HubSpot Marketing Hub, Iterable, Microsoft Dynamics 365 Customer Insights – Journeys, Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account EngagementOne alternative
Adobe Marketo EngageMuse Glimmer 30BAdobe Marketo EngageAdobe Marketo EngageHeldAdobe Marketo EngageAdobe Marketo Engage, Salesforce Marketing Cloudagainst: HubSpot Marketing Hubno first choiceagainst: ActiveCampaign, Constant Contact, HubSpot Marketing Hub, Klaviyo, Mailchimp
Three alternatives
HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account EngagementTwo alternatives
Oracle Eloqua, Salesforce Marketing Cloud Account Engagement, formerly PardotThree alternatives
HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement – formerly PardotTwo alternatives
Brevo, Oracle EloquaBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 11:05 | yes | 9 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 09:06 | yes | 5 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:31 | yes | 14 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 09:36 | yes | 18 | 3 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 08:38 | yes | 22 | 6 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:27 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:23 | yes | 14 | 26 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:49 | yes | 5 | 1 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:27 | no | 0 | 32 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:03 | yes | 9 | 32 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:03 | yes | 15 | 41 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 11:26 | yes | 5 | 10 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:12 | yes | 4 | 14 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:54 | yes | 13 | 29 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:36 | yes | 9 | 7 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 09:41 | yes | 4 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:58 | yes | 11 | 21 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 12:24 | yes | 18 | 3 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:40 | yes | 16 | 6 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:41 | yes | 5 | 3 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:24 | yes | 24 | 25 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:12 | yes | 5 | 1 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:30 | no | 0 | 42 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:29 | yes | 15 | 17 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:32 | yes | 25 | 74 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 07:32 | yes | 10 | 18 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:46 | yes | 4 | 12 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:06 | yes | 15 | 18 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:18 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 09:45 | yes | 6 | 13 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:59 | yes | 12 | 24 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 09:51 | yes | 19 | 8 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 14:04 | yes | 23 | 7 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 12:54 | yes | 15 | 10 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:25 | yes | 24 | 37 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:55 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:41 | yes | 9 | 25 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:06 | yes | 15 | 20 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:22 | yes | 25 | 68 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:47 | yes | 10 | 15 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:45 | yes | 9 | 40 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:16 | yes | 14 | 35 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 11:06 | yes | 16 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 09:58 | yes | 4 | 9 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:58 | yes | 22 | 29 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 08:06 | yes | 19 | 4 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:41 | yes | 21 | 10 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:15 | yes | 19 | 8 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:19 | yes | 25 | 40 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 13:46 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:40 | yes | 12 | 76 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:23 | yes | 25 | 21 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:23 | yes | 24 | 96 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:54 | yes | 16 | 51 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:08 | yes | 3 | 22 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:33 | yes | 17 | 44 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:29 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:20 | yes | 3 | 9 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 07:54 | no | 0 | 18 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 12:33 | yes | 19 | 6 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:57 | yes | 14 | 8 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:34 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:53 | yes | 23 | 29 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:07 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:51 | yes | 5 | 27 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:03 | yes | 25 | 32 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 08:38 | yes | 21 | 34 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 13:50 | yes | 9 | 21 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:34 | yes | 5 | 24 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 13:59 | yes | 14 | 19 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:09 | yes | 9 | 7 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 09:57 | yes | 4 | 8 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 07:32 | yes | 13 | 26 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 12:04 | yes | 17 | 5 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:04 | yes | 23 | 8 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:35 | yes | 11 | 7 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:58 | yes | 25 | 39 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 14:15 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:25 | no | 0 | 40 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:09 | yes | 24 | 21 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 08:06 | yes | 18 | 104 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:54 | yes | 21 | 49 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:49 | yes | 4 | 24 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:42 | yes | 22 | 31 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
HubSpot read as HubSpot Marketing Hub
HubSpot (Enterprise Tier) read as HubSpot Marketing Hub
HubSpot (Marketing Hub Enterprise) read as HubSpot Marketing Hub
Microsoft read as Microsoft Dynamics 365 Customer Insights - Journeys
Oracle read as Oracle Eloqua
Zoho read as Zoho Marketing Automation
Unresolved, counted raw
EasyCloudify
MailWizz
Microsoft Dynamics 365 Customer Insights – Journeys
Munro Agency
Salesforce Marketing Cloud Account Engagement – formerly Pardot
Salesforce Marketing Cloud Account Engagement, formerly Pardot
Discontinued, still offered
No shut-down product was recommended here.