GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index Marketing Ecommerce marketing › Enterprise September 2026 Edition

Ecommerce marketing for enterprise buyers

Asked as “ecommerce marketing platform”, and as “marketing tool for an online store”, on behalf of an enterprise B2B company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
22% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Adobe Marketo Engage22%19%26accepted challenger
02Salesforce Marketing Cloud18%32%38criticized challenger
03BigCommerce9%23%26accepted challenger
04Shopify7%20%30accepted challenger
05Adobe Commerce7%20%25accepted challenger
06HubSpot Marketing Hub7%38%32criticized challenger
07Klaviyo4%12%26accepted challenger
08SAP Commerce Cloud2%12%16accepted challenger
09Salesforce Commerce Cloud2%23%22accepted challenger
Show the three products at 0%, ordered by negative rate
12Iterable0%25%12criticized challenger
10Braze0%21%19accepted challenger
11commercetools0%18%17accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Adobe Marketo Engage22%
02Salesforce Marketing Cloud18%
03BigCommerce9%
04Shopify7%
05Adobe Commerce7%
06HubSpot Marketing Hub7%
07Klaviyo4%
08SAP Commerce Cloud2%
09Salesforce Commerce Cloud2%
10Braze0%
11commercetools0%
12Iterable0%

02What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
HubSpot Marketing Hub
38%
12 of 32 labels negative · 8 of 12 models · 4 hard negative
“Non-Ecommerce Specialized CRMs * Representative Examples: HubSpot (Marketing Hub)... not architected to ingest the high-velocity... B2C ecommerce” Gemini 3.5 Flash, negative prompt
Salesforce Marketing Cloud
32%
12 of 38 labels negative · 7 of 12 models
“behemoths like **Salesforce Marketing Cloud** or **HubSpot Enterprise** can quickly become cost-prohibitive or highly unpredictable due to seat-based pricing escalations” Gemini 3.5 Flash, budget prompt
BigCommerce
23%
6 of 26 labels negative · 6 of 12 models · 1 hard negative
“**Annual sales limits** that force expensive automatic upgrades when you exceed plan limits” GLM 4.7 FlashX, negative prompt
Shopify
20%
6 of 30 labels negative · 6 of 12 models
“**Verdict: CAUTION — strong for mid-market and growth-stage brands, but architecture has hard ceilings for complex enterprises.**” DeepSeek V4 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 199 links across 129 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

7 answers · 7 citations · 2 models
vendor site · Shopify6 answers · 7 citations · 2 models
vendor site · BigCommerce6 answers · 6 citations · 3 models
vendor site · Elastic Path4 answers · 4 citations · 1 model
vendor site · Improvado4 answers · 4 citations · 2 models
vendor site · SparkLayer3 answers · 4 citations · 2 models
3 answers · 3 citations · 2 models
vendor site · HubSpot3 answers · 3 citations · 2 models
3 answers · 3 citations · 2 models
3 answers · 3 citations · 2 models
3 answers · 3 citations · 2 models
2 answers · 5 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best ecommerce marketing platform for an enterprise B2B company?”Paraphrase“Which marketing tool for an online store would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade ecommerce marketing platforms and how do they differ?”Budget-constrained“What is the best ecommerce marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an ecommerce marketing platform. What should we look at?”Negative“Which ecommerce marketing platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Adobe Commerce, OroCommerce, SAP Commerce Cloud
Three alternativesBigCommerce, Salesforce B2B Commerce, commercetools
no first choiceChangedno first choiceElastic Path
Two alternativesAdobe Marketo Engage, Klaviyo
against: Salesforce Marketing Cloud
no first choiceagainst: Amazon Ads, Google, Meta, Shopify
GPT-5.4 miniAdobe Commerce
Two alternativesSAP Commerce Cloud, Salesforce B2B Commerce
Salesforce Marketing Cloud / Salesforce B2B Marketing AutomationChanged
Two alternativesAdobe Marketo Engage, HubSpot Marketing Hub
Adobe Commerce + Adobe Experience Cloud
Four alternativesBloomreach, Oracle Commerce + Oracle Marketing / CDP, SAP Commerce Cloud, Salesforce Commerce Cloud + Marketing Cloud / Data Cloud
against: Klaviyo
BigCommerceagainst: HubSpot Marketing Hub, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagementno first choiceagainst: Salesforce B2C Commerce, Salesforce Marketing Cloud
Gemini 3.5 FlashAdobe Marketo Engage, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
Six alternativesAdobe Commerce, HubSpot Marketing Hub, Klaviyo, OroCommerce, Salesforce B2B Commerce, Shopify
Salesforce Marketing CloudChanged
Two alternativesAdobe Marketo Engage, HubSpot Marketing Hub
no first choice
Seven alternativesAdobe Experience Cloud, Bloomreach, Braze, Insider, Iterable, Klaviyo, Salesforce Marketing Cloud
Emma
Three alternativesBraze, GoHighLevel, Iterable
against: HubSpot Marketing Hub, Salesforce Marketing Cloud
no first choiceagainst: ActiveCampaign, Adobe Experience Manager, Constant Contact, HubSpot Marketing Hub, Mailchimp, Oracle Marketing Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Sitecore
Perplexity SonarSalesforce Marketing Cloud
Two alternativesAdobe Commerce, Adobe Marketo Engage
against: BigCommerce, Shopify
Adobe Marketo EngageChanged
Four alternatives6sense, Demandbase, HubSpot Marketing Hub, Salesforce Marketing Cloud
no first choice
Eleven alternativesAdobe Commerce, Adobe Experience Cloud, BigCommerce, Bloomreach, Braze, Oracle CX Commerce, SAP Commerce Cloud, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Shopify, commercetools
against: HubSpot Marketing Hub
BigCommerce
One alternativeShopify
against: Salesforce Commerce Cloud
no first choiceagainst: Adobe Marketo Engage, WooCommerce
Grok 4.1 FastAdobe Marketo Engage
Two alternativesHubSpot Marketing Hub, Salesforce Marketing Cloud
Adobe Marketo EngageHeld
Two alternativesHubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement
against: Salesforce Marketing Cloud
no first choiceKlaviyo
One alternativeHubSpot Marketing Hub
against: Braze, Iterable, Salesforce Marketing Cloud
no first choiceagainst: ActiveCampaign, BigCommerce, Drip, HubSpot Marketing Hub, Klaviyo, Mailchimp, Omnisend, Shopify
Mistral SmallAdobe Commerce (Magento) + Adobe Experience Cloud
Nine alternativesAdobe Marketo Engage, BigCommerce, Klaviyo, Optimizely CMS, OroCommerce, SAP Commerce Cloud, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Shopify Plus with B2B Layer
HubSpot Marketing HubChanged
Three alternativesAdobe Marketo Engage, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
Klaviyo
Ten alternativesAdobe Commerce, Braze, Elastic Path Composable Commerce, Iterable, Omnisend, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Shopify, VTEX, commercetools
Elastic Path Composable Commerce
Two alternativesBigCommerce, Shopify
against: Adobe Commerce, SAP Commerce Cloud, Salesforce Commerce Cloud
no first choiceagainst: Adobe Commerce, BigCommerce, Volusion, Wix eCommerce
DeepSeek V4 FlashAdobe Commerce
Six alternativesBigCommerce B2B Edition, SAP Commerce Cloud, Salesforce B2B Commerce Cloud, Shopify, Spryker, commercetools
against: SAP Hybris
Salesforce Marketing CloudChanged
Five alternatives6sense, Adobe Marketo Engage, Demandbase, Hightouch, Segment
against: HubSpot Marketing Hub, Oracle Eloqua
Bloomreach, Klaviyo
Four alternativesBraze, Insider, Omnisend, SAP Emarsys
against: Salesforce Marketing Cloud
Klaviyo
One alternativeElastic Path
against: Adobe Journey Optimizer, Adobe Marketo Engage, Braze, HubSpot Marketing Hub, Iterable, Salesforce
no first choiceagainst: BigCommerce, Braze, Mailchimp, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Shopify, Squarespace, Volusion, Weebly, Wix, WooCommerce
Llama 4 MaverickSalesforce Marketing Cloud
Three alternativesElogic Commerce, Shopify, SparkLayer
Adobe Marketo Engage, HubSpot Marketing HubChanged
Three alternativesApollo.io, Dreamdata, ZoomInfo
no first choice
Four alternativesAdobe Commerce, BigCommerce, Salesforce Commerce Cloud, Shopify
BigCommerce, Shopifyno first choicenothing named
Qwen 3.7 FlashAdobe Marketo Engage
Seven alternativesAdobe Commerce, HubSpot Marketing Hub, Oracle Eloqua, Salesforce Commerce Cloud, Salesforce Marketing Cloud Account Engagement, Shopify, commercetools
Salesforce Marketing CloudChanged
Four alternativesAdobe Experience Cloud, Commerce Cloud, HubSpot Marketing Hub, Salesforce CRM
Klaviyo
Twelve alternativesActiveCampaign, Adobe Commerce, BigCommerce, Braze, Elastic Path, Omnisend, SAP Commerce Cloud, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Shopify, Spryker, commercetools
BigCommerce, Shopify
Two alternativesIterable, Klaviyo
against: Adobe Commerce, Salesforce B2C
no first choiceagainst: HubSpot Marketing Hub, Mailchimp, Squarespace, Webflow, Wix
Kimi K2Adobe Commerce (Magento) + Adobe Experience Cloud, Salesforce Commerce Cloud
Three alternativesAdobe Marketo Engage, SAP Commerce Cloud, Salesforce Marketing Cloud Account Engagement
Adobe Marketo EngageChanged
Four alternativesAdobe Commerce, Klaviyo, Salesforce Commerce Cloud, Salesforce Marketing Cloud
against: HubSpot Marketing Hub
Shopify
Eight alternativesAdobe Commerce, BigCommerce, Elastic Path, SAP Commerce Cloud, Salesforce Commerce Cloud, Spryker, VTEX, commercetools
Salesforce Marketing Cloud
One alternativeMaestra
against: Adobe Marketo Engage, Braze, HubSpot Marketing Hub, Iterable, Klaviyo, SAP Emarsys, commercetools
no first choiceagainst: Adobe Campaign, HubSpot Marketing Hub, Salesforce Marketing Cloudagainst: Adobe Commerce, SAP Commerce Cloud, Salesforce Commerce Cloud, Squarespace Commerce, Wix eCommerce, WooCommerce
GLM 4.7 FlashXBloomreach, Insider
Two alternativesAdobe Commerce, Shopify
Adobe Marketo EngageChanged
One alternativeHubSpot Marketing Hub
against: Salesforce Marketing Cloud
Klaviyo
Five alternativesBraze, Customer.io, Insider, MoEngage, Netcore.ai
HubSpot Marketing Hub
One alternativeKlaviyo
against: Adobe Marketo Engage, Salesforce Marketing Cloud
no first choiceagainst: ActiveCampaign, Adobe Marketo Engage, BigCommerce, Constant Contact, HubSpot Marketing Hub, Mailchimp, Oracle Eloqua, Shopify, Spryker, VTEX, commercetools
MiniMax M2.5Adobe Marketo Engage
Two alternativesHubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement
Adobe Marketo Engage, Salesforce Marketing CloudChanged
One alternativeBraze
Bloomreach, Insider
Four alternativesAB Tasty, Adobe Experience Cloud, Dynamic Yield, Salesforce Marketing Cloud
Shopify
Three alternativesGoHighLevel, Salesforce Commerce Cloud, Salesforce Marketing Cloud
no first choiceagainst: Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, Shift4Shop, Shopify, Squarespace, Volusion, Wix eCommerce, commercetools, osCommerce
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:21yes88 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:56yes47 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:39yes1924 s
Direct recommendationPerplexity Sonarsonar2026-09-15 01:37yes167 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:08yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:32yes09 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:58yes015 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:20yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:31yes029 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:23yes036 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:38yes060 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 22:51yes022 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:15no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:46yes33 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:37yes1222 s
ParaphrasePerplexity Sonarsonar2026-09-15 01:58yes206 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:01yes06 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:50no04 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:38yes019 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:20yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:20no030 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:40yes034 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:43yes011 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:41yes032 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:01yes710 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:31yes410 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:48yes1723 s
ComparativePerplexity Sonarsonar2026-09-14 23:03yes2011 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:13yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:36yes010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:41yes027 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:02yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:34yes071 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:55yes078 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:58yes036 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:51yes023 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:06yes139 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:58yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:51yes2129 s
Budget constrainedPerplexity Sonarsonar2026-09-15 02:05yes207 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:15yes011 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:19yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:47yes027 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:52yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:32yes047 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:46yes055 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:47yes0203 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:14yes086 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:22yes2313 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:04no010 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:24no015 s
Scale constrainedPerplexity Sonarsonar2026-09-15 00:32yes2012 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:03yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:55yes010 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:10yes030 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:27yes01 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:50no042 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:09yes040 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:59yes068 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:42yes019 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:57yes1410 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:08yes47 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:55yes1123 s
Negative framingPerplexity Sonarsonar2026-09-15 03:11yes207 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:11yes011 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:05yes011 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:40yes096 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:26yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:05no039 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:06yes064 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:27yes086 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:51yes042 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Adobe read as Adobe Journey Optimizer
Amazon read as Amazon Ads
HubSpot read as HubSpot Marketing Hub
HubSpot (Marketing Hub) read as HubSpot Marketing Hub
TikTok read as TikTok Ads
Unresolved, counted raw
Adobe Commerce + Adobe Experience Cloud
Adobe Experience Cloud
Elogic Commerce
Google
HubSpot for B2B
Magento Commerce
Meta
Netcore.ai
Oracle Commerce + Oracle Marketing / CDP
SAP Hybris
Salesforce
Salesforce B2B Commerce Cloud
Salesforce B2C
Salesforce B2C Commerce
Salesforce Commerce Cloud + Marketing Cloud / Data Cloud
Salesforce Marketing Cloud / Salesforce B2B Marketing Automation
Shopify Plus with B2B Layer
Discontinued, still offered
No shut-down product was recommended here.
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