GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Customer › Feedback › Small business › September 2026 Edition

Customer feedback and surveys for small business buyers

Asked as “customer feedback and survey platform”, and as “NPS and customer experience survey tool”, on behalf of a small B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Survicate and Google Forms
Contested
19% of first choices, contested.
ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessSurvicate19%ContestedThis pageMid-marketGoogle Forms15%ContestedStanding →EnterpriseQualtrics34%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Survicate19%0%34accepted challenger
02Google Forms19%6%32accepted challenger
03Typeform11%25%48criticized challenger
04SurveySparrow9%13%23accepted challenger
05SurveyMonkey9%31%52criticized challenger
06Retently9%0%10accepted challenger
07CustomerGauge4%36%11criticized challenger
08Zonka Feedback2%7%15accepted challenger
Show the seven products at 0%, ordered by negative rate
14Medallia0%82%11criticized challenger
15Qualtrics0%76%29criticized challenger
13Delighted0%41%17criticized challenger
12AskNicely0%20%10accepted challenger
10Jotform0%10%20accepted challenger
11Canny0%6%17accepted challenger
09Hotjar0%0%22accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Google Forms vs CustomerGaugeGoogle Forms vs RetentlyCustomerGauge vs Retently

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Survicate19%
02Google Forms19%
03Typeform11%
04SurveySparrow9%
05SurveyMonkey9%
06Retently9%
07CustomerGauge4%
08Zonka Feedback2%
09Hotjar0%
10Jotform0%
11Canny0%
12AskNicely0%
13Delighted0%
14Medallia0%
15Qualtrics0%

02What they warned about

One of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Qualtrics
76%
22 of 29 labels negative · 11 of 12 models · 14 hard negative
“Small teams, marketing groups, HR teams under 50 people, and anyone hunting for a form builder will find Qualtrics too heavy, too expensive, and too slow to stand up.” Claude Haiku 4.5, negative prompt
SurveyMonkey
31%
16 of 52 labels negative · 10 of 12 models · 7 hard negative
“Platforms to Avoid on a Tight Budget ... SurveyMonkey | Free tier only allows 10 questions and 25 responses” Kimi K2, budget prompt
Medallia
82%
9 of 11 labels negative · 8 of 12 models · 6 hard negative
“Enterprise CXM suites for omnichannel at massive scale... complexity unsuitable for SMBs” Grok 4.1 Fast, negative prompt
Typeform
25%
12 of 48 labels negative · 7 of 12 models · 5 hard negative
“A Warning: Why to Avoid the "Big Brands" on a Tight Budget ... Typeform's Free Plan: Strictly limits you to only 10 responses per month” Gemini 3.5 Flash, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 187 links across 98 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

typeform.com
vendor site · Typeform7 answers · 8 citations · 2 models
qualaroo.com
vendor site · Qualaroo6 answers · 6 citations · 2 models
proprofssurvey.com
5 answers · 5 citations · 2 models
thecxlead.com
4 answers · 6 citations · 2 models
surveysparrow.com
vendor site · SurveySparrow4 answers · 5 citations · 2 models
zonkafeedback.com
vendor site · Zonka Feedback4 answers · 5 citations · 1 model
feedbackrobot.com
vendor site · FeedbackRobot4 answers · 4 citations · 2 models
guideflow.com
vendor site · Guideflow4 answers · 4 citations · 2 models
g2.com
3 answers · 8 citations · 1 model
getperspective.ai
3 answers · 7 citations · 1 model
featurebase.app
vendor site · Featurebase3 answers · 5 citations · 2 models
alchemer.com
vendor site · Alchemer3 answers · 4 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

typeform.com/blog/customer-feedback-tools
7 answers · 2 models
guideflow.com/blog/customer-feedback-tools
4 answers · 2 models
proprofssurvey.com/blog/customer-feedback-tools
4 answers · 2 models
blog.hubspot.com/service/customer-feedback-tool
3 answers · 1 model
greatquestion.co/blog/customer-feedback-tools
3 answers · 1 model
pipedrive.com/en/blog/customer-feedback-tools
3 answers · 1 model
qualaroo.com/blog/survey-software-for-small-businesses
3 answers · 1 model
sprinklr.com/blog/customer-feedback-management-tools
3 answers · 2 models
surveysparrow.com/blog/customer-satisfaction-survey-tools
3 answers · 2 models
thecxlead.com/tools/best-feedback-management-tools
3 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best customer feedback and survey platform for a small B2B company?”Paraphrase“Which NPS and customer experience survey tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top customer feedback and survey platforms for a small team and how do they differ?”Budget-constrained“What is the best customer feedback and survey platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a customer feedback and survey platform. What should we look at?”Negative“Which customer feedback and survey platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceno first choiceHeld
Five alternativesAskNicely, Delighted, Promoter.io, SurveyMonkey, Typeform
against: QualtricsHotjar, Survicate
Four alternativesGoogle Forms, Sogolytics, SurveyPlanet, SurveySparrow
against: MopinionGoogle Forms
Two alternativesSurveyPlanet, Typeform
no first choiceagainst: Qualtrics, SurveySparrow
GPT-5.4 miniSurvicate
Two alternativesDelighted, SurveyMonkey
QuestionProChangedSurveyMonkey
Five alternativesCanny, Jotform, Typeform, UserVoice, Zoho Survey
against: Medallia, QualtricsGoogle Forms
One alternativeSurveySparrow
against: QuestionProno first choiceagainst: GetFeedback, QuestionPro, SurveyKiwi, SurveyMonkey
Gemini 3.5 FlashSurvicate
Four alternativesRefiner, Retently, SpaceForms, Typeform
against: Delighted, SurveyMonkeyRetentlyChanged
Two alternativesDelighted, Survicate
against: CustomerGaugeHotjar, Jotform, Survicate, Typeform, Upvoty
Three alternativesFeaturebase, Nolt, Qualaroo
against: Canny, Google FormsTally.so
Three alternativesFillout, Google Forms, Survicate
against: SurveyMonkey, TypeformSurvicate
Five alternativesCanny, Delighted, Hotjar, Sprig, Zonka Feedback
against: Typeformagainst: Medallia, Qualtrics, SurveyMonkey, Typeform
Perplexity SonarCustomerGauge, SurveyMonkey
Two alternativesPerspective AI, UserVoice
SurvicateChanged
Three alternativesCustomerGauge, SurveySparrow, Zonka Feedback
Typeform
Seven alternativesCanny, Delighted, Google Forms, Hotjar, Nicereply, SurveyMonkey, Survicate
Google Forms, Survicate
Two alternativesCanny, Featurebase
against: Zonka Feedbackno first choiceagainst: Delighted, InMoment, Medallia, Qualtrics, Ripoff Report, Sitejabber, SurveyMonkey, Trustpilot, Typeform
Grok 4.1 FastSurveySparrow, Typeform
Two alternativesSurveyMonkey, Survicate
against: Delighted, QualtricsSurvicateChanged
Two alternativesRetently, SurveySparrow
against: AskNicely, CustomerGaugeGoogle Forms, SurveyMonkey, Typeform
Two alternativesHotjar, Jotform
against: QualtricsGoogle Forms
Three alternativesJotform, SurveyMonkey, Typeform
Survicate, Typeform
Three alternativesGoogle Forms, Hotjar, Qualaroo
against: InMoment, Medallia, Qualtrics, SurveyMonkey
Mistral SmallUserJot
Five alternativesCanny, HubSpot Service Hub, ProductLift, Sleekplan, SurveyMonkey
SurveySparrowChanged
Four alternativesAskNicely, CustomerGauge, Delighted, Qualaroo
Survicate, Typeform
Six alternativesCanny, Delighted, Google Forms, Hotjar, Refiner, Sprig
Google Forms
Three alternativesMicrosoft Forms, SurveyMonkey, SurveySparrow
Typeform
Ten alternativesAskNicely, Canny, Google Forms, Hotjar, Jotform, Nicereply, ProductLogz, SurveyMonkey, Survicate, Zonka Feedback
against: AskNicely, Delighted, Qualtrics, Survey Junkie, SurveyBoss.com / Survey.com, SurveyMonkey, Typeform
DeepSeek V4 FlashSurveySparrow, Survicate
One alternativeRetently
against: Delighted, Medallia, Qualtrics, SurveyMonkey, TypeformRetentlyChanged
Three alternativesSurveySparrow, Survicate, Zonka Feedback
against: CustomerGauge, Delighted, GetFeedback Direct, Qualtrics, SurveyMonkeySurveyMonkey, SurveySparrow
Five alternativesGoogle Forms, Jotform, Survicate, Typeform, Zonka Feedback
against: QualtricsGoogle Forms, Tally
Four alternativesHotjar, SurveyMonkey, SurveySparrow, Survicate
Survicate
Six alternativesAlchemer, Nicereply, SurveyMonkey, SurveySparrow, Typeform, Zonka Feedback
against: Medallia, Qualtricsagainst: Jotform, Qualtrics, Samplicio, SurveyMonkey, SurveySparrow, Typeform
Llama 4 Maverickno first choiceCustomerGaugeChanged
One alternativeAskNicely
no first choiceFeedbackRobot, Google Forms, Typeformno first choicenothing named
Qwen 3.7 FlashProductLift, Survicate
Three alternativesCanny, Typeform, Zonka Feedback
against: Tally FormsSurveySparrowChanged
Two alternativesProProfs Survey Maker, Survicate
Typeform, Zonka Feedback
Four alternativesJotform, Nicereply, Sogolytics, SurveyMonkey
Tally.so
Two alternativesGoogle Forms, SurveyMonkey
against: TypeformTypeform, Zonka Feedback
Two alternativesHubSpot Surveys, Zendesk CX
against: Alchemer, InMoment, Medallia, Qualtrics, SurveyMonkey, Typeform
Kimi K2SurveySparrow
Two alternativesQualaroo, Retently
against: CustomerGauge, SurveyMonkeyRetently, SurveyMonkeyChanged
Two alternativesAskNicely, Typeform
against: DelightedTypeform
Four alternativesHotjar, Jotform, Refiner, SurveyMonkey
Google Forms, Tally
Three alternativesSurveyPlanet, Zoho Survey, forms.app
against: Qualtrics, SurveyMonkey, TypeformSpaceForms
Six alternativesCanny, Fillout, Hotjar, Survicate, Tally, Typeform
against: Medallia, Qualtrics, UserVoiceagainst: Birdeye, Jotform, Podium, Qualtrics, SurveyMonkey, SurveySparrow, Trustpilot, Typeform
GLM 4.7 FlashXSurveyMonkey
Four alternativesCustomerGauge, Helply, Retently, Typeform
RetentlyChanged
Five alternativesCustomerGauge, Nicereply, SurveyMonkey, Survicate, Zonka Feedback
Google Forms, SurveyMonkey
Four alternativesJotform, Sogolytics, Typeform, Zonka Feedback
Google Forms, SurveyMars
Six alternativesCanny, Hotjar, Jotform, SurveyMonkey, Tally, Typeform
no first choiceagainst: Prolific, Qualtrics, SurveyMonkey, Typeform
MiniMax M2.5SurveyMonkey, Typeform
One alternativeCustomerGauge
against: QualtricsRetentlyChanged
Two alternativesAskNicely, Survicate
SurveyMonkey
Five alternativesGoogle Forms, Hotjar, SurveySparrow, Survicate, Typeform
Google Forms, SurveyMonkey
One alternativeTypeform
no first choiceagainst: Qualtricsagainst: Google Forms, InMoment, Medallia, Qualtrics, SurveyMonkey
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:09no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 05:06yes34 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:12yes2222 s
Direct recommendationPerplexity Sonarsonar2026-09-15 05:07yes204 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:28yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 03:54yes06 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:51yes037 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:14yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:13yes040 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:14yes034 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:13yes0233 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:06yes013 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:04no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:22yes24 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:54yes722 s
ParaphrasePerplexity Sonarsonar2026-09-15 02:16yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:34yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 00:43yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:18yes033 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:47yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:00yes030 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:13yes051 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:33yes018 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:00yes028 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:28yes88 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:28yes68 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:32yes1426 s
ComparativePerplexity Sonarsonar2026-09-15 00:44yes2019 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 22:55yes06 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 04:53yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:51yes039 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:11yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:40yes035 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:58yes030 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:55yes028 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:50yes018 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:17yes77 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:20yes45 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:37yes1622 s
Budget constrainedPerplexity Sonarsonar2026-09-15 04:42yes206 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:09yes05 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:02yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:18yes017 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:31yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:29yes077 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:22yes027 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:37yes091 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:13no08 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:06no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:26no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:41yes1124 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:23yes2012 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:14yes06 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:07yes012 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:57yes047 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:34yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:18yes038 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:15yes048 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:26yes027 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:06no07 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:41yes3114 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:47yes68 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:23yes2022 s
Negative framingPerplexity Sonarsonar2026-09-15 00:41yes207 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:03yes07 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:03yes013 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:47yes087 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:13yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:30yes069 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:11yes048 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:01yes076 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:01yes030 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
HubSpot read as HubSpot Service Hub
Unresolved, counted raw
CustomGPT.ai
CustomerSure
Feedier
Fomr
Formstack
HubSpot Surveys
Instabug
Mailpro
ProductLogz
Sabio
Samplicio
SurveyBoss.com / Survey.com
SurveyKiwi
Surveypal
Tally Forms
UserJot
UserReport
Zeda.io
Zendesk CX
Discontinued, still offered
No shut-down product was recommended here.

Also in customer

The other categories of this function, with the leader in each.
← Customer educationCustomer success →