Index › Customer › Feedback › Enterprise › September 2026 Edition

Customer feedback and surveys for enterprise buyers

Asked as “customer feedback and survey platform”, and as “NPS and customer experience survey tool”, on behalf of an enterprise B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Qualtrics

Contested

34% of first choices, contested.

ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Survicate19%ContestedStanding →Mid-market

Google Forms15%ContestedStanding →Enterprise

Qualtrics34%ContestedThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Qualtrics14%59endorsed leader

CustomerGauge0%18accepted challenger

Medallia21%56accepted challenger

SurveyMonkey34%41criticized challenger

Show the six products at 0%, ordered by negative rate

Typeform53%15criticized challenger

Alchemer17%23accepted challenger

Chattermill9%11accepted challenger

Zonka Feedback9%11accepted challenger

InMoment0%20accepted challenger

Perspective AI0%10accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Google Forms vs CustomerGauge Google Forms vs Retently CustomerGauge vs Retently

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative50%

Key

Qualtrics34%

CustomerGauge26%

Medallia15%

SurveyMonkey6%

InMoment0%

Alchemer0%

Perspective AI0%

Chattermill0%

Zonka Feedback0%

Typeform0%

02What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

SurveyMonkey

34%

14 of 41 labels negative · 10 of 12 models · 5 hard negative

“The main platforms to **avoid or use only with caution** are: - **SurveyMonkey** — ... not specializing in CX or UX research and as lacking analysis and recruitment” Perplexity Sonar, negative prompt

Medallia

21%

12 of 56 labels negative · 7 of 12 models · 3 hard negative

“**Why Avoid:** Financial instability and potential ownership changes could disrupt enterprise deployments” GLM 4.7 FlashX, negative prompt

Typeform

53%

8 of 15 labels negative · 6 of 12 models · 6 hard negative

“e.g., Google Forms, basic Jotform, standard Typeform ... represent a major risk if deployed as enterprise customer feedback solutions” Gemini 3.5 Flash, negative prompt

Qualtrics

14%

8 of 59 labels negative · 6 of 12 models · 1 hard negative

“Why NOT the Big Enterprise Players (Qualtrics, Medallia)?” MiniMax M2.5, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 213 links across 107 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

zonkafeedback.com

vendor site · Zonka Feedback9 answers · 16 citations · 2 models

getperspective.ai

5 answers · 10 citations · 2 models

customergauge.com

vendor site · CustomerGauge5 answers · 8 citations · 2 models

surveymonkey.com

vendor site · SurveyMonkey4 answers · 6 citations · 2 models

enterpret.com

vendor site · Enterpret4 answers · 5 citations · 2 models

greatquestion.co

vendor site · Great Question4 answers · 4 citations · 1 model

medallia.com

vendor site · Medallia4 answers · 4 citations · 1 model

sprinklr.com

vendor site · Sprinklr4 answers · 4 citations · 2 models

timetoreply.com

4 answers · 4 citations · 1 model

typeform.com

vendor site · Typeform4 answers · 4 citations · 2 models

guideflow.com

vendor site · Guideflow3 answers · 4 citations · 2 models

thecxlead.com

3 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

zonkafeedback.com/blog/customer-feedback-tools

5 answers · 2 models

getperspective.ai/blog/customer-feedback-management-software-2026-10-platfo…

4 answers · 2 models

timetoreply.com/blog/best-customer-feedback-tools

4 answers · 1 model

typeform.com/blog/customer-feedback-tools

4 answers · 2 models

customergauge.com/blog/client-feedback-tool

3 answers · 2 models

front.com/blog/customer-feedback-software

3 answers · 2 models

greatquestion.co/blog/customer-feedback-tools

3 answers · 1 model

guideflow.com/blog/customer-feedback-tools

3 answers · 2 models

learn.g2.com/best-enterprise-feedback-management-software

3 answers · 1 model

surveymonkey.com/product/enterprise

3 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best customer feedback and survey platform for an enterprise B2B company?”Paraphrase“Which NPS and customer experience survey tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade customer feedback and survey platforms and how do they differ?”Budget-constrained“What is the best customer feedback and survey platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a customer feedback and survey platform. What should we look at?”Negative“Which customer feedback and survey platforms should a large enterprise avoid or be cautious about?”

Claude Haiku 4.5CustomerGauge

One alternative

Perspective AI

Medallia, QualtricsChanged

Two alternatives

CustomerGauge, InMoment

Medallia, Qualtrics

Two alternatives

Alchemer, InMoment

Pollfish

One alternative

SurveyMonkey

no first choiceagainst: SurveyMonkey

GPT-5.4 miniQualtrics

Three alternatives

Alchemer, Medallia Experience Cloud, SurveyMonkey

MedalliaChanged

One alternative

Qualtrics

Two alternatives

Medallia, SurveyMonkey

SurveyMonkey

One alternative

Medallia

against: Qualtricsno first choiceagainst: Trustpilot

Gemini 3.5 FlashCustomerGauge

Four alternatives

Enterpret, Perspective AI, Qualtrics CustomerXM, UserVoice

against: Delighted, SurveyMonkey, TypeformCustomerGaugeHeld

Four alternatives

Gainsight, Medallia, Qualtrics CustomerXM, SurveyVista

against: SurveyMonkey, TypeformMedallia, Qualtrics

Four alternatives

Alchemer, Sprinklr, SurveyMonkey, Verint

QuestionPro

Three alternatives

Jotform, Sogolytics, Survicate

against: Medallia, QualtricsQualtrics

Four alternatives

Alchemer, Medallia, Sogolytics, SurveyMonkey

against: Alchemer, Google Forms, HubSpot Service Hub feedback, Jotform, Mailchimp Surveys, Medallia, Qualtrics, Salesforce Surveys, SurveyMonkey, Typeform

Perplexity SonarQualtrics

Five alternatives

Chattermill, CustomerGauge, Enterpret, Medallia, Perspective AI

CustomerGauge, QualtricsChanged

One alternative

Medallia

Qualtrics

Seven alternatives

AskNicely, Chattermill, Great Question, InMoment, Medallia, UserVoice, Zonka Feedback

ProductLift

One alternative

Qualtrics

no first choiceagainst: Delighted, Medallia, Qualtrics, SurveyMonkey, Typeform

Grok 4.1 FastQualtrics

Two alternatives

CustomerGauge, Medallia

QualtricsHeld

Two alternatives

CustomerGauge, Medallia

Medallia, Qualtrics

Six alternatives

Alchemer, Forsta, InMoment, Sogolytics, SurveyMonkey, Zonka Feedback

Medallia

One alternative

Qualtrics

against: Alchemer, QuestionPro, SurveyMonkeyQualtrics

Four alternatives

Alchemer, Enterpret, Medallia, Sogolytics

against: BlockSurvey, Google Forms, Jotform, Microsoft Forms, SurveyMonkey, SurveySparrow, Typeform

Mistral SmallCustomerGauge

Five alternatives

GetFeedback, Medallia, Pendo, Productboard, Qualtrics

CustomerGaugeHeld

Three alternatives

Medallia, Qualtrics, Zonka Feedback

Medallia Experience Cloud, Qualtrics

Five alternatives

Alchemer, CustomerGauge, InMoment, NICE Satmetrix, Verint Experience Management

Wellness Pulse

Three alternatives

Nolt, ProProfs Survey Maker, Qualtrics

against: Medallia, SurveyMonkey CXno first choiceagainst: SurveyMonkey, Typeform

DeepSeek V4 FlashQualtrics

Three alternatives

CustomerGauge, Medallia, SurveyMonkey

CustomerGaugeChanged

One alternative

Qualtrics

against: MedalliaQualtrics

Four alternatives

Forsta, QuestionPro, SurveyMonkey, Zonka Feedback

against: MedalliaAskNicely, Pollfish

Two alternatives

Alchemer, Qualtrics

against: Medallia, QuestionProno first choiceagainst: Canny, Delighted, GetFeedback Direct, Google Forms, Medallia, Pendo, SurveyMonkey, Typeform

Llama 4 MaverickQualtrics

Three alternatives

Medallia, Pendo, UserVoice

CustomerGaugeChangedno first choiceSurveyMonkey

Four alternatives

Google Forms, Pollfish, Qualtrics, Typeform

Qualtrics

Three alternatives

Alchemer, SurveyLab, Userback

nothing named

Qwen 3.7 FlashMedallia, Qualtrics

Four alternatives

Pendo, Perspective AI, Sprig, UserVoice

QualtricsChanged

Two alternatives

InMoment, Medallia

no first choice

Seven alternatives

Alchemer, Chattermill, Enterpret, Medallia, Qualtrics, Sprig, SurveyMonkey

against: Zonka FeedbackProductBridge, ProductLift

Six alternatives

Medallia, Nolt, Qualtrics, SurveyMonkey Team Advantage, Typeform, Upvoty

against: Cannyno first choiceagainst: SurveyMonkey

Kimi K2CustomerGauge

Three alternatives

Gainsight, Medallia, Qualtrics

CustomerGaugeHeld

Three alternatives

InMoment, Medallia, Qualtrics

Qualtrics

Six alternatives

AskNicely, InMoment, Medallia, Sprig, SurveyMonkey, Zonka Feedback

against: Delighted, GetFeedback DirectMedallia

Four alternatives

Alchemer, Checkbox Survey, People Element, Qualtrics

Medallia, Qualtrics

Two alternatives

Alchemer, SurveyMonkey

against: Alchemer, Medallia, Qualtrics, SurveyMonkey

GLM 4.7 FlashXCustomerGauge

Three alternatives

Chattermill, Medallia, Qualtrics

QualtricsChanged

One alternative

Medallia

against: SurveyMonkeyMedallia, Qualtrics

Four alternatives

Alchemer, Forsta, Sprig, SurveyMonkey

SurveyMonkey

One alternative

Zoho Survey

against: Medallia, Qualtricsno first choiceagainst: Canny, Chattermill, Delighted, Jotform, Medallia, Qualtrics, SurveyMonkey, Typeform

MiniMax M2.5Medallia, Qualtrics

Three alternatives

Chattermill, Pendo, Perspective AI

CustomerGaugeChanged

Two alternatives

Medallia, Qualtrics

Qualtrics

Five alternatives

Alchemer, Medallia, QuestionPro, Rival Technologies, SurveyMonkey

ProProfs Survey Makeragainst: Alchemer, Medallia, Qualtrics, SurveyMonkeyno first choiceagainst: Drift, NGSurvey Enterprise 3.6.4, Salesloft, TinyPulse

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:14	yes	10	10 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:34	yes	4	5 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:29	yes	19	29 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 01:21	yes	20	6 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:42	yes	0	11 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:39	yes	0	10 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 02:04	yes	0	10 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:12	yes	0	2 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:29	yes	0	38 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 22:54	yes	0	36 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:46	yes	0	39 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:53	yes	0	9 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 05:01	yes	7	13 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:55	yes	2	5 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:47	yes	12	28 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 01:35	yes	20	8 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 05:03	yes	0	7 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 22:59	yes	0	6 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 00:20	yes	0	41 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:48	yes	0	2 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:56	yes	0	29 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:50	yes	0	39 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:59	yes	0	35 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 00:40	yes	0	18 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 01:44	yes	16	10 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:06	yes	3	9 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:48	yes	23	26 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 00:19	yes	20	12 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:45	yes	0	6 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 23:53	yes	0	11 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 22:58	yes	0	48 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:07	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:46	yes	0	35 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:08	yes	0	39 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 05:00	yes	0	28 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:24	yes	0	22 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:32	yes	17	10 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:33	yes	3	4 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:31	yes	23	27 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 04:12	yes	20	7 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:02	yes	0	10 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:43	yes	0	9 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:54	yes	0	50 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:08	yes	0	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:05	yes	0	43 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:40	yes	0	78 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:08	yes	0	24 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:45	yes	0	76 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:54	no	0	6 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:50	yes	3	8 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:19	yes	13	23 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 01:21	yes	20	6 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:57	yes	0	11 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:48	no	0	9 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 00:07	yes	0	56 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:46	yes	0	3 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:21	no	0	40 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:43	yes	0	45 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:22	yes	0	51 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:40	yes	0	17 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:28	yes	25	12 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:13	yes	3	7 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:52	yes	23	37 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 04:38	yes	20	7 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:37	yes	0	8 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 23:04	yes	0	12 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 02:24	yes	0	59 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:44	yes	0	1 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:35	yes	0	65 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:57	yes	0	50 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:09	yes	0	163 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:42	yes	0	40 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

None. Every name in this category resolved on its own.

Unresolved, counted raw

Checkbox Survey

Confirmit

Hello Customer

HubSpot Service Hub feedback

Koji

Mailchimp Surveys

NGSurvey Enterprise 3.6.4

NICE Satmetrix

People Element

Press Ganey Forsta

ProductBridge

QuestionPro Team Edition

Rival Technologies

Salesforce Surveys

SurveyLab

SurveyMonkey CX

SurveyMonkey Team Advantage

SurveyVista

TinyPulse

UserTesting

Verint Experience Management

Wellness Pulse

Discontinued, still offered

No shut-down product was recommended here.

Customer feedback and surveys for enterprise buyers

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in customer