GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index Marketing Content marketing › Enterprise September 2026 Edition

Content marketing platforms for enterprise buyers

Asked as “content marketing platform”, and as “content planning and production tool for marketing teams”, on behalf of an enterprise B2B company. 41 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
17% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01HubSpot Content Hub17%29%28criticized challenger
02Contentful5%19%26accepted challenger
03Optimizely CMP5%7%14accepted challenger
04Optimizely CMS2%10%10accepted challenger
Show the eight products at 0%, ordered by negative rate
10Adobe Experience Manager0%29%14criticized challenger
12Sitecore0%27%15criticized challenger
05Contently0%21%24accepted challenger
11Sanity0%20%10accepted challenger
09Skyword0%10%10accepted challenger
06Adobe GenStudio0%7%15accepted challenger
07Seismic0%0%13accepted challenger
08Skyword Accelerator3600%0%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01HubSpot Content Hub17%
02Contentful5%
03Optimizely CMP5%
04Optimizely CMS2%
05Contently0%
06Adobe GenStudio0%
07Seismic0%
08Skyword Accelerator3600%
09Skyword0%
10Adobe Experience Manager0%
11Sanity0%
12Sitecore0%

02What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
HubSpot Content Hub
29%
8 of 28 labels negative · 8 of 12 models
“HubSpot Content Hub can work well for many teams, but enterprises should verify whether its governance, customization, and separation-of-duties needs are enough” GPT-5.4 mini, negative prompt
Adobe Experience Manager
29%
4 of 14 labels negative · 4 of 12 models · 1 hard negative
“Platforms to Avoid ... Custom pricing, typically $150K-$500K+ annually, complex licensing” Kimi K2, budget prompt
Contentful
19%
5 of 26 labels negative · 4 of 12 models · 1 hard negative
“**Pricing Models to Avoid:** - **Usage-based pricing** (Contentful Lite, Braze) - unpredictable costs” GLM 4.7 FlashX, budget prompt
Contently
21%
5 of 24 labels negative · 4 of 12 models · 1 hard negative
“Quote-only pricing, per-team subscriptions plus Content Funds” Kimi K2, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 217 links across 116 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

8 answers · 15 citations · 2 models
vendor site · HubSpot8 answers · 8 citations · 3 models
vendor site · Gartner6 answers · 8 citations · 3 models
vendor site · Improvado6 answers · 6 citations · 2 models
4 answers · 6 citations · 1 model
vendor site · StoryChief4 answers · 5 citations · 2 models
4 answers · 4 citations · 1 model
vendor site · Contentful4 answers · 4 citations · 1 model
4 answers · 4 citations · 2 models
3 answers · 4 citations · 2 models
3 answers · 4 citations · 1 model
3 answers · 3 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best content marketing platform for an enterprise B2B company?”Paraphrase“Which content planning and production tool for marketing teams would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade content marketing platforms and how do they differ?”Budget-constrained“What is the best content marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a content marketing platform. What should we look at?”Negative“Which content marketing platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5HubSpot Content Hub
Five alternativesAdobe Marketo Engage, ContentStudio, Hootsuite Insights, Salesforce Cloud, Webflow
ContentooChanged
Four alternativesContentful, Jasper, Kapost, Oktopost
HubSpot Content Hub, Optimizely CMS
Three alternativesAdobe Experience Manager, Contentful, Sitecore
Maestra
One alternativeSprinklr
against: Braze, HubSpot Content Hub
no first choiceagainst: Adobe Experience Cloud/Journey Optimizer, WordPress
GPT-5.4 miniHubSpot Content Hub
One alternativeContentful
against: Adobe Experience Manager, Sitecore
Adobe WorkfrontChanged
Two alternativesAsana, Contentful
Adobe Experience Manager (AEM) Sites
Four alternativesAcquia Drupal, Acquia Source, Contentful, Sitecore
Contentful
One alternativeSanity
against: Adobe enterprise offerings
no first choiceagainst: Contently, HubSpot Content Hub
Gemini 3.5 FlashOptimizely Content Marketing Platform
Four alternativesAdobe GenStudio, Contently, HubSpot Content Hub, Sitecore Content Hub
Optimizely Content Marketing PlatformHeld
Two alternativesAdobe GenStudio, Sprinklr Marketing & Content
Optimizely Content Marketing Platform
Five alternativesAdobe GenStudio for Performance Marketing, Contently, HubSpot Content Hub & Marketing Hub Enterprise, Sitecore Content Hub, Storyteq
WordPress
Four alternativesAmplience, Liferay DXP, ProofHub, Sanity
against: Asana, Monday.com
no first choiceagainst: Contentful, Sanity, Strapi
Perplexity SonarHubSpot Content Hub
Two alternativesAdobe GenStudio, Optimizely CMP
OpalChanged
Four alternativesAirtable, HubSpot Content Hub, HubSpot Marketing Hub, StoryChief
no first choice
Six alternativesAdobe GenStudio / Adobe Experience Cloud, Contently, Optimizely CMP, Seismic, Sitecore Content Hub, Skyword Accelerator360
HubSpot Content Hub / Marketing Hub Enterpriseagainst: Contently, Optimizely CMS, Sitecoreno first choiceagainst: ActiveCampaign, Adobe Marketo Engage, Buffer, Facebook Ads Manager, Hootsuite, LinkedIn Campaign Manager, Metricool
Grok 4.1 FastOptimizely CMS
Five alternativesContently, HubSpot Content/Marketing Hub, Sitecore, Skyword, Sprinklr
Upland KapostChanged
Four alternativesContently, Seismic, Sitecore Content Hub, Skyword
no first choiceHubSpot Content Hub
One alternativeCoSchedule Marketing Suite
against: Adobe Experience Manager, Asana, Contentful, Kontent.ai, Monday.com, Sanity, Workfront
no first choiceagainst: Agorapulse, Buffer, CoSchedule, ContentStudio, Contentful, Hootsuite, HubSpot Content Hub, SocialPilot, WordPress, eesel AI
Mistral SmallHubSpot Content Hub
Four alternativesAdobe Experience Manager, Contentful, Optimizely One, Sitecore Experience Platform
Monday.comChanged
Four alternativesAirtable, Asana, Contentful, Wrike
Sitecore Content Hub
Six alternativesAdobe GenStudio, Contently, HubSpot Content Hub, Optimizely Content Management, Seismic, Skyword Accelerator360
HubSpot Marketing Hub
Three alternativesAdobe Experience Manager, Contentful, Stockpress
no first choiceagainst: Sitecore 8 and earlier, older WordPress installations
DeepSeek V4 FlashHubSpot Content Hub
Four alternativesAdobe GenStudio, Contently, Optimizely Content Marketing Platform, Skyword
AprimoChanged
Two alternativesContently, Upland Kapost
against: CoSchedule Marketing Suite
Optimizely CMS
Ten alternativesAdobe, Bloomreach, Contentful, Contently, HubSpot Content Hub, Seismic, Sitecore, Skyword, Sprinklr, Storyteq
Contentful
Two alternativesDivvyHQ, Kapost
against: HubSpot Marketing Hub
no first choiceagainst: HubSpot Content Hub, Kentico Xperience, Squarespace, Wix, WordPress
Llama 4 MaverickCoSchedule
One alternativeContently
CoScheduleHeld
One alternativeContently
no first choiceHubSpot Content Hub
Three alternativesAdobe GenStudio, Optimizely CMP, Skyword Accelerator360
no first choicenothing named
Qwen 3.7 FlashOptimizely CMP, PathFactory
Six alternativesAttributeIQ, Contentful, Contentstack, Highspot, Papirfly, Seismic
Asana, Monday.comChanged
Two alternativesAdobe Workfall, Airtable
Sitecore Content Hub
Five alternativesContentful, Contently, HubSpot Marketing Hub, Seismic, Skyword
ConvertMate, PostPlanify, StoryChief
One alternativePepper Content
against: Adobe Experience Manager, Contentful, HubSpot Content Hub, Salesforce Marketing Cloud, Sitecore
no first choiceagainst: AWeber, Cision, Constant Contact, GoDaddy Site Builder, Mailchimp, Muck Rack, Sprinklr, Squarespace, Weebly, Wix
Kimi K2Optimizely CMP
Two alternativesHubSpot Content Hub, Skyword Accelerator360
against: Adobe GenStudio, Contently
AprimoChanged
Three alternativesAdobe Workfront + Adobe Experience Manager, Contently, Optimizely Content Marketing Platform
no first choice
Seven alternativesAdobe Experience Manager, Contentful, Contently, Kapost, Percolate, Sitecore, Skyword360
Kapost
Four alternativesContentful, HubSpot Marketing Hub, Maestra, Writer
against: Adobe Experience Manager, Contently, Optimizely CMP, Sitecore, Skyword, Uberflip
no first choice
Five alternativesAdobe Experience Manager, Contentful, Kontent, Percolate, Sanity
against: ClearVoice, Curata, Gushwork, HubSpot Content Hub, Kapost, NewsCred, Percolate, Search Atlas, TryProfound
GLM 4.7 FlashXPathFactory
Four alternativesAdobe Marketo Engage, Contentful, HubSpot Content Hub, Welcome
AprimoChanged
Four alternativesContently, Opal, Screendragon, Writer
Adobe Experience Cloud
Five alternativesContently, HubSpot Marketing Hub, Optimizely CMP, Salesforce Marketing Cloud, Skyword Accelerator360
WordPress
Three alternativesLark, Sanity, StoryChief
against: Braze, Contentful, HubSpot Content Hub
no first choiceagainst: WordPress
MiniMax M2.5HubSpot for Marketers
Three alternativesAdobe GenStudio, Optimizely CMP, Skyword Accelerator360
Aprimo, Sitecore Content HubChanged
One alternativePercolate
HubSpot Content Hub
Four alternativesAdobe GenStudio, Optimizely CMP, Seismic, Skyword
Clearscope
Three alternativesContentpace, Emplifi, Planable
against: Contently, HubSpot Content Hub, Salesforce Marketing Cloud, Sprout Social
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:02no05 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:42yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:45yes2426 s
Direct recommendationPerplexity Sonarsonar2026-09-15 03:54yes2017 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:22yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 03:15yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:27yes046 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:33yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 22:57yes037 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:04yes038 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:25yes0202 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:15yes09 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:39yes189 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:16yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:52yes1018 s
ParaphrasePerplexity Sonarsonar2026-09-15 02:52yes175 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:24yes09 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:05no04 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:20yes046 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:25yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:38no037 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:40yes038 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:33yes018 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:03yes039 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:56yes1413 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:19yes811 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:41yes3330 s
ComparativePerplexity Sonarsonar2026-09-14 23:57yes2012 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:45yes011 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-14 23:57yes010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:06yes034 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:28yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:05yes016 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:42yes045 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:43yes013 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:09yes014 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:56yes158 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:46yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:32yes1632 s
Budget constrainedPerplexity Sonarsonar2026-09-15 00:02yes197 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:11yes09 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:50yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:27yes019 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:09yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:43yes055 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:15yes043 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:22yes032 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:18yes074 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:26yes1715 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:32yes07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:01yes1028 s
Scale constrainedPerplexity Sonarsonar2026-09-15 04:51yes2010 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:22yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:27no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:40yes053 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:52yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:33yes045 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:27yes051 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:16yes023 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:27yes015 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:48yes169 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:05yes46 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:13yes1728 s
Negative framingPerplexity Sonarsonar2026-09-15 02:07yes207 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:07yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 00:33yes07 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:28yes055 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:48yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 22:53yes035 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:20yes054 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:24yes075 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:34yes036 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
HubSpot read as HubSpot Content Hub
HubSpot (Content Hub + Marketing Hub) read as HubSpot Content Hub
Unresolved, counted raw
Acquia Source
Adobe
Adobe (GenStudio/Experience Manager)
Adobe Experience Cloud
Adobe Experience Cloud/Journey Optimizer
Adobe GenStudio / Adobe Experience Cloud
Adobe GenStudio for Performance Marketing
Adobe Workfall
Adobe Workfront
Adobe Workfront + Adobe Experience Manager (AEM)
Adobe enterprise offerings
Amplience
Contentpace
Enterprise WordPress (VIP, WP Engine)
Facebook Ads Manager
GoDaddy Site Builder
Gushwork
Hootsuite Insights
HubSpot Content Hub & Marketing Hub Enterprise
HubSpot Content Hub / Marketing Hub Enterprise
HubSpot Content/Marketing Hub
Liferay DXP
Lytho
Optimizely Content Management (GenStudio)
Papirfly
Pepper Content
ProofHub
Salesforce Cloud
Screendragon
Skyword360
Sprinklr Marketing & Content (CMP)
Stockpress
TryProfound
Wrike
older WordPress installations
Discontinued, still offered
No shut-down product was recommended here.
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