AI Indexes
GTM AI Index
September 2026 Edition, published September 15, 2026 · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › Marketing › Content marketing › Enterprise › September 2026 Edition

Content marketing platforms for enterprise buyers

Asked as “content marketing platform”, and as “content planning and production tool for marketing teams”, on behalf of an enterprise B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
15%
Contested · HubSpot Content Hub 13%
15Contently13HubSpot Content Hub13Kapost59others

15% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Contently15%16%49accepted challenger
02Kapost13%0%16accepted challenger
03HubSpot Content Hub13%25%32criticized challenger
04Optimizely CMP7%9%11accepted challenger
05Optimizely CMS4%10%21accepted challenger
06Adobe Experience Manager4%38%16criticized challenger
07Adobe Marketo Engage2%8%12accepted challenger
08Contentful2%29%17criticized challenger
09CoSchedule Marketing Suite2%50%14criticized challenger
Show the five products at 0%, ordered by negative rate
14StoryChief0%30%10criticized challenger
12Sitecore0%27%11criticized challenger
11Sprinklr Marketing0%21%19accepted challenger
13Skyword0%17%12accepted challenger
10Sitecore Content Hub0%9%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Contently15%
02Kapost13%
03HubSpot Content Hub13%
04Optimizely CMP7%
05Optimizely CMS4%
06Adobe Experience Manager4%
07Adobe Marketo Engage2%
08Contentful2%
09CoSchedule Marketing Suite2%
10Sitecore Content Hub0%
11Sprinklr Marketing0%
12Sitecore0%
13Skyword0%
14StoryChief0%

What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Contently
16%
8 of 49 labels negative · 8 of 12 models · 1 hard negative
“**Avoid** platforms that quote custom pricing (Contently, Sprinklr, Optimizely, Adobe AEM)” GLM 4.7 FlashX, budget prompt
HubSpot Content Hub
25%
8 of 32 labels negative · 7 of 12 models · 1 hard negative
“Avoid: Pure Per-User Pricing ... Fine for small teams, costly at thousands of users.” DeepSeek V4 Flash, budget prompt
CoSchedule Marketing Suite
50%
7 of 14 labels negative · 6 of 12 models · 4 hard negative
“SMB-First Orchestration & Calendar Tools (e.g., CoSchedule, StoryChief)... they lack the scaffolding required for a true global enterprise” Gemini 3.5 Flash, negative prompt
Adobe Experience Manager
38%
6 of 16 labels negative · 4 of 12 models · 2 hard negative
“Marketo, Adobe Experience Manager, etc., lack public pricing—costs balloon with negotiations and add-ons” Grok 4.20, budget prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

78 of 84 answers in this category came back with a source list, from 14 of 12 models: citations where the model returns them, or the search results it consulted. 1187 links across 335 sites, every framing counted. Ranked by the number of answers carrying the site or page.

51 answers · 110 citations · 11 models
vendor site · HubSpot45 answers · 62 citations · 12 models
vendor site · Gartner24 answers · 33 citations · 11 models
24 answers · 28 citations · 10 models
20 answers · 22 citations · 10 models
vendor site · SocialRails17 answers · 22 citations · 10 models
17 answers · 19 citations · 10 models
16 answers · 16 citations · 8 models
vendor site · Contently15 answers · 19 citations · 10 models
15 answers · 17 citations · 8 models
vendor site · Distribb15 answers · 15 citations · 8 models
vendor site · checkthat.ai14 answers · 17 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best content marketing platform”, “content marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 days
HubSpot parent site
HubSpot Content Hub 13%, HubSpot Marketing Hub 4%
17%934368,0009,776
Contently contently.com15%943,600128,6685,244
Kapost uplandsoftware.com13%19170167,149$1,20326
Optimizely optimizely.com
Optimizely CMP 7%, Optimizely CMS 4%
11%23760,50036,211200,757 company$2120
Adobe parent site
Adobe Experience Manager 4%, Adobe Workfront 4%, Adobe Marketo Engage 2%
11%2991,220,000117,563
Aprimo aprimo.com4%2052,400356,00724
Adobe Experience Cloud adobe.com4%41242,010,966$9,855119
Optimizely Content2%60,50036,211
Contentful contentful.com2%13912,100128,66899,73075
Bynder bynder.com2%2176,60013694,92962

Google's top ten for the two searches hold 15 sites; 0 of them are among the sites the models cited here. The first result for “best content marketing platform” is adroitte.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best content marketing platform for an enterprise B2B company?”Paraphrase“Which content planning and production tool for marketing teams would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade content marketing platforms and how do they differ?”Budget-constrained“What is the best content marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a content marketing platform. What should we look at?”Negative“Which content marketing platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5HubSpot Content Hub
Three alternativesAdobe Marketo Engage, Contently, Salesforce Marketing Cloud Account Engagement
Aprimo, KapostChanged
Two alternativesScreendragon, Sitecore Content Hub
Adobe Experience Cloud
Eight alternativesAdobe GenStudio, Adobe Real-Time CDP, Bloomreach, Contently, HubSpot Marketing Hub, Optimizely CMS, Percolate, Sitecore Content Hub
Maestra
One alternativeHubSpot Content Hub
against: Adobe Experience Cloud
no first choiceagainst: Ahrefs, BuzzSumo, CoSchedule Marketing Suite, Contently
GPT-5.4 miniAdobe Experience Cloud
Two alternativesContentful, Sprinklr Marketing
Adobe WorkfrontChanged
Three alternativesOpal, Optimizely CMP, Sprinklr Marketing
Adobe Experience Manager
Five alternativesAcquia / Drupal Cloud, Bynder, Contentful, Optimizely CMS, Sitecore
Bynder
One alternativeContently
no first choicenothing named
Gemini 3.5 FlashOptimizely CMP
Six alternativesAdobe Experience Manager, Adobe GenStudio, Contently, HubSpot Content Hub, Sitecore Content Hub, Skyword
Optimizely CMPHeld
Three alternativesAdobe GenStudio, Sitecore Content Hub, Storyteq
against: Asana, Jira, Monday.com
Optimizely CMP
Six alternativesAdobe GenStudio, Aprimo Content Operations, Contently, Sitecore Content Hub, Sprinklr Marketing, Storyteq
CoSchedule Marketing Suite
Three alternativesCloud Campaign, MediaValet, Tenon
no first choiceagainst: Asana, Basic WordPress, CoSchedule Marketing Suite, HubSpot Content Hub, Monday.com, Squarespace, StoryChief, Trello, Upland Kapost, Wix
Perplexity SonarAdobe Experience Cloud, Adobe Experience Manager
Four alternativesAcrolinx, Contently, Optimizely Content, Salesforce Marketing Cloud
KapostChanged
Two alternativesCoSchedule Marketing Suite, HubSpot Content Hub
HubSpot Content Hub, HubSpot Marketing Hub
Six alternativesAdobe Experience Manager, Contently, OpenText Extended ECM, Optimizely Content, Skyword, Sprinklr Marketing
Adobe Experience Manager
One alternativeOptimizely Content
against: Contently
no first choiceagainst: HubSpot Content Hub
Grok 4.20no first choice
Four alternativesHubSpot Marketing Hub, Optimizely CMS, Sitecore, Sprinklr Marketing
against: Adobe Experience Manager, Semrush Content Marketing Platform
KapostChanged
Five alternativesAdobe Experience Manager, Contentful, Contently, Monday.com, Wrike
Optimizely CMS
Six alternativesContentful, Contently, Kontent.ai, Sitecore, Skyword, Sprinklr Marketing
against: Adobe Experience Manager
HubSpot Content Hub
Two alternativesOptimizely CMS, StoryChief
against: Adobe Experience Manager, Adobe Marketo Engage, CoSchedule Marketing Suite, Contentful, Contently, Jasper, Sprinklr Marketing
no first choiceagainst: Braze, Contentful, HubSpot Content Hub, Mailchimp, Wix, WordPress
Mistral SmallHubSpot Marketing Hub
Two alternativesContently, Kapost
Contentful, KapostChanged
Four alternativesAirtable, Bynder, Monday.com, Wrike
no first choiceContently, HubSpot Content Hub
One alternativeNarrato
no first choiceagainst: ActiveCampaign, Constant Contact, Contentful, Mailchimp, StoryChief, Upland Qvidian
DeepSeek V4 FlashOptimizely CMS
Five alternativesAdobe, Contently, HubSpot Content Hub, Kapost, Sprinklr Marketing
ContentlyChanged
Two alternativesAcrolinx, Kapost
against: GatherContent
no first choiceagainst: Adobe Experience ManagerEmplifi
One alternativeOptimizely CMS
against: CoSchedule Marketing Suite, Contentful, Contently, HubSpot Content Hub, Sprinklr Marketing
no first choiceagainst: Buffer, CoSchedule Marketing Suite, ContentStudio, Hootsuite, Sitecore, SocialPilot, Sprout Social, StoryChief
Llama 4 MaverickOptimizely Content
Two alternativesJourney Builder, Sight AI
ContentlyChanged
Three alternativesCoSchedule Marketing Suite, Contentoo, trysight.ai
Uberflip
Three alternativesAdobe Experience Cloud, HubSpot Content Hub, Optimizely Content
no first choiceno first choiceagainst: Contentful, Contently, Oracle Eloqua
Qwen 3.7 FlashContently
Three alternativesAdobe Marketo Engage, HubSpot for Marketers, Sight AI
KapostChanged
Two alternativesContently, Sitecore Content Hub
no first choice
Four alternativesAdobe Experience Cloud, HubSpot Content Hub, Optimizely CMS, Uberflip
PostPlanify
Two alternativesSendible, StoryChief
against: ContentHub
no first choiceagainst: Adobe Express, Canva, Copy.ai, Hootsuite, HubSpot Content Hub, Sprout Social, Squarespace, Weebly, Wix, WordPress, Writesonic
Kimi K2Optimizely CMS
Four alternativesContently, HubSpot Content Hub, PathFactory, Uberflip
AprimoChanged
Three alternativesKapost, Seismic, Sitecore Content Hub
against: Contently
no first choiceContently
Three alternativesAprimo, Bynder, HubSpot Content Hub
against: Optimizely CMP, Sitecore Content Hub, Sprinklr Marketing
no first choiceagainst: Adobe Experience Manager, CoSchedule Marketing Suite, HubSpot Content Hub, Sitecore
GLM 4.7 FlashXAdobe Marketo Engage
Three alternativesContently, HubSpot Marketing Hub, PathFactory
ContentlyChanged
Five alternativesAprimo, HubSpot Content Hub, Kapost, Screendragon, Sitecore Content Hub
Adobe Experience Manager, Sitecore
Seven alternativesBloomreach, Contentful, Contently, HubSpot Marketing Hub, Kapost, Percolate, Uberflip
against: Seismic
HubSpot Content Hub
Two alternativesCoSchedule Marketing Suite, StoryChief
against: Adobe Experience Manager, ContentStudio, Contently, OpenText, Optimizely CMS, Semrush Content Marketing Platform, Sprinklr Marketing
no first choicenothing named
MiniMax M2.5HubSpot Content Hub
Two alternativesContently, Semrush Content Marketing Platform
KapostChanged
Five alternativesContently, Monday.com, Percolate, Sprinklr Marketing, Uberflip
no first choiceContently, HubSpot Content Hub, Sendible
Two alternativesContentStudio, PostPlanify
against: Jasper
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 10:34no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 08:34yes44 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-01 07:37yes1222 s
Direct recommendationPerplexity Sonarsonar2026-10-01 12:49yes194 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 11:39yes2210 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-01 12:12yes126 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:45yes2320 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 13:03yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 10:03yes746 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-01 13:40yes2036 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 08:35yes1356 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 08:06yes1024 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 11:55yes98 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 09:37yes45 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:49yes1225 s
ParaphrasePerplexity Sonarsonar2026-10-01 08:29yes202 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 13:15yes2315 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-01 11:43no08 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 07:27yes2530 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 07:51yes51 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 11:00yes1360 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:17yes2233 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 13:51yes18117 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 08:33no038 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 09:18yes1610 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 07:53yes88 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-01 07:57yes3332 s
ComparativePerplexity Sonarsonar2026-10-01 09:55yes197 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 09:02yes229 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-01 10:03yes118 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 09:32yes2238 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 11:07yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 10:13yes523 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-01 14:03yes2528 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 12:08yes20111 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 11:38yes2332 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 13:00yes167 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 10:33yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 07:25yes1438 s
Budget constrainedPerplexity Sonarsonar2026-10-01 07:46yes204 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 12:32yes2248 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 13:07yes126 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 13:53yes2456 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 13:32yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 11:23yes21197 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 11:00yes2436 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 10:48yes17139 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 10:34yes2365 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 09:43yes1912 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 13:46no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 07:44yes929 s
Scale constrainedPerplexity Sonarsonar2026-10-01 07:50yes316 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 07:49yes147 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 09:15no09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 07:56yes2142 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 08:02yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 14:11no027 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:39yes2127 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 12:04yes13143 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 09:41yes547 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 12:07yes178 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 08:28yes47 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:05yes2136 s
Negative framingPerplexity Sonarsonar2026-10-01 11:59yes204 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 09:03yes229 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-01 12:05yes1410 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:26yes2437 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 07:47yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 13:16yes1865 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-01 13:22yes2127 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 13:53yes2193 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 11:24yes1546 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
Adobe AEM read as Adobe Experience Manager
CoSchedule read as CoSchedule Marketing Suite
CoSchedule (Marketing Suite) read as CoSchedule Marketing Suite
HubSpot read as HubSpot Content Hub
HubSpot (Content Hub) read as HubSpot Content Hub
HubSpot (Enterprise Suite) read as HubSpot Content Hub
HubSpot (Enterprise) read as HubSpot Content Hub
HubSpot (Free/Starter/HubSpot CRM) read as HubSpot Content Hub
Optimizely Content Marketing Platform read as Optimizely CMP
Optimizely Content Marketing Platform (CMP) read as Optimizely CMP
Semrush read as Semrush Content Marketing Platform
Semrush Content Toolkit read as Semrush Content Marketing Platform
Sprinklr read as Sprinklr Marketing
Unresolved, counted raw
AI Growth Agent
Acquia
Acquia / Drupal Cloud
Adobe
Aprimo Content Operations
Basic WordPress
GatherContent
Journey Builder
Lytho Planner, formerly DivvyHQ
OpenText Extended ECM
Oracle
Salesforce
Tenon
Uniform DXP
VizUp / newer entrants
WordPress with plugins
trysight.ai
Discontinued, still offered
No shut-down product was recommended here.
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