GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index Sales Lead routing › Enterprise September 2026 Edition

Lead routing and management for enterprise buyers

Asked as “lead routing and management tool”, and as “lead assignment and lead-to-account matching tool”, on behalf of an enterprise B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Clear leader
54% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01LeanData54%17%59endorsed leader
02Kubaru18%0%23accepted challenger
03LeadAngel4%3%30accepted challenger
04Traction Complete4%18%17accepted challenger
05Salesforce Lead Assignment Rules4%40%15criticized challenger
06Chili Piper2%21%53accepted challenger
07Default2%0%17accepted challenger
08HubSpot Sales Hub2%35%20criticized challenger
Show the one product at 0%, ordered by negative rate
09Distribution Engine0%10%20accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01LeanData54%
02Kubaru18%
03LeadAngel4%
04Traction Complete4%
05Salesforce Lead Assignment Rules4%
06Chili Piper2%
07Default2%
08HubSpot Sales Hub2%
09Distribution Engine0%

02What they warned about

Seven of twelve models held their first choice under the paraphrase. Gemini 3.5 Flash, Grok 4.1 Fast, Llama 4 Maverick, Qwen 3.7 Flash and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Chili Piper
21%
11 of 53 labels negative · 8 of 12 models · 6 hard negative
“Custom enterprise quotes ($100–$200+/user/month), heavy on engagement but not pure routing; costs explode at scale.” Grok 4.1 Fast, budget prompt
LeanData
17%
10 of 59 labels negative · 7 of 12 models · 3 hard negative
“Others to Avoid for Your Criteria - LeanData: ... custom/quote-only pricing ... less predictable.” Grok 4.1 Fast, budget prompt
Pipedrive
67%
6 of 9 labels negative · 6 of 12 models · 5 hard negative
“one result explicitly says to avoid lead-centric tools like Cal.com or Pipedrive for ABM-focused enterprise environments” Perplexity Sonar, negative prompt
Salesforce Lead Assignment Rules
40%
6 of 15 labels negative · 6 of 12 models · 2 hard negative
“Salesforce native assignment rules start to break when scaling because Salesforce only lets you have one active assignment rule per object” Claude Haiku 4.5, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 210 links across 70 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · LeanData13 answers · 20 citations · 3 models
vendor site · LeadAngel10 answers · 19 citations · 2 models
vendor site · Improvado8 answers · 8 citations · 2 models
vendor site · Default7 answers · 10 citations · 2 models
7 answers · 8 citations · 2 models
7 answers · 7 citations · 2 models
vendor site · Zeeg7 answers · 7 citations · 2 models
6 answers · 7 citations · 2 models
vendor site · Cal.com6 answers · 6 citations · 2 models
vendor site · Guideflow6 answers · 6 citations · 2 models
vendor site · Kubaru6 answers · 6 citations · 2 models
5 answers · 6 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best lead routing and management tool for an enterprise B2B company?”Paraphrase“Which lead assignment and lead-to-account matching tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade lead routing and management tools and how do they differ?”Budget-constrained“What is the best lead routing and management tool for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a lead routing and management tool. What should we look at?”Negative“Which lead routing and management tools should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5LeanData
Three alternativesDefault, HubSpot Operations Hub, LeadAngel
LeanDataHeld
Two alternativesTraction Complete, ZoomInfo Operations
against: native Salesforce lead assignment rules
LeanData
Four alternativesChili Piper, LeadAngel, Salesforce Sales Cloud, ZoomInfo
Kubaru
Two alternativesDistribution Engine, LeanData
no first choiceagainst: Salesforce Lead Assignment Rules
GPT-5.4 miniLeanData
Two alternativesChili Piper, Revenue.io
LeanDataHeldagainst: Salesforce Lead Assignment RulesChili Piper, LeanData
Two alternativesRevenue.io, Salesforce native Lead Assignment / Flow
Salesforce-native lead routing/assignment
Two alternativesNC Squared's Distribution Engine, Salesforce Sales Cloud
no first choiceagainst: Chili Piper, HubSpot Workflows, Salesforce assignment rules / Flow
Gemini 3.5 FlashLeanData, Traction Complete
Five alternativesChili Piper, Default, Distribution Engine, Qualified, RevenueHero
LeanDataChanged
Four alternativesChili Piper, Distribution Engine, Traction Complete, ZoomInfo Operations
Chili Piper, LeanData
Four alternativesDefault, Distribution Engine, Kubaru, LeadAngel
Traction Complete
Two alternativesLeadAngel, Salesforce Native
against: Chili Piper, LeanData
LeanData
Three alternativesChili Piper, Distribution Engine, ZoomInfo Routing
against: Acuity, Adobe Marketo Engage, Calendly, Distribution Engine, HubSpot Sales Hub, LeanData BookIt, Salesforce Lead Assignment Rules, Workato, Zapier
Perplexity SonarLeanData
Four alternativesChili Piper, Distribution Engine, HubSpot Operations Hub, LeadAngel
LeanDataHeld
Three alternativesChili Piper, HubSpot Sales Hub, LeadAngel
LeanData
Six alternativesChili Piper, Default, Distribution Engine, HubSpot Sales Hub, LeadAngel, Traction Complete
against: Salesforce routing/assignment tools
Kubaru
One alternativeLeanData
against: HubSpot Sales Hub
no first choiceagainst: Cal.com, HubSpot native routing / workflows, Pipedrive, Salesforce assignment rules alone
Grok 4.1 FastLeanData, Salesforce Sales Cloud
Three alternativesAdobe Marketo Engage, Chili Piper, HubSpot Sales/Marketing Hub
LeanDataChanged
Three alternativesDemandbase, LeadAngel, ZoomInfo
LeanData
Seven alternativesChili Piper, Distribution Engine, HubSpot Sales Hub, Kubaru, LeadAngel, Salesforce Lead Assignment Rules, Traction Complete
against: ZoomInfo Operations, monday CRM
Kubaru
Two alternativesHubSpot Sales Hub, NC Squared Distribution Engine
against: Chili Piper, LeanData, Outreach, Salesforce Sales Cloud, Salesloft
LeanData
Two alternativesChili Piper, ZoomInfo Operations
against: Freshsales, Pipedrive, Salesforce Lead Assignment Rules, Zoho CRM, basic HubSpot tiers
Mistral SmallLeanData
Two alternativesChili Piper, ZoomInfo GTM Studio
against: HubSpot Operations Hub, Salesforce Einstein Routing
LeanDataHeld
Three alternativesChili Piper, LeadAngel, Traction Complete
against: HubSpot Workflows, Salesforce Lead Assignment Rules / Flow Builder
LeanData
Five alternativesChili Piper, Default, HubSpot Sales Hub, LeadAngel, Salesforce Lead Assignment Rules
Default, Kubaru
One alternativeLeanData
no first choiceagainst: HubSpot Marketing Hub, Keap, Pipedrive, Salesforce Einstein Activity Capture, Salesforce Marketing Cloud Account Engagement, Tray.ai, Workato, Zapier, Zoho CRM
DeepSeek V4 FlashLeanData
Three alternativesChili Piper, HubSpot Routing, ZoomInfo GTM Studio
against: Salesforce Einstein Lead Scoring + Native Routing
LeanDataHeld
Two alternativesLeadAngel, ZoomInfo
LeanData
Four alternativesChili Piper, Distribution Engine, ZoomInfo, ZoomInfo Operations
against: LeadAngel, Outreach, Salesforce Assignment Rules, Salesloft
Kubaru
Two alternativesAssigner, Distribution Engine
against: Chili Piper, LeanData, Traction Complete, ZoomInfo Operations
LeanData
One alternativeKubaru
against: Boberdoo, Cal.com, Calendly, Freshsales, Improvado, Keap, LeanData, Phonexa, Pipedrive, Salesforce Lead Assignment Rules, Traction Complete, Zoho CRM
Llama 4 Maverickno first choiceLeadAngelChanged
Three alternativesChili Piper, LeanData, Traction Complete
LeanData
Four alternativesDefault, HubSpot Sales Hub, LeadAngel, Salesforce Lead Assignment Rules
KubaruLeanData, Salesforce Lead Assignment Rules
Three alternativesCognism, Default, HubSpot Sales Hub
against: Pipedrive, Zoho CRM
Qwen 3.7 FlashLeanData
Four alternativesChili Piper, Default, HubSpot Operations Hub, HubSpot Workflows
HubSpot Breeze IntelligenceChanged
Three alternatives6sense, Demandbase, InsideView
against: Salesforce Einstein Account Matching
LeanData
Three alternativesChili Piper, Default, Kubaru
against: HubSpot Sales Hub, Salesforce Lead Assignment Rules
Kubaru
One alternativeLeadAngel
against: Chili Piper, HubSpot Sales Hub, LeanData
no first choiceagainst: Chili Piper, HubSpot Workflows, LeanData, Salesforce Flows/Assignment Rules, ZoomInfo GTM Studio
Kimi K2LeanData
Two alternativesChili Piper, Salesforce Einstein + Flow
LeanDataHeld
Two alternativesChili Piper, Openprise
LeanData
Five alternativesChili Piper, Default, HubSpot Operations Hub, Qualified, ZoomInfo Operations
Kubaru, Salesforce Lead Assignment Rules
Two alternativesDistribution Engine, Microsoft Dynamics 365 Sales
against: Chili Piper, HubSpot Sales Hub, LeanData
Chili Piper, LeanData
Four alternativesHubSpot Workflows, Kubaru, LeadAngel, Salesforce Native Flows + Territories
against: Calendly, Chili Piper, Copper, Distribution Engine, Freshsales, HubSpot Sales Hub, Keap, Pipedrive, Salesforce Flow Builder, Streak, Traction Complete, Unbounce, UpLead, Zoho CRM
GLM 4.7 FlashXLeanData
Five alternativesChili Piper, HubSpot Sales Hub, Kubaru, LeadAngel, Salesforce Lead Assignment Rules
LeanDataHeld
Two alternativesKubaru, LeadAngel
LeanData
Three alternativesChili Piper, Default, LeadAngel
HubSpot Sales Hub, Pipedrive
Two alternativesCalendly, Kubaru
against: Chili Piper, LeadSquared, LeanData
no first choiceagainst: Chili Piper
MiniMax M2.5LeanData
Two alternativesChili Piper, ZoomInfo
against: HubSpot Sales Hub
LeadAngel, LeanDataChanged
Three alternativesChili Piper, Default, Traction Complete
Kubaru, LeanData
Four alternativesChili Piper, Default, HubSpot Routing, LeadAngel
Kubaru, Native Salesforce Lead Assignment Rules + Flow
One alternativeDistribution Engine
against: Chili Piper, LeanData
LeanData
Three alternativesCal.com, Chili Piper, LeadAngel
against: Calendly, ChiliPiper, HubSpot Workflows, Leadspace, LeanData, LimeCall, Salesforce Assignment Rules, Syncari
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:35yes139 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:22yes44 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:22yes1623 s
Direct recommendationPerplexity Sonarsonar2026-09-15 00:29yes2018 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:51yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:34yes09 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:45yes037 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:46yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:46yes038 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:23yes033 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:55yes025 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:03yes036 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:07yes159 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:33yes26 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:51yes2023 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:25yes204 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:08yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 03:31yes09 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:14yes033 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:42yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:39no038 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:57yes040 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:56yes048 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:29yes022 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:25yes1615 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:58yes47 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:33yes1125 s
ComparativePerplexity Sonarsonar2026-09-15 00:14yes209 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 05:00yes014 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:03yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:41yes025 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:14yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:42yes026 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:16yes050 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:58yes024 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:28yes014 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:05yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:52yes37 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:14yes1732 s
Budget constrainedPerplexity Sonarsonar2026-09-15 03:33yes204 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:08yes07 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:35yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:51yes042 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:13yes01 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:14yes025 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:52yes053 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:06yes025 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:10yes054 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:47no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:06yes47 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:51yes1223 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:07yes2014 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 05:03yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:01yes011 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 22:56yes049 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:13yes05 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:03yes043 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:30yes038 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:03yes064 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:01yes021 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:30yes1614 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:51yes46 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:34yes1931 s
Negative framingPerplexity Sonarsonar2026-09-15 00:31yes208 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:58yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 02:48yes010 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:41yes027 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:49yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:59yes086 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:15yes065 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:15yes096 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:33yes051 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
HubSpot read as HubSpot Sales Hub
HubSpot (Operations Hub workflows) read as HubSpot Sales Hub
Salesforce read as Salesforce Lead Assignment Rules
Salesforce (Assignment Rules + Einstein Lead Scoring/Routing + Omni-Channel) read as Salesforce Lead Assignment Rules
Salesforce (Native Routing) read as Salesforce Lead Assignment Rules
Salesforce (Native) read as Salesforce Lead Assignment Rules
Salesforce (native lead management without add-ons like LeanData) read as Salesforce Lead Assignment Rules
Zoho read as Zoho CRM
Unresolved, counted raw
Assigner
Einstein Lead Scoring
HubSpot Rotation
HubSpot native routing / workflows
NC Squared Distribution Engine
NC Squared's Distribution Engine
Native Salesforce Lead Assignment Rules + Flow
Salesforce Einstein + Flow
Salesforce Einstein / Native Routing
Salesforce Einstein Account Matching
Salesforce Einstein Lead Scoring + Native Routing
Salesforce Flow + Einstein
Salesforce Flow Builder
Salesforce Flows/Assignment Rules
Salesforce Lead Assignment Rules / Flow Builder
Salesforce Native Flows + Territories
Salesforce assignment rules / Flow
Salesforce assignment rules alone
Salesforce native Lead Assignment / Flow
Salesforce routing/assignment tools
Salesforce-native lead routing/assignment
ZoomInfo Routing (formerly RingLead)
basic HubSpot tiers
impactful
native Salesforce lead assignment rules
Discontinued, still offered
No shut-down product was recommended here.
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