GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index Sales September 2026 Edition

Sales dialers and calling

Asked as “sales dialer”, and as “outbound calling platform for sales teams”, on behalf of a mid-market B2B company. 44 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
18% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Aloware18%0%27accepted challenger
02CloudTalk16%5%38accepted challenger
03JustCall14%5%41accepted challenger
04Allo14%0%12accepted challenger
05Nooks7%10%31accepted challenger
06Orum7%22%37accepted challenger
07Aircall7%14%29accepted challenger
08Kixie5%14%29accepted challenger
09Dialpad2%9%23accepted challenger
Show the three products at 0%, ordered by negative rate
12Five90%30%10criticized challenger
10PhoneBurner0%14%22accepted challenger
11Skipcall0%8%13accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Aloware18%
02CloudTalk16%
03JustCall14%
04Allo14%
05Nooks7%
06Orum7%
07Aircall7%
08Kixie5%
09Dialpad2%
10PhoneBurner0%
11Skipcall0%
12Five90%

02What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Orum
22%
8 of 37 labels negative · 5 of 12 models · 3 hard negative
“Orum charges $250 per user per month with a minimum of 3 users ... users already call it overpriced. Additionally, there are complaints about software bugs, dropped calls, poor audio quality” Claude Haiku 4.5, negative prompt
Kixie
14%
4 of 29 labels negative · 4 of 12 models · 2 hard negative
“Budget Traps to Avoid ... No published pricing; costs escalate quickly with add-ons” Kimi K2, budget prompt
PhoneBurner
14%
3 of 22 labels negative · 3 of 12 models · 2 hard negative
“Budget Traps to Avoid ... Expensive for budget-conscious teams” Kimi K2, budget prompt
Aircall
14%
4 of 29 labels negative · 3 of 12 models · 1 hard negative
“**Biggest concerns:** Aggressive auto-renewal, unreliable call logging, and poor outbound dialing features.” DeepSeek V4 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 186 links across 63 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · CloudTalk10 answers · 17 citations · 3 models
vendor site · Trellus8 answers · 12 citations · 2 models
vendor site · JustCall8 answers · 9 citations · 3 models
vendor site · Aloware7 answers · 10 citations · 2 models
vendor site · Skipcall7 answers · 7 citations · 2 models
6 answers · 7 citations · 3 models
vendor site · MarketBetter6 answers · 6 citations · 2 models
vendor site · Kixie5 answers · 9 citations · 3 models
5 answers · 5 citations · 2 models
4 answers · 7 citations · 2 models
vendor site · Nooks4 answers · 4 citations · 2 models
vendor site · Prospeo4 answers · 4 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best sales dialer for a mid-market B2B company?”Paraphrase“Which outbound calling platform for sales teams would you recommend to a mid-sized B2B company?”Comparative“What are the top sales dialers and how do they differ?”Budget-constrained“What is the best sales dialer for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a sales dialer. What should we look at?”Negative“Which sales dialers should I avoid or be cautious about?”
Claude Haiku 4.5Aloware Power Dialer, CloudTalk
Four alternativesNooks, Orum, PhoneBurner, SmartDialer
CloudTalkChanged
Two alternativesApollo.io, Orum
no first choiceAllo
Three alternativesCallHippo, JustCall, KrispCall
against: Ooma Office
no first choiceagainst: CloudTalk, Orum, ProspectBoss/Sales Dialers
GPT-5.4 miniSalesloft
Four alternativesKlenty, Nooks, Orum, Regie.ai
AircallChanged
Four alternativesClose, CloudTalk, Kixie, Nooks
no first choiceJustCall
One alternativeCloudTalk
against: Salesforce Dialer
no first choiceagainst: DialedIn, JustCall, Mojo, SalesDialers / ProspectBoss
Gemini 3.5 FlashNooks, Orum
Three alternativesAloware, Kixie, PhoneBurner
Nooks, OrumHeld
Four alternativesAloware, JustCall, Kixie, PhoneBurner
Orum
Seven alternativesAircall, Aloware, CloudTalk, Kixie, Mojo Dialer, Nooks, PhoneBurner
Saleshandy
Four alternativesAllo, Aloware, Myphoner, VICIdial
against: Kixie, Orum
no first choiceagainst: ConnectAndSell, Google Voice, Mojo Dialer, MonsterConnect, Nooks, Orum, Skype
Perplexity SonarAloware
Five alternativesCloudTalk, JustCall, Kixie, Nooks, Orum
CloudTalkChanged
Two alternativesJustCall, monday CRM
no first choiceagainst: AircallAllo, JustCall
Three alternativesCloudTalk, Dialpad, Kixie
against: Ooma
no first choicenothing named
Grok 4.1 FastAloware, Kixie
Four alternativesCloudTalk, JustCall, Nooks, Orum
KixieChanged
Three alternativesCloudTalk, JustCall, PhoneBurner
Kixie, Nooks
Eight alternativesAircall, Aloware, CloudTalk, Dialpad, Five9, JustCall, Orum, PhoneBurner
Allo
Three alternativesDialpad, Myphoner, ZenCall
against: CloudTalk, JustCall, Kixie, Ooma, PhoneBurner
no first choiceagainst: Five9, Nooks, Orum, Salesfinity, Skipcall
Mistral SmallAloware
Four alternativesCloudTalk, Nooks, Orum, Skipcall
CloudTalkChanged
Two alternativesJustCall, Kixie
against: PhoneBurner
Aloware
Seven alternativesClose, CloudTalk, Dialpad, JustCall, Kixie, Nooks, PhoneBurner
Allo
Four alternativesDialpad, JustCall, Ooma Office, RingCentral RingCX
no first choiceagainst: RingCentral Events
DeepSeek V4 FlashNooks, Orum
Four alternativesAloware, JustCall, Kixie, PhoneBurner
CloudTalkChanged
Four alternativesAircall, Aloware, JustCall, Kixie
against: Orum
Aloware, CloudTalk, Nooks, Orum
Eight alternativesAircall, Apollo.io, Dialpad, Five9, JustCall, Kixie PowerCall, PhoneBurner, Skipcall
Allo
Three alternativesJustCall, Ooma Office, RingCentral RingCX
against: Aircall
no first choiceagainst: Aircall, Convoso, Dialpad, Five9, Kixie, Mojo Dialer, Nooks, Orum, ProspectBoss / SalesDialers.com
Llama 4 MaverickAloware
One alternativeOrum
AircallChanged
Three alternativesCloudTalk, JustCall, Trellus
Aloware
Eleven alternativesApollo.io, CallFire, CallHub, CloudTalk, InsideSales, KrispCall, Nooks, PhoneBurner, Readymode, Squaretalk, Zoho Voice
Aloware
Two alternativesHot Prospector, JustCall
no first choicenothing named
Qwen 3.7 FlashDialer.ai
Five alternativesAircall, Kixie, Outreach, Salesloft, Seismic
Aircall, Kixie PhoneChanged
Two alternativesJustCall, RedDeer
Aloware
Eight alternativesCloudTalk, Dialpad, JustCall, Kixie, Nooks, Orum, PhoneBurner, Talkdesk
JustCall
Two alternativesAllo, CloudTalk
against: Ooma Office
no first choiceagainst: Dialpad, OpenPhone
Kimi K2Aloware
Three alternativesAircall, Dialpad, Salesfinity
against: Orum
CloudTalkChanged
Seven alternativesAircall, Dialpad, Nooks, Orum, Outreach, Salesloft, Skipcall
Aloware
Eight alternativesCloudTalk, Convoso, Five9, NICE CXone, Nooks, Orum, Saleshandy Dialer, Skipcall
Allo, JustCall
One alternativeAircall
against: Kixie, Orum, PhoneBurner
no first choiceagainst: Aircall, Five9, JustDial, OpenPhone, RingCentral Events, Salesloft
GLM 4.7 FlashXJustCall
Two alternativesCloudTalk, Dialpad
JustCallHeld
One alternativeAircall
Aloware
Eleven alternativesAircall, CloudTalk, Convoso, Dialpad, Five9, JustCall, Kixie, Nooks, Orum, PhoneBurner, Skipcall
Dialpad
Four alternativesAllo, CloudTalk, JustCall, Ooma Office
no first choicenothing named
MiniMax M2.5Aloware
Three alternativesJustCall, Kixie, Orum
CloudTalkChanged
Three alternativesAircall, Dialpad, Nextiva
no first choice
Three alternativesNooks, Orum, Skipcall
Aloware
Three alternativesAllo, JustCall, Ooma Office
against: RingCentral RingCX
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:26yes89 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:35yes56 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:33yes1829 s
Direct recommendationPerplexity Sonarsonar2026-09-15 03:05yes204 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:55yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 03:59yes07 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:02yes015 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:07yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:48no044 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:43yes045 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:03yes076 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:59yes018 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:32yes77 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:13yes54 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:40yes1725 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:47yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:54yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:28yes09 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:40yes023 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:35yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:10no036 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:53yes025 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:57yes060 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:35yes021 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:45yes88 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:14yes35 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:51yes1123 s
ComparativePerplexity Sonarsonar2026-09-15 04:43yes207 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:35yes08 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 02:43yes07 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:22yes015 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:18yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:44yes035 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:46yes034 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:21yes022 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:03yes023 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:37yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:19yes37 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:42yes1121 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:46yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:43yes09 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:25yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:14yes017 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:57yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:15yes037 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:28yes024 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:01yes045 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:33yes08 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:48no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:04no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:00no015 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:59yes2011 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:36yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:05yes08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:58yes019 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:17yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:27yes049 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:02yes034 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:51yes020 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:41yes016 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:01yes1310 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:09yes59 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:38yes2831 s
Negative framingPerplexity Sonarsonar2026-09-15 03:12yes207 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:25yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 02:21yes010 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:22yes058 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:08yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 22:56yes027 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:52yes061 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:39yes0107 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:02yes019 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Dialer.ai (formerly ActiveProspect)
JustDial
Kixie Phone
ProspectBoss/Sales Dialers
RedDeer
Ring.io
SalesDialers / ProspectBoss
Skype
SmartDialer
Squaretalk
ZenCall
Zoho Voice
Discontinued, still offered
No shut-down product was recommended here.
← Sales coachingSales enablement →