GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index Sales September 2026 Edition

Conversational intelligence and call recording

Asked as “conversation intelligence and call recording platform”, and as “call recording and conversation intelligence tool”, on behalf of a mid-market B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Clear leader
59% of first choices, the strongest single position in the edition, and it holds at a 16% negative rate. Otter.ai is the edition's most warned-against product at 85%.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Avoma52%4%50endorsed leader
02Fathom15%6%33accepted challenger
03Gong13%40%55criticized challenger
04Fireflies.ai9%20%44accepted challenger
05Jiminny7%0%22accepted challenger
06Chorus by ZoomInfo2%24%34accepted challenger
Show the six products at 0%, ordered by negative rate
12Otter.ai0%36%25criticized challenger
07Clari Copilot0%8%25accepted challenger
08Salesloft Conversations0%0%16accepted challenger
11CloudTalk0%0%10accepted challenger
09Dialpad0%0%10accepted challenger
10HubSpot Sales Hub0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Avoma52%
02Fathom15%
03Gong13%
04Fireflies.ai9%
05Jiminny7%
06Chorus by ZoomInfo2%
07Clari Copilot0%
08Salesloft Conversations0%
09Dialpad0%
10HubSpot Sales Hub0%
11CloudTalk0%
12Otter.ai0%

02What they warned about

Six of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, DeepSeek V4 Flash and Llama 4 Maverick changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Otter.ai
36%
9 of 25 labels negative · 9 of 12 models · 6 hard negative
“High-Risk Platforms ... Otter.ai – Hit with a federal class action lawsuit in August 2025 alleging it records private conversations to train its AI models without proper consent” GLM 4.7 FlashX, negative prompt
Gong
40%
22 of 55 labels negative · 9 of 12 models · 3 hard negative
“you should generally steer clear of enterprise conversation intelligence (CI) giants like **Gong** or **Chorus (ZoomInfo)**” Gemini 3.5 Flash, budget prompt
Fireflies.ai
20%
9 of 44 labels negative · 8 of 12 models · 4 hard negative
“**Class action lawsuit (December 2025)**: Alleged biometric voiceprint collection without consent under Illinois BIPA... Cornell, Oxford, and Cambridge have blocked Fireflies bots” MiniMax M2.5, negative prompt
Chorus by ZoomInfo
24%
8 of 34 labels negative · 7 of 12 models · 3 hard negative
“you should generally steer clear of enterprise conversation intelligence (CI) giants like **Gong** or **Chorus (ZoomInfo)**” Gemini 3.5 Flash, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 227 links across 106 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Avoma9 answers · 14 citations · 3 models
vendor site · CloudTalk8 answers · 16 citations · 2 models
vendor site · Guideflow8 answers · 9 citations · 2 models
7 answers · 9 citations · 2 models
vendor site · ZoomInfo7 answers · 8 citations · 2 models
vendor site · AssemblyAI7 answers · 7 citations · 2 models
vendor site · Cirrus Insight6 answers · 7 citations · 2 models
vendor site · Cresta6 answers · 7 citations · 2 models
5 answers · 6 citations · 2 models
vendor site · Enthu.AI5 answers · 5 citations · 2 models
vendor site · Outreach4 answers · 5 citations · 2 models
4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best conversation intelligence and call recording platform for a mid-market B2B company?”Paraphrase“Which call recording and conversation intelligence tool would you recommend to a mid-sized B2B company?”Comparative“What are the top conversation intelligence and call recording platforms and how do they differ?”Budget-constrained“What is the best conversation intelligence and call recording platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a conversation intelligence and call recording platform. What should we look at?”Negative“Which conversation intelligence and call recording platforms should I avoid or be cautious about?”
Claude Haiku 4.5Avoma
Three alternativesAirspeed, Clari Copilot, HubSpot's CI
AvomaHeld
Three alternativesAircall, CloudTalk, Fireflies.ai
no first choiceFireflies.ai
Two alternativesAvoma, Fathom
no first choicenothing named
GPT-5.4 miniGong
Two alternativesChorus by ZoomInfo, Salesloft Conversations
AvomaChanged
Three alternativesClari Copilot, Gong, Salesloft Conversations
Gong
Eight alternativesAvoma, CallMiner, Dialpad, Fireflies.ai, HubSpot Sales Hub, Otter.ai, Salesloft Conversations, Zoom Revenue Accelerator
Fathom
Three alternativesHubSpot Sales Hub, KrispCall, TeleCMI
against: Chorus by ZoomInfo, Gong
no first choiceagainst: Conquer
Gemini 3.5 FlashAvoma, Jiminny
Three alternativesAirspeed, Chorus by ZoomInfo, Clari Copilot
against: Gong
AvomaChanged
Four alternativesChorus by ZoomInfo, Fathom, HubSpot Sales Hub, Salesloft Conversations
against: Gong
Gong
Eleven alternativesAvoma, Chorus by ZoomInfo, Clari Copilot, Cresta, Dialpad, Fathom, Fireflies.ai, HubSpot Sales Hub, Jiminny, Observe.AI, Salesloft Conversations
Fathom
Four alternativesAvoma, Dialpad, Fireflies.ai, tl;dv
against: Chorus by ZoomInfo, Gong
Chorus by ZoomInfo, Gong
Eight alternativesAvoma, Clari Copilot, Fireflies.ai, Grain, Otter.ai, Outreach Kaia, Revenue.io, Salesloft Conversations
against: Chorus by ZoomInfo, Fireflies.ai, Gong, Granola, Otter.ai, Read AI, Sembly
Perplexity SonarAvoma
Four alternativesAirspeed, Clari Copilot, Gong, Jiminny
GongChanged
Three alternativesAircall, CallHippo, Nextiva
no first choiceAvoma
Three alternativesFathom, Fireflies.ai, tl;dv
no first choiceagainst: Allego, CallRail, Fathom, Grain, MeetGeek, MindTickle, Observe.AI, Otter.ai, Salesforce HVS / Einstein Conversation Insights, Tidio
Grok 4.1 FastGong
Four alternativesAvoma, Chorus by ZoomInfo, Clari Copilot, Fathom
AvomaChanged
Two alternativesChorus by ZoomInfo, Jiminny
against: Fireflies.ai, Gong
Fathom, Gong
Four alternativesAvoma, Chorus by ZoomInfo, Clari Copilot, Fireflies.ai
Fireflies.ai
Four alternativesDialpad, Fathom, OpenPhone, Otter.ai
against: Gong
Gong
Three alternativesAvoma, CallHippo, NICE CXone
against: Chorus by ZoomInfo, Clari Copilot, ExecVision, Otter.ai
Mistral SmallAvoma
Two alternativesCoffee, Jiminny
against: Gong
AvomaHeld
One alternativeJiminny
against: Gong
Gong
Six alternativesAvoma, Chorus by ZoomInfo, Clari Copilot, Fathom, Fireflies.ai, Otter.ai
Fathom
Two alternativesFireflies.ai, Otter.ai
no first choiceagainst: Chorus by ZoomInfo, ConverseNow Technologies, DeepScribe, Fireflies.ai, Gong, Invoca, Otter.ai, RingCentral Events
DeepSeek V4 FlashAvoma
Three alternativesChorus by ZoomInfo, Fireflies.ai, Jiminny
against: Gong
Avoma, JiminnyChangedagainst: GongGong
Twelve alternativesAircall, Avoma, Chorus by ZoomInfo, Clari Copilot, Dialpad, Fathom, Fireflies.ai, Genesys Cloud CX, NICE CXone, Revenue.io, RingCentral Events, Verint
Fathom
Four alternativesCloudTalk, Fireflies.ai, JustCall, tl;dv
against: Avoma, Gong
Avoma, Jiminny
Two alternativesChorus by ZoomInfo, HubSpot Sales Hub
against: Gong
against: Call Recorder by Arun Nair, Chorus by ZoomInfo, Fireflies.ai, Gong, Neon Mobile, TapeACall, Tidio
Llama 4 MaverickAvomaAvoma, GongChangedGong
One alternativeFathom
Avoma
Four alternativesColdread, Fireflies.ai, Notta, tl;dv
no first choiceagainst: Fireflies.ai, Gong, Otter.ai
Qwen 3.7 FlashAvoma
Two alternativesGong, ZIG
AvomaHeld
Four alternativesDialpad, Fireflies.ai, Krikey, Zoom Phone
against: Gong
Clari Copilot, Gong
Three alternativesCalliper, Observe.AI, XANT
Fathom, Fireflies.ai
One alternativeOtter.ai
against: Chorus by ZoomInfo, Gong
no first choiceagainst: Microsoft Dynamics 365 Sales, Otter.ai, Slack, Zoom Revenue Accelerator
Kimi K2Avoma
Three alternativesClari Copilot, Fathom, Jiminny
against: Chorus by ZoomInfo, Fireflies.ai, Gong
AvomaHeld
Four alternativesChorus by ZoomInfo, Convo, Fireflies.ai, Jiminny
against: Gong
Gong
Five alternativesAvoma, Chorus by ZoomInfo, Clari Copilot, Fathom, Revenue.io
Fireflies.ai
Three alternativesAvoma, Coldread, Convo
against: Gong
no first choiceagainst: Avoma, Fathom, Fireflies.ai, Grain, Microsoft Teams AI Transcription, Neon Mobile, Otter.ai, Read AI, Rewind AI / Limitless, tl;dv
GLM 4.7 FlashXAvoma
Two alternativesFathom, Jiminny
against: Clari Copilot, Gong
AvomaHeld
Three alternativesFathom, Gong, Jiminny
Gong
Eight alternativesAvoma, Chorus by ZoomInfo, Clari Copilot, CloudTalk, Fathom, Fireflies.ai, HubSpot Sales Hub, Jiminny
Fathom
Four alternativesAvoma, Fireflies.ai, Grain, Otter.ai
no first choiceagainst: Fireflies.ai, Google Cloud Contact Center AI, Granola, Invoca, Otter.ai
MiniMax M2.5Avoma
One alternativeGong
AvomaHeld
Three alternativesChorus by ZoomInfo, Fireflies.ai, Gong
Gong
Eleven alternativesAvoma, Chorus by ZoomInfo, Clari Copilot, CloudTalk, Fathom, Fireflies.ai, Jiminny, MaxIQ, Observe.AI, Otter.ai, Salesloft Conversations
Coldread, Fathom
Four alternativesFireflies.ai, Notta, Otter.ai, tl;dv
no first choiceagainst: Fireflies.ai, Otter.ai
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:59yes149 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:55yes29 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:15yes1625 s
Direct recommendationPerplexity Sonarsonar2026-09-15 01:24yes206 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:34yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 00:25yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:37yes064 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:11yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:43yes043 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:49yes034 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:24yes061 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:06yes021 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:01yes1814 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:17yes66 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:17yes2524 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:29yes207 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:55yes09 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 04:05yes08 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:57yes030 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:58yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:19no039 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:17yes031 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:04yes062 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:49yes014 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:55yes910 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:01yes1010 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:56yes1828 s
ComparativePerplexity Sonarsonar2026-09-14 23:10yes208 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:32yes011 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 02:21yes012 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:52yes022 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:57yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:37no036 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:35yes0133 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:33yes067 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:19yes058 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:00yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:32yes37 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:39yes1318 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:24yes206 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:29yes09 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 22:58yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:45yes019 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:17yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:06yes037 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:06yes035 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:49yes036 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:28yes011 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:19no09 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:02yes16 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:27no015 s
Scale constrainedPerplexity Sonarsonar2026-09-15 03:22yes209 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:42yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:55yes015 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:15yes041 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:16yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:26no046 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:17yes045 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:55yes037 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:19yes023 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:54yes2911 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:42yes66 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:41yes2125 s
Negative framingPerplexity Sonarsonar2026-09-15 00:55yes207 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:29yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 05:05yes018 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 22:59yes058 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:48yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:16yes060 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:15yes057 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:50yes037 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 22:58yes015 s

Noise floor in this category

Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.

Claude Haiku 4.5
3 of 4 flipped
GPT-5.4 mini
1 of 4 flipped
Gemini 3.5 Flash
4 of 5 flipped
Perplexity Sonar
1 of 4 flipped
Grok 4.1 Fast
4 of 6 flipped
Mistral Small
3 of 5 flipped
DeepSeek V4 Flash
3 of 5 flipped
Llama 4 Maverick
3 of 4 flipped
Qwen 3.7 Flash
3 of 4 flipped
Kimi K2
2 of 5 flipped
GLM 4.7 FlashX
2 of 4 flipped
MiniMax M2.5
1 of 4 flipped

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Clari read as Clari Copilot
Clari (formerly Chorus.ai) read as Clari Copilot
HubSpot read as HubSpot Sales Hub
Microsoft (M365 Copilot) read as Microsoft Dynamics 365 Sales
Neon read as Neon Mobile
Outreach read as Outreach Kaia
Outreach (Kaia) read as Outreach Kaia
Salesloft read as Salesloft Conversations
Zoom read as Zoom Revenue Accelerator
Unresolved, counted raw
Agentforce Sales
Call Recorder by Arun Nair
Calliper
Colibri
Conquer
DeepScribe
HubSpot's CI
Krikey
Meet Record
Microsoft Teams AI Transcription
Numi
Outreach + Conversation Intelligence
Plaud Note
Rev
Rewind AI / Limitless
Salesforce HVS / Einstein Conversation Insights
Semafone
TapeACall
TeleCMI
Voibe
VoiceInk
XANT
Discontinued, still offered
No shut-down product was recommended here.
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