GTM AI Index
Index Sales Dialers › Orum vs Aircall
Sales dialers and calling · September 2026 Edition

Orum vs Aircall

Two of twelve models named Orum first on the direct prompt; zero named Aircall. Both were named by all twelve models and Orum carries 37 labels and Aircall 29, so the shares are not directly comparable.

Orum

accepted challenger

Named in two categories this edition.

Aircall

accepted challenger

By Q109016663, Paris, founded 2014. Named in two categories this edition.

First-choice share7%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate22%14%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 12; printed, not drawn.
Labels3729A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Orum reading right to left. Rank and label count are printed, not drawn.Aloware was named alongside these two in eight of the twelve direct answers. Aloware vs Orum · Aloware vs Aircall · CloudTalk vs Orum

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales dialers and calling page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
OrumFirst choices, of twelve modelsAircall
Direct201 against Orum
Paraphrase131 against Orum
Comparative201 against Aircall
Budget-constrained002 against Orum · 1 against Aircall
Scale-constrained00
Negative104 against Orum · 2 against Aircall
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Orum and Aircall were named in the same answer thirty-eight times, of the 85 answers naming Orum and the 85 naming Aircall. In those answers Aircall took the first choice one time and Orum four.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Orum and Aircall stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Orum Aircall first choice named as an alternative argued againstblank: not namedEach cell is one answer, Orum on the left and Aircall on the right.

The direct prompt

The plain question, one answer per model, grouped by where Orum and Aircall stood in it.

Orum first, Aircall not the choice

2 of 12 modelsAircall was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashNooks, Orum alternatives: Aloware, Kixie, PhoneBurner
DeepSeek V4 FlashNooks, Orum alternatives: Aloware, JustCall, Kixie, PhoneBurner

Neither was the first choice, one was named

9 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Aloware Power Dialer, CloudTalk alternatives: Nooks, Orum, PhoneBurner, SmartDialer
GPT-5.4 miniSalesloft alternatives: Klenty, Nooks, Orum, Regie.ai
Perplexity SonarAloware alternatives: CloudTalk, JustCall, Kixie, Nooks, Orum
Grok 4.1 FastAloware, Kixie alternatives: CloudTalk, JustCall, Nooks, Orum
Mistral SmallAloware alternatives: CloudTalk, Nooks, Orum, Skipcall
Llama 4 MaverickAloware alternatives: Orum
Qwen 3.7 FlashDialer.ai alternatives: Aircall, Kixie, Outreach, Salesloft, Seismic
Kimi K2Aloware alternatives: Aircall, Dialpad, Salesfinity
MiniMax M2.5Aloware alternatives: JustCall, Kixie, Orum

Neither was named

1 of 12 modelsThe answer made no first choice from these two in this category.
GLM 4.7 FlashXJustCall alternatives: CloudTalk, Dialpad

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Aircall leads by six points.
Aircall6%#5 of 9
Orum0%#9 of 9
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Orum7%#6 of 12
Aircall7%#7 of 12
The full mid-market standing →
Enterprise
The order flips: Orum leads at enterprise.
Orum7%#6 of 17
Aircall0%#16 of 17
The full enterprise standing →

What the models said about Orum

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Orum charges $250 per user per month with a minimum of 3 users ... users already call it overpriced. Additionally, there are complaints about software bugs, dropped calls, poor audio quality” Claude Haiku 4.5 · negative prompt · hard negative
“Nooks & Orum (Parallel Dialers) Biggest concerns: The structural "dead air" problem, spam flagging, and rapidly declining connect rates.” DeepSeek V4 Flash · negative prompt · hard negative
“Enterprise-focused, not budget-friendly” Kimi K2 · budget prompt · hard negative
“JustCall, Skipcall, Orum | Power + parallel dialing, better compliance tools” Kimi K2 · negative prompt · first choice
“Funded, high-volume SDR org → Orum (volume) or Nooks (coaching + virtual salesfloor).” DeepSeek V4 Flash · direct prompt · first choice
“#### 1. Orum ... Best for: High-volume B2B tech and enterprise SDR/BDR teams.” Gemini 3.5 Flash · comparative prompt · first choice

What the models said about Aircall

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Biggest concerns: Aggressive auto-renewal, unreliable call logging, and poor outbound dialing features.” DeepSeek V4 Flash · negative prompt · hard negative
“Aircall's power dialer needs the $70 Professional plan, not the $30 Essentials plan” DeepSeek V4 Flash · budget prompt · soft negative
“Easy setup and strong integrations, but less focused on high-concurrency dialing” Perplexity Sonar · comparative prompt · soft negative
“my default recommendation would be Aircall if you want the best balance of ease of use, CRM integration, and fast rollout” GPT-5.4 mini · paraphrase prompt · first choice
“The Best All-Rounder: Aircall ... widely considered the gold standard for mid-sized companies” Qwen 3.7 Flash · paraphrase prompt · first choice
“Aircall: Best for cloud-based outbound calling and suitable for mid-market companies.” Llama 4 Maverick · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.