GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index GTM data and infrastructure Customer intel › Enterprise September 2026 Edition

Customer intelligence and data science for enterprise buyers

Asked as “customer analytics and intelligence platform”, and as “customer journey analytics tool”, on behalf of an enterprise B2B company. 41 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
24% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Adobe Customer Journey Analytics24%9%11accepted challenger
02Amplitude7%26%38criticized challenger
03Salesforce Data Cloud7%15%20accepted challenger
04Gainsight7%0%12accepted challenger
05Microsoft Dynamics 365 Customer Insights5%0%13accepted challenger
06Mixpanel2%30%37criticized challenger
07Adobe Real-Time CDP2%26%23criticized challenger
08Tableau2%50%10criticized challenger
Show the six products at 0%, ordered by negative rate
12Segment0%34%29criticized challenger
14Tealium0%29%14criticized challenger
13Medallia0%27%11criticized challenger
09Qualtrics0%24%21accepted challenger
11Heap0%10%10accepted challenger
10Hightouch0%9%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Adobe Customer Journey Analytics24%
02Amplitude7%
03Salesforce Data Cloud7%
04Gainsight7%
05Microsoft Dynamics 365 Customer Insights5%
06Mixpanel2%
07Adobe Real-Time CDP2%
08Tableau2%
09Qualtrics0%
10Hightouch0%
11Heap0%
12Segment0%
13Medallia0%
14Tealium0%

02What they warned about

Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Segment
34%
10 of 29 labels negative · 7 of 12 models · 3 hard negative
“⚠️ **Avoid** platforms with per-seat or per-MTU pricing (Amplitude, Mixpanel, Segment, Tableau, Domo) at your scale” DeepSeek V4 Flash, budget prompt
Mixpanel
30%
11 of 37 labels negative · 6 of 12 models · 3 hard negative
“**Avoid** platforms with per-seat or per-MTU pricing (Amplitude, Mixpanel, Segment, Tableau, Domo)” DeepSeek V4 Flash, budget prompt
Adobe Real-Time CDP
26%
6 of 23 labels negative · 6 of 12 models · 2 hard negative
“avoid or be cautious if you are **not already in the Adobe ecosystem**” Perplexity Sonar, negative prompt
Amplitude
26%
10 of 38 labels negative · 5 of 12 models · 3 hard negative
“**Avoid** platforms with per-seat or per-MTU pricing (Amplitude, Mixpanel, Segment, Tableau, Domo)” DeepSeek V4 Flash, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 215 links across 115 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Mixpanel7 answers · 8 citations · 2 models
vendor site · Userpilot7 answers · 7 citations · 2 models
5 answers · 5 citations · 2 models
vendor site · Gartner5 answers · 5 citations · 2 models
vendor site · Cometly4 answers · 9 citations · 2 models
4 answers · 7 citations · 2 models
vendor site · Zendesk4 answers · 5 citations · 2 models
vendor site · HubSpot4 answers · 4 citations · 2 models
4 answers · 4 citations · 1 model
vendor site · Improvado3 answers · 7 citations · 1 model
vendor site · Amplitude3 answers · 6 citations · 2 models
vendor site · Adobe3 answers · 6 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best customer analytics and intelligence platform for an enterprise B2B company?”Paraphrase“Which customer journey analytics tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade customer analytics platforms and how do they differ?”Budget-constrained“What is the best customer analytics and intelligence platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a customer analytics and intelligence platform. What should we look at?”Negative“Which customer analytics platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5no first choiceAdobe Customer Journey AnalyticsChanged
Three alternativesAmplitude, Salesforce Analytics Cloud, Salesforce Marketing Cloud
no first choiceMedallia Experience Cloudno first choiceagainst: Qualtrics
GPT-5.4 miniAdobe Customer Journey Analytics, Adobe Real-Time CDP B2B Edition
Two alternativesMixpanel, Segment
Adobe Customer Journey AnalyticsChanged
Three alternativesContentsquare, Glassbox, Pendo
Amplitude
Four alternativesAdobe Analytics, Databricks, Heap, Mixpanel
Mixpanel
Two alternativesAmplitude, Segment
no first choiceagainst: Mixpanel
Gemini 3.5 FlashGainsight
Nine alternativesAdobe Real-Time CDP, Amplitude, Clari Copilot, Gong, HockeyStack, Mixpanel, Planhat, Salesforce Data Cloud, Vitally
Adobe Customer Journey Analytics (CJA) B2B EditionChanged
Three alternativesCSG Xponent, Gainsight, TheyDo
Amplitude
Six alternativesAdobe Analytics, Google Analytics 360, Hightouch, Medallia, Mixpanel, Qualtrics
Optimizely Warehouse-Native Analytics
Two alternativesGrowthBook, Kubit
against: Amplitude, Mixpanel
Amplitude
Eight alternativesContentsquare, Fullstory, Gainsight, Glassbox, Kubit, Mixpanel, NetSpring, Totango
against: Adobe Real-Time CDP, Amplitude, Google Analytics 4 (GA4) / GA360, Hotjar, Microsoft Clarity, Mixpanel, Oracle, SAP, Salesforce Marketing Cloud, Segment, Tealium, mParticle
Perplexity SonarSalesforce Data Cloud
Two alternativesOutreach, Planhat
Adobe Customer Journey AnalyticsChanged
Five alternativesContentsquare, Fullstory, Medallia, Qualtrics, Quantum Metric
no first choiceWaitWell
Two alternativesMicrosoft Dynamics 365 Customer Insights, Salesforce Data Cloud
against: Amperity, Medallia, Qualtrics
no first choiceagainst: Adobe Real-Time CDP, Google Analytics 4, Heap, HubSpot Marketing Hub, Klaviyo, Segment
Grok 4.1 FastSalesforce Data Cloud
Three alternativesAdobe Real-Time CDP, Microsoft Dynamics 365 Customer Insights, Oracle Unity
Adobe Customer Journey AnalyticsChanged
One alternativeSalesforce Marketing Cloud Intelligence
against: Amplitude, Dreamdata, HockeyStack, Mixpanel
Amplitude, Salesforce Data Cloud
Six alternativesAdobe Real-Time CDP, Amperity, Mixpanel, Qualtrics, Segment, Tealium
against: Snowplow
Tableau
One alternativeMicrosoft Dynamics 365 Customer Insights
against: Adobe Customer Journey Analytics, Amplitude, Medallia, Mixpanel, Qualtrics, Salesforce Data Cloud, Zendesk
no first choice
Six alternativesAmplitude, Mixpanel, Pendo, Qualtrics, Salesforce Data Cloud, Segment
against: ActionIQ, Adobe Real-Time CDP, Amperity, Amplitude, BlueConic, Blueshift, Dun & Bradstreet, Klaviyo, Leadspace, Mixpanel, Oracle, Redpoint Global, SAP, Segment, Treasure Data, Zeotap, Zeta Global, mParticle
Mistral SmallAdobe Real-Time CDP
Six alternatives6sense, ActionIQ, Amplitude, Leadspace, Planhat, Salesforce Data Cloud
Adobe Customer Journey Analytics, Medallia Experience CloudChanged
Two alternativesGainsight, Qualtrics
Salesforce Customer 360
Seven alternativesAdobe Real-Time CDP, Amplitude, Medallia Experience Cloud, Microsoft Dynamics 365 Customer Insights, Mixpanel, Qualtrics, Tableau
Microsoft Dynamics 365 Customer Insights
Three alternativesBasedash, DataBrain, Strategy
against: Amplitude, Metabase, Mixpanel, Tableau
no first choicenothing named
DeepSeek V4 FlashSalesforce Data Cloud
Three alternativesAdobe Real-Time CDP, Hightouch, Oracle Unity
against: Segment
Adobe Customer Journey Analytics (CJA) B2B EditionChanged
Three alternatives6sense, Demandbase, Salesforce
against: Amplitude, Contentsquare, Mixpanel, Quantum Metric
Amplitude
Nine alternativesAdobe Analytics, Adobe Real-Time CDP, Medallia, Microsoft Dynamics 365 Customer Insights, Mixpanel, Qualtrics, SAS Customer Intelligence 360, Salesforce Data Cloud, Segment
PostHog
Three alternativesGainsight, Qlik, Qualtrics
against: Amplitude, Domo, Mixpanel, Segment, Tableau
no first choiceagainst: Adobe Analytics, Adobe Real-Time CDP, Amplitude, BlueConic, Medallia, Mixpanel, Qualtrics, Segment, Tealium, Treasure Data
Llama 4 MaverickGainsightAdobe Customer Journey AnalyticsChangedMixpanel
Three alternativesBloomreach, Planhat, Woopra
no first choiceno first choiceagainst: Adobe Real-Time CDP, Hightouch, Klaviyo, Segment
Qwen 3.7 FlashChorus by ZoomInfo, Gainsight, Gong
Ten alternatives6sense, Amplitude, Clari Copilot, Mixpanel, Planhat, Real-time CDP, Segment, Snowflake, Totango, dbt
Adobe AnalyticsChanged
Four alternativesAmplitude, Mixpanel, Salesforce Marketing Cloud / Einstein Data Studio, Segment
no first choiceDomo
Three alternativesPower BI Embedded, Qrvey, Reveal BI
against: Microsoft Power BI, Tableau
no first choiceagainst: Adjust, Adobe Analytics, AppsFlyer, Salesforce Data Cloud
Kimi K26sense, Demandbase
Five alternativesAdobe Real-Time CDP, Gainsight, Microsoft Dynamics 365 Customer Insights, Salesforce Customer 360, Salesforce Data Cloud
Adobe Customer Journey AnalyticsChanged
Two alternativesOracle Unity, Salesforce Data Cloud Journeys
Amplitude
Six alternativesAdobe Real-Time CDP, Heap, Mixpanel, Salesforce Data Cloud, Segment, mParticle
Microsoft Dynamics 365 Customer Insights
Two alternativesAdobe Customer Journey Analytics / Real-Time CDP, Google Analytics 360
against: Amplitude, Mixpanel, Salesforce, Segment, Tableau
Amplitude
Three alternativesMixpanel, Segment, Tealium
against: Pendo
against: Adobe Experience Cloud, Amperity, Oracle Customer Intelligence, Qualtrics, Salesforce Marketing Cloud, Segment, Tealium, Treasure Data, Zeta Global, mParticle
GLM 4.7 FlashXAmplitude
Five alternativesAdobe Real-Time CDP, Gainsight, Mixpanel, Salesforce Data Cloud, Tealium
Adobe Customer Journey AnalyticsChanged
Three alternativesGenesys Cloud CX, Glassbox, Qualtrics Customer Journey Analytics
Amplitude
Eight alternativesContentsquare, Domo, Fullstory, Medallia, Microsoft Power BI, Mixpanel, Qualtrics, Tableau
Basedash
Two alternativesGoodData, Microsoft Dynamics 365 Customer Insights
no first choiceagainst: Adobe Real-Time CDP, Amperity, BlueConic, Lytics, Optimove, RudderStack, Salesforce Data Cloud, Segment, Tealium, Treasure AI, Uniphore, WaitWell, mParticle
MiniMax M2.56sense
Seven alternativesChattermill, Gainsight, Microsoft Dynamics 365 Customer Insights, Outreach, Qualtrics, Salesforce Einstein, ZoomInfo
Adobe Customer Journey AnalyticsChanged
Two alternativesDreamdata, Quantum Metric
Mixpanel, Qualtrics, Segment
Six alternativesAdobe Real-Time CDP, Amplitude, Fullstory, Medallia, Salesforce Data Cloud, Tableau
Qlik
Four alternativesActionIQ, Hightouch, Tealium, Treasure AI
against: Domo, Tableau, ThoughtSpot
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:16no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:42yes37 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:48yes2023 s
Direct recommendationPerplexity Sonarsonar2026-09-15 01:38yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:49yes011 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 23:18yes012 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:01yes034 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:33yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:51yes033 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:45yes035 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:00yes079 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:40yes019 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:05yes66 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:21yes45 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:42yes2130 s
ParaphrasePerplexity Sonarsonar2026-09-15 01:13yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:54yes05 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 04:54yes08 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:56yes023 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:17yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:35no032 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 22:58yes028 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:46yes020 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:47yes016 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:31yes2412 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:23yes69 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:58yes1924 s
ComparativePerplexity Sonarsonar2026-09-15 01:38yes2010 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:20yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-14 22:58yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:09yes065 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:05yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:42yes052 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:35yes044 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:13yes0138 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:27yes016 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:11yes168 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:48yes36 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:35yes1825 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:36yes206 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:31yes09 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:39yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:16yes047 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:09yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:30yes079 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:49yes035 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 05:07yes065 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:35yes074 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:42yes1613 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:55yes010 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:04yes423 s
Scale constrainedPerplexity Sonarsonar2026-09-15 04:06yes188 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:24yes014 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:31no09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:41yes032 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:10yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:41no038 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:48yes055 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:34yes030 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 22:51yes014 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:06yes1512 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:21yes46 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:26yes2126 s
Negative framingPerplexity Sonarsonar2026-09-15 01:25yes205 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:16yes010 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:32yes011 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:21yes061 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:57yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:28no039 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:39yes085 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:00yes035 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:05yes040 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Adobe Customer Journey Analytics / Real-Time CDP
Adobe Experience Cloud
Adobe Real-Time CDP / Customer Journey Analytics B2B Edition
CSG Xponent
Clootrack
DataBrain
DigiT
Google Analytics 4 (GA4) / GA360
InputKit
Optimizely Warehouse-Native Analytics (Formerly NetSpring)
Oracle
Oracle (Eloqua)
Oracle Customer Intelligence (CX Unity)
Oracle Unity Customer Data Platform
Pega Customer Decision Hub
Pisano
Qualtrics Customer Journey Analytics
Quivly AI
Real-time CDP (by Salesforce)
Reveal BI
SAP
Salesforce
Salesforce (Data Cloud + Einstein)
Salesforce Einstein Analytics
Salesforce Marketing Cloud / Einstein Data Studio
Staircase AI
serviceMob
Discontinued, still offered
No shut-down product was recommended here.
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