GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › GTM data and infrastructure › Customer intel › Small business › September 2026 Edition

Customer intelligence and data science for small business buyers

Asked as “customer analytics and intelligence platform”, and as “customer journey analytics tool”, on behalf of a small B2B company. 48 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Google Analytics 4
Contested
19% of first choices, contested.
ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessGoogle Analytics 419%ContestedThis pageMid-marketGoogle Analytics 416%ContestedStanding →EnterpriseAdobe Customer Journey Analytics24%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Google Analytics 419%6%34accepted challenger
02HubSpot17%0%13accepted challenger
03Mixpanel12%8%48accepted challenger
04PostHog10%0%24accepted challenger
05Amplitude6%31%35criticized challenger
06Pendo2%29%14criticized challenger
Show the four products at 0%, ordered by negative rate
10Qualtrics0%73%11criticized challenger
09Segment0%46%13criticized challenger
08Heap0%42%19criticized challenger
07Hotjar0%0%32accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Google Analytics 4 vs SegmentGoogle Analytics 4 vs AmplitudeSegment vs Amplitude

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Google Analytics 419%
02HubSpot17%
03Mixpanel12%
04PostHog10%
05Amplitude6%
06Pendo2%
07Hotjar0%
08Heap0%
09Segment0%
10Qualtrics0%

02What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Amplitude
31%
11 of 35 labels negative · 7 of 12 models · 3 hard negative
“What to Avoid at This Stage | Amplitude | Charges on both events and users—expensive quickly” Qwen 3.7 Flash, budget prompt
Qualtrics
73%
8 of 11 labels negative · 6 of 12 models · 5 hard negative
“Avoid unless you have enterprise budgets and dedicated teams... Users consistently cite a "steep learning curve"..."}” MiniMax M2.5, negative prompt
Adobe Customer Journey Analytics
89%
8 of 9 labels negative · 6 of 12 models · 4 hard negative
“Steep learning curve, overwhelming complexity, expensive for smaller organizations” Kimi K2, negative prompt
Tealium
83%
5 of 6 labels negative · 5 of 12 models · 5 hard negative
“**General Enterprise CDPs (Tealium, Segment Business, mParticle, Adobe)** - **Why avoid:**” GLM 4.7 FlashX, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 183 links across 92 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

mixpanel.com
vendor site · Mixpanel7 answers · 7 citations · 3 models
zendesk.com
vendor site · Zendesk6 answers · 9 citations · 2 models
thecxlead.com
6 answers · 8 citations · 2 models
amplitude.com
vendor site · Amplitude5 answers · 8 citations · 3 models
userpilot.com
vendor site · Userpilot5 answers · 6 citations · 2 models
quo.com
vendor site · Quo5 answers · 5 citations · 2 models
convertmate.io
vendor site · ConvertMate4 answers · 4 citations · 2 models
g2.com
4 answers · 4 citations · 3 models
guideflow.com
vendor site · Guideflow4 answers · 4 citations · 2 models
insiderone.com
4 answers · 4 citations · 2 models
salesforce.com
vendor site · Salesforce4 answers · 4 citations · 2 models
waitwellsoftware.com
4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

mixpanel.com/blog/customer-analytics-tools
6 answers · 2 models
quo.com/blog/customer-intelligence-platform
5 answers · 2 models
convertmate.io/best/best-analytics-tools-for-small-businesses
4 answers · 2 models
insiderone.com/best-customer-data-platform
4 answers · 2 models
salesforce.com/blog/small-business/customer-analytics-tools-for-startups
4 answers · 2 models
userpilot.com/blog/customer-analytics-platforms
4 answers · 2 models
waitwellsoftware.com/resources/articles/best-customer-analytics-software
4 answers · 2 models
zendesk.com/service/analytics/customer-analytics-software
4 answers · 2 models
blog.uxtweak.com/customer-analytics-software
3 answers · 1 model
valiotti.com/customer-analytics-tools
3 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best customer analytics and intelligence platform for a small B2B company?”Paraphrase“Which customer journey analytics tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top customer analytics platforms for a small team and how do they differ?”Budget-constrained“What is the best customer analytics and intelligence platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a customer analytics and intelligence platform. What should we look at?”Negative“Which customer analytics platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5HubSpot Service Hub
Three alternativesBuildBetter, Customerscore.io, Dovetail
HubSpot Marketing HubChanged
Three alternativesAmplitude, Cometly, Heap
Amplitude, Mixpanel
Two alternativesAkita, Custify
Zoho Analytics
Three alternativesHotjar, Looker Studio, Microsoft Power BI
against: Pendono first choiceagainst: Fullstory, Looker, Qualtrics, Tableau
GPT-5.4 miniAmplitude
Three alternativesHeap, Mixpanel, PostHog
PendoChanged
One alternativeMixpanel
Amplitude
Three alternativesHeap, Mixpanel, PostHog
HubSpot
Two alternativesMicrosoft Power BI, Mixpanel
against: Dreamdatano first choiceagainst: Google Analytics 4, Meta/Facebook pixels
Gemini 3.5 FlashAmplitude, Apollo.io, Factors.ai
Three alternativesCommon Room, DemandSense, HubSpot Breeze Intelligence
against: 6sense, Gainsight, ZoomInfoFactors.aiChanged
Three alternativesDreamdata, HubSpot, Usermaven
against: Adobe Customer Journey Analytics, Salesforce Interaction StudioMixpanel
Five alternativesAmplitude, Hotjar, Microsoft Clarity, Pendo, PostHog
PostHog
Four alternativesAmplitude, Google Analytics 4, Microsoft Clarity, Mixpanel
PostHog
Four alternativesHockeyStack, June, Mixpanel, Sherlock
against: Heapagainst: Adobe Analytics, Amplitude, Google Analytics 4, Heap, Mixpanel, Salesforce Marketing Cloud, Segment, Tealium
Perplexity SonarHubSpot, Mixpanel
Two alternativesBrevo, Leadspace
HubSpot Marketing HubChanged
Two alternativesCometly, Google Analytics 4
against: Adobe Customer Journey AnalyticsMixpanel
Six alternativesAmplitude, Featurebase, Google Analytics 4, Hotjar, Pendo, Zendesk
Google Analytics 4
Three alternativesConvertMate, Hotjar, Mixpanel
no first choiceagainst: Adobe Customer Journey Analytics, Adobe Real-Time CDP, Getida, Improvado, Kissmetrics, Segment, Tealium, Treasure Data, mParticle
Grok 4.1 FastHubSpot
Three alternativesGoogle Analytics 4, Mixpanel, Pipedrive
against: Salesforce Data Cloud, SegmentGoogle Analytics 4, HubSpotChanged
One alternativeMixpanel
against: Adobe Customer Journey Analytics, QualtricsMixpanel, PostHog
Four alternativesAmplitude, Google Analytics 4, Heap, Hotjar
against: SegmentGoogle Analytics 4
Four alternativesHotjar, Microsoft Clarity, Mixpanel, RudderStack
against: Amplitude, Hightouch, Qualtricsno first choice
Seven alternativesAmplitude, Google Analytics 4, Hotjar, HubSpot, Mixpanel, Quo, Zendesk
against: Adobe Real-Time CDP / Customer Journey Analytics, Amperity, Amplitude, Heap, InMoment, Medallia, Microsoft Dynamics 365 Customer Insights, Mixpanel, Oracle Unity, Qualtrics, SAP Customer Data Platform, Salesforce Data Cloud, Segment, Sprinklr, Tealium, Treasure Data, mParticle
Mistral SmallMixpanel, PostHog
Seven alternativesGoogle Analytics 4, Hotjar, HubSpot Breeze Data Agent, Quo, Statsig, Zendesk, Zoho PageSense
against: PendoHubSpot Marketing HubChanged
Three alternativesAmplitude, GoHighLevel, Mixpanel
against: Adobe Customer Journey AnalyticsMixpanel, PostHog
Five alternativesGoogle Analytics 4, Hotjar, Pendo, Userpilot, Zendesk
against: AmplitudeGoogle Analytics 4
Seven alternativesCrazy Egg, Hotjar, Matomo, Mixpanel, Plausible Analytics, PostHog, Zoho PageSense
no first choiceagainst: RudderStackagainst: Experian, Klaviyo, Podium, Qualtrics, Sprinklr Service, VidIQ
DeepSeek V4 FlashCustify, HubSpot
Three alternativesChurnZero, Planhat, Vitally
against: Brevo, Gainsight, KlaviyoHubSpotChanged
Three alternativesGoogle Analytics 4, Mixpanel, Woopra
Mixpanel, PostHog
Three alternativesAmplitude, Fullstory, Hotjar
against: HeapGoogle Analytics 4, Mixpanel
Four alternativesHeap, Microsoft Clarity, RudderStack, Segment
against: Adobe Analytics, Amplitude, ChurnZero, Gainsight, Salesforce Data Cloud, Tealium, mParticleAmplitude
Three alternativesMixpanel, PostHog, Segment
against: Heapagainst: Adobe Analytics, Adobe Real-Time CDP, Amplitude, Chattermill, Heap, Hyros, Medallia, Mixpanel, Pendo, Qualtrics, Salesforce Data Cloud / Marketing Cloud Intelligence, Thematic
Llama 4 Maverickno first choiceCometlyChanged
Two alternativesAdobe Customer Journey Analytics, HubSpot Marketing Hub
no first choiceMixpanel
Three alternativesHotjar, SurveyMonkey, Unwrap
no first choicenothing named
Qwen 3.7 FlashHubSpot
Five alternativesApollo.io, ChurnZero, Mixpanel, Plainly, PostHog
against: ZoomInfoHubSpotHeld
Two alternativesGoHighLevel, PostHog
against: Adobe CJA, QualtricsMixpanel, PostHog
One alternativeHeap
against: AmplitudePostHog
Four alternativesGoogle Analytics 4, Hotjar, Mixpanel, Plausible
against: Adobe Analytics, Amplitude, Firebase, Fullstory, Heap, Pendono first choiceagainst: Amplitude, Databricks, Mixpanel, Oracle Analytics, SAP, Snowplow, Supermetrics
Kimi K2HubSpot Marketing Hub / CRM, Mixpanel
Seven alternativesApollo.io, Custify, EngageBay, Google Analytics 4, Hotjar, PostHog, Survicate
HubSpot Marketing HubChanged
Four alternativesDreamdata, Google Analytics 4, Hotjar, Mixpanel
against: Adobe Customer Journey Analytics, Salesforce DatoramaMixpanel, PostHog
Two alternativesGoogle Analytics 4, Hotjar
against: Amplitude, HeapGoogle Analytics 4
Seven alternativesAmplitude, Hotjar, HubSpot CRM, Looker Studio, Matomo, Mixpanel, Zoho CRM
no first choiceagainst: Adobe Customer Journey Analytics, Adobe Real-Time CDP, Medallia, Microsoft Dynamics 365 Customer Insights, Oracle Unity, SAP Customer Data Platform, SAS Customer Intelligence 360, Salesforce Data Cloud, Treasure Data
GLM 4.7 FlashXApollo.io
Two alternativesChartMogul, Woopra
against: GongGoogle Analytics 4, WoopraChanged
One alternativeUsermaven
Mixpanel
Four alternativesFullstory, Heap, Hotjar, PostHog
against: AmplitudeGoogle Analytics 4
Three alternativesHotjar, HubSpot CRM, Mailchimp
no first choiceagainst: Adobe Customer Journey Analytics, Insider, Microsoft Power BI, Segment, Tableau, Tealium, mParticle
MiniMax M2.5Mixpanel, PostHog
Three alternativesGainsight, HubSpot, Planhat
HubSpot Marketing HubChanged
Three alternativesAmplitude, Hotjar, Mixpanel
against: DreamdataMixpanel
Five alternativesAmplitude, Fullstory, Heap, Pendo, PostHog
Google Analytics 4, HubSpot CRM
Two alternativesHotjar, Quo
no first choice
Two alternativesEnterpret, Idi
against: Attentive, Avo, Chattermill, Medallia, Qualtrics, Sprinklr Service
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:42yes79 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:43yes65 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:22yes1731 s
Direct recommendationPerplexity Sonarsonar2026-09-15 05:02yes206 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:43yes010 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 02:28yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 05:02yes015 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:52yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:03yes024 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:48yes031 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:53yes0169 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:59yes025 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:05yes86 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:55no03 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:37yes2025 s
ParaphrasePerplexity Sonarsonar2026-09-15 02:36yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:21yes09 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 04:32yes08 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:16yes029 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:58yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:51yes042 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:02yes056 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:57yes023 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:41yes026 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:55yes1511 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:31yes27 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:53yes1925 s
ComparativePerplexity Sonarsonar2026-09-15 02:13yes209 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:38yes07 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-14 23:26yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:43yes019 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:44yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:37yes041 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:28yes043 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:18yes023 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:02yes017 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:57yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:57yes39 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:47yes1020 s
Budget constrainedPerplexity Sonarsonar2026-09-15 04:39yes1919 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:43yes07 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:18yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:28yes028 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:28yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:12yes022 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:58yes047 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:57yes075 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:53yes010 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:39no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:23no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:36yes1423 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:15yes209 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:50yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:59no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:35yes034 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:06yes01 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:30yes048 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:07yes056 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:55yes063 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:01yes023 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:37yes129 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:31yes25 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:46yes1528 s
Negative framingPerplexity Sonarsonar2026-09-15 01:09yes2022 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:12yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 03:46yes013 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:09yes046 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:45yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:23yes033 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:59yes043 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:29yes085 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:19yes037 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Adobe read as Adobe Customer Journey Analytics
Unresolved, counted raw
Adobe Real-Time CDP / Customer Journey Analytics
Apache Unify
Avo
DashThis
DemandSense
Facebook/Instagram Insights
Getida
HubSpot Breeze Data Agent
HubSpot Marketing Hub / CRM
Idi
Mailchimp Analytics
Meta/Facebook pixels
Metorik
Peasy
Plainly
Plausible Analytics
SAP
Salesforce Data Cloud / Marketing Cloud Intelligence
Salesforce Datorama
Sherlock
Wyapy
Discontinued, still offered
No shut-down product was recommended here.

Also in gtm data and infrastructure

The other categories of this function, with the leader in each.
← CDPBI & dashboards →