Index › GTM data and infrastructure › September 2026 Edition

Dashboards and data visualization

Asked as “business intelligence and dashboard tool”, and as “data visualization platform”, on behalf of a mid-market B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Microsoft Power BI

Clear leader

62% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Microsoft Power BI36%ContestedStanding →Mid-market

Microsoft Power BI62%Clear leaderThis page Enterprise

Microsoft Power BI65%Clear leaderStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Microsoft Power BI8%62endorsed leader

Looker Studio22%23accepted challenger

Metabase0%32accepted challenger

Tableau22%55accepted challenger

ThoughtSpot8%26accepted challenger

Zoho Analytics6%18accepted challenger

Qlik Sense16%25accepted challenger

Show the six products at 0%, ordered by negative rate

Domo33%30criticized challenger

Looker24%49accepted challenger

Sisense18%22accepted challenger

Sigma6%18accepted challenger

Apache Superset0%10accepted challenger

Qlik0%10accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Microsoft Power BI vs Looker Studio Microsoft Power BI vs Metabase Looker Studio vs Metabase

One product takes 62% of first choices here, so the chart would put twelve markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. One product carries a negative rate above 25% in this category. Jump to the standing

02What they warned about

Nine of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Llama 4 Maverick and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

Tableau

22%

12 of 55 labels negative · 10 of 12 models · 1 hard negative

“Tools to Avoid on a Budget- **Tableau** — $75/user/month for creators; minimums are onerous” DeepSeek V4 Flash, budget prompt

Domo

33%

10 of 30 labels negative · 7 of 12 models · 1 hard negative

“**Domo** — ~$50K/year minimum” DeepSeek V4 Flash, budget prompt

Looker

24%

12 of 49 labels negative · 7 of 12 models · 1 hard negative

“**Looker** — ~$5,000+/month minimum” DeepSeek V4 Flash, budget prompt

Looker Studio

22%

5 of 23 labels negative · 5 of 12 models · 1 hard negative

“**Avoid for complex relational data modeling.**” Gemini 3.5 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

19 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 153 links across 78 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

toolradar.com

6 answers · 10 citations · 1 model

domo.com

vendor site · Domo6 answers · 7 citations · 2 models

qlik.com

vendor site · Qlik6 answers · 7 citations · 3 models

ovaledge.com

vendor site · OvalEdge5 answers · 7 citations · 2 models

holistics.io

vendor site · Holistics4 answers · 4 citations · 2 models

selecthub.com

4 answers · 4 citations · 2 models

thoughtspot.com

vendor site · ThoughtSpot4 answers · 4 citations · 2 models

zapier.com

vendor site · Zapier4 answers · 4 citations · 1 model

gartner.com

vendor site · Gartner3 answers · 4 citations · 1 model

improvado.io

vendor site · Improvado3 answers · 4 citations · 1 model

microsoft.com

vendor site · Microsoft3 answers · 4 citations · 2 models

fanruan.com

3 answers · 3 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

domo.com/learn/article/business-intelligence-tools

5 answers · 2 models

qlik.com/us/business-intelligence/business-intelligence-tools

5 answers · 2 models

toolradar.com/guides/best-business-intelligence-tools

5 answers · 1 model

ovaledge.com/blog/business-intelligence-tools

4 answers · 2 models

zapier.com/blog/business-intelligence-software

4 answers · 1 model

holistics.io/blog/business-intelligence-bi-tools

3 answers · 2 models

ovaledge.com/blog-template-test/the-best-business-intelligence-tools-in-202…

3 answers · 1 model

selecthub.com/c/business-intelligence-tools

3 answers · 2 models

techrepublic.com/article/business-intelligence-bi-tools

3 answers · 1 model

thedigitalprojectmanager.com/tools/business-intelligence-tools

3 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best business intelligence and dashboard tool for a mid-market B2B company?”Paraphrase“Which data visualization platform would you recommend to a mid-sized B2B company?”Comparative“What are the top business intelligence tools and how do they differ?”Budget-constrained“What is the best business intelligence and dashboard tool for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a business intelligence and dashboard tool. What should we look at?”Negative“Which business intelligence tools should I avoid or be cautious about?”

Claude Haiku 4.5Microsoft Power BI, Zoho Analytics

Four alternatives

Looker, Metabase, Omni, Tableau

Microsoft Power BIChanged

Two alternatives

Looker, Tableau

Qlik

Four alternatives

Looker, Microsoft Power BI, Sisense, ThoughtSpot

against: TableauMetabase, Microsoft Power BI

Two alternatives

Grafana, Looker Studio

no first choicenothing named

GPT-5.4 miniMicrosoft Power BI

Four alternatives

Domo, Looker, Tableau, ThoughtSpot

Microsoft Power BIHeld

Two alternatives

Looker, Tableau

no first choiceMicrosoft Power BI

Three alternatives

Apache Superset, Looker Studio, Metabase

no first choicenothing named

Gemini 3.5 FlashMicrosoft Power BI

Four alternatives

Cube, Metabase, Sigma, Sisense

against: Looker, Salesforce/TableauMicrosoft Power BIHeld

Three alternatives

Looker Studio, Metabase, Tableau

Microsoft Power BI

Five alternatives

Amazon QuickSight, Looker, Qlik Sense, Tableau, ThoughtSpot

Looker Studio, Metabase

Two alternatives

Apache Superset, Microsoft Power BI

no first choice

Five alternatives

Lightdash, Looker, Metabase, Microsoft Power BI, Sigma

against: Tableauagainst: Amazon QuickSight, Domo, IBM Cognos, Looker, Looker Studio, Microsoft Excel & Google Sheets, Oracle BI Enterprise Edition, SAP BusinessObjects, Sisense, Tableau

Perplexity SonarMicrosoft Power BI

Two alternatives

Fairview, Looker

against: TableauMicrosoft Power BIHeld

Four alternatives

Domo, Looker, Tableau, Zoho Analytics

Tableau

Six alternatives

Looker, Microsoft Power BI, Qlik Cloud Analytics, Qlik Sense, Sisense, ThoughtSpot

Metabase, Microsoft Power BI

One alternative

Looker Studio

no first choiceagainst: Birst, Domo, IBM Cognos Analytics, MicroStrategy, SAP BusinessObjects, Tableau

Grok 4.1 FastMicrosoft Power BI

Three alternatives

Metabase, Tableau, Zoho Analytics

against: LookerMicrosoft Power BIHeld

Two alternatives

Tableau, Zoho Analytics

against: Looker, Looker StudioMicrosoft Power BI

Two alternatives

Looker, Tableau

Looker Studio

Three alternatives

Grafana, Metabase, Power BI Desktop

Microsoft Power BI

Two alternatives

Qlik Sense, Tableau

against: Domoagainst: BIRT, Crystal Reports, Domo, JasperReports, Looker, Pentaho, SAS Viya, SSRS, Sisense, Tableau

Mistral SmallMicrosoft Power BI

Four alternatives

Domo, Looker, Sisense, Tableau

Microsoft Power BIHeld

Two alternatives

Looker, Tableau

Microsoft Power BI

Six alternatives

Looker, Metabase, Qlik Sense, Sisense, Tableau, ThoughtSpot

Looker Studio

Three alternatives

Apache Superset, Metabase, Microsoft Power BI

Microsoft Power BI, Tableau

Three alternatives

Looker, Qlik Sense, ThoughtSpot

against: Domo, IBM Cognos Analytics, Looker, MicroStrategy, Microsoft Power BI, Qlik Sense, SAP BusinessObjects, TIBCO Spotfire, Tableau

DeepSeek V4 FlashMicrosoft Power BI

Four alternatives

Looker, Sigma, Tableau, Zoho Analytics

against: DomoMicrosoft Power BIHeld

Three alternatives

Looker, Sisense, Tableau

Microsoft Power BI

Four alternatives

Looker, Qlik Sense, Tableau, ThoughtSpot

Looker Studio

Four alternatives

Amazon QuickSight, Apache Superset, Metabase, Microsoft Power BI

against: Domo, Looker, Sisense, Tableau, ThoughtSpotMicrosoft Power BI

Three alternatives

Domo, Tableau, ThoughtSpot

against: Lookeragainst: Crystal Reports, Domo, IBM Cognos Analytics, Looker, Looker Studio, MicroStrategy, Oracle OBIEE, QlikView, SAP BusinessObjects BI

Llama 4 MaverickThoughtSpot

Six alternatives

Hex, Looker, Microsoft Power BI, Sigma, Sisense, Tableau

Microsoft Power BI, Qlik Sense, TableauChangedno first choiceLooker Studio

Three alternatives

Coefficient, Skopx, Zoho Analytics

no first choicenothing named

Qwen 3.7 FlashMicrosoft Power BI

Two alternatives

Tableau, ThoughtSpot

Microsoft Power BIHeld

Five alternatives

Klipfolio, Looker, Sisense, Tableau, Zoho Analytics

Microsoft Power BI, Tableau

Six alternatives

Looker, Metabase, Qlik Sense, Sisense, ThoughtSpot, Zoho Analytics

Looker Studio, Power BI Desktop

Two alternatives

Metabase, Zoho Analytics

no first choiceagainst: Domo, Looker, Microsoft Power BI, SAP Analytics Cloud, Sigma, Tableau

Kimi K2Microsoft Power BI

Three alternatives

Looker, Looker Studio, Tableau

Microsoft Power BIHeld

Two alternatives

Looker, Tableau

no first choiceMetabase

Four alternatives

Apache Superset, Looker Studio, Microsoft Power BI, Zoho Analytics

Microsoft Power BI

Four alternatives

Looker, Metabase, Sigma, Tableau

against: Classic SAP BW, Domo, IBM Cognos Analytics, Looker, Looker Studio, MicroStrategy, Microsoft Power BI, Microsoft SSRS, Qlik Sense, SAP BusinessObjects, Tableau, ThoughtSpot, Zoho Analytics

GLM 4.7 FlashXMicrosoft Power BI

Two alternatives

Looker, Tableau

Microsoft Power BIHeld

Two alternatives

Qlik Sense, Tableau

no first choice

Eight alternatives

Domo, Looker, Microsoft Power BI, Qlik Sense, Sigma, Sisense, Tableau, ThoughtSpot

Looker Studio, Metabase

Six alternatives

Apache Superset, Grafana, Lightdash, Microsoft Power BI Desktop, Redash, Zoho Analytics

no first choiceagainst: Looker Studio, Microsoft Power BI, Qlik Sense, Sisense, Tableau

MiniMax M2.5Microsoft Power BI

Four alternatives

Domo, Qlik Sense, Tableau, ThoughtSpot

Microsoft Power BI, TableauChanged

Three alternatives

Looker, Metabase, Superset

Microsoft Power BI

Four alternatives

Looker, Qlik Sense, Tableau, ThoughtSpot

Microsoft Power BI

Three alternatives

Looker Studio, Metabase, Zoho Analytics

no first choiceagainst: Looker, Microsoft Power BI, Qlik Sense, Tableau

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:08	yes	8	9 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:56	yes	4	8 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:18	yes	8	22 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 00:29	yes	20	7 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:31	yes	0	8 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 23:00	yes	0	11 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 04:24	yes	0	16 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:12	yes	0	2 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:27	yes	0	64 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 23:46	yes	0	32 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 22:57	yes	0	19 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:01	yes	0	20 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:43	no	0	4 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:35	yes	4	5 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:42	yes	10	23 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 00:06	yes	20	6 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:56	yes	0	6 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:04	yes	0	7 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 01:22	yes	0	16 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:20	yes	0	1 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:36	yes	0	32 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:16	yes	0	20 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:20	yes	0	68 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:53	no	0	8 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:42	yes	7	9 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 03:44	yes	1	5 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:18	yes	10	24 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 02:45	yes	20	9 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:34	yes	0	8 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 23:18	yes	0	9 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-14 22:58	yes	0	17 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:54	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:57	yes	0	23 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:12	yes	0	38 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:03	yes	0	48 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 05:06	yes	0	21 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:31	yes	7	8 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:00	no	0	4 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:49	yes	10	20 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 04:18	yes	18	7 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:53	yes	0	8 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:50	yes	0	5 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 03:27	yes	0	47 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:08	yes	0	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:07	yes	0	36 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:28	yes	0	31 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:16	yes	0	55 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:53	yes	0	17 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:09	no	0	10 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:38	no	0	9 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:59	yes	18	30 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 04:37	yes	20	7 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:06	yes	0	9 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:57	yes	0	9 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 00:42	yes	0	20 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:06	yes	0	2 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:34	yes	0	50 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:18	yes	0	50 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:26	yes	0	29 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:11	yes	0	11 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 01:16	no	0	6 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:56	yes	4	5 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:09	yes	23	25 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 01:48	yes	20	9 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:14	yes	0	8 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:33	yes	0	12 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 03:12	yes	0	72 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:28	yes	0	2 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:23	yes	0	45 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:14	yes	0	48 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:53	yes	0	29 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:56	yes	0	24 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

Google read as Looker Studio

Unresolved, counted raw

Amazon Quick Sight

BIRT

Birst

Classic SAP BW (Business Warehouse)

Domo Everywhere Starter

Evidence

Hex Community

JasperReports

Microsoft Excel & Google Sheets

Microsoft SSRS (SQL Server Reporting Services)

Oracle

Oracle Analytics Cloud

Oracle BI Enterprise Edition (OBIEE 12c)

Oracle OBIEE

SAP BusinessObjects BI (BO)

Skopx

Visor

Yellowfin

Discontinued, still offered

No shut-down product was recommended here.

Dashboards and data visualization

By buyer segment

01The standing

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in gtm data and infrastructure