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Dashboards and data visualization · September 2026 Edition

ThoughtSpot vs Zoho Analytics

One of twelve models named ThoughtSpot first on the direct prompt; one named Zoho Analytics. ThoughtSpot was named by twelve of the twelve models and Zoho Analytics by ten and ThoughtSpot carries 26 labels and Zoho Analytics 18, so the shares are not directly comparable.

ThoughtSpot

accepted challenger

Palo Alto, United States, founded 2012. Named in two categories this edition.

Zoho Analytics

accepted challenger

By Zoho Office Suite, India, India, founded 1996. Named in two categories this edition.

First-choice share2%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#6A position in a field of 13; printed, not drawn.
Labels2618A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ThoughtSpot reading right to left. Rank and label count are printed, not drawn.Microsoft Power BI was named alongside these two in twelve of the twelve direct answers. Microsoft Power BI vs ThoughtSpot · Microsoft Power BI vs Zoho Analytics · Looker Studio vs ThoughtSpot

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the dashboards and data visualization page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
ThoughtSpotFirst choices, of twelve modelsZoho Analytics
Direct11
Paraphrase00
Comparative00
Budget-constrained001 against ThoughtSpot
Scale-constrained00
Negative001 against ThoughtSpot · 1 against Zoho Analytics
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, ThoughtSpot and Zoho Analytics were named in the same answer sixteen times, of the 69 answers naming ThoughtSpot and the 72 naming Zoho Analytics. In those answers Zoho Analytics took the first choice three times and ThoughtSpot zero.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where ThoughtSpot and Zoho Analytics stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
ThoughtSpot Zoho Analytics first choice named as an alternative argued againstblank: not namedEach cell is one answer, ThoughtSpot on the left and Zoho Analytics on the right.

The direct prompt

The plain question, one answer per model, grouped by where ThoughtSpot and Zoho Analytics stood in it.

ThoughtSpot first, Zoho Analytics not the choice

1 of 12 modelsZoho Analytics was named in the answer but not as the choice, or not at all.
Llama 4 MaverickThoughtSpot alternatives: Hex, Looker, Microsoft Power BI, Sigma, Sisense, Tableau

Zoho Analytics first, ThoughtSpot not the choice

1 of 12 modelsThoughtSpot was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Microsoft Power BI, Zoho Analytics alternatives: Looker, Metabase, Omni, Tableau

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniMicrosoft Power BI alternatives: Domo, Looker, Tableau, ThoughtSpot
Grok 4.1 FastMicrosoft Power BI alternatives: Metabase, Tableau, Zoho Analytics
DeepSeek V4 FlashMicrosoft Power BI alternatives: Looker, Sigma, Tableau, Zoho Analytics
Qwen 3.7 FlashMicrosoft Power BI alternatives: Tableau, ThoughtSpot
MiniMax M2.5Microsoft Power BI alternatives: Domo, Qlik Sense, Tableau, ThoughtSpot

Neither was named

5 of 12 modelsThe answer made no first choice from these two in this category.
Gemini 3.5 FlashMicrosoft Power BI alternatives: Cube, Metabase, Sigma, Sisense
Perplexity SonarMicrosoft Power BI alternatives: Fairview, Looker
Mistral SmallMicrosoft Power BI alternatives: Domo, Looker, Sisense, Tableau
Kimi K2Microsoft Power BI alternatives: Looker, Looker Studio, Tableau
GLM 4.7 FlashXMicrosoft Power BI alternatives: Looker, Tableau

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Zoho Analytics leads by twenty-seven points.
Zoho Analytics27%#3 of 8
ThoughtSpot0%#6 of 8
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
ThoughtSpot2%#5 of 13
Zoho Analytics2%#6 of 13
The full mid-market standing →
Enterprise
Level: the same share of first choices.
ThoughtSpot0%#6 of 11
Zoho Analytics0%#– of 11
The full enterprise standing →

What the models said about ThoughtSpot

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“ThoughtSpot — Starts at $25/user but balloons quickly” DeepSeek V4 Flash · budget prompt · hard negative
“Pricing opacity; consumption model can escalate significantly” Kimi K2 · negative prompt · soft negative
“ThoughtSpot - Best for AI-powered business intelligence with GenAI-powered self-serve experience.” Llama 4 Maverick · direct prompt · first choice
“Choose ThoughtSpot if your goal is to empower *everyone* to self-serve without teaching them to code.” Qwen 3.7 Flash · comparative prompt · alternative
“Select ThoughtSpot if: Your leadership team is frustrated because they wait days/weeks for reports” Qwen 3.7 Flash · direct prompt · alternative

What the models said about Zoho Analytics

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Performance dips above 10M rows; limited enterprise scalability” Kimi K2 · negative prompt · soft negative
“Zoho Analytics, Microsoft Power BI, and Metabase offer the best balance of cost and capability” Claude Haiku 4.5 · direct prompt · first choice
“For small businesses: Zoho Analytics provides the best balance of features and cost with a generous free tier.” MiniMax M2.5 · budget prompt · alternative
“affordable (from ~$25/mo), AI-powered, and excellent for mixed tech stacks with limited dedicated BI staff” DeepSeek V4 Flash · direct prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.