Dashboards and data visualization · September 2026 Edition
Looker Studio vs Qlik Sense
Zero of twelve models named Looker Studio first on the direct prompt; zero named Qlik Sense. Both were named by all twelve models and Looker Studio carries 23 labels and Qlik Sense 25, so the shares are not directly comparable.
By Looker, Santa Cruz, founded 2012. Named in four categories this edition.
Named in one category this edition.
First-choice share14%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate22%16%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#7A position in a field of 13; printed, not drawn.
Labels2325A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Looker Studio reading right to left. Rank and label count are printed, not drawn.Microsoft Power BI was named alongside these two in twelve of the twelve direct answers. Microsoft Power BI vs Looker Studio · Microsoft Power BI vs Qlik Sense · Looker Studio vs Metabase
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the dashboards and data visualization page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Looker StudioFirst choices, of twelve modelsQlik Sense
Direct00
Paraphrase011 against Looker Studio
Comparative00
Budget-constrained70
Scale-constrained00
Negative004 against Looker Studio · 4 against Qlik Sense
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where Looker Studio and Qlik Sense stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | |||
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |
Looker Studio Qlik Sense first choice named as an alternative argued againstblank: not namedEach cell is one answer, Looker Studio on the left and Qlik Sense on the right.The direct prompt
The plain question, one answer per model, grouped by where Looker Studio and Qlik Sense stood in it.
Neither was the first choice, one was named
2 of 12 modelsThe answer put something else first and named one of the two as an alternative.Kimi K2Microsoft Power BI alternatives: Looker, Looker Studio, Tableau
MiniMax M2.5Microsoft Power BI alternatives: Domo, Qlik Sense, Tableau, ThoughtSpot
Neither was named
10 of 12 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Microsoft Power BI, Zoho Analytics alternatives: Looker, Metabase, Omni, Tableau
GPT-5.4 miniMicrosoft Power BI alternatives: Domo, Looker, Tableau, ThoughtSpot
Gemini 3.5 FlashMicrosoft Power BI alternatives: Cube, Metabase, Sigma, Sisense
Perplexity SonarMicrosoft Power BI alternatives: Fairview, Looker
Grok 4.1 FastMicrosoft Power BI alternatives: Metabase, Tableau, Zoho Analytics
Mistral SmallMicrosoft Power BI alternatives: Domo, Looker, Sisense, Tableau
DeepSeek V4 FlashMicrosoft Power BI alternatives: Looker, Sigma, Tableau, Zoho Analytics
Llama 4 MaverickThoughtSpot alternatives: Hex, Looker, Microsoft Power BI, Sigma, Sisense, Tableau
Qwen 3.7 FlashMicrosoft Power BI alternatives: Tableau, ThoughtSpot
GLM 4.7 FlashXMicrosoft Power BI alternatives: Looker, Tableau
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Looker Studio leads by thirty-two points.
Looker Studio32%#2 of 8Qlik Sense0%#– of 8Mid-marketThe figures above
Looker Studio leads by twelve points.
Looker Studio14%#2 of 13Qlik Sense2%#7 of 13Enterprise
The order flips: Qlik Sense leads at enterprise.
Qlik Sense2%#5 of 11Looker Studio0%#– of 11What the models said about Looker Studio
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid for complex relational data modeling.” Gemini 3.5 Flash · negative prompt · hard negative
“Performance issues with large, heavily-blended datasets ... Frequent connector failures for non-Google platforms” GLM 4.7 FlashX · negative prompt · soft negative
“Free, but has significant limitations: Performance degrades badly beyond ~100MB” DeepSeek V4 Flash · negative prompt · soft negative
“For most small businesses starting out, Looker Studio (if Google-connected) or Power BI Desktop → Pro (for Microsoft shops) offer the best balance” Qwen 3.7 Flash · budget prompt · first choice
“Google Looker Studio (formerly Google Data Studio) is the best business intelligence and dashboard tool for a company with a limited budget.” Grok 4.1 Fast · budget prompt · first choice
“If your data lives in Google products (GA4, Sheets, BigQuery) → Google Looker Studio - Free, fast setup, no installation.” GLM 4.7 FlashX · budget prompt · first choice
What the models said about Qlik Sense
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Performance degradation with large datasets (slow around 5GB) ... Steep learning curve” GLM 4.7 FlashX · negative prompt · soft negative
“Steeper learning curve; performance degradation with large datasets” Kimi K2 · negative prompt · soft negative
“Qlik Sense (but consider strategic uncertainty)” Mistral Small · negative prompt · soft negative
“Qlik Sense is a powerful tool for associative analysis and is a good fit for mid-market and enterprise organizations.” Llama 4 Maverick · paraphrase prompt · first choice
“If you have complex data relationships: Qlik Sense (associative analytics model)” Mistral Small · scale prompt · alternative
“Qlik Sense: Choose if you need associative analytics and free-form exploration” MiniMax M2.5 · direct prompt · alternative
Also compared
Microsoft Power BI vs Looker StudioMicrosoft Power BI vs Qlik SenseLooker Studio vs MetabaseLooker Studio vs TableauLooker Studio vs ThoughtSpotLooker Studio vs Zoho AnalyticsMetabase vs Qlik SenseTableau vs Qlik SenseThoughtSpot vs Qlik SenseZoho Analytics vs Qlik SenseAll twenty-one head-to-head pages and the full BI & dashboards standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.