GTM AI Index
Index GTM data and infrastructure BI & dashboards › Metabase vs Tableau
Dashboards and data visualization · September 2026 Edition

Metabase vs Tableau

Zero of twelve models named Metabase first on the direct prompt; zero named Tableau. Metabase was named by eleven of the twelve models and Tableau by twelve and Metabase carries 32 labels and Tableau 55, so the shares are not directly comparable.

Metabase

accepted challenger

United States. Named in three categories this edition.

Tableau

accepted challenger

Named in four categories this edition.

First-choice share10%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%22%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 13; printed, not drawn.
Labels3255A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Metabase reading right to left. Rank and label count are printed, not drawn.Microsoft Power BI was named alongside these two in twelve of the twelve direct answers. Microsoft Power BI vs Metabase · Microsoft Power BI vs Tableau · Looker Studio vs Metabase

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the dashboards and data visualization page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
MetabaseFirst choices, of twelve modelsTableau
Direct001 against Tableau
Paraphrase02
Comparative021 against Tableau
Budget-constrained501 against Tableau
Scale-constrained011 against Tableau
Negative008 against Tableau
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Metabase and Tableau were named in the same answer seventy-eight times, of the 119 answers naming Metabase and the 225 naming Tableau. In those answers Tableau took the first choice eight times and Metabase seven.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Metabase and Tableau stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Metabase Tableau first choice named as an alternative argued againstblank: not namedEach cell is one answer, Metabase on the left and Tableau on the right.

The direct prompt

The plain question, one answer per model, grouped by where Metabase and Tableau stood in it.

Neither was the first choice, one was named

11 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Microsoft Power BI, Zoho Analytics alternatives: Looker, Metabase, Omni, Tableau
GPT-5.4 miniMicrosoft Power BI alternatives: Domo, Looker, Tableau, ThoughtSpot
Gemini 3.5 FlashMicrosoft Power BI alternatives: Cube, Metabase, Sigma, Sisense
Grok 4.1 FastMicrosoft Power BI alternatives: Metabase, Tableau, Zoho Analytics
Mistral SmallMicrosoft Power BI alternatives: Domo, Looker, Sisense, Tableau
DeepSeek V4 FlashMicrosoft Power BI alternatives: Looker, Sigma, Tableau, Zoho Analytics
Llama 4 MaverickThoughtSpot alternatives: Hex, Looker, Microsoft Power BI, Sigma, Sisense, Tableau
Qwen 3.7 FlashMicrosoft Power BI alternatives: Tableau, ThoughtSpot
Kimi K2Microsoft Power BI alternatives: Looker, Looker Studio, Tableau
GLM 4.7 FlashXMicrosoft Power BI alternatives: Looker, Tableau
MiniMax M2.5Microsoft Power BI alternatives: Domo, Qlik Sense, Tableau, ThoughtSpot

Neither was named

1 of 12 modelsThe answer made no first choice from these two in this category.
Perplexity SonarMicrosoft Power BI alternatives: Fairview, Looker

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Metabase leads by two points.
Metabase4%#4 of 8
Tableau2%#5 of 8
The full small business standing →
Mid-marketThe figures above
Metabase leads by four points.
Metabase10%#3 of 13
Tableau6%#4 of 13
The full mid-market standing →
Enterprise
The order flips: Tableau leads at enterprise.
Tableau17%#2 of 11
Metabase0%#11 of 11
The full enterprise standing →

What the models said about Metabase

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“this is the gold standard for getting high-end BI capabilities to an unlimited number of users for the cost of a basic cloud hosting server” Gemini 3.5 Flash · budget prompt · first choice
“Microsoft Power BI, and Metabase offer the best balance of cost and capability for small and mid-sized teams” Claude Haiku 4.5 · budget prompt · first choice
“the best BI and dashboard tool is usually Metabase if you want the lowest cost with solid dashboarding” Perplexity Sonar · budget prompt · first choice

What the models said about Tableau

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Tools to Avoid on a Budget- Tableau — $75/user/month for creators; minimums are onerous” DeepSeek V4 Flash · budget prompt · hard negative
“Tableau can be significantly more expensive than Power BI for standard dashboards, so it is worth caution if you do not need advanced visual analytics” Perplexity Sonar · negative prompt · soft negative
“If you need advanced visualization: Tableau (strongest visualization library, better for analyst-driven organizations)” Mistral Small · scale prompt · first choice
“The recommended data visualization platform for a mid-sized B2B company is Tableau, Microsoft Power BI, or Qlik Sense.” Llama 4 Maverick · paraphrase prompt · first choice
“Choose Tableau if aesthetics and deep visual storytelling are the highest priority.” Qwen 3.7 Flash · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.