Fullstory vs mParticle
Zero of twelve models named Fullstory first on the direct prompt; zero named mParticle. Fullstory was named by ten of the twelve models and mParticle by seven and Fullstory carries 14 labels and mParticle 10, so the shares are not directly comparable.
Named in four categories this edition.
Named in seven categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer intelligence and data science page.
By framing
FullstoryFirst choices, of twelve modelsmParticle
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | |||||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 |
Fullstory mParticle first choice named as an alternative argued againstblank: not namedEach cell is one answer, Fullstory on the left and mParticle on the right.The direct prompt
Neither was named
12 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Fullstory0%#– of 10mParticle0%#– of 10Fullstory2%#7 of 14mParticle2%#8 of 14Fullstory0%#– of 14mParticle0%#– of 14What the models said about Fullstory
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“Most heatmap and session recording tools (like Hotjar or FullStory) can get very expensive.” Qwen 3.7 Flash · budget prompt · soft negative
“Purely B2C-oriented tools like Heap, FullStory... weaker at account-level B2B analysis” DeepSeek V4 Flash · paraphrase prompt · soft negative
“Fullstory is the top choice for understanding users' behavior across digital platforms” Claude Haiku 4.5 · comparative prompt · first choice
“Start with FullStory if you are purely digital/service-focused.” Qwen 3.7 Flash · paraphrase prompt · first choice
“Choose Contentsquare or FullStory if you care most about user experience diagnosis and session replay.” GPT-5.4 mini · comparative prompt · alternative
What the models said about mParticle
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Unreliable event UI, slow updates; Cannot link non-customer data into profiles” Kimi K2 · negative prompt · hard negative
“For unified marketing/customer journeys: mParticle, Lytics, or Twilio Segment.” Qwen 3.7 Flash · scale prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.