Customer intelligence and data science · September 2026 Edition
Hightouch vs Fullstory
One of twelve models named Hightouch first on the direct prompt; zero named Fullstory. Hightouch was named by eight of the twelve models and Fullstory by ten and both carry 14 labels, so the shares below are directly comparable.
Named in six categories this edition.
Named in four categories this edition.
First-choice share2%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate14%21%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 14; printed, not drawn.
Labels1414Equal, which is what makes the shares comparable.
The two percentage rows are drawn on one 0 to 100 track, Hightouch reading right to left. Rank and label count are printed, not drawn.Google Analytics 4 vs Hightouch · Google Analytics 4 vs Fullstory · Segment vs Hightouch
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer intelligence and data science page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
HightouchFirst choices, of twelve modelsFullstory
Direct10
Paraphrase011 against Fullstory
Comparative01
Budget-constrained001 against Fullstory
Scale-constrained00
Negative002 against Hightouch · 1 against Fullstory
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where Hightouch and Fullstory stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | ||||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 |
Hightouch Fullstory first choice named as an alternative argued againstblank: not namedEach cell is one answer, Hightouch on the left and Fullstory on the right.The direct prompt
The plain question, one answer per model, grouped by where Hightouch and Fullstory stood in it.
Hightouch first, Fullstory not the choice
1 of 12 modelsFullstory was named in the answer but not as the choice, or not at all.Mistral SmallHightouch, Segment alternatives: Planhat, Tealium
Neither was the first choice, one was named
4 of 12 modelsThe answer put something else first and named one of the two as an alternative.Gemini 3.5 FlashChurnZero alternatives: 6sense, Hightouch, HockeyStack, HubSpot Breeze Intelligence, Mixpanel, Oliv, PostHog, Vitally
Perplexity SonarSegment alternatives: ChurnZero, Contentsquare, Hightouch, Outreach, Tealium
Grok 4.1 FastSegment alternatives: Hightouch, ZoomInfo
Qwen 3.7 FlashGong, HubSpot, Mixpanel alternatives: Amplitude, Clari Copilot, Gainsight, Hightouch, PostHog, Segment, Totango
Neither was named
7 of 12 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Gainsight alternatives: Crunchbase, Demandbase
GPT-5.4 miniMicrosoft Dynamics 365 Customer Insights alternatives: 6sense, Adobe Real-Time CDP, Salesforce CRM Analytics
DeepSeek V4 FlashVitally alternatives: Apollo.io, Planhat, Salesmotion
Llama 4 Maverickno first choice
Kimi K2HubSpot Operations Hub + Breeze AI alternatives: 6sense, Amplitude, Avoma, Clari Copilot, Mixpanel
GLM 4.7 FlashXBuildBetter, Segment alternatives: Enterpret, HubSpot Marketing Hub, Salesforce Data Cloud
MiniMax M2.5HyperOrbit, Planhat alternatives: Chattermill, Thematic, Unwrap
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Hightouch0%#– of 10Fullstory0%#– of 10Mid-marketThe figures above
Level: the same share of first choices.
Hightouch2%#6 of 14Fullstory2%#7 of 14Enterprise
Level: the same share of first choices.
Hightouch0%#10 of 14Fullstory0%#– of 14What the models said about Hightouch
No label in this category carried a quote.
What the models said about Fullstory
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“Most heatmap and session recording tools (like Hotjar or FullStory) can get very expensive.” Qwen 3.7 Flash · budget prompt · soft negative
“Purely B2C-oriented tools like Heap, FullStory... weaker at account-level B2B analysis” DeepSeek V4 Flash · paraphrase prompt · soft negative
“Fullstory is the top choice for understanding users' behavior across digital platforms” Claude Haiku 4.5 · comparative prompt · first choice
“Start with FullStory if you are purely digital/service-focused.” Qwen 3.7 Flash · paraphrase prompt · first choice
“Choose Contentsquare or FullStory if you care most about user experience diagnosis and session replay.” GPT-5.4 mini · comparative prompt · alternative
Also compared
Google Analytics 4 vs HightouchGoogle Analytics 4 vs FullstorySegment vs HightouchSegment vs FullstoryAmplitude vs HightouchAmplitude vs FullstoryPostHog vs HightouchPostHog vs FullstoryMixpanel vs HightouchMixpanel vs FullstoryHightouch vs mParticleFullstory vs mParticleAll twenty-eight head-to-head pages and the full customer intel standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.