GTM AI Index
Index › Vendors › BigQuery › Alternatives · September 2026 Edition
Two categories · what the models named instead

Alternatives to BigQuery, as AI models named them

In the September 2026 Edition, 262 of the 432 answers collected in the two categories where BigQuery holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Hightouch34
Segment18
Salesforce Data Cloud12
Tealium9
Adobe Real-Time CDP7
Census7
First choices in the 262 answers that did not name BigQuery, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Data warehouse and reverse ETL for marketing

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when BigQuery is not its first choice or an alternative in it.
Small businessBigQuery is #2 of 17 here at 35% of first choices, 64 labels.

Nineteen of the seventy-two answers did not name BigQuery; it was the first choice in thirty-nine. The first choices in those nineteen answers, six products in all:

Hightouch6 of 19Head to head →
Census1 of 19Head to head →
Hevo1 of 19
Metabase1 of 19
Supabase1 of 19
Weld1 of 19
The full small business standing →
Mid-marketBigQuery is #2 of 14 here at 24% of first choices, 65 labels.

Nineteen of the seventy-two answers did not name BigQuery; it was the first choice in twenty-nine. The first choices in those nineteen answers, five products in all:

Hightouch4 of 19Head to head →
Census2 of 19Head to head →
Funnel1 of 19
Improvado1 of 19
Snowflake1 of 19Head to head →
The full mid-market standing →
EnterpriseBigQuery is #3 of 13 here at 11% of first choices, 57 labels.

Twenty-seven of the seventy-two answers did not name BigQuery; it was the first choice in thirteen. The first choices in those twenty-seven answers, four products in all:

Hightouch15 of 27Head to head →
Snowflake6 of 27Head to head →
Census4 of 27Head to head →
Improvado1 of 27
The full enterprise standing →

Data management platforms

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when BigQuery is not its first choice or an alternative in it.
Small businessBigQuery is #11 of 13 here at 0% of first choices, 10 labels.

Sixty-seven of the seventy-two answers did not name BigQuery; it was the first choice in three. The first choices in those sixty-seven answers, thirty-seven products in all, the eight most named:

Segment8 of 67Head to head →
Apollo.io6 of 67
HubSpot6 of 67
Airtable4 of 67
ClicData4 of 67
Fivetran4 of 67
Klaviyo3 of 67
HubSpot Breeze Intelligence2 of 67
29 more in the record.The full small business standing →
Mid-marketBigQuery is #4 of 11 here at 4% of first choices, 12 labels.

Sixty-five of the seventy-two answers did not name BigQuery; it was the first choice in four. The first choices in those sixty-five answers, thirty-one products in all, the eight most named:

Segment10 of 65Head to head →
Hightouch6 of 65Head to head →
RudderStack4 of 65
Tealium4 of 65Head to head →
AdRoll ABM2 of 65
ClicData2 of 65
Demandbase2 of 65Head to head →
Lotame2 of 65
23 more in the record.The full mid-market standing →
EnterpriseBigQuery is #11 of 13 here at 0% of first choices, 13 labels.

Sixty-five of the seventy-two answers did not name BigQuery; it was the first choice in one. The first choices in those sixty-five answers, thirty-one products in all, the eight most named:

Salesforce Data Cloud12 of 65Head to head →
Adobe Real-Time CDP7 of 65
Tealium5 of 65Head to head →
Adobe Audience Manager4 of 65
Informatica Intelligent Data Management Cloud4 of 65
ActionIQ3 of 65
Hightouch3 of 65Head to head →
6sense2 of 65
23 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled BigQuery neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named BigQuery only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from BigQuery's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of BigQuery was named by a model, not endorsed by anyone.

BigQuery's pageAll products