Social media management for enterprise buyers
Asked as “social media management platform”, and as “social media scheduling and monitoring tool”, on behalf of an enterprise B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the five products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Sprinklr26%
Sprinklr26%02Sprout Social20%
Sprout Social20%03Oktopost15%
Oktopost15%04Hootsuite9%
Hootsuite9%05Emplifi4%
Emplifi4%06Sendible2%
Sendible2%07Buffer2%
Buffer2%08Brandwatch0%
Brandwatch0%09Khoros0%
Khoros0%10Vista Social0%
Vista Social0%11Meltwater0%
Meltwater0%12Agorapulse0%
Agorapulse0%02What they warned about
Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Sprout Social31%
20 of 64 labels negative · 11 of 12 models · 4 hard negative
“**When to avoid:** Organizations experiencing performance issues, needing fast support, or with budget constraints” GLM 4.7 FlashX, negative prompt
Hootsuite28%
16 of 58 labels negative · 10 of 12 models · 3 hard negative
“Avoid These Pricing Traps: **Per-user/per-seat models** (Hootsuite, Sprout Social, Agorapulse) - costs multiply exponentially” Mistral Small, budget prompt
Buffer67%
10 of 15 labels negative · 7 of 12 models · 7 hard negative
“The biggest red flags in the results are **Buffer, SocialBee, SocialPilot, Later, Planoly, and Zoho Social** when they are used as primary enterprise platforms” Perplexity Sonar, negative prompt
Agorapulse70%
7 of 10 labels negative · 7 of 12 models · 3 hard negative
“Platforms to AVOID (Per-Seat Models) ... **Agorapulse:** Charges approximately $79–$119+ **per user/month**.” Qwen 3.7 Flash, budget prompt
03What they cite
Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 201 links across 96 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
vendor site · Buffer9 answers · 9 citations · 3 models
vendor site · Sprout Social8 answers · 8 citations · 3 models
vendor site · LinkedIn7 answers · 10 citations · 2 models
vendor site · Zapier7 answers · 8 citations · 2 models
vendor site · Hootsuite5 answers · 8 citations · 3 models
5 answers · 5 citations · 2 models
5 answers · 5 citations · 1 model
vendor site · Planable5 answers · 5 citations · 2 models
4 answers · 6 citations · 3 models
4 answers · 5 citations · 2 models
vendor site · SocialBee4 answers · 5 citations · 1 model
vendor site · Sprinklr4 answers · 5 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
7 answers · 2 models
7 answers · 2 models
5 answers · 2 models
5 answers · 2 models
4 answers · 1 model
4 answers · 1 model
4 answers · 1 model
3 answers · 1 model
3 answers · 1 model
3 answers · 2 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best social media management platform for an enterprise B2B company?”Paraphrase“Which social media scheduling and monitoring tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade social media management platforms and how do they differ?”Budget-constrained“What is the best social media management platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a social media management platform. What should we look at?”Negative“Which social media management platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5no first choiceSprout SocialChangedagainst: Hootsuiteno first choiceagainst: Brandwatch, Khoros, Sprinklr, Sprout SocialSendibleagainst: Agorapulse, Hootsuite, Sprout Socialno first choicenothing named
One alternative
OktopostGPT-5.4 miniSprout SocialSprinklrChangedSprinklrBufferagainst: Sprout Socialno first choicenothing named
Two alternatives
Hootsuite, SprinklrTwo alternatives
Oktopost, Sprout SocialFour alternatives
Brandwatch, Emplifi, Hootsuite, Sprout SocialOne alternative
HootsuiteGemini 3.5 FlashOktopostOktopostHeldSprinklrBirdeye, SOCiagainst: Hootsuite, Sprout SocialSprinklragainst: Buffer, Loomlyagainst: Agorapulse, Buffer, Hootsuite, Later, Loomly, Planoly, Publer Professional, Sendible, SocialPilot, Sprout Social, Tailwind
Three alternatives
Emplifi, Sprinklr, Sprout SocialTwo alternatives
Sprinklr, Sprout SocialFive alternatives
Brandwatch, Hootsuite, Khoros, Meltwater, Sprout SocialThree alternatives
Cloud Campaign, Emplifi, MyContentBridgeThree alternatives
Hootsuite, Khoros, Sprout SocialPerplexity SonarOktopost, SprinklrSprout SocialChangedSprinklrSprinklragainst: Buffer, Hootsuite, Sprout Socialno first choiceagainst: Buffer, Later, Planoly, SocialBee, SocialPilot, Zoho Social
One alternative
Sprout SocialTwo alternatives
Hootsuite, SprinklrFive alternatives
Brandwatch, Hootsuite, Khoros, Oktopost, Sprout SocialGrok 4.1 FastSprinklrHootsuiteChangedagainst: Sprinklr, Sprout SocialHootsuiteagainst: Agorapulse, Sendible, Vista SocialSprinklragainst: Buffer, Sprout Socialno first choiceagainst: Brandwatch, Buffer, Hootsuite, HubSpot Marketing Hub, Later, Meltwater, Metricool, Sendible, Sprout Social, Typefully
Three alternatives
Hootsuite, Oktopost, Sprout SocialOne alternative
OktopostThree alternatives
Brandwatch, Sprinklr, Sprout SocialSix alternatives
Brandwatch, Hootsuite, Khoros, Sendible, SocialPilot, Vista SocialMistral SmallOktopostHootsuite, Sprout SocialChangedSprinklr SocialContentBridge, SOCiagainst: Agorapulse, Hootsuite, Sprout Socialno first choiceagainst: Crowdfire
Three alternatives
HubSpot Social, Sprinklr, Sprout SocialTwo alternatives
Brandwatch, SprinklrSix alternatives
Brandwatch, Hootsuite, Khoros, Meltwater, Sprout Social, Zoho SocialTwo alternatives
Planable, SprinklrDeepSeek V4 FlashSprout SocialSprinklrChangedagainst: KhorosSprinklrEmplifiagainst: Hootsuite, Sprinklr, Sprout Socialno first choiceagainst: Salesforce Marketing Cloud, Sprout Socialagainst: Agorapulse, Buffer, Khoros, Metricool, Picmim, Sprinklr
Three alternatives
Hootsuite, Oktopost, SprinklrThree alternatives
Hootsuite, Oktopost, Sprout SocialSeven alternatives
Brandwatch, Emplifi, Hootsuite, Khoros, Oktopost, SOCi, Sprout SocialOne alternative
SendibleLlama 4 MaverickPostPlanifyPostPlanifyHeldno first choiceHootsuiteno first choicenothing named
Three alternatives
Oktopost, Sprinklr, Sprout SocialThree alternatives
DemandBird, Sendible, Sprout SocialTwo alternatives
Buffer, Sprout SocialSeven alternatives
Hootsuite, Khoros, Oktopost, Sked Social, Sprinklr, Sprout Social, Vista SocialQwen 3.7 FlashSprout SocialSprinklrChangedSprinklrSocialPilotagainst: Agorapulse, Hootsuite, Sprout Socialno first choiceagainst: Sprout Socialagainst: Buffer, Hootsuite, Later, Sendible, Sprout Social
Two alternatives
Oktopost, SprinklrOne alternative
Sprout SocialFour alternatives
Emplifi, Hootsuite, Khoros, Sprout SocialOne alternative
PlanableFour alternatives
Hootsuite, Khoros, Oktopost, SprinklrKimi K2Oktopost, Sprout SocialOktopostChangedSprinklrSocialPilotagainst: Brandwatch, Hootsuite, Sprinklr, Sprout SocialSprinklragainst: Agorapulse, Buffer, Hootsuite, Khoros, Later, Meltwater, SMM Panel & Low-Tier/Unknown Tools, Sprinklr, Sprout Social
One alternative
SprinklrThree alternatives
Hootsuite, Sprinklr, Sprout SocialFive alternatives
Brandwatch, Hootsuite, Meltwater, Sprout Social, Vista SocialTwo alternatives
Planable, SendibleSix alternatives
Brandwatch, Hootsuite, Khoros, Oktopost, Salesforce Marketing Cloud, Sprout SocialGLM 4.7 FlashXSprout SocialOktopostChangedSprinklrPostPlanify, SocialPilotagainst: Hootsuite, Sprout Socialno first choiceagainst: Buffer, Hootsuite, Later, Sprout Social
Three alternatives
Oktopost, OutX, SprinklrTwo alternatives
Sprinklr, Sprout SocialFive alternatives
Agorapulse, Brandwatch, Emplifi, Hootsuite, Sprout SocialTwo alternatives
Sendible, Vista SocialMiniMax M2.5Sprinklr, Sprout SocialHootsuite, SprinklrChangedSprinklrEmplifiagainst: Hootsuite, Sprout SocialSprinklragainst: CoSchedule, Crowdfire, Hootsuite, MeetEdgar, Sprinklr
One alternative
PostPlanifyOne alternative
Sprout SocialFour alternatives
Hootsuite, Khoros, Sprout Social, Vista SocialThree alternatives
PostPlanify, Sprinklr, Vista SocialTwo alternatives
Hootsuite, Sprout SocialBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 01:03 | no | 0 | 6 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:47 | yes | 4 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:29 | yes | 11 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 01:35 | yes | 20 | 6 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 00:43 | yes | 0 | 10 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:35 | yes | 0 | 10 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 03:03 | yes | 0 | 34 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 05:00 | yes | 0 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:44 | yes | 0 | 49 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:00 | yes | 0 | 23 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:20 | yes | 0 | 134 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:45 | yes | 0 | 24 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:01 | yes | 7 | 14 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:34 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:35 | yes | 17 | 22 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-14 23:01 | yes | 20 | 5 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 04:46 | yes | 0 | 14 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:40 | no | 0 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:06 | yes | 0 | 19 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:53 | yes | 0 | 1 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:55 | yes | 0 | 49 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:06 | yes | 0 | 27 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:50 | yes | 0 | 23 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:34 | yes | 0 | 18 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 02:28 | yes | 7 | 11 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:28 | yes | 5 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:45 | yes | 17 | 31 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 04:40 | yes | 20 | 23 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-14 23:35 | yes | 0 | 11 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:58 | yes | 0 | 13 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 05:04 | yes | 0 | 27 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:47 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 01:47 | yes | 0 | 42 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-14 23:34 | yes | 0 | 64 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:46 | yes | 0 | 20 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:08 | yes | 0 | 14 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:15 | yes | 15 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 01:46 | yes | 4 | 7 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:04 | yes | 13 | 29 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 01:15 | yes | 17 | 6 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 00:44 | yes | 0 | 8 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 02:25 | yes | 0 | 10 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:27 | yes | 0 | 41 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 00:41 | yes | 0 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 05:02 | yes | 0 | 86 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:10 | yes | 0 | 34 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 00:54 | yes | 0 | 203 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:44 | yes | 0 | 60 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:36 | yes | 22 | 12 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:35 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:13 | no | 0 | 16 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-14 23:06 | yes | 20 | 22 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 04:42 | yes | 0 | 8 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:06 | yes | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:42 | yes | 0 | 43 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:03 | yes | 0 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:23 | yes | 0 | 45 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:00 | yes | 0 | 41 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:35 | yes | 0 | 33 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:30 | yes | 0 | 26 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:27 | yes | 16 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:46 | yes | 1 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:57 | yes | 19 | 29 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 04:32 | yes | 20 | 5 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-15 02:26 | yes | 0 | 12 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:24 | yes | 0 | 10 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 00:06 | yes | 0 | 29 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:49 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:38 | no | 0 | 38 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:02 | yes | 0 | 100 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:36 | yes | 0 | 72 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-14 23:06 | yes | 0 | 12 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
HubSpot read as HubSpot Social
Unresolved, counted raw
Bambu
Cloud Campaign
ContentBridge
MyContentBridge
NapoleonCat
OutX
Picmim
SAP
SMM Panel & Low-Tier/Unknown Tools
Discontinued, still offered
No shut-down product was recommended here.