Social media management · September 2026 Edition
Oktopost vs SocialPilot
Two of twelve models named Oktopost first on the direct prompt; zero named SocialPilot. Oktopost was named by ten of the twelve models and SocialPilot by eleven and Oktopost carries 19 labels and SocialPilot 23, so the shares are not directly comparable.
Named in two categories this edition.
Named in one category this edition.
First-choice share9%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%9%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#8A position in a field of 12; printed, not drawn.
Labels1923A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Oktopost reading right to left. Rank and label count are printed, not drawn.Sprout Social was named alongside these two in twelve of the twelve direct answers. Sprout Social vs Oktopost · Sprout Social vs SocialPilot · Buffer vs Oktopost
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the social media management page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
OktopostFirst choices, of twelve modelsSocialPilot
Direct20
Paraphrase201 against Oktopost · 1 against SocialPilot
Comparative00
Budget-constrained011 against SocialPilot
Scale-constrained00
Negative01
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where Oktopost and SocialPilot stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | |
Oktopost SocialPilot first choice named as an alternative argued againstblank: not namedEach cell is one answer, Oktopost on the left and SocialPilot on the right.The direct prompt
The plain question, one answer per model, grouped by where Oktopost and SocialPilot stood in it.
Oktopost first, SocialPilot an alternative
2 of 12 modelsSocialPilot was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashOktopost alternatives: Agorapulse, Hootsuite, HubSpot Social, Sprout Social
Kimi K2Oktopost alternatives: Hootsuite, SocialPilot, Sprout Social
Neither was the first choice, one was named
8 of 12 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Sprout Social alternatives: Hootsuite, Oktopost
Perplexity SonarSprout Social alternatives: Agorapulse, Hootsuite, Oktopost, Sendible, SocialPilot
Grok 4.1 FastSprout Social alternatives: Agorapulse, Buffer, Hootsuite, HubSpot Social, Oktopost, Sendible, SocialPilot
Mistral SmallSprout Social alternatives: Agorapulse, Oktopost
DeepSeek V4 FlashSprout Social alternatives: Agorapulse, Oktopost
Llama 4 MaverickSprout Social alternatives: Oktopost
GLM 4.7 FlashXSprout Social alternatives: Hootsuite, Oktopost
MiniMax M2.5Sprout Social alternatives: Agorapulse, Hootsuite, SocialPilot
Neither was named
2 of 12 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniAgorapulse alternatives: Hootsuite, Sprout Social
Qwen 3.7 FlashSprout Social alternatives: Hootsuite, Sendible
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Oktopost4%#– of 12SocialPilot4%#7 of 12Mid-marketThe figures above
Oktopost leads by seven points.
Oktopost9%#4 of 12SocialPilot2%#8 of 12Enterprise
Oktopost leads by nine points.
Oktopost15%#3 of 12SocialPilot7%#– of 12What the models said about Oktopost
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Avoid for Mid-Sized: Oktopost ... better for enterprises” Grok 4.1 Fast · paraphrase prompt · hard negative
“If your primary marketing goal is demand generation and tying social media efforts directly to leads, pipeline, and sales, Oktopost is the clear winner.” Gemini 3.5 Flash · paraphrase prompt · first choice
“Oktopost is the premier choice. Unlike generic tools, it was built from the ground up strictly for B2B enterprise and mid-market teams.” Gemini 3.5 Flash · direct prompt · first choice
“I'd recommend starting with Oktopost if your primary goal is lead generation and tracking ROI through the sales funnel” Mistral Small · paraphrase prompt · first choice
What the models said about SocialPilot
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“14-day trial only | $30/month (10 accounts) ... No free tier” Grok 4.1 Fast · budget prompt · soft negative
“Cons: Lighter monitoring features, dated interface” GLM 4.7 FlashX · paraphrase prompt · soft negative
“SocialPilot is a user-friendly platform designed for budget-conscious buyers... best for small to mid-sized businesses and social media managers seeking an affordable platform.” Claude Haiku 4.5 · budget prompt · first choice
“Safer alternatives (low risk scores ~7/100, clean records): Agorapulse, SocialPilot” Grok 4.1 Fast · negative prompt · first choice
“Budget pick for agencies/multi-clients; unlimited users on higher tiers. Lighter on monitoring depth.” Grok 4.1 Fast · paraphrase prompt · alternative
Also compared
Sprout Social vs OktopostSprout Social vs SocialPilotBuffer vs OktopostBuffer vs SocialPilotAgorapulse vs OktopostAgorapulse vs SocialPilotOktopost vs MetricoolOktopost vs HootsuiteOktopost vs SendibleMetricool vs SocialPilotHootsuite vs SocialPilotSendible vs SocialPilotAll twenty-eight head-to-head pages and the full social media standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.